how to build a google ads campaign

what's going on my name is simon and in,this video i'm going to show you step by,step how to set up your first google ads,campaign,so let's not waste any time and get,started right away,so the first step is to go to,ads.google.com and then click on the,start now button right here,then here you want to create your google,ads account by either signing in to your,existing google account or you can also,just click on create account and then,create your google ads account using any,email address,once we are logged into our account we,want to come down here and click on,switch to expert mode so that we get all,the options for our campaign,then here we're going to click on create,a campaign without a goals guidance,because again we want to keep the full,control over our campaign here we want,to select our campaign type so in this,video we're going to create a simple,search campaign with text ads that show,up when people type in specific keywords,on google,so we're going to go back here and click,on search,and then we have to define the result,that we want to get out of our campaign,now in my example i'm just gonna send,people to a specific landing page with,an offer so i'm just gonna click on,website visits right here and then paste,in my url,then we're gonna click on continue on,the bottom right,now here in the campaign settings we,want to first give our campaign a name,i'm just going to name it search,campaign version one,and then we want to untick both the,search network and also the display,network because in the beginning we only,want our ads to show up in the google,search engine and not on any other,networks now let's scroll down and click,on show more settings here we can set a,start and an end date for our campaign,so if you only want to run your campaign,for a specific time then you can set the,times right here and then we also have,add schedule so if you only want to run,your ads at specific days or at specific,times you can set those times right here,now let's move on to targeting and,audience segments,under locations you want to define the,location where your ads will show up in,so by default it is set to united,kingdom right here but if i would want,to sell to people in the united states,for example i could just come here click,on enter another location and then type,in united states right here and then i'm,going to click on united states and now,my ads will only show up in the united,states,then we also want to come to location,options right here and then under target,you want to change it from presence or,interest to presence otherwise your ads,would also show up for people who are,interested in the location that you're,targeting which doesn't really make,sense if you want to ship products to,them or if you want to work them in that,specific location,then let's move on to languages now here,you can simply use the language of your,customers which is also the language of,the ads that we're going to create later,on we're going to skip the audience,segments and go right to budget and,bidding under budget we want to first,choose the currency that we want to pay,google with for our ads so for example,if you live in the united states then,you probably want to choose us dollars,right here here we can set our average,daily budget i'm going to set this to 10,which means that on average over the,course of a month it's not gonna spend,more than ten dollars a day sometimes it,will spend a bit more than ten dollars,sometimes it might spend a bit less but,over the course of an entire month on,average it will not have spent more than,ten dollars a day and then under bidding,we're going to set this to focus on,clicks for now because we don't have any,data in our account yet later on once,you have installed conversion tracking,and once you have some data you can then,change this to optimize for conversions,however we're also going to set a,maximum cost per click bit limit which,is going to be the maximum that we're,going to have to pay for a single click,it doesn't mean that you're going to,have to pay that much but you're never,going to pay more than what you set here,so i'm so i'm going to set this to two,dollars,and then we're going to move on to add,extensions,now ad extensions are just additional,links and text on your ad,that mainly make your ad larger which,gives it more real estate on google,which usually results in a higher,click-through rate which really helps,with the google ads so i highly,recommend to set up these ad extensions,so i would definitely set up these site,link extensions right here which are,just links going to different pages of,your website and then also set up the,callout extensions right here just,listing some additional benefits and,also the structured snippet now for,specific businesses it also makes sense,to add a phone number so you can add a,call extension or you can also look,through these extensions right here,which might make sense for different,businesses,and don't worry if you don't want to do,all this now you can always set them up,later once you have created your ads so,now let's click on save and continue,so here we're going to set up our ad,groups,and we're going to set them up so that,for each specific ad group we're going,to target a specific intention of our,customers,so that later we'll be able to create,ads that are very relevant to the,keywords that we are targeting so let's,say for example i have a website,development business so for the first ad,group i could just target people who are,looking for a responsive website and,then for the second ad group i can,target people who are looking for a,booking website and so you can see for,each ad group we're just going to use,the keywords that are related to that,specific search intent so for our first,ad group let's target people who are,looking for a responsive website so i'm,going to change the name from ad group 1,to,website plus responsive so that i always,know what this ad group is all about,and then under keywords we want to,define all the search terms that our ad,should show up for,so to find our keywords we can simply,type in a main keyword in right here as,a seed keyword so i'm going to just type,in responsive website development and,then i'm going to click on get keywords,and then google is gonna give me all the,keywords that they think are related to,what i'm about here,and now as a second step i'm gonna go,through all these keywords and delete,all the ones that i think don't have the,same search intent of what i'm going for,so for example udemy responsive web,design is probably not going to be a,search term that will convert in a,customer for me because udemy is a,course platform and people who type that,in are probably looking for a course on,how to build a responsive website and,they're not looking for freelancers so,now i've narrowed down all the keywords,to the ones that i think have the intent,behind them to find somebody who can,build a responsive website which is what,i'm offering here with these ads so now,what we're going to do is just copy all,of our keywords and then go to a site,called keyword match type tool where we,can just paste them in right here and,then we're going to go to the right side,and take the phrase match and the exact,match option and i'm going to click on,create keyword list and then here we're,just going to copy all of those and then,go back to our google ads account and,just paste them in,right here so what we've done just now,is put brackets and also quotation marks,around our keywords which represent,different match types so whenever you,put brackets around your keyword it,means that your ad will only show up,when people type in that exact keyword,or basically something that means the,same and then if you put quotation marks,around your keyword that means that your,ad will also show up when people type in,that keyword along with some kind of,phrase so for example if somebody types,in i'm looking for a responsive website,development company then your ad can,also show up you could also use the,broad match which means you're not gonna,put anything around your keyword however,i don't recommend it because then your,ad will show up for pretty much,everything that is kind of related to,your keyword so i'm just gonna delete,this one again,so now we're basically done with our,first ad group so if we want to we can,create more ad groups by just going to,add new ad group right here and then for,a second one we could go for another,intention we can maybe target people who,are looking for a website,for a restaurant so then we would just,name the ad group website plus,restaurant and then do the same process,as we've did before now for time,purposes i'm going to lead this ad group,again and we're going to move on to the,next step by clicking on save and,continue right here on the bottom,and now we can finally create the ads,for each single ad group,so here on the top you can always see,what ad group you are currently creating,the four then on the second line you,have some tips from google you don't,need to pay too much attention to that,to be honest,then under preview you can see how your,ad currently looks like on a mobile,version and also on a desktop version,and then here on the left side is where,we want to enter all of the details for,our ad,so under final url you want to put the,website that you want to send people to,once they click on your ad so optimally,it would be your product that you're,advertising or your service,and then under display path this is,where we can type in a path that will be,visible on the ad so this doesn't have,to be the actual url of your website,for the display path i recommend you use,some of the keywords that you're going,for with this specific ad group so i've,just put in web developer responsive,then let's move on to the headlines so,with your headlines you want to be very,specific about the product or service,you're offering,so here i've just put like four or five,headlines describing what i'm offering,and then i've also put some objections,or pain points that people might have,that are looking for that service and,then for some headlines it might make,sense to tell google that they only,should show it at the third position so,for example for a 100 money back,guarantee i don't want to have google,show that at the first position because,that should be where i explain what my,product or service is so what i can do,here is just go to the pin icon next to,that headline and then click on show,only in the third position and then,google will only show that headline in,the third position and then let's move,on to the ad description,so for your ad descriptions you don't,really need to overthink it because most,people don't really read the description,they just kind of glance over it so what,i recommend is to just use up as many,characters as possible to make your ad,as large as possible also use some,keywords and then also use some numbers,because people kind of gravitate towards,them and that can also increase your,click-through rate and now we're done,setting up the first ad group we can now,do the same thing with all the other ad,groups that we've created now in this,example i've only created one ad group,so i can now click on save and continue,and now after you have entered your,payment information right here google is,going to review your ads and then if,they are approved your campaign will be,ready to go,now if you want to learn more about,google ads and you want to know exactly,how to pay as little as possible for the,most amount of customers as possible,then definitely watch the video right,here this is my complete and in-depth,google ads tutorial where i share a lot,more tips and tricks don't forget to,like and subscribe and i look forward to,seeing you in the next video

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