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how to buy ads on facebook

A BETTER Way To Advertise On Facebook In 2023 (SECRET)there are three things that you need to,know i

Adam Erhart

Updated on Jan 14,2023

A BETTER Way To Advertise On Facebook In 2023 (SECRET)

there are three things that you need to,know if you want to create effective,high converting and profitable facebook,ads first you need to nail message,market match get this wrong and it,doesn't matter how smart or funny or,creative your ads are they're not gonna,work next is something called the 40 40,20 rule every great direct response,marketer and advertising legend lives,and dies by this rule but don't worry if,you've never heard of it before most,people haven't and i'm going to walk you,through exactly how to use this with,your facebook ads and third you need to,use something called the marketing rule,of seven and not just with your facebook,ads either but with all of your,advertising and marketing and everything,you do from this day forward use it and,profit don't use it and don't profit,that is a terrible catchphrase so let me,show you how it's done starting with the,ever important message market match want,to know the single biggest reason that,most facebook ads don't work i can't see,it right now but i'm going to assume,you're nodding your head yes well my,friend the biggest reason that most,facebook ads don't work is not because,they chose the wrong campaign objective,or wrong placement or wrong budget or,anything related to the actual setup of,the facebook ad campaign nope the reason,that most ads don't work is because,they're saying the wrong things to the,wrong people or in other words the offer,that they're making is either unrelated,or unappealing an unrelated message,means that they're making an offer that,people just don't really care about,trying to sell something in a way that,just doesn't resonate with the pains and,problems and fears and frustrations of,the market this is often the result of,spending too much time on the features,and the actual tangible things that,they're going to be getting rather than,on the benefits and the outcomes and all,of the results and how their life's,going to be better after they make a,purchase an unappealing message is,simply a message that's packaged wrong,or in other words it's boring it doesn't,do anything to try to catch someone's,attention and so they don't stop to read,it and if they do stop well they just,don't care what's that sound oh that's,the sound of your ad dollars getting,flushed down the toilet and so money is,wasted putting these boring and,uninteresting and irrelevant messages in,front of people and then wondering why,nobody's buying sounds harsh i know i,don't like to be the bad guy here but,fortunately there is a solution that,comes in the form of message market,match and message market match is,exactly what it sounds like it means,matching your message to your market but,obviously there's a little more to it,than that essentially message market,match also commonly known as message to,market match is really just a way of,making sure that you've done your,homework and you've researched your,target audience you've figured out what,their pains and their problems and their,fears and their frustrations are and how,whatever it is that you're selling is,well positioned to help solve that for,them get it right and people buy get it,wrong and they don't buy and this is one,of my favorite things about marketing,and about advertising in that it's a,literal case study of human behavior,after all people can say all of the,things about how they think they are or,how they would like to be but at the end,of the day money talks and what people,choose to buy and how they spend their,time are two of the most powerful,indicators that really show what someone,values so if your ads aren't working and,people aren't clicking on them or,signing up or buying or anything like,that well it's simply because they don't,see the value in what you're offering so,it's your job as the marketer as the,advertiser to try to show them that,value and the best way to do this isn't,by shoving it down their throats but,rather to show them that you understand,where they're coming from you understand,their problems and you possibly have a,solution they may be interested in i,wish i could remember who told me this,quote so i could give them due credit,but one of my favorite sayings is that,customers don't buy when they understand,they buy when they feel understood okay,next i'm gonna give you the secret sauce,and those special ingredients that,really separates the amateurs from the,pros when it comes to creating high,converting and profitable facebook ads,but first a real quick message from this,video's sponsor metrocool over the years,i've had the chance to work with a lot,of different companies and software but,metricool has quickly become my number,one secret weapon when it comes to,creating better and more effective,social media marketing campaigns and i,use it every single day not only does it,allow you to take care of everything all,in one place it also integrates,seamlessly with facebook and instagram,and twitter and tick tock and linkedin,and google business and pinterest and,youtube and twitch as well as facebook,ads and google ads and tick tock ads and,data center it's also incredibly easy to,use and gives you a ton of powerful,features for both organic social media,and paid media like facebook ads one of,my favorite things about it is how i can,watch and monitor my ads performance and,get a side-by-side comparison of my ad,campaigns on google and facebook which,are two of my biggest ad platforms right,now and i can see how they're doing and,compare different metrics against each,other like how many impressions they got,what's my cpm which is how much it cost,me to show these to a thousand people,what's my cpc or cost per click my ctr,which is my click-through rate and even,the number of conversions each campaign,is delivering because again remember,it's not just about getting likes and,shares it's about making money from your,social media and your ads so make sure,to check out metricool by clicking the,link in the description below this video,and when you use the code atom you can,try out any paid plan for 30 days for,free okay next the 40 40 20 rule the 40,40 20 rule shows the breakdown of the,three main elements that are responsible,for your ad success 40 to your market 40,to your offer and 20 to your copy so let,me unpack those for you now 40 of the,success of your advertising campaign is,going to come down to your market your,understanding of them and your ability,to identify and locate them and make,sure that you're putting the right,message directly in front of them,fortunately facebook's targeting options,are pretty amazing so the ability to,find them and get right in front of them,is well easier than ever as for coming,up with the right message the right hook,the right angle and the right,irresistible offer and how those all fit,together well that's where you're gonna,need to do a little bit of heavy lifting,the next 40 of this equation comes down,to your offer so what are you offering,and is it irresistible enough to get,them to pay attention is it relevant,enough that they're going to be,interested and want to click want to,read more ultimately want to buy and the,last 20 is your copy and your creative,this is essentially the words that you,use the images the video if you're,running a video ad all of the design and,the way that you structure things as,well as the words that you say as a,general rule the more competitive your,market is the more persuasive and,influential and more heavy-hitting your,copy's going to need to be the 40-40-20,rule is incredibly powerful because like,all things in marketing it gets to the,root of what's really important which is,your customers their problems and your,solutions to those problems and way too,many advertisers get this completely,backwards spending way too much time on,fancy words and pretty pictures rather,than getting to the core of their,audience's pains and how they're able to,best serve them there's even some,situations and with certain target,markets where an overly produced ad or,an overly polished message actually,turns people off and has the complete,opposite effect and will lose to an ad,that looks like it was made in ms paint,from 1985. that's uh that's some quality,design work right there but there is,another thing you can do no,must do if you want to turn your,campaigns into real winners and that is,to leverage the power of the marketing,rule of seven first some history the,marketing rule of seven was first,introduced by the movie industry back in,the 1930s when studio bosses discovered,that it took around seven touch points,or interactions with a potential,customer in order to get them to see a,movie this then became kind of a rule in,marketing that if you wanted a product,or service or business to succeed you,needed to make sure that your prospect,heard your advertising message at least,seven times before expecting them to,take any kind of action and i like this,rule for two reasons first because it,resets someone's expectations when it,comes to advertising after all one of,the most frustrating albeit completely,understandable parts of advertising is,when i hear a newbie advertiser complain,about the results they're getting or,rather the lack of results they're,getting from their campaigns but more,often than not and upon closer,inspection it's usually because they've,only been running these ads for a couple,days or only spent a few dollars on them,now do you know whose fault this is i'll,tell you it's all those internet,marketing hucksters from the early 2000s,who oversold people on these get rich,quick schemes and how they could make a,million dollars overnight with no work,required but that's not a real thing in,the real world think of one other,investment where you could put in a,dollar and get back 10 or 100 or a,thousand or more i mean people would,look at you like you're crazy but with,advertising these are possible not right,away not for everyone but they do happen,but when you're first getting started a,little bit of patience and a little bit,of understanding and maybe even a little,bit of humility are gonna go a long way,because advertising is a skill skill,that can be learned but a skill that's,going to take a little bit of training,and a little bit of time now don't get,me wrong the purpose of advertising of,running ads is 100 to make money,otherwise why you doing this but it's,also important to approach this with a,little bit of sensibility and common,sense those are probably the same things,the second reason that i like the,marketing rule of 7 so much is because,it gives me a benchmark and kind of a,guide that i can shoot for and plan for,and bake right into my marketing,strategy this is why the best way to do,facebook advertising today is to run,your ads and then follow up and follow,up and follow up and follow up follow up,and follow up and follow up and follow,and follow up and follow up and follow,up but do it in a way that doesn't break,the bank unfortunately you can do it now,easier than ever before the first way is,my absolute favorite which is to run a,facebook ad that takes someone off,facebook and puts them onto your email,list where you can follow up with them,again and again forever the next way is,still good though and it involves,running a facebook ad and then creating,a custom audience based on how somebody,engaged or interacted with your previous,ad for example you could create a video,ad and then create a couple of custom,audiences based on people that watch 25,or 50 or 75,of the aforementioned ad you can then,follow up with those people through a,second ad which is going to be more cost,effective because you're going to be,advertising to a smaller audience not to,mention a smaller audience means more,opportunities at repetitions and touch,points and building a deeper and more,human connection but to show up in front,of them even more and for free you,definitely want to be taking advantage,of all of the other tools that facebook,gives you access to and this is why the,next thing you're going to want to do is,check out the video that i've got linked,up right here on facebook marketing,strategy so make sure to check it out,now and i'll see in the next episode but,for them to refer you they need to know,what you do after all people can't buy,from you if they don't know that you,exist or in this case people can't buy,from you if they do know you exist but,don't know that you have a business

The above is a brief introduction to how to buy ads on facebook

Let's move on to the first section of how to buy ads on facebook

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Facebook Ads Tutorial 2023 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)

Facebook Ads Tutorial 2023 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)

what's up guys jordan here and today we're  going through how to start facebook ads now  ,our last video got over one million views but  facebook have changed a thing or two so today  ,i'm bringing you right back up to speed the a to  z of how to launch your first ever facebook ad but  ,before we get into it make sure you're subscribed  with your notification belt turned on let's get  ,started with this video okay so before we jump  onto the mac i want to announce a competition  ,for every 100 people that comment on this video  i'm going to be giving someone completely free  ,access to the learnads pro facebook ad training  course and we're going to announce that every  ,100 comments now to enter you need to comment  down below with your goals for advertising on  ,facebook so let's say enter that competition  and let's jump straight into this training  ,okay let's jump straight into this facebook  ads training starting off with some numbers now  ,there are 1.7 billion daily active users on the  facebook platform and around 80 of the internet  ,have a facebook profile so this is a colossal  opportunity for business owners to get themselves  ,in the hands of their ideal customers and that's  reflected in the ad revenue from facebook there  ,were 17 billion dollars spent on facebook ads  in q1 alone in 2020 and more than 80 million  ,businesses already have a facebook business page  and that's because the average cost per click on  ,facebook which is the cost to get somebody to  visit your website is 1.72 cents although that  ,average actually sounds pretty high to me based on  the results we get in our marketing agency and so  ,by the end of this video i'm pretty sure your cost  per click will be a lot less than that now the cpm  ,which is the cost to reach 1 000 people so 1 000  people in your target audience is around 7.34  ,on facebook which makes facebook one of the most  cost-effective ad platforms in the world right  ,now which is probably why 86 of us marketers  already use facebook ads as part of their  ,marketing strategy so how does it all work well  here's an overview of the facebook advertising  ,platform this is the structure of the platform  and we'll break down each of these components  ,individually but at the top of this we have the  facebook business suite which is formerly known  ,as the facebook business manager and this is where  we manage our business account we didn't have ads  ,manager so this is the host of all of our ad  accounts and within ads manager we can have  ,multiple ad accounts so this is where we actually  manage our ads for example if you own multiple  ,businesses you may have multiple ad accounts  because you want one ad account for one business  ,you don't want to be managing ads for multiple  businesses on one ad account equally if you have  ,an advertising agency you'll want to have multiple  ad accounts for each of your clients underneath an  ,ad account we have an ad campaign and this is the  type of advert we're actually running we then have  ,an ad set which is our target audience and finally  we have our ad creative okay the advert itself  ,the visuals you'll notice that ad campaign ad set  and advert are all grouped up on this diagram and  ,that's because they are the three core components  that make up a facebook ad let's jump into that a  ,little bit further so we have campaigns at the  top which is where we select our objective what  ,are we trying to achieve from our ads do we want  to drive traffic through to our website or do  ,we want engagement on a post we select that at a  campaign stage we then have our ad sets and this  ,is where we select our target audience who we are  actually trying to reach and then finally we have  ,our ads themselves the creative or the visuals  what we see on the facebook news feed this could  ,be a video this could be an image and of course  your ad copy as well which is your text for the ad  ,now you won't always have one campaign with one ad  set and one ad within that as an advertiser you'll  ,want to test out multiple variables different  audiences and different ad creatives as well  ,and this diagram represents that so let's  say for example we have one campaign and  ,this is a traffic campaign we're driving traffic  through to our website and we are a dog treat  ,company and we want to test out two different  audiences so we have ad set one and ad set two  ,ad set one is targeting an interest dog lovers ad  set two could be targeting dog owners for example  ,and within those two ad sets we have two different  ads we're testing out as well so we have add one  ,and add two add one could be a video showing  somebody giving their dog this treat and two  ,could be an image of a dog eating a treat or  a very happy looking dog so actually what we  ,have here with this diagram is one ad campaign  which is testing out two different ads to two  ,different audiences and the reason we do testing  is to make sure that we are getting the highest  ,return on ad spend possible just because we think  that an audience and an ad is going to work well  ,doesn't mean it actually will convert when we  publish that advert and so we have to do a lot  ,of testing to find winning facebook ad campaigns  so that's an overview of a facebook ad and the  ,business suite structure let's jump straight  into the platform right now so you can see this  ,in practice now to create a business manager or  suite account go over to business.facebook.com  ,and this is not to be confused with a facebook  business page by the way you need a page for your  ,business already so if you don't have a facebook  page for your business go and create one first of  ,all so once you're on business.facebook.com go  on the top right corner and hit create account  ,and this is where we can enter the details for  our business manager so enter your business name  ,your name and then your business email address  hit submit you'll be prompted to enter a url and  ,you can enter your website url or just paste the  link for your business page on facebook i can't do  ,that right now because we already have an account  created now once your account is created you'll  ,be brought straight through to the facebook  business suite and that will look just like  ,this now the first thing we'll notice is we have  a large overview on the business suite home page  ,which allows us to look at all of the data from  our facebook business page we can look at updates  ,we can look at recent posts we can have a look  at some insights as well so this is really useful  ,information all consolidated in one easy to read  place the first thing we need to do is actually  ,set up this business manager properly so go over  to the left hand side and go more tools i'll just  ,zoom in so you can see this just in case and then  we're going to go over to business settings and  ,we're going to set up our account so we're ready  to launch our first ad now on the left hand side  ,here we have our navigation bar and on the right  we have our actionable area we're going to start  ,off with users and people now this is where we  can add other people onto our business manager  ,so for example if we have employees and we want  them to launch our ads for us or analyze the data  ,we can hit the blue add button here and we can  add somebody with employee access or full admin  ,access as well so if we want them to have full  rights over the account all we simply need to  ,do is enter their email address hit next and  we will send an invite through to their inbox  ,and they'll be able to accept that and have access  to everything within our business manager we want  ,to make sure that we are on here as well we then  have partners now for example if you want to work  ,with a digital marketing agency and they already  have another business manager account already set  ,up you can add them so invite them to have access  to yours by entering their business id i'll show  ,you where you can find this in a moment if you  ever need to give somebody your business id  ,we then have pages so the first thing we want  to do is make sure we add our business page  ,our facebook business page onto our business  manager settings and so we can hit the blue add  ,button and hit add a page and all you simply  need to do is type in the name of your page  ,and hit add okay so we can add those pages onto  our business manager okay so now our page is added  ,to our business manager now just to highlight if  you're running ads on someone else's behalf when  ,you click ads you can request access to somebody  else's page or you can even go ahead and create a  ,brand new facebook business page if you don't have  one already created so you can click add new page  ,and go through all of the questions and this will  create the page within the facebook business suite  ,now so let's just cancel that so now our page is  added we can go ahead and create an ad account  ,so hit add accounts hit add and again we have  the same options here we can add an ad account  ,an existing one we can request access to somebody  else's account or we can create a new one so we're  ,going to create a new one we're going to name  this and we're going to select our time zone and  ,our currency let's make sure that your currency is  correct because it's a little bit tedious having  ,to go back and change it later on hit next this is  for my business although if you're an agency you  ,want to do another business or client so but  we're going to select my business hit create,and we're going to make sure we select ourself and  give ourselves full admin access again though this  ,is where we can add other people from our business  manager onto this ad account hit assign hit add  ,payment info and here we want to add our payment  method for this ad account this is the method  ,that you're going to use to pay for the ads that  you're running on this account so we can do direct  ,debit we can do paypal we can do online banking or  facebook ad credit if you have a ad credit token  ,for now i'm going to select debit and credit card  and i'm just going to enter some card details so  ,we can set up this account okay so now payment  details are added this ad account will be good  ,to go but there's one final thing we need to do  let's go down to business info on the bottom left  ,corner and make sure our business information is  bang up to date so the first thing we need to do  ,is assign a primary page to our business manager  so we edit that and we select our primary page  ,whatever one is the main page that we are using  for this business manager we then want to edit  ,our business details so enter our legal business  name address and tax id for accounting purposes  ,and if we have the option to verify our  business status you should do this as well  ,it gives us more security and tells facebook we  are a legitimate company looking to advertise  ,on the platform you'll notice here that your  ad account creation limit will probably be one  ,if this is a brand new account which means that  you can only create one ad account now facebook  ,do this for security reasons to stop fraud and  prevent that and so what you need to do to lift  ,this limit if you need multiple ad accounts is  start creating ads on your current ad account  ,spend money on the account actually pay your  bill and then facebook will lift that limit  ,and allow you to create more ads so you just need  to build a bit of trust with the platform first  ,the final thing you could do is set up two-factor  authentication for security and verify your email  ,address now you will have received an email from  facebook when you created your business manager  ,account if you didn't just hit resend verification  email and that is your business manager completely  ,set up there are a ton of other options  on business settings but this will cover  ,99 of businesses we do not have time to go  through all those other things right now let's  ,jump straight into the actual ads manager and how  we can create our first facebook ad so if we go  ,down the top left corner here and on business  tools and we're going to go down to ads manager  ,so now we are in the ad account we just created  on the ads manager interface remember we have  ,business suite ad manager then the ad account  we want to select a different ad account we can  ,hit this drop down and select any others that we  have associated to us we then have our free core  ,elements to a facebook ad and that's a campaign  an ad set and an ad and if we want to create  ,our first ever ad all we need to do is hit either  this create add button in the middle or the green  ,create button and it's going to give us the option  first of all to select our campaign objective so  ,let's zoom in so you can see this so at this stage  we can select what it is we are trying to achieve  ,from our ad so we have three main objective types  awareness consideration or conversion awareness  ,is how it sounds is to make people aware of  our product or service for the first time  ,consideration is to get some kind of commitment  of interest whether that's a lead form or just  ,going onto our website we then have conversion  and that is to get the actual sale to get cash  ,in our bank from our ads let's highlight a few of  the most commonly used individual objective types  ,so we have traffic this is to drive traffic from  a to b so from facebook through to your website  ,or landing page engagement to get likes comments  or shares vanity metrics app installs exactly how  ,it sounds video views so to get people watching  a promotional video of ours lead generation so  ,we can create a form on facebook and have our  potential customers fill in their details so we  ,can then sell to them later messages to prompt  facebook messages and then we have conversions  ,so conversions is the campaign objective that the  majority of you want to use if you want to get  ,sales on your website or want to get  your customers to take a very specific  ,action on your website and the way we do this is  through the facebook pixel the facebook pixel is  ,a tracking code that all of you should install  on your website that allows you to read into the  ,data of your customers you can find out what  your customers are doing on your website and  ,how they are behaving and most importantly  how or whether they are converting or not  ,that allows you to track the exact amount of  money they are spending so you can see your  ,return on investment on facebook and get a full  understanding of how well your ads are performing  ,in fact before we continue on creating this ad  let me show you how to set up a facebook pixel  ,so go over to business tools and go down to events  manager and then click connect a data source  ,web get started facebook pixel hit  connect name the pixel so this can be  ,whatever you want to call it you can then enter  your website url okay and if your website is  ,found to be built on a platform that integrates  with facebook easily it will take all of the hard  ,work out for you and it will set up your pixel  hit continue we then get the option to either  ,install manually or use a partner integration if  i show you using a partner integration first of  ,all because the majority of you will be able to  do this if your website is built on any of these  ,tools then you'll be able to quickly integrate  the facebook pixel but all we're really doing here  ,is inserting a small bit of code into the header  of your website a tracking code so let's say for  ,example your website is built on kajabi you can  hit kajabi and it'll go through the individual  ,instructions that you need to follow to actually  set up the pixel some of these will actually  ,automatically integrate though for example with  shopify it's very easy you just need to put  ,a pixel id code in your shopify store settings  now if you want to install the pixel yourself  ,hit install code manually and copy this code and  paste it into the header of your website then  ,hit continue and you'll be prompted to create  event codes so you can track individual actions  ,so for example if you want to track purchases on  your website you can install the purchase event  ,code into the thank you page of your website so  facebook knows when somebody has purchased your  ,product now if any of this is confusing  you can't set up automatic integrations  ,and you can't set up the code yourself manually  you can click email instructions and send these  ,instructions over to a web developer who will  make light of this and be able to set up the pixel  ,very easily i recommend all businesses to set up  a facebook pixel on their website so you can track  ,data and your ads will get more effective over  time as facebook learns more and more about your  ,audience and your customers so let's go back over  to the ads manager and let's resume creating that  ,ad today so we're going to hit create and then for  the purpose of this i'm going to create a traffic  ,advert driving traffic from facebook onto our  website and we'll follow suit with the dog treat  ,theme so we'll advertise for a dog treat company  we're going to name our campaign and we want to  ,name it something we'll easily remember so we can  quick reference later on so this can be dog treat  ,traffic and this could be cold okay cold audience  because this is going to be a completely cold  ,audience that has never heard about our brand  before hit continue we then get to check through  ,our campaign settings but as a beginner there  is nothing that we need to change here so we're  ,going to hit next so we now walk through to the  ad set stage where we can select our audience and  ,our targeting the first thing we're going to do is  name our ad set so again something we can remember  ,so let's put the um campaign name in there and  our audience itself so we're going to target  ,dog owners for this now you'll notice there are a  ton of different features and options at an ad set  ,level way too many features for us to go through  in a youtube video about it being hours long and  ,the algorithm absolutely hating it but i will be  giving each and every one of you the opportunity  ,to learn about every single feature on facebook ad  creation at the end of this video completely for  ,free but in this video we're only going to  highlight the things that matter to beginners  ,when creating their first ads so we're going to  skip through here and we're going to go down to  ,budget because we want to select the budget for  this traffic ad the daily budget i would recommend  ,for any ad is five dollars or five pounds to  start off with you can always scale up from  ,there depending on results i wouldn't recommend  going any lower than that because you're not going  ,to give the algorithm enough chance to actually  optimize your ads and get whatever conversion you  ,want people to take or whatever action you want  people to take on your website or from your ad we  ,can then schedule a start date and an end date but  i'd like to keep this open so we have more control  ,and we want to go down to audience we're going  to skip custom audiences for now because that's  ,retargeting and pixel-based audiences and we're  going to create what's called a facebook saved  ,audience we're going to look into interests and  demographics on the actual platform the first  ,thing we can do is edit our location so for this  we can select let's let's run an ad in the united  ,states actually so let's get rid of the united  kingdom so we're going to put it in united states,there we go and we have the united states selected  okay we can add as many locations as we want to  ,and we're targeting at the moment people who live  in or have been recently been in this location  ,but we might just want to target people who just  live in this location if we are only shipping to  ,the united states for example so we don't want  to target holiday makers or people who are just  ,traveling through the us we can also drop a  pin on this map so if we hit drop pin we can  ,drop a pin directly on a specific property if  we want to we're going to go down to age now  ,and we want to keep this open for dog  treats we can keep this pretty open  ,anyone can have a dog but you  can select your age demographic  ,gender we're going to select all genders but again  you just hit edit and you can edit any of these  ,then we're going to go down to detailed targeting  this is where it gets really interesting now it's  ,here we get access to all the data facebook has on  its users and to demonstrate this we'll hit browse  ,and we can select demographics interests  or behaviors i recommend you having a play  ,around with this you'll be mind blown at who and  what you can target with facebook we start off  ,with demographics we can target people based on  their educational level their financial income  ,their relationship status their work so their job  title or even their employer we can target people  ,based on their interest so if you've ever put a  status up or you've liked fake pages on facebook  ,facebook will know you are interested in that  topic and you can pretty much target anything  ,when it comes to interest harley davidson cartier  rolex dog lovers like hey you can target anything  ,pretty much so have a search in here and  find out what is relevant to your business  ,we didn't have behaviors so if you've got  an anniversary coming up whether you're an  ,expat um whether you are using a specific mobile  device your political views your purchase behavior  ,online the options really are endless when it  comes to facebook detailed targeting so we want  ,to target something to do with dogs so let's put  in dog we can see all of the interests here and on  ,the right hand side we can see how many people are  interested in this specific topic okay so dog food  ,for example there are 48 million people interested  in dog food on facebook so let's select that and  ,on the right hand side we can see specifically how  many people in our chosen demographics so we've  ,selected the us only so whilst there's 48 million  people interested in dog food on facebook there  ,are 13 million people who are interested in dog  food in the u.s alone okay we did have estimated  ,daily results on the right hand side here as  well we can reach between 800 and 2400 people  ,from this ad on our daily spend and hopefully get  between 20 and 68 link clicks now this data isn't  ,always that accurate so take it with a pinch of  salt now i also only recommend you selecting one  ,or two interest or demographics when you are using  detailed targeting per ad set and that's because  ,if you have multiple interests and demographics on  each ad set you're not gonna know what is actually  ,getting you sales or getting new leads and so if  you only have one or two you have more control  ,over who you are targeting and you understand what  audiences are actually working for you so only  ,have one or two if there's five or six interests  that you want to target on facebook separate them  ,into their own individual ad sets you can then  further narrow down interest as well so detailed  ,targeting you can say that you want people to  also reach other interests as well so we could  ,for example say people must match dog food and  they must also match dog sitting for example okay  ,we can get rid of that so you have to match each  of the detail targeting criteria that you put in  ,to the ad set so that's all we're going to do  for now we're going to target dog food there's  ,13 million people that we can reach there so a  very large audience we don't want to go down to  ,placements so we can select automatic placements  or manual placements and all this simply means if  ,we click manual placements you'll be able to see  the context here this is where facebook will show  ,your advert on the platform so feeds so we could  run this on instagram on facebook on video feeds  ,stories in stream in article so have a look at all  of these and you'll be able to see all the places  ,that facebook can show your ads now for the  majority of people facebook news feed is what  ,we'll convert the most okay facebook news feed or  instagram newsfeed as well okay but for beginners  ,i would recommend you keeping this on automatic  placements because you're not gonna know what  ,will convert best until you actually start running  your ad so select automatic placements and then  ,after a week or so have a look at where your sales  are coming from and then select manual placements  ,and only tick the placements which are converting  the best for you which are performing the best  ,so we're going to hit automatic placement and  continue from there we want to ignore optimization  ,and delivery because again that is not for  beginners and i will give you the opportunity  ,to learn more about that later on hit next we are  done on an ad set level and now we get to design  ,the visuals of our ad the exciting part so let's  name it again let's do dog treat traffic so we can  ,quick reference and we can name this dog video  because we are going to create a quick video  ,for this ad video performs very well on facebook  facebook still prioritizes video on the news feed  ,want to make sure our facebook page is  selected and of course our instagram page  ,if we are advertising on instagram as well  we can connect it just by hitting that button  ,and we are then going to create an ad or we can  use an existing post on our page or use creative  ,hub creative hub is an inbuilt creative making  tool on facebook so you can essentially create  ,facebook ads in advance and then come back to them  later on we're just going to create an ad here and  ,we're going to use a single image or video but  you can also use a carousel ad which is multiple  ,images or videos or a collection which is as it  sounds a collection of different size images and  ,videos and products but we're going to use single  image or video and we're going to scroll down and  ,we're going to add media so this is where we can  upload our video we don't have a video created for  ,this ad yet and so what we're going to do is  we're going to go over to in video which is a  ,tool that we use to create really great facebook  adverts for our clients and for our own business  ,so if i go over to in video now in video have  kindly sponsored this video as they did the last  ,one so thank you to the team in video is a online  video creation platform with over 4 000 ready-made  ,video templates it's very very easy to use i'm  going to show you in a moment now if you want to  ,create an account go over to invideo.io you can  create a free trial or i would recommend using  ,code platinum25 for 25 off an annual membership  it works out at like 90 which is an absolute steal  ,believe me you'll see why so let's log in right  now so as soon as you're logged in you can access  ,all of the templates right away we can search for  one and we can select our dimension we want to  ,create a square video because we want to take up  as much room as we can on the facebook news feed  ,and right at the top we can see all of the latest  templates which is really useful when you want to  ,keep your content and ads up to date and refreshed  we're going to search for dog though let's search  ,for dogs let's see what we can find we're creating  a dog based ad so let's search for that and let's  ,see what we can find if we hover over any of these  we can see a preview of what this video looks like  ,and if we click on any of them for  example let's go on this one here  ,we can see it in different sizes  with some music playing there  ,just turn that down of course we can see  in all the different sizes available as  ,well that automatically will dynamically update  depending on what dimensions we want let's go with  ,uh this one here though i like to look at this one  okay so we've got a nice pug here with the crown  ,premium dog foods this is right so use this  template and we're brought through to the editing  ,platform without having to download anything which  is great now if this is your first time using  ,nvidia recommend clicking the bottom left corner  and you can reach out to in video support with any  ,questions that you've got they are available 24  7 and they always go above and beyond for their  ,customers you can also watch any of the live  webinars and masterclasses to learn more about  ,the platform and i would recommend you joining  their completely free facebook group with over 20  ,000 other marketers which really is a great group  i'm in there myself and there's a link in the  ,description of this video so go join that group  and you can speak to other people and see what  ,they have created on the in video platform but for  now let's go ahead and create an ad for this uh  ,this facebook ad now on the left hand side here we  have access to multimedia on the right hand side  ,we can edit things on screen and on the bottom  we have our timeline so similar to any other  ,video editing tool on the left if we want to  access multimedia we can go on videos we can go on  ,images now with a premium account you get access  to over 10 million stock images and videos taken  ,from premium stock websites and that literally  costs hundreds and hundreds of pounds to access  ,this but you get it for free with a premium  in video account which is kind of ridiculous  ,i'm not really sure how they've managed to get  that relationship but let's say we wanted to  ,change the picture of this pug here we wanted  to change this to something else uh let's upload  ,an image i have one i uploaded earlier and true  bluebee to style so we're going to upload those  ,and we can then select the doggo and i'm going  to drag him over onto the screen so let's drag  ,this doggo over onto that pug and i'm going to  replace that one there okay just get that rid  ,of that one that we just accidentally dragged  on now with this dog here he's got a background  ,okay it's not great doesn't look good on this  animation so what we want to do is hit remove  ,background on the right hand side and we can  easily remove the background of this image which  ,is great i wish photoshop had a simple tool to do  this instead of having to cut around with a lasso  ,so we are done and we now want to resize  the dog so let's make sure that this fits  ,in well we just simply drag that put it  down to there and we are nice and easy so  ,doggo is edited we can now change the logo as  well so again i can drag a new logo into here  ,i want to remove the background again we can then  go over to change project colors and we can change  ,all of the colors we've got going on here but  actually i probably want a background image behind  ,this dog so let's go on images and let's see if  we can search for let's find some kind of a beach  ,beach doggo at the beach okay somewhere somewhere  dogs always seem to be with their owners going for  ,walks so let's go there let's make this nice and  big now images may be a little bit blurry to start  ,off with before we actually render this it's just  to make sure that everything is nice and quick  ,but when we render you'll notice these images  won't be blurry at all let's go on to layers  ,here and just make sure this is above that so  we've just added that on we need to make sure  ,this is above the dog itself so where's the dog  and we want the dog above us there we go okay  ,we're getting somewhere let's go down just to make  sure we might need to play around a little bit  ,just to make sure that you've you've got this all  right okay that's looking pretty good okay are we  ,good yes we're fine okay i haven't messed anything  up so i've got that image there again that won't  ,be blurry when we actually come to rendering  this image let's then change the background of  ,this black because i don't really like the black  there now it doesn't really work very well with um  ,with the beach so let's go on white and then  we need to change all of this text here as well  ,so we go there black all of our text has now  changed as well it just moves that a little  ,bit more centralized so this ad is looking a  little bit more funky okay so what else can we do  ,can we change this yeah let's go back change the  project colors let's change this to a nice blue to  ,actually go with the coastal thing okay maybe not  like so okay we're looking pretty good okay this  ,obviously you can spend as much time as little  time as you want to on creating these um we're i'm  ,just trying to get through this video for you guys  so we don't really have all day to be creating an  ,advert so let me just turn down that music i'm  actually going to change that music in a moment,this is looking pretty nice okay so if i want to  change the music here i'm going to go to music  ,and we have access to a ton of tracks so if  i do chill out let's see what we can find,okay that will do the job okay so add  before track okay and we now just want to  ,make this a lot smaller so  i'm just going to resize this  ,delete this one okay we can trim this one edit  trim we want to trim it right down done okay now  ,we're trimmed we have our new music on here which  is perfect now a new feature at in video is adding  ,scenes to our timeline so we can essentially merge  multiple templates together for example if we find  ,these two templates which are similar to each  other we could add one to the timeline so we  ,can add a scene here and we can add a transition  so we can show multiple products or if we need a  ,longer advert this is really useful for us now the  final thing we need to do here is i'm just going  ,to change the text so if we double click on that  i can change the text up here so i'm going to call  ,this dogbox.com this isn't actually a website that  i own so apologies if you own dog box i'm going to  ,save that we'll change this discount to 25 percent  move that up a little bit it's all drag and drop  ,and to export this we simply just need to hit  the top right export button so now we can see a  ,preview of this render no blurry images because  it's now rendered we can click this button and  ,download in 1080p hd we can upload this straight  on to facebook ready to complete our ad now there  ,is a link for in video in this description of this  video if you want to sign up use code platinum25  ,for 25 of any premium plan it's a no-brainer for  anybody looking to create video content for their  ,marketing strategy make sure if you do sign up you  go on to the facebook community as well and join  ,20 000 marketers as well as me who are creating  video content every single day so go check out  ,in video let's go back over to the facebook ad  manager so now what we need to do is hit add media  ,add video and we are going to upload the video we  just created and we can now preview that on the  ,right hand side on all of the different placements  that we have selected we now want to finish this  ,ad by selecting our traffic link and also adding  our ad copy so the primary text is the text above  ,the video so this is our main ad copy and for  this it was saying treat your dog like a king  ,we could use the same treat or we could do 25 off  dog treats okay and we could add an emoji in there  ,in fact we could have a different attention  grab we said pamper your pooch they deserve it  ,okay pam here peach there's a 20 off dog tree it's  nice simple ad copy there okay the key is the head  ,the headline okay the attention grabber we need  to grab someone's attention very very quickly so  ,stop scrolling down their feed we then have this  headline so we can do the treat your dog like a  ,king and we have the description as well which  is the text underneath the headline so the text  ,underneath the headline you'll be able to see this  pop up in a moment in the preview so this could be  ,30-day returns policy something along them lines  okay just another little bit of text that comes in  ,now for this preview to come up we need to put our  website url so we're just going to put dogbox.com  ,and it'll bring up a bar underneath this video  here we go so we can see treat your dog like a  ,king 30 day returns policy learn more we want to  change that call to action button to shop now okay  ,because we actually want people to take action  here or we can do get offer so we can do shop now  ,or get off a get offer is probably more sensible  for a 25 off redeemable offer so we're going to do  ,a call to action button get offer and we have  our website url placed in there that's where you  ,want to drive traffic from facebook onto then can  scroll down onto tracking and we want to make sure  ,our website events are turned on so we want to set  up our pixel we don't have a pixel setup this is  ,just a dummy account but you want to make sure the  correct pixel is selected so you can track your  ,customers correctly and also facebook can optimize  based on the actions your customers are taking on  ,your website so we're going to turn that off for  now and we are done we hit publish and that is  ,our first ever ad created now it can take up to  24 hours for our first ad to actually go live  ,facebook will review it through their algorithm  sometimes in person and they want to make sure  ,you're not breaking any policies then you are good  to go you're live and you can start generating new  ,revenue and traffic for your business now very  quickly i'll show you how you can read the data  ,of your ads when they're actually live we go on  it doesn't matter if you're on a campaign ad set  ,or ad level you can read the data of your ads by  looking at all of these different columns here  ,and they all mean of course different things so  we have frequency for example which is how many  ,times people are seeing your ads the unique link  clicks are how many people are actually clicking  ,onto your website the amount you've spent your  quality ranking your cost per result and if you  ,want to change any of these columns click the  column button hit customize columns and you can  ,add a number of different columns to your facebook  business manager so we could add the amount of  ,clicks the click through rate to the percentage  of people that are clicking on our ad the cost per  ,1000 impressions so our cpm and you just hit apply  and it will add this to your ads manager there are  ,also a whole heap of other preset column settings  okay so you can read the data this way and figure  ,out how well your ads are performing based on what  metrics matter to you the most another thing you  ,can do is head over to account overview and this  is where you'll be able to see an overview of how  ,your ad account is performed you can see the  amount spent your reach you can hit these drop  ,downs and you can see your website purchases your  impressions your link clicks the age and genders  ,of the people that are taking the actions you want  to take the hours of the actual times of the day  ,that people are converting the most and of course  the countries where they're from there's no data  ,in here at the moment but as soon as you start  running ads you'll be able to learn very quickly  ,what you were doing right and what you were doing  wrong and how you can further optimize your ads  ,for success so that is how you set up your  first ever facebook ad let's go straight  ,back over to the other camera and i'll tell you  how you can continue learning about facebook ads  ,for free okay so that is the end of this training  video i hope you have enjoyed it now i want to  ,invite you to continue learning about facebook ads  and expand your knowledge further so you can get  ,serious return on investment for your business  head over to learn ads dot io and sign up to  ,our completely free facebook had training course  where we dive deep into every single detail of  ,what we have touched on today and much much more  from the foundations to launching building and  ,scaling facebook ads to insanely profitable levels  this free course gives more away than the majority  ,of thousand dollar courses out there and that's  because it's my mission to give more away for free  ,than other people would have you pay for so head  over to learn ads dot io sign up to our facebook  ,ad training expand your knowledge when it  comes to facebook ads and start profiting  ,on the platform learning from a digital  marketing agency that has literally generated  ,millions in new revenue for companies all over the  globe the affluent agency thank you so much for  ,watching this video guys i hope you have enjoyed  it if this is the first video you have watched of  ,mine please subscribe with your notification  bell turned on enter the competition as well  ,by commenting down below with your goals for  advertising on facebook and of course share this  ,video with somebody else who will get value from  it thank you so much i'll see you all soon cheers

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