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how to become a facebook ads manager

Facebook Ads Tutorial 2023 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)what's up guys

Jordan Platten

Updated on Jan 19,2023

Facebook Ads Tutorial 2023 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)

what's up guys jordan here and today we're  going through how to start facebook ads now  ,our last video got over one million views but  facebook have changed a thing or two so today  ,i'm bringing you right back up to speed the a to  z of how to launch your first ever facebook ad but  ,before we get into it make sure you're subscribed  with your notification belt turned on let's get  ,started with this video okay so before we jump  onto the mac i want to announce a competition  ,for every 100 people that comment on this video  i'm going to be giving someone completely free  ,access to the learnads pro facebook ad training  course and we're going to announce that every  ,100 comments now to enter you need to comment  down below with your goals for advertising on  ,facebook so let's say enter that competition  and let's jump straight into this training  ,okay let's jump straight into this facebook  ads training starting off with some numbers now  ,there are 1.7 billion daily active users on the  facebook platform and around 80 of the internet  ,have a facebook profile so this is a colossal  opportunity for business owners to get themselves  ,in the hands of their ideal customers and that's  reflected in the ad revenue from facebook there  ,were 17 billion dollars spent on facebook ads  in q1 alone in 2020 and more than 80 million  ,businesses already have a facebook business page  and that's because the average cost per click on  ,facebook which is the cost to get somebody to  visit your website is 1.72 cents although that  ,average actually sounds pretty high to me based on  the results we get in our marketing agency and so  ,by the end of this video i'm pretty sure your cost  per click will be a lot less than that now the cpm  ,which is the cost to reach 1 000 people so 1 000  people in your target audience is around 7.34  ,on facebook which makes facebook one of the most  cost-effective ad platforms in the world right  ,now which is probably why 86 of us marketers  already use facebook ads as part of their  ,marketing strategy so how does it all work well  here's an overview of the facebook advertising  ,platform this is the structure of the platform  and we'll break down each of these components  ,individually but at the top of this we have the  facebook business suite which is formerly known  ,as the facebook business manager and this is where  we manage our business account we didn't have ads  ,manager so this is the host of all of our ad  accounts and within ads manager we can have  ,multiple ad accounts so this is where we actually  manage our ads for example if you own multiple  ,businesses you may have multiple ad accounts  because you want one ad account for one business  ,you don't want to be managing ads for multiple  businesses on one ad account equally if you have  ,an advertising agency you'll want to have multiple  ad accounts for each of your clients underneath an  ,ad account we have an ad campaign and this is the  type of advert we're actually running we then have  ,an ad set which is our target audience and finally  we have our ad creative okay the advert itself  ,the visuals you'll notice that ad campaign ad set  and advert are all grouped up on this diagram and  ,that's because they are the three core components  that make up a facebook ad let's jump into that a  ,little bit further so we have campaigns at the  top which is where we select our objective what  ,are we trying to achieve from our ads do we want  to drive traffic through to our website or do  ,we want engagement on a post we select that at a  campaign stage we then have our ad sets and this  ,is where we select our target audience who we are  actually trying to reach and then finally we have  ,our ads themselves the creative or the visuals  what we see on the facebook news feed this could  ,be a video this could be an image and of course  your ad copy as well which is your text for the ad  ,now you won't always have one campaign with one ad  set and one ad within that as an advertiser you'll  ,want to test out multiple variables different  audiences and different ad creatives as well  ,and this diagram represents that so let's  say for example we have one campaign and  ,this is a traffic campaign we're driving traffic  through to our website and we are a dog treat  ,company and we want to test out two different  audiences so we have ad set one and ad set two  ,ad set one is targeting an interest dog lovers ad  set two could be targeting dog owners for example  ,and within those two ad sets we have two different  ads we're testing out as well so we have add one  ,and add two add one could be a video showing  somebody giving their dog this treat and two  ,could be an image of a dog eating a treat or  a very happy looking dog so actually what we  ,have here with this diagram is one ad campaign  which is testing out two different ads to two  ,different audiences and the reason we do testing  is to make sure that we are getting the highest  ,return on ad spend possible just because we think  that an audience and an ad is going to work well  ,doesn't mean it actually will convert when we  publish that advert and so we have to do a lot  ,of testing to find winning facebook ad campaigns  so that's an overview of a facebook ad and the  ,business suite structure let's jump straight  into the platform right now so you can see this  ,in practice now to create a business manager or  suite account go over to business.facebook.com  ,and this is not to be confused with a facebook  business page by the way you need a page for your  ,business already so if you don't have a facebook  page for your business go and create one first of  ,all so once you're on business.facebook.com go  on the top right corner and hit create account  ,and this is where we can enter the details for  our business manager so enter your business name  ,your name and then your business email address  hit submit you'll be prompted to enter a url and  ,you can enter your website url or just paste the  link for your business page on facebook i can't do  ,that right now because we already have an account  created now once your account is created you'll  ,be brought straight through to the facebook  business suite and that will look just like  ,this now the first thing we'll notice is we have  a large overview on the business suite home page  ,which allows us to look at all of the data from  our facebook business page we can look at updates  ,we can look at recent posts we can have a look  at some insights as well so this is really useful  ,information all consolidated in one easy to read  place the first thing we need to do is actually  ,set up this business manager properly so go over  to the left hand side and go more tools i'll just  ,zoom in so you can see this just in case and then  we're going to go over to business settings and  ,we're going to set up our account so we're ready  to launch our first ad now on the left hand side  ,here we have our navigation bar and on the right  we have our actionable area we're going to start  ,off with users and people now this is where we  can add other people onto our business manager  ,so for example if we have employees and we want  them to launch our ads for us or analyze the data  ,we can hit the blue add button here and we can  add somebody with employee access or full admin  ,access as well so if we want them to have full  rights over the account all we simply need to  ,do is enter their email address hit next and  we will send an invite through to their inbox  ,and they'll be able to accept that and have access  to everything within our business manager we want  ,to make sure that we are on here as well we then  have partners now for example if you want to work  ,with a digital marketing agency and they already  have another business manager account already set  ,up you can add them so invite them to have access  to yours by entering their business id i'll show  ,you where you can find this in a moment if you  ever need to give somebody your business id  ,we then have pages so the first thing we want  to do is make sure we add our business page  ,our facebook business page onto our business  manager settings and so we can hit the blue add  ,button and hit add a page and all you simply  need to do is type in the name of your page  ,and hit add okay so we can add those pages onto  our business manager okay so now our page is added  ,to our business manager now just to highlight if  you're running ads on someone else's behalf when  ,you click ads you can request access to somebody  else's page or you can even go ahead and create a  ,brand new facebook business page if you don't have  one already created so you can click add new page  ,and go through all of the questions and this will  create the page within the facebook business suite  ,now so let's just cancel that so now our page is  added we can go ahead and create an ad account  ,so hit add accounts hit add and again we have  the same options here we can add an ad account  ,an existing one we can request access to somebody  else's account or we can create a new one so we're  ,going to create a new one we're going to name  this and we're going to select our time zone and  ,our currency let's make sure that your currency is  correct because it's a little bit tedious having  ,to go back and change it later on hit next this is  for my business although if you're an agency you  ,want to do another business or client so but  we're going to select my business hit create,and we're going to make sure we select ourself and  give ourselves full admin access again though this  ,is where we can add other people from our business  manager onto this ad account hit assign hit add  ,payment info and here we want to add our payment  method for this ad account this is the method  ,that you're going to use to pay for the ads that  you're running on this account so we can do direct  ,debit we can do paypal we can do online banking or  facebook ad credit if you have a ad credit token  ,for now i'm going to select debit and credit card  and i'm just going to enter some card details so  ,we can set up this account okay so now payment  details are added this ad account will be good  ,to go but there's one final thing we need to do  let's go down to business info on the bottom left  ,corner and make sure our business information is  bang up to date so the first thing we need to do  ,is assign a primary page to our business manager  so we edit that and we select our primary page  ,whatever one is the main page that we are using  for this business manager we then want to edit  ,our business details so enter our legal business  name address and tax id for accounting purposes  ,and if we have the option to verify our  business status you should do this as well  ,it gives us more security and tells facebook we  are a legitimate company looking to advertise  ,on the platform you'll notice here that your  ad account creation limit will probably be one  ,if this is a brand new account which means that  you can only create one ad account now facebook  ,do this for security reasons to stop fraud and  prevent that and so what you need to do to lift  ,this limit if you need multiple ad accounts is  start creating ads on your current ad account  ,spend money on the account actually pay your  bill and then facebook will lift that limit  ,and allow you to create more ads so you just need  to build a bit of trust with the platform first  ,the final thing you could do is set up two-factor  authentication for security and verify your email  ,address now you will have received an email from  facebook when you created your business manager  ,account if you didn't just hit resend verification  email and that is your business manager completely  ,set up there are a ton of other options  on business settings but this will cover  ,99 of businesses we do not have time to go  through all those other things right now let's  ,jump straight into the actual ads manager and how  we can create our first facebook ad so if we go  ,down the top left corner here and on business  tools and we're going to go down to ads manager  ,so now we are in the ad account we just created  on the ads manager interface remember we have  ,business suite ad manager then the ad account  we want to select a different ad account we can  ,hit this drop down and select any others that we  have associated to us we then have our free core  ,elements to a facebook ad and that's a campaign  an ad set and an ad and if we want to create  ,our first ever ad all we need to do is hit either  this create add button in the middle or the green  ,create button and it's going to give us the option  first of all to select our campaign objective so  ,let's zoom in so you can see this so at this stage  we can select what it is we are trying to achieve  ,from our ad so we have three main objective types  awareness consideration or conversion awareness  ,is how it sounds is to make people aware of  our product or service for the first time  ,consideration is to get some kind of commitment  of interest whether that's a lead form or just  ,going onto our website we then have conversion  and that is to get the actual sale to get cash  ,in our bank from our ads let's highlight a few of  the most commonly used individual objective types  ,so we have traffic this is to drive traffic from  a to b so from facebook through to your website  ,or landing page engagement to get likes comments  or shares vanity metrics app installs exactly how  ,it sounds video views so to get people watching  a promotional video of ours lead generation so  ,we can create a form on facebook and have our  potential customers fill in their details so we  ,can then sell to them later messages to prompt  facebook messages and then we have conversions  ,so conversions is the campaign objective that the  majority of you want to use if you want to get  ,sales on your website or want to get  your customers to take a very specific  ,action on your website and the way we do this is  through the facebook pixel the facebook pixel is  ,a tracking code that all of you should install  on your website that allows you to read into the  ,data of your customers you can find out what  your customers are doing on your website and  ,how they are behaving and most importantly  how or whether they are converting or not  ,that allows you to track the exact amount of  money they are spending so you can see your  ,return on investment on facebook and get a full  understanding of how well your ads are performing  ,in fact before we continue on creating this ad  let me show you how to set up a facebook pixel  ,so go over to business tools and go down to events  manager and then click connect a data source  ,web get started facebook pixel hit  connect name the pixel so this can be  ,whatever you want to call it you can then enter  your website url okay and if your website is  ,found to be built on a platform that integrates  with facebook easily it will take all of the hard  ,work out for you and it will set up your pixel  hit continue we then get the option to either  ,install manually or use a partner integration if  i show you using a partner integration first of  ,all because the majority of you will be able to  do this if your website is built on any of these  ,tools then you'll be able to quickly integrate  the facebook pixel but all we're really doing here  ,is inserting a small bit of code into the header  of your website a tracking code so let's say for  ,example your website is built on kajabi you can  hit kajabi and it'll go through the individual  ,instructions that you need to follow to actually  set up the pixel some of these will actually  ,automatically integrate though for example with  shopify it's very easy you just need to put  ,a pixel id code in your shopify store settings  now if you want to install the pixel yourself  ,hit install code manually and copy this code and  paste it into the header of your website then  ,hit continue and you'll be prompted to create  event codes so you can track individual actions  ,so for example if you want to track purchases on  your website you can install the purchase event  ,code into the thank you page of your website so  facebook knows when somebody has purchased your  ,product now if any of this is confusing  you can't set up automatic integrations  ,and you can't set up the code yourself manually  you can click email instructions and send these  ,instructions over to a web developer who will  make light of this and be able to set up the pixel  ,very easily i recommend all businesses to set up  a facebook pixel on their website so you can track  ,data and your ads will get more effective over  time as facebook learns more and more about your  ,audience and your customers so let's go back over  to the ads manager and let's resume creating that  ,ad today so we're going to hit create and then for  the purpose of this i'm going to create a traffic  ,advert driving traffic from facebook onto our  website and we'll follow suit with the dog treat  ,theme so we'll advertise for a dog treat company  we're going to name our campaign and we want to  ,name it something we'll easily remember so we can  quick reference later on so this can be dog treat  ,traffic and this could be cold okay cold audience  because this is going to be a completely cold  ,audience that has never heard about our brand  before hit continue we then get to check through  ,our campaign settings but as a beginner there  is nothing that we need to change here so we're  ,going to hit next so we now walk through to the  ad set stage where we can select our audience and  ,our targeting the first thing we're going to do is  name our ad set so again something we can remember  ,so let's put the um campaign name in there and  our audience itself so we're going to target  ,dog owners for this now you'll notice there are a  ton of different features and options at an ad set  ,level way too many features for us to go through  in a youtube video about it being hours long and  ,the algorithm absolutely hating it but i will be  giving each and every one of you the opportunity  ,to learn about every single feature on facebook ad  creation at the end of this video completely for  ,free but in this video we're only going to  highlight the things that matter to beginners  ,when creating their first ads so we're going to  skip through here and we're going to go down to  ,budget because we want to select the budget for  this traffic ad the daily budget i would recommend  ,for any ad is five dollars or five pounds to  start off with you can always scale up from  ,there depending on results i wouldn't recommend  going any lower than that because you're not going  ,to give the algorithm enough chance to actually  optimize your ads and get whatever conversion you  ,want people to take or whatever action you want  people to take on your website or from your ad we  ,can then schedule a start date and an end date but  i'd like to keep this open so we have more control  ,and we want to go down to audience we're going  to skip custom audiences for now because that's  ,retargeting and pixel-based audiences and we're  going to create what's called a facebook saved  ,audience we're going to look into interests and  demographics on the actual platform the first  ,thing we can do is edit our location so for this  we can select let's let's run an ad in the united  ,states actually so let's get rid of the united  kingdom so we're going to put it in united states,there we go and we have the united states selected  okay we can add as many locations as we want to  ,and we're targeting at the moment people who live  in or have been recently been in this location  ,but we might just want to target people who just  live in this location if we are only shipping to  ,the united states for example so we don't want  to target holiday makers or people who are just  ,traveling through the us we can also drop a  pin on this map so if we hit drop pin we can  ,drop a pin directly on a specific property if  we want to we're going to go down to age now  ,and we want to keep this open for dog  treats we can keep this pretty open  ,anyone can have a dog but you  can select your age demographic  ,gender we're going to select all genders but again  you just hit edit and you can edit any of these  ,then we're going to go down to detailed targeting  this is where it gets really interesting now it's  ,here we get access to all the data facebook has on  its users and to demonstrate this we'll hit browse  ,and we can select demographics interests  or behaviors i recommend you having a play  ,around with this you'll be mind blown at who and  what you can target with facebook we start off  ,with demographics we can target people based on  their educational level their financial income  ,their relationship status their work so their job  title or even their employer we can target people  ,based on their interest so if you've ever put a  status up or you've liked fake pages on facebook  ,facebook will know you are interested in that  topic and you can pretty much target anything  ,when it comes to interest harley davidson cartier  rolex dog lovers like hey you can target anything  ,pretty much so have a search in here and  find out what is relevant to your business  ,we didn't have behaviors so if you've got  an anniversary coming up whether you're an  ,expat um whether you are using a specific mobile  device your political views your purchase behavior  ,online the options really are endless when it  comes to facebook detailed targeting so we want  ,to target something to do with dogs so let's put  in dog we can see all of the interests here and on  ,the right hand side we can see how many people are  interested in this specific topic okay so dog food  ,for example there are 48 million people interested  in dog food on facebook so let's select that and  ,on the right hand side we can see specifically how  many people in our chosen demographics so we've  ,selected the us only so whilst there's 48 million  people interested in dog food on facebook there  ,are 13 million people who are interested in dog  food in the u.s alone okay we did have estimated  ,daily results on the right hand side here as  well we can reach between 800 and 2400 people  ,from this ad on our daily spend and hopefully get  between 20 and 68 link clicks now this data isn't  ,always that accurate so take it with a pinch of  salt now i also only recommend you selecting one  ,or two interest or demographics when you are using  detailed targeting per ad set and that's because  ,if you have multiple interests and demographics on  each ad set you're not gonna know what is actually  ,getting you sales or getting new leads and so if  you only have one or two you have more control  ,over who you are targeting and you understand what  audiences are actually working for you so only  ,have one or two if there's five or six interests  that you want to target on facebook separate them  ,into their own individual ad sets you can then  further narrow down interest as well so detailed  ,targeting you can say that you want people to  also reach other interests as well so we could  ,for example say people must match dog food and  they must also match dog sitting for example okay  ,we can get rid of that so you have to match each  of the detail targeting criteria that you put in  ,to the ad set so that's all we're going to do  for now we're going to target dog food there's  ,13 million people that we can reach there so a  very large audience we don't want to go down to  ,placements so we can select automatic placements  or manual placements and all this simply means if  ,we click manual placements you'll be able to see  the context here this is where facebook will show  ,your advert on the platform so feeds so we could  run this on instagram on facebook on video feeds  ,stories in stream in article so have a look at all  of these and you'll be able to see all the places  ,that facebook can show your ads now for the  majority of people facebook news feed is what  ,we'll convert the most okay facebook news feed or  instagram newsfeed as well okay but for beginners  ,i would recommend you keeping this on automatic  placements because you're not gonna know what  ,will convert best until you actually start running  your ad so select automatic placements and then  ,after a week or so have a look at where your sales  are coming from and then select manual placements  ,and only tick the placements which are converting  the best for you which are performing the best  ,so we're going to hit automatic placement and  continue from there we want to ignore optimization  ,and delivery because again that is not for  beginners and i will give you the opportunity  ,to learn more about that later on hit next we are  done on an ad set level and now we get to design  ,the visuals of our ad the exciting part so let's  name it again let's do dog treat traffic so we can  ,quick reference and we can name this dog video  because we are going to create a quick video  ,for this ad video performs very well on facebook  facebook still prioritizes video on the news feed  ,want to make sure our facebook page is  selected and of course our instagram page  ,if we are advertising on instagram as well  we can connect it just by hitting that button  ,and we are then going to create an ad or we can  use an existing post on our page or use creative  ,hub creative hub is an inbuilt creative making  tool on facebook so you can essentially create  ,facebook ads in advance and then come back to them  later on we're just going to create an ad here and  ,we're going to use a single image or video but  you can also use a carousel ad which is multiple  ,images or videos or a collection which is as it  sounds a collection of different size images and  ,videos and products but we're going to use single  image or video and we're going to scroll down and  ,we're going to add media so this is where we can  upload our video we don't have a video created for  ,this ad yet and so what we're going to do is  we're going to go over to in video which is a  ,tool that we use to create really great facebook  adverts for our clients and for our own business  ,so if i go over to in video now in video have  kindly sponsored this video as they did the last  ,one so thank you to the team in video is a online  video creation platform with over 4 000 ready-made  ,video templates it's very very easy to use i'm  going to show you in a moment now if you want to  ,create an account go over to invideo.io you can  create a free trial or i would recommend using  ,code platinum25 for 25 off an annual membership  it works out at like 90 which is an absolute steal  ,believe me you'll see why so let's log in right  now so as soon as you're logged in you can access  ,all of the templates right away we can search for  one and we can select our dimension we want to  ,create a square video because we want to take up  as much room as we can on the facebook news feed  ,and right at the top we can see all of the latest  templates which is really useful when you want to  ,keep your content and ads up to date and refreshed  we're going to search for dog though let's search  ,for dogs let's see what we can find we're creating  a dog based ad so let's search for that and let's  ,see what we can find if we hover over any of these  we can see a preview of what this video looks like  ,and if we click on any of them for  example let's go on this one here  ,we can see it in different sizes  with some music playing there  ,just turn that down of course we can see  in all the different sizes available as  ,well that automatically will dynamically update  depending on what dimensions we want let's go with  ,uh this one here though i like to look at this one  okay so we've got a nice pug here with the crown  ,premium dog foods this is right so use this  template and we're brought through to the editing  ,platform without having to download anything which  is great now if this is your first time using  ,nvidia recommend clicking the bottom left corner  and you can reach out to in video support with any  ,questions that you've got they are available 24  7 and they always go above and beyond for their  ,customers you can also watch any of the live  webinars and masterclasses to learn more about  ,the platform and i would recommend you joining  their completely free facebook group with over 20  ,000 other marketers which really is a great group  i'm in there myself and there's a link in the  ,description of this video so go join that group  and you can speak to other people and see what  ,they have created on the in video platform but for  now let's go ahead and create an ad for this uh  ,this facebook ad now on the left hand side here we  have access to multimedia on the right hand side  ,we can edit things on screen and on the bottom  we have our timeline so similar to any other  ,video editing tool on the left if we want to  access multimedia we can go on videos we can go on  ,images now with a premium account you get access  to over 10 million stock images and videos taken  ,from premium stock websites and that literally  costs hundreds and hundreds of pounds to access  ,this but you get it for free with a premium  in video account which is kind of ridiculous  ,i'm not really sure how they've managed to get  that relationship but let's say we wanted to  ,change the picture of this pug here we wanted  to change this to something else uh let's upload  ,an image i have one i uploaded earlier and true  bluebee to style so we're going to upload those  ,and we can then select the doggo and i'm going  to drag him over onto the screen so let's drag  ,this doggo over onto that pug and i'm going to  replace that one there okay just get that rid  ,of that one that we just accidentally dragged  on now with this dog here he's got a background  ,okay it's not great doesn't look good on this  animation so what we want to do is hit remove  ,background on the right hand side and we can  easily remove the background of this image which  ,is great i wish photoshop had a simple tool to do  this instead of having to cut around with a lasso  ,so we are done and we now want to resize  the dog so let's make sure that this fits  ,in well we just simply drag that put it  down to there and we are nice and easy so  ,doggo is edited we can now change the logo as  well so again i can drag a new logo into here  ,i want to remove the background again we can then  go over to change project colors and we can change  ,all of the colors we've got going on here but  actually i probably want a background image behind  ,this dog so let's go on images and let's see if  we can search for let's find some kind of a beach  ,beach doggo at the beach okay somewhere somewhere  dogs always seem to be with their owners going for  ,walks so let's go there let's make this nice and  big now images may be a little bit blurry to start  ,off with before we actually render this it's just  to make sure that everything is nice and quick  ,but when we render you'll notice these images  won't be blurry at all let's go on to layers  ,here and just make sure this is above that so  we've just added that on we need to make sure  ,this is above the dog itself so where's the dog  and we want the dog above us there we go okay  ,we're getting somewhere let's go down just to make  sure we might need to play around a little bit  ,just to make sure that you've you've got this all  right okay that's looking pretty good okay are we  ,good yes we're fine okay i haven't messed anything  up so i've got that image there again that won't  ,be blurry when we actually come to rendering  this image let's then change the background of  ,this black because i don't really like the black  there now it doesn't really work very well with um  ,with the beach so let's go on white and then  we need to change all of this text here as well  ,so we go there black all of our text has now  changed as well it just moves that a little  ,bit more centralized so this ad is looking a  little bit more funky okay so what else can we do  ,can we change this yeah let's go back change the  project colors let's change this to a nice blue to  ,actually go with the coastal thing okay maybe not  like so okay we're looking pretty good okay this  ,obviously you can spend as much time as little  time as you want to on creating these um we're i'm  ,just trying to get through this video for you guys  so we don't really have all day to be creating an  ,advert so let me just turn down that music i'm  actually going to change that music in a moment,this is looking pretty nice okay so if i want to  change the music here i'm going to go to music  ,and we have access to a ton of tracks so if  i do chill out let's see what we can find,okay that will do the job okay so add  before track okay and we now just want to  ,make this a lot smaller so  i'm just going to resize this  ,delete this one okay we can trim this one edit  trim we want to trim it right down done okay now  ,we're trimmed we have our new music on here which  is perfect now a new feature at in video is adding  ,scenes to our timeline so we can essentially merge  multiple templates together for example if we find  ,these two templates which are similar to each  other we could add one to the timeline so we  ,can add a scene here and we can add a transition  so we can show multiple products or if we need a  ,longer advert this is really useful for us now the  final thing we need to do here is i'm just going  ,to change the text so if we double click on that  i can change the text up here so i'm going to call  ,this dogbox.com this isn't actually a website that  i own so apologies if you own dog box i'm going to  ,save that we'll change this discount to 25 percent  move that up a little bit it's all drag and drop  ,and to export this we simply just need to hit  the top right export button so now we can see a  ,preview of this render no blurry images because  it's now rendered we can click this button and  ,download in 1080p hd we can upload this straight  on to facebook ready to complete our ad now there  ,is a link for in video in this description of this  video if you want to sign up use code platinum25  ,for 25 of any premium plan it's a no-brainer for  anybody looking to create video content for their  ,marketing strategy make sure if you do sign up you  go on to the facebook community as well and join  ,20 000 marketers as well as me who are creating  video content every single day so go check out  ,in video let's go back over to the facebook ad  manager so now what we need to do is hit add media  ,add video and we are going to upload the video we  just created and we can now preview that on the  ,right hand side on all of the different placements  that we have selected we now want to finish this  ,ad by selecting our traffic link and also adding  our ad copy so the primary text is the text above  ,the video so this is our main ad copy and for  this it was saying treat your dog like a king  ,we could use the same treat or we could do 25 off  dog treats okay and we could add an emoji in there  ,in fact we could have a different attention  grab we said pamper your pooch they deserve it  ,okay pam here peach there's a 20 off dog tree it's  nice simple ad copy there okay the key is the head  ,the headline okay the attention grabber we need  to grab someone's attention very very quickly so  ,stop scrolling down their feed we then have this  headline so we can do the treat your dog like a  ,king and we have the description as well which  is the text underneath the headline so the text  ,underneath the headline you'll be able to see this  pop up in a moment in the preview so this could be  ,30-day returns policy something along them lines  okay just another little bit of text that comes in  ,now for this preview to come up we need to put our  website url so we're just going to put dogbox.com  ,and it'll bring up a bar underneath this video  here we go so we can see treat your dog like a  ,king 30 day returns policy learn more we want to  change that call to action button to shop now okay  ,because we actually want people to take action  here or we can do get offer so we can do shop now  ,or get off a get offer is probably more sensible  for a 25 off redeemable offer so we're going to do  ,a call to action button get offer and we have  our website url placed in there that's where you  ,want to drive traffic from facebook onto then can  scroll down onto tracking and we want to make sure  ,our website events are turned on so we want to set  up our pixel we don't have a pixel setup this is  ,just a dummy account but you want to make sure the  correct pixel is selected so you can track your  ,customers correctly and also facebook can optimize  based on the actions your customers are taking on  ,your website so we're going to turn that off for  now and we are done we hit publish and that is  ,our first ever ad created now it can take up to  24 hours for our first ad to actually go live  ,facebook will review it through their algorithm  sometimes in person and they want to make sure  ,you're not breaking any policies then you are good  to go you're live and you can start generating new  ,revenue and traffic for your business now very  quickly i'll show you how you can read the data  ,of your ads when they're actually live we go on  it doesn't matter if you're on a campaign ad set  ,or ad level you can read the data of your ads by  looking at all of these different columns here  ,and they all mean of course different things so  we have frequency for example which is how many  ,times people are seeing your ads the unique link  clicks are how many people are actually clicking  ,onto your website the amount you've spent your  quality ranking your cost per result and if you  ,want to change any of these columns click the  column button hit customize columns and you can  ,add a number of different columns to your facebook  business manager so we could add the amount of  ,clicks the click through rate to the percentage  of people that are clicking on our ad the cost per  ,1000 impressions so our cpm and you just hit apply  and it will add this to your ads manager there are  ,also a whole heap of other preset column settings  okay so you can read the data this way and figure  ,out how well your ads are performing based on what  metrics matter to you the most another thing you  ,can do is head over to account overview and this  is where you'll be able to see an overview of how  ,your ad account is performed you can see the  amount spent your reach you can hit these drop  ,downs and you can see your website purchases your  impressions your link clicks the age and genders  ,of the people that are taking the actions you want  to take the hours of the actual times of the day  ,that people are converting the most and of course  the countries where they're from there's no data  ,in here at the moment but as soon as you start  running ads you'll be able to learn very quickly  ,what you were doing right and what you were doing  wrong and how you can further optimize your ads  ,for success so that is how you set up your  first ever facebook ad let's go straight  ,back over to the other camera and i'll tell you  how you can continue learning about facebook ads  ,for free okay so that is the end of this training  video i hope you have enjoyed it now i want to  ,invite you to continue learning about facebook ads  and expand your knowledge further so you can get  ,serious return on investment for your business  head over to learn ads dot io and sign up to  ,our completely free facebook had training course  where we dive deep into every single detail of  ,what we have touched on today and much much more  from the foundations to launching building and  ,scaling facebook ads to insanely profitable levels  this free course gives more away than the majority  ,of thousand dollar courses out there and that's  because it's my mission to give more away for free  ,than other people would have you pay for so head  over to learn ads dot io sign up to our facebook  ,ad training expand your knowledge when it  comes to facebook ads and start profiting  ,on the platform learning from a digital  marketing agency that has literally generated  ,millions in new revenue for companies all over the  globe the affluent agency thank you so much for  ,watching this video guys i hope you have enjoyed  it if this is the first video you have watched of  ,mine please subscribe with your notification  bell turned on enter the competition as well  ,by commenting down below with your goals for  advertising on facebook and of course share this  ,video with somebody else who will get value from  it thank you so much i'll see you all soon cheers

The above is a brief introduction to how to become a facebook ads manager

Let's move on to the first section of how to become a facebook ads manager

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how to become a facebook ads manager catalogs

The ONLY Facebook Ads Course YOU Need

The ONLY Facebook Ads Course YOU Need

Over the past few years, I've built and scaled multimillion-dollar e-commerce,companies utilizing Facebook advertising.,And in this course, I'm going to teach you absolutely everything,that I know about Facebook ads.,So you can also find that level of success for your brand or your agency.,All that I ask is that you can hit this like button on this video,as a really helps out my channel.,Along with that, subscribe with notifications on if you're into,advertising and e-commerce, this course is brought to you by pondir.com,,which is an artificial intelligence platform for Facebook advertisers.,They have tools that can write your copy, perform creative,analysis, optimize your ads.,They offer courses, research studies and so much more in fun fact, I'm,actually the founder of pondir.com.,So with that said, definitely go check out pondir.,We've got everything you need.,And here in this course, I'm going to give you the education completely free.,So if you want some tools to help you out with your Facebook advertising journey,and your road to success, go ahead and check out pondir without further ado.,I hope you enjoy this Facebook ads course, and I cannot wait to,see the level of success that you find using all of our strategies.,Let's get into it.,What are Facebook ads in?,What is Facebook advertising?,That's an actual question.,I'm asking you right now.,And I want you to define your answer of what are Facebook ads.,Since I obviously can't hear you in your response, I'm going to use my,fiance Maggie, as an example of she has never run Facebook ads herself.,So Hey Maggie, what are Facebook ads?,And what does Facebook advertising?,Facebook ads are advertisements that you see, they come up on your newsfeed,that are products that I'm from here is what I was expecting as an answer.,And that's what I was expecting for your answer to be as well.,Now, let me rephrase this in a way that hopefully it brings some,more clarity to why I expect you to say that when I ask you, what,are these, what are apple AirPods?,You're probably going to say their headphones.,They play music, but let's break this down.,There's a driver, there's plastic there's coils, there's software there's foam,ear tips that produced the headphone that produced the music, the music, and,the listening is just the end result.,And when you're scrolling your newsfeed and you see a sponsored,post appear, that's the end result in order to efficiently run Facebook.,You first need to understand what Facebook ads really are.,What are Facebook ads more than 2 billion people use Facebook every,single month advertisers bid to show their ad on those people's devices.,Facebook advertising is simply an online auction.,Each time.,There's an opportunity to show someone an ad, an auction takes place to determine,which advertiser will have the chance to show their ad billions of auctions take,place every single day across the Facebook family of apps and network of websites.,When we as advertisers create ads, we tell Facebook who we want to show our ads to.,By defining a target audience, a person can fall into multiple target audiences.,For example, one advertiser targets, women who like skiing while another,advertiser targets all skiers who live in California, the same person in this,case, a female sphere who lives in California could fall into the target,audience of both of the advertisers.,So now when there's an opportunity to show that single person an ad, and,there's multiple advertisers targeting them, those advertisers will now enter,an auction where they will bid to show their creative on that user's device.,So how do you win an auction to ensure that the winning ad maximizes value,for both people and the business, the winner of the auction is the,ad with the highest total value.,And this is extremely, extremely important to take note of the highest total value,is a combination of three major factors.,Number one, the bid, the bid is placed by an advertiser for that ad placement.,In other words, what is the advertiser willing to pay, to,achieve their desired outcome?,And there's actually multiple ways to manage your bid in an ad auction.,We'll discuss this later on in the course, but for now the first key,of a highest total value is the bid.,What amount is the advertiser willing to pay, to show their,ad to that user on their device?,Number two, estimated action rates, an estimate of whether a,particular person engages with or converts from a particular ad.,In other words, the probability that showing an ad to a person leads to,that desired outcome of the advertiser.,For example, if your goal is a purchase, what is the estimated probability that,if Facebook shows your ad, that user will result in a purchase, finally,,number three, add quality ad quality is a measure of the quality of an,ad as determined from many sources, including feedback from people viewing,or hiding the ad and assessments of low quality attributes in the head, such as,withholding information, sensationalized, language and engagement bait.,And the big takeaway is that engaging in clickbait and engagement bait,does not improve ad performance.,So together these estimated action rates and ad quality measure the ad relevance.,In fact, Facebook subsidizes, relevant ads in auctions.,So more relevant ads actually cost less and see more results.,In other words, an ad that's relevant to a person could win an auction,against ads with higher bids.,And this is a big trend that we've been seeing over the past few years with,Facebook, after they got in some trouble with the government and came with the,Cambridge Analytica scheme, they became quote unquote more transparent with their,users and a big piece of that was making the user's experience on Facebook better.,And so as advertisers, by creating a good experience for the user and a,good experience through to Facebook by driving results, it's a win-win,and Facebook will actually charge you less to show your ad more against,people that are trying to outbid you.,So how do you know if your ad performed against those three mentioned criteria?,So there's actually a way to view in the ads manager, but once again,,we're going to get into that later on in the course, as you just learned,,there's a lot more to Facebook ads, Facebook ads, aren't just the posts,that you see advertising a product on your news feed or in your inbox.,There's so much more beneath it.,And as a future advertiser or an existing advertiser, it's extremely,crucial that we know the inner workings of how to feed the Facebook system and,algorithm with exactly what they need to drive industry leading results.,now it's time to actually get into the Facebook advertising ecosystem.,So go ahead and grab a cup of coffee and get your computer because we,are going to dive straight into it.,Before we jump into the Facebook ads platform, you need to understand,why you're clicking the buttons.,And when it comes to building a business manager is actually extremely vital that,you understand the structure beneath it in order to build it correctly.,So before we actually go into the ads platform on your computer, grab a,notebook, I highly recommend a whiteboard.,If you have 50 to a hundred dollars to invest, this is my favorite favorite tool.,And let's go through what a business manager actually is.,So what you see here is one business manager.,And I want you to take note of that.,This is the structure that I'm about to run through is only one business manager.,And that's what you're going to be building here in the,next four to five minutes.,So for my business, which is called pondir, you can put your whatever,name, your businesses are preparing to launch whatever the name is.,This is Potter's business manager.,So we create the business manager and then underneath of it, every single business,manager can have multiple ad accounts.,For example, pondir's business manager now has 15 ad accounts attached.,So the ad account ad accounts are the child of a single business manager.,What else can have a business manager hold pixels, your data sources, a,business manager can have infinite amount of, of pixels, which store,all of the crucial data that Facebook needs to deliver your results.,Business managers also hold the pages.,So any Facebook page or Instagram page that you might want to run,ads with can be held by one single business manager, along with that.,And that's not even close to what the tip of the iceberg,really is for business managers.,You can have catalogs, product catalogs, infinite amounts.,Here you can have, as I mentioned, Instagram accounts, you can have your,media assets, videos, images, your payment methods, and it goes on and on.,But what I want you to focus on right now is understanding that we are going,to create in this lesson, a business manager and that single business manager,will be the parent of everything that you will do in the Facebook ads ecosystem.,So with that said, take a moment to understand the structure, understand that,what you're going to build is essentially the boss, the owner of everything,that you're going to do in the future throughout this pondir advertising course.,So let's hop back over to the computer and actually start to implement,your business manager right now.,Now that you understand the structure of a business manager, it's,actually time to go and build yours.,So get your computer and go to business.facebook.com/overview at,business.facebook.com/overview.,And the page that you're gonna land on will look very similar to this,one right here, this page, if you're interested in learning, basically what,we just discussed about the structure.,Um, I actually covered more detail than what's provided on this,page, but you can give it a read.,Otherwise we are really just interested in the one button up here that is going,to allow us to create our account.,So let's go ahead and click create account.,So at this point you have three options.,You can enter your business and account name, your name and your business email.,So in this example, I used my fiance's name, Maggie Jean.,Um, next we need to enter our business and account name.,So let's pretend Maggie is creating a business called Maggie's cupcakes.,And then our email is Mae at Maggie's cup cakes.com.,Obviously don't enter made up information, just use your information, cause this,is your business manager account.,I think click submit.,Well, you're going to see is mine says unable to create account.,You have reached the limit for the number of businesses you can create at this time.,As of this recording, Facebook only allows you to create and,utilize two business managers.,So.,Treat your business managers with care.,Make sure they're in good standing because you only get to, if you blow,through, through, through those two you're, you're kind of out of luck.,So create your business manager and hit submit.,If asked you for some more details, go ahead, fill it out as they request.,And you're going to land on a page like this.,And if your page looks a bit different, go to business.facebook.com/select,business.facebook.com/select.,And you're going to see your business manager that you just created.,So for mine, as I mentioned, I have pondir, you can see the multiple,ad accounts, multiple pages, and then the people that have access.,What you'll also notice is, as I mentioned, I have two business managers.,So what I would like you to do is click on this button that says, create business.,If you don't have two business managers already pause this video, click create,business and repeat the signup steps that we just use, but call it V2 or backup.,For example, I have pondired them pondir V2.,I cannot recommend having a backup business manager enough.,It's extremely crucial.,There's a lot of weird policies that Facebook excellently,flags business managers for.,So at some point you could be advertising and then all of a sudden,your ad stopped running and you say, and you check in, it says, uh, your,business manager is restricted from advertising for policy violation.,You're going to have to submit a review.,And a few days later, a few weeks later, they'll give you a callback,,but that's a lot of downtime that us as advertisers can't have.,So by having a backup business manager, you're always going to be good to,go, always prepared for the worst.,So go ahead, pause this video, create your second one and then come back to here.,All right.,Welcome back.,So select your main business manager from, for this demonstration in this,lesson, I'm going to be using pondir V2 cause it's a clean business manager.,It's more from scratch where you are building years from and I've client,accounts on this main one that I don't want to accidentally reveal any,information that I shouldn't be revealing.,So go ahead, select your business manager and let's go through this.,The goal here is not to fully configure every single detail of this.,We're going to be breaking down all of these different things in,the, in the, the next lessons in pondir Facebook advertising course.,All you need to understand here is the basic navigation.,We're going to go through through some additional settings and, um, somehow,twos here in this business manager video.,But the main part is to get familiar with it because you're going to be spending,a lot of time in your business manager.,So let's start with the left hand navigation bar.,We have this dropdown, as you can see, it says the name of your business,managers that you're currently in.,If you click this, you can toggle through some additional ones.,So this is a quick way to access all of your business manager accounts.,Below that we have ads manager, and we're going to cover this in the next lesson.,So don't go trying to create your ad account right now.,You're going to get overwhelmed, lost, or you're not going to take away,what you need from this lesson here.,So ads manager is going to give you access to your advertising account,,where you can actually run the ads that we'll be building here in a moment.,Next lessons below that we have audiences.,So as soon as we get to the part of this course, where we start to,get to, we build out your marketing funnel, we build a bond or diamond.,We're going to be utilizing this audiences tab below that we have,ads reporting, which sounds exactly like, which is exactly like, it,sounds when you're running ads, you want to know how much did you spend?,How much did you make?,What is your return on ad spend ads.,Reporting is a great way to quickly pull that data.,You can export it to spreadsheets and do a lot of fun things that are,very, very useful for your business.,That we'll be covering here in the Potter.,Facebook advertising course below that we have ad account settings.,You can configure your ad accounts, really fine, tune them time zones, conversion,windows, some really neat stuff.,Don't click it yet.,I know all of this is very, very exciting stuff, but trust me, get,familiar with this business manager below that we have business settings.,So we're actually going to go in there and actually in this lesson here in,a moment underneath events manager, this is where you can test your event.,So when we get to the part where we get the pixel set up, which is going,to be on your website and collects data and events, you can go to this,events manager tab and monitor it, make sure everything's healthy, make,sure everything's firing correctly.,Make sure Facebook's getting all the data that it needs to help you achieve,your desired result with advertising.,So this is the homepage.,This is the homepage and really the door to the Facebook advertising ecosystem.,So let's take a look at this main section here we have ad account performance.,I never use this section, but basically when you are,running ads, you can come here.,You can quickly see your spend, reach and impressions.,I don't find it too useful, but it's there below that we have pages.,So these are all of the pages that this business manager's connected to.,As I mentioned, you can have a ton of pages.,I've seen account a business managers with a thousand plus pages connected to it.,We'll touch on how to connect your page in the future lesson, but it is here.,And then alerts occasionally if a payment method fails or something,goes down rejected, you're going to get alerts and you can see,all of that here for right now.,What I want to do is actually go into the business settings.,So go ahead, hop over to the left navigation where it says,business settings, click it.,And now let's enter the world of the business settings.,As you can see this left side navigation, navigation got substantially bigger,and there's a lot of different options here, but the good news is we're not,going to focus on those at this time.,So go ahead and for the sake of simplicity and focus, minimize,those tabs, that self opened.,What you immediately see is this people tab.,So under here, you can actually add other people that can,manage your business manager.,So let's say you have a family member or, uh, an employee or a business,partner that you want to be able to access your pages, your ad accounts,,your product catalogs, your pixels.,You can do that right here.,So if in this case, I wanted to add an employee.,I would type [email protected],I would enter their email.,I would click add they would get the notification.,And then as soon as they join, you are going to see them below this list.,So let's say that you added your husband or wife right now.,It's your account.,Once they accept, you'll see their name and you can click on their,name and you can actually add the access at different levels for them.,It's very straightforward.,And, um, there's, there's not a ton to it, but what's important,is just to get them added.,If you know somebody right away that you want to get added, go ahead and do,that now, but you're not going to have any resources to provide access to, but,at least you have the matter which we can utilize here in the coming modules.,So this is the users tab, and you're going to see people, partners and system users.,Don't worry about those right now.,People is only one that's important and you can add,employees and so on and so forth.,Next we have accounts.,So this is where we're going to actually in the next lessons, add pages, accounts,,asset groups, a lot of really neat stuff.,We have data sources.,As I mentioned, you can create your pixels, your catalogs upcoming.,I know, I know I'm getting you guys excited to actually start doing this,,but I want to show you and run you through the business manager in detail.,So this is where you can access all the different pixels,,your Shopify product catalogs.,If you have one set up, um, domains and so forth, registrations, I,personally haven't used registrations.,Um, I personally haven't used integrations too often.,Um, but the big one is going to be payments.,So this is what I would like you to do now.,And preparation to actually pay for the ad.,You're going to be running.,You can click add payment method and you can enter in your preferred,credit card, business credit card.,Um, you can use a debit card, whatever form of payment that you're gonna use.,Go ahead and enter it here.,And as soon as you have added, just leave it as is because then we can,quickly connect your ad account when we create your ad account.,So pause it.,Get your payment method set up.,Let's go down to security center.,This is one that I actually do recommend doing.,So two factor authentication is a really good way to get in.,Facebook's good standing quickly.,So what is two factor authentication?,So when you go to facebook.com and you log in with your password,,that's one factor authentication.,Two factor would be when you log in with your password and then it,sends you a text message with a code that you now have to enter.,That is two factor authentication.,Facebook has placed a huge importance on incentivizing people,to enable two factor authentication.,Why?,Because number one, it stops people from hacking business managers,,which can cause a lot of issues.,Imagine someone hacking your, your ad account and spending $5,000 on,in one day on ads that don't go to your website, very bad situation.,So two factor prevents that.,And the one thing that's really big in Facebook size is preventing people,from using other people's accounts.,So let's say Facebook banned someone's account, and then,they go purchase another one.,Well, if that other account has two factor authentication, enabled, the,purchaser can access it in Facebook eyes.,That's a good, that's a win-win.,So a lot of times what has been happening as of recent is people will,actually lose their business manager.,It'll say disabled, please verify your identity.,And Facebook will enforce that user to actually enable this.,So what am I saying?,I do recommend enabling this right from the start.,I have this enabled on my main business manager and I will do this here.,Um, as soon as I start running my ads on this account, which you will see,me doing the little later modules, but go ahead and get this set up.,I would recommend for everyone.,Um, that's always the best way.,That means anyone that you add to your ad account in the future is,going to be required to do some form of two factor authentication.,The other way to get in Facebook's good standings, right from the,start is verifying your business.,If you are someone that has an LLC, you're a sole proprietor.,Basically, if you have an E I N number with the government and you're registered,as a business, I would a hundred percent recommend doing business verification.,Once again, I had my other business manager verified and I'm waiting on,my LLC for my new brand purified.,And as soon as that is done, what I'll do is I will simply fill in this information.,So my new LLC is, is let's just call it purified, LLC.,We'll hit next.,It's going to actually ask you for those license and those documents.,So whatever you have just upload it.,You're going to give your address, your phone number, and then it's going to,have you finalize that verification.,And the best part about that is you're going to get the verified check and,Facebook is going to trust you a lot more than if you weren't verified,,which means there's less likelihood of you facing those unreasonable,policy bans or disabled ad accounts.,It's a great thing to do if you have the ability.,And then once again, as I mentioned, you can add admins, um, right,here, but you can also do it in that people's tab as we discussed.,So if you are planning on becoming an advertising agency.,When other businesses want you to run their ads, they will actually,request you to manage their account.,And you will find that here in this tab.,So when, if you're an agency or you're preparing to be an agency and you're about,to work with a client and they say, Hey, I sent you a request to grant you access.,You can come here to this request tab and boom, it'll be sitting,there waiting for you notifications.,So here's where you can handle all of those emails.,Those pesky emails, the ones that get annoying, where, Hey,,uh, your ad spent this today.,Hey, someone liked your ad.,Hey, it's a little overwhelming.,If you don't modify these.,So I would recommend if you prefer less amount of notifications,or more modifying your settings accordingly, you can see mine here.,So business permissions I have on, um, business rules.,I want to know when someone leaves or joins my business, um,,settings, when anything's changed.,I want to know when support, when they rarely contact us, uh, does do it.,I want to know, I don't want to know periodic emails from Facebook,with information about advertising features, et cetera, et cetera.,The reason being is if you've ever spoken, spoken with a marketing expert,,you probably know a lot more than them.,And if you're in this pondir Facebook advertising course, I know, you know, a,lot more than a Facebook marketing expert.,So I personally don't want to get blown up with those constant daily,emails partner program updates.,Not really too interested in that newsletter, same thing events.,No.,Um, and this is where you can kind of modify it on a specific basis.,Do you want to see who liked your page?,Do you want to see who left the review can leave it on?,Uh, and then I leave all of the rest on because those are pretty important.,Uh, issues encountered in product catalogs.,I want to know if something's going to break.,I don't want to know about the newsletters.,So this is how I do my notification settings.,Finally, let's come down to business info.,So here we have the outline of your business information and we're down,here on this business info page.,So what you can see is your business manager ID.,Once again, if you're an agency and a client says, Hey, what's your,business manager ID, so I can add you.,You can come here, copy and paste this.,And they will request to grant you access.,As I mentioned, I don't have a verified, uh, email or business phone,number yet for this backup account.,But for my main one, I do, as soon as I do have the legal information, I'll fill,this in and I'll see this become verified.,And when you're verified, you also get some access to a couple more Facebook,products such as you can become an agency.,You can access some early releases, some beta things.,It's pretty occasionally pretty neat stuff.,So I do recommend becoming verified.,They trust you more here.,So this is a big one.,If you have multiple people managing your ad accounts, your business,manager, And something goes wrong and you need to figure out where,something went wrong and you want to know exactly who did what you come to,this page and you can collect export.,You're going to get a list with history and every user of every action ever took,on your business manager below that you're going to see ad account creation limit.,So when you first create it, you're going to see one as soon as you have,ran your ad account for a certain period of time, Facebook doesn't,specify, but ran it for a certain period of time without breaking policy.,You're going to see this number become two.,Then once you've run two without breaking policy, you're going,to see it become 3, 4, 5.,And I don't exactly know what the maximum is because they're always changing it.,But I know that personally, I have five ad actual ad accounts that I,own under my other business manager.,And it was just over time by raising my ad account creation limit.,Once again, the more they trust you, they more, the, the more that,Facebook enables you, uh, two factor authentication enabled, and then my info.,So I like to use pondir team.,The reason being is it's easier for clients and whatnot,to see, oh, pondir, okay.,They modified it because they know me and my business is pondir.,And, uh, that's how I, I do my name.,But if you're just running a personal business, you can click edit.,Obviously it's probably going to be your name by default, but you,can change it however you'd like.,And then the email is not necessarily what you use to log in with Facebook, but where,do you want to receive notifications?,Where do you want to, what do you want to use to access the additional features?,Enter that email here and then finally see business notifications,toggle it on or toggle it off.,And you're good to go.,Finally set up guide.,So you don't need to dive into this now, but let's say that you, uh,,worked, let's say you have a business.,I'm going to throw out a scenario here where you might,want to use this right away.,Let's say you own a business and you were using an agency to run,your ads before it decided to take the plunge and run them yourself.,I shouldn't say plunge taking the investment to build those,skills in and crush it yourself.,A lot of those agencies did something that I hear this situation a lot.,They do something that's a little iffy.,They create the ad account for you and they own it.,And they run your ads in the ad account that they own.,What you can do is you can tell them, Hey, I want ownership of my ad account,and you can hit claim ad account.,So this will add an account of your business is going to control,the campaigns and billing.,You can hit claim.,And then it will actually, once they hit approved, be transferred over to you.,So if you have an ad account with someone else that you ownership,of, you can do that right here.,Same with pay.,And you can request it here.,And then finally there's additional ways to add people to your account,,but I still recommend doing it through, um, users and then people.,So you have just went through the main parts of the business manager.,I know we didn't touch on these other breakdowns pixels ad,accounts because those are all in separate modules before going on.,Take some time, navigate around.,For example, if I told you right now, go find your business manager ID.,Do you know where to navigate, pause this video and go find it because,it's important to understand how to navigate the business manager.,So how would I find it?,I'd click business info.,Boom.,It's right here.,My business manager ID.,So understanding, let me give you another, uh, uh, I guess exercise go to the,location that where, where you can add people and other users to your business,manager and add accounts to do so you'd come to users and you'd click people,understanding how to navigate it is going to make the upcoming lessons substantially,more fun because you're not going to have to deal with the frustration of,figuring out where to click and whatnot.,You can dive into the pure bliss of direct response marketing.,So with that said, that is how to create your business manager.,That's how to create the most vital aspect of, uh, really getting your,Facebook advertising career started.,This is going to manage your ad accounts, your pages, your pixels,,your product catalogs, your media assets, your payment methods.,So, so much more so if you don't, if you have any confusions about what,you just did, rewatch, this lesson do not move forward until you have,pure clarity on what you built, what the structure looks like, and you are,prepared to move forward with that said, I'll see you in the next one.,Talk soon,,Senator, we run ads,,grab your computer, grab another cup of coffee, because it is time to create,your Facebook advertising account.,Let's get started,our business manager.,We went through the structure and really got a good understanding of,what a business manager is, what it entails, what are the assets,that it's apparent to and so forth.,Now it's important to also understand what an ads manager is.,So we're going to hop over to the whiteboard and break down,what the structure of ads manager looks like, what the ads manager,,responsibilities and duties are and what you should be focusing on.,As we go into actually building yours out, let's hop over there in the previous,lesson, we discussed the business manager and how you could have really any,number of ad accounts underneath of it.,So now that we've covered the business manager, we need to cover,the ad account and the ads manager.,So we're not focusing on this.,We cover business manager, let's jump into the actual ad account in,ads manager with every ad account.,You're going to be performing one main task, which is running ads.,So where the business manager manages the entire aspect of the business, the,ad account, the ads manager manages all aspects of your actual advertisements.,So within every ad account, there's really three main aspects that you,are going to be performing first.,You're going to be creating campaigns.,So with an ad account, you can create what is essentially,defined as a marketing campaign.,Every campaign has what is called ad sets.,So just like the business manager is the parents who an ad account ad,accounts are the parents to campaigns.,Campaigns are the parents to ad sets and ad sets are the parent to ads.,So take a moment to really grasp that.,Don't get overwhelmed.,You're going to see how simple it is to really build this out in the ad,account here in this lesson, we're going to touch base on that, but,you really should just be focusing on understanding the structure.,So while the business manager was managing ad accounts, pixels,pages, uh, payment methods, the ad account is managing campaigns.,That is really the only duty of the ad account is to run ads with campaigns.,When you create a campaign, you can have an infinite amount of ad sets.,Actually, I believe it's limited to around a hundred, but that might change.,So one campaign, let's say let's change this to one campaign can have,X, whoops, X number of ad sets here.,So let's actually, let's actually break this out almost like we,did with the business manager.,So right here, we have the single campaign.,Then we can have ad set, let's call it ad.,So one, we can have ad set two, it goes on and on.,And then underneath of an ad set, you can have, let's say ad one,,ad two, ad three, and so forth.,Same with this.,And same with these.,So the campaigns are the parents of ad sets, which are the parents of ads.,You're not limited to just one campaign in your ad account.,You can actually have really an infinite amount of campaigns.,I've never reached.,I've never hit a maximum.,And I've had, I've had ad accounts, running hundreds,and hundreds of campaigns.,So let's start to map that out a bit more as well.,So you could have another campaign.,You could call this, let's call this first one campaign one, and then this,one campaign number two, and it's going to follow this same exact structure.,So really focus on understand branding what an ad accounts duty is.,An ad accounts duty is to run campaigns.,Campaigns duties are to manage ad sets and ad sets a duty is to manage ads.,So what is a campaign?,What are you going to be doing at this campaign level?,At the campaign level, you're going to be doing things such as setting,your budget, specifying dates and time ranges, and really prepper, uh,,preparing to manage your ad sets and ads.,What are you going to be doing at the ad set level?,You're going to be doing things such as targeting, including retargeting,audiences, setting your conversion windows and some other terminology,,which we're going to be breaking down in detail later on in the course,,what's the ads purposed well, that's actually where you produce your creative.,So that's where you take your images, your videos, your, your copy,,your link to your website, and you combine that to create a single ad.,So all of these different pieces work together underneath a single ad account.,And as I mentioned, um, there's, there's so many pieces to this,as I'm kind of explaining things, don't focus on, what's an ad set.,Do what does targeting what's the ad?,Do it builds a creative because we're going to break those down in separate,lessons in step-by-step detail.,My main goal with this video and this whiteboard session here is to help,you understand that an ad account manages campaigns, campaigns, manage,ad sets and ad sets, manage ads.,So with that said, let's hop back over to your ad account.,I'll take you through the process of getting it set up, and then I'll,actually show you each one of these pieces as a high level overview.,So you can understand the structure in preparation of the future lessons.,Let's hop back over inside of the computer.,Okay, go ahead, grab your computer and go to business.facebook.com/select,that's business.facebook.com/select.,You're going to see the business managers that we created in the previous lesson.,So go ahead and select whatever business manager as is your main one for this.,I'm going to be using the pondir V2 because as I've mentioned, my main,one has client accounts, proprietary information and information.,That's under an NDA, which I do not want to risk accidentally showing.,So we're going to be going into my pondir V2.,Once you click on your business manager, go to the left side navigation.,And if this has changed at the point that if the layout's changed, by the point,that you're watching this video, all you need to look for is business settings.,So click business settings.,Okay.,And now what we're going to do is navigate down to add accounts.,So if you look under accounts, you click the dropdown and you click add accounts.,You are going to see any of your active ad accounts.,If it's a brand new business manager, you're not going to see any here and we're,going to create your first ad account.,So what you'll do is click add and then click create a new ad account.,As you see, mine is locked because this is a brand new business manager,and brand new business managers can only have one ad account.,As soon as that single ad account has run ads without violating policies for,a certain given amount of time, Facebook will then enable you to create a second,ad account and then a third and then a fourth, and then a fifth, if you,already have an ad account created, and you can not create a new ad account,,you will have to use the exist existing one until Facebook raises your limits.,You could try to reach out to Facebook support and ask for,another ad account to be added.,The chances of that happening though, are very, very unlikely.,So if you already have an existing one, you can create another one,and you'll have to use that or go into your backup business manager,and create the ad account there.,So, as I mentioned, I can't create it here, but let me show you what it would,actually look like in my main one, since I am able to create a new one there.,Okay.,So this is my main business manager pondir.,So as I mentioned in whatever business manager that you're in,within right now, click add, then click create a new ad account.,So here you can give your ad account a name.,I'd recommend just making it the name of your business.,So, um, if I'm going with the example I was using before, this would be,Maggie's cupcakes, select your time zone.,This is actually very crucial that you select the times on that,you live within and work from.,Because later on in this course, you're going to be learning how,to set automations, that help you manage your ads, and they go off,of the time zone that you select.,So if there's a discrepancy between where you live and what you're,expecting in terms of the automations to be triggered and run, it can cause,a lot of confusion, a lot of issues that you don't want to deal with.,So select your time zone for me, it's GMT America slash Chicago.,All right, then go ahead, choose your currency.,Hit next, select my business.,You're not going to, unless you're running ads for another business or client, but,even then, I wouldn't really recommend creating the ad account for them.,I'd have them request, access different topic, but choose my business.,Once you do that, go ahead and click create.,All right.,So now you're going to see your ad account that you just created,underneath of this ad account section.,What you'll need to do is give yourself access.,So go ahead and click add people.,Select, you'll see your name from this list for me, once again, I always use the,name pondir team is I just prefer that, but you're going to see your username.,So select your name, then come down to manage ad account hit, assign.,Okay, there we go.,And now we are good to actually go into the ad account and navigate around.,So how do we, how do we get there?,Go ahead and click on this business tools, dropdown and click ads manager.,Sure.,And here we are now inside of your ad account where you,are going to be running ads.,If you've already added a payment method to your business manager, let me go,ahead and show you how to connect that.,Now, before we navigate around this, okay.,First click business tools, click business settings, come down to payments, and,you're going to see that payment method that you added in the previous lesson.,So you'll see, it says no added concept and connected to this payment,method to connect an ad account to this payment method, please select,an ad account, use ads manager to change its primary payment method.,So go ahead and click.,All right.,And now this is where a lot of people get confused.,They're like, where is the payment at a payment method button?,What you'll need to do is come up to the upper right-hand corner, click the,dropdown and click view payment methods.,This is going to take us to the section where you can connect your ad account.,So you'll see, you need to add your tax information.,You can go ahead and do that.,Enter your business information, whatever your tax info is.,Obviously I'm not going to enter mine here.,Um, but yes, go ahead and click add tax info and fill this information out.,Very simple.,Once you're done with that, you can then access your current payment methods.,So what you'll see is this add payment information toggle box.,If you click business manager payment method, that's where you,can connect your, your credit card.,So click this it next.,You're going to see the, uh, credit card that you entered a,debit card and click make primary.,All right.,And then once again, it's asking me for my tax information, enter,it if you have not already.,And then, uh, just go ahead and click save on that.,I will do that once again when I'm not recording my screen.,All right.,Now I want you to take note of the amount due section.,So it's going to say you'll be charged each time you spend $2 and,also on the 31st of each month or on the last day of shorter months.,So basically right after you spend $2, you're going to see,a credit card charge for $2.,Then when you spend for it, you're going to see another $2, six, et cetera.,This will expand once again.,Facebook does not trust new new advertisers right now in my main account,,I believe I'm up to about $2,000.,So I only get charged each time I spent 2000 or on the last day of the month.,So that's why you're going to see a bunch of very minuscule charges.,As soon as you start advertising.,And then it's going to expand, it's going to become 500 a,thousand, $2,000 at a time.,All right, cool.,So we now have a payment method connected come back up to business,tools and then go to ads manager.,So this is where you're going to be creating the campaigns, creating,the ad sets and the creatives.,What is important to understand in this ads manager section is once,again, just the basic structure and how to actually create, um,,a campaign ad set and a creative.,What I don't want you to focus on is how to actually set them up efficiently,optimization, creating your ads.,I just want you to focus on the structure because we're going to be breaking,down all the, all the details on how to actually run them very profitably,here in the upcoming lessons of the pondir Facebook advertising course.,So let me show you what that structure that we broke down on the whiteboard,looks like within the ads manager.,What you're going to want to do is click create.,And then this is where you specify the campaign objective.,So, as I mentioned in the whiteboard, a campaign is responsible for,the objective for the budget and a couple other smaller aspects.,99% of the time, what you're going to want to run is going,to be a conversion campaign.,We're going to touch on this further detail, but for the sake,of this structure, example, select conversions, click this dropdown.,And one, one aspect I want to know is Facebook is constantly changing the,user interface of the ads manager.,They're trying to make it easy, simple, um, and essentially,make it more efficient.,So if this looks different, just remember the process is still the same.,You're always going to be able, there's always going to be a,create button on this page.,I can click it here.,Maybe, maybe in your version, it's over here, but find the,create button and click it.,Go ahead.,Select conversions, click a drop down.,And what you'll see is that structure.,We discussed campaign ad set, an ad campaign includes a,campaign objective and budgets.,The optimization of budgets ad set, determined your audience placements,schedule in spending and the ad contains all of the creative settings.,So go ahead and name this example.,Well, let's actually do this example, campaign example, ad set, and example ad.,Remember, we're not going to be running these.,You don't want to start diving into actually trying to build these out,without going on to the later lessons, because I'm going to teach you how,to be very profitable with your ads.,And if you start diving in now, you're going to get overwhelmed,and not see the results you want.,So enter that hit continue.,Okay.,And now you can actually, we can go through each one of these little pieces.,So you up here, you have the campaign name.,Special ad categories or things such as a credit cards or credit,lines, employment, housing, social issues, elections, or politics.,If you are not running those, you do.,Now.,You want to make sure it says no categories declared because if you,select, for example, credit, you're going to, to be under very tight,restrictions and limitations and your ads aren't going to perform as they,would, if there was no limitations.,So only select these.,If you are running these types of ads, if not go ahead and,select no categories declared.,All right.,So here we have campaign details.,What you'll see is the only option for buying type is an auction.,And as we discuss Facebook, ads is simply an online auction.,So basically what are we going to be doing?,We're going to be bidding against other advertisers, competing against them,for placements on potential customers, newsfeeds and inboxes and Instagrams and,all over all right, campaign objective.,As we selected conversions, Hey, go ahead and hit the show more options.,You're going to see campaign spending limit.,So this allows you to set an overall spending limit for your ad campaign.,And this will, this means that your ad sets in the campaign will stop once,you've reached your spending limit.,And if you're using a campaign lifetime budget, it's not applicable,,we're not using the lifetime budget.,I rarely use those.,So don't worry about that.,Leave this as is AB test.,I'm going to show you more, a more efficient way to actually do split,tests versus using their, um, set up.,But you can create an AB test here.,So split testing, what works better than the other.,I don't use this.,I wouldn't recommend you use this at this time over time, they might improve it.,But right now I have a better method for you that we'll,discuss later on in the lessons.,All right.,And now the discussion of campaign budget optimization, make sure I, I only use,campaign budget optimization now nowadays.,So we'll touch once again on the different types of budget optimization in later,lessons, but for the sake of this example, select on, and then what you'll see,is you can set your daily budget here.,So this is where you're actually going to set your budgets.,And, um, you can select daily or lifetime, basically a lifetime budget.,As you said, it's suspense 700.,It might spend it in a week and might spend it three months, but once,it spends it, it shuts itself off.,I always use a daily budget and we'll touch on why later on campaign,bid strategies, bid strategies are a relatively complex topic.,We'll break those down later sections for now.,Just know that you can change how you bid against other advertisers.,All right.,And then add scheduling.,You can schedule your ads for specific hours and days of the week.,Don't worry about it.,Facebook's really good at optimizing it themselves.,All right, so now let's go ahead and hit close and just don't,hit, publish, just sit close.,So we can see our example campaign here and to access those settings, I,just showed you, you can click, edit, and then you can access all of those.,Once again, go ahead and X out, hit close again.,Okay.,So now we have these tabs, we see campaigns ad sets and ads.,So let's see what ad sets are inside of our example campaign.,You can either do one of two things.,You can select this checkbox and then click the tab, or you can just,click on the name and there we go.,Now we see our ad set.,So let's click edit and see what that looks like.,Okay.,So here we have some pretty neat options.,Actually, we have conversion, I think conversion event location, 99% of you are,going to be using the website unless you actually have a mobile app, then you can,do app or a messenger or WhatsApp, but 99% of the time it's going to be website.,Then this is a spot where you can select your pixel.,We're going to talk about how to set up your pixel here in the next lesson,,but this is where you would select it.,So for example, here's the one that I created and you can,choose your conversion event.,For example, purchase.,Once again, don't try to follow the setup.,I'm just running you through all of the possibilities.,We're going to actually set this up and get ads running in the,next lessons, dynamic creative.,Um, this is pretty, this is a pretty neat feature.,You can select a bunch of different assets and, and Facebook will build a creative,for you in real time, depending on what they think is going to work the best.,Um, you can create an offer for people to save.,Here's where you set your schedule.,So you can set a start date.,Let's say I want to create some ads, but I don't want them to,start until tomorrow at 4:48 AM.,If I, if I set this right here, Facebook will turn it on.,At that time for me down here in audiences, where we do our targeting.,So we have custom audiences, locations, age ranges, genders, detailed targeting,,which allows Facebook to expand it in hopes that they can drive more,results and then even languages.,And now if we hit show more options, you can see different types of connections.,Once again, I don't, I mean, I don't really use this connection, but,it is a pretty intriguing feature.,Just showing how detailed you can really get with this.,Now we have placements.,So what i

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