how to advertise shopify on facebook

Shopify Dropshipping - How To Run Facebook Ads I Master FB Ads in 20 minutesso you've been looking a

Ac Hampton

Updated on Jan 24,2023

Shopify Dropshipping - How To Run Facebook Ads I Master FB Ads in 20 minutes

so you've been looking around searching,video after video on youtube and,learning a ton of information about drop,shipping but you are still and i say it,again still stuck on one part if you're,watching this video right now how in the,world are you supposed to set up your,ads start running your first campaigns,and start driving traffic to your,website and doing this profitably,without wasting any money in the wrong,direction well i'm about to break down,absolutely everything step by step and,giving out all the sauce on exactly how,to set up and run your ads profitably so,all that time and energy that you've,been looking into this information on,drop shipping you can actually put it to,use so that you can start making that,passive income that you deserve and,start getting the results that you need,with your online store sounds too good,to be true well i've already done the,work for you testing out multiple,product after product and spending,millions of dollars advertising so that,the same methods that i'm going to be,teaching you today you can go ahead and,implement that i'm still using on my,stores that are generating six and seven,figures yearly so with that being said,grab your pen grab your paper get ready,for this sauce because we're about to go,all the way in,what's going on everyone my name is ac,hampton i'm an eight figure marketer and,a business coach who teaches people how,to test build and scale their online,businesses profitably if you know who i,am thank you for always coming back and,showing me love and if you're new here,welcome in and get ready for some insane,value before i head into this video you,guys know that each and every single,week i give out a free one-on-one,consulting call to one lucky winner who,took action and follow these steps so,that you can streamline your success for,e-commerce and i will be announcing the,winner from last week somewhere inside,this video so make sure to stay tuned,the entire way to see if it was you but,if you want the chance to win this week,all you have to do is in the comment,section below comment the word ad and,what your biggest takeaway from this,video was and throughout this video if,you find yourself having any questions,at all or maybe you're just feeling,stuck and you're not getting the results,that you're looking for with your,business head over to my instagram ac,underscore hampton dm me the word,youtube so i can reach out and help you,out in any way possible so when it comes,down to it facebook ads can be extremely,confusing no matter if you've been,running them for a couple of years or if,you're just starting off with all the,changes that have been consistently,happening over the years it's important,that you're up to date with exactly how,to run your ads so that you can get the,most return of the money that you're,putting in the more prepared you are,before heading into running your ads the,better outcome that you're likely to see,along with less money being spent in the,wrong direction so if you're on a budget,to get your ads going and start getting,those purchases that you deserve i need,you to pay attention right now the main,focuses that you need to have before,stepping into running your first ads is,number one and probably the most,important having a trending winning,product so let me be clear about,something first you can not okay you,cannot head into drop shipping thinking,that you can sell any and every single,product because if that is your mindset,you're going to blow a lot of money in,the wrong direction when looking for a,trending winning product some key,factors that you should be looking for,is a does to solve a problem which is,going to add to the longevity of being,able to sell it b is this product being,sold for 25 or more which is going to,allow you to make some profit and get,some better margins while doing so see,does this product have a wow factor if,there is a wow factor on this product,there's going to be a nice amount of,engagement based off of the comments and,the shares on your advertisement which,is going to tell you that customers are,interested and genuinely interested in,this product and lastly d is their area,of improvement based off of my,competition and this is based off of how,your competitor is selling the product,so that you're able to find ways to wipe,them out and take control over the,entire market itself once you then,decided on the product that you're going,to sell that meets all those,requirements that i just listed the next,thing that you're going to have to focus,on is the advertisements that you're,going to promote the product with the,advertisements are so important because,this is what's going to allow you to get,cheap traffic to your store and make,more of a return on the cost that you're,paying to promote it the ads are also,what helps you stick out from your,competition now i'm no video editor,which is why you should always make use,of your resources unless you are a video,editor yourself i personally like using,viral ecom ads for my videos but in,order to make sure that they come,exactly how you want them to i,personally send them an example of my,competitors ads with a pro and cons list,listing changes that i would make in,different ways i would market it so that,i can actually set myself apart from my,competition and if you want to check out,viral ecommerce to get your own ads made,you can check them out with the link in,my description to get 20 off every order,that you have with them now like i said,i'm always trying to spend as less as,possible to gain as much data and sales,as possible and that's exactly what,creative testing allows me to do now,hold on hold on before you ask yourself,what in the world is creative testing,let me break it down for you a creative,testing campaign allows you to test out,different thumbnails and videos against,each other at a very low cost so that,you're able to see which thumbnail or,video has the potential to perform the,best for you at the cheapest cost while,bringing the most customers into your,stores now this is a key step a key,staple that you cannot skip if you want,to make the most out of your budget that,you have to spend so without further ado,let me go ahead and show you exactly how,to set this up so first and foremost you,want to make sure that you test out the,thumbnails and the videos in two,separate campaigns by testing them,separately you're allowing yourself to,keep your data consistent and not skew,it all over the place and let me clarify,that i am not testing these campaigns at,the same time i test my thumbnails first,which means that i would be testing my,three different thumbnails all on top of,the same video so that again i'm keeping,something consistent and i'm able to,really see how each thumbnail is,performing i personally like testing my,thumbnails out first so that i know,exactly what's going to actually stop my,customer and watch my video and then i,put that winning thumbnail on top of,three to four different videos so i can,gauge solely what video will perform the,best so let's go ahead and set that up,so that you have a visual of what i mean,so as you can see i'm currently on my,ads manager and the first step when it,comes to setting up your creative,testing campaign is first you come over,here create and then you come over here,to conversions and before you ask me why,i did conversions am i looking for,purchases no i'm not looking for,purchases at all i'm just trying to see,which ad and which creative is going to,bring the cheapest traffic to my store,so like i said you stay on creatives you,come over here and click continue and,then in the title i like to go ahead and,put thumbnail creative testing after,that i like to go ahead and turn on the,cbo which stands for campaign budget,optimization so i just turn on the cbo,and then because i only have three,thumbnails i'm gonna go ahead and set a,thirty dollar budget here but if you,have four thumbnails it'd be 40 if you,had five thumbnails it'd be 50 and so on,and so on and so on after that you go,ahead and click next and now we are on,the ad set level so here i'll go ahead,and just put thumbnail one video one,select your pixel and then for the,conversion event i'm always using view,content again which advertisement or,creative is going to bring the cheapest,traffic to my store on the start date,you can basically just start this off,whenever show more options i do like to,put an asset spin limit of at least five,dollars so the ads do spin locations i,like to do the top five countries the,united states united kingdom australia,new zealand and canada so we're gonna go,ahead and place all that in here real,quick then as we scroll down i'd like to,do age range of 21 through 65 all,genders keep detail targeting completely,broad and completely open and then i,like to scroll down and i like to keep,on automatic placements and that's,basically it on the asset level so let's,go ahead and check out the ad level so,here i'm going to name this the exact,same i did on my ad set level and then,as we scroll down past the ad setup,you're going to keep single image or,video on and then you're just going to,add the media and then remember we're,only testing out a thumbnail here so,everything else stays congruent so if i,just want to test out a thumbnail i'll,come over here to edit video thumbnail,manual and i'll just choose one random,one and you're probably asking what,should i be putting in my description,and my headline and more like i told you,i'm no video editor and i'm also no,copywriter so i'm allow whatever's,working in the market to work for me so,the product i end up putting on here is,a portable neck fan and i'm letting you,know right now hint hint this is an,amazing okay amazing product to sell,this summer what i'm going to do to find,out what my primary tech should be and,my headline is just go look at what my,competition is doing so if i go to ask,fine then type in these type of,credentials to figure out all the top,biggest competitors who have sold this,product it's going to show me absolutely,every single one of them and then from,there i can just pick and play with the,primary text and headline and all that,should be in more so for example i could,go ahead and just take this one right,here and i'll go ahead and put this in,primary text but let's say i like this,headline more i might use this one so,beat the heat this summer portable,hanging net fan,and then for the description i basically,use the same thing on every product so i,just put the star i like to put 5 stars,rated 4.9 divided by 5. that's kind of,what i use on all my descriptions and,then lastly come to call to action and,then hit that shop now and then when,you're done it should look a little bit,like this so that's thumbnail one video,one you guys know we have two more to go,let's go ahead and jump into it so i'm,simply just gonna come over here and i'm,gonna click duplicate,and i'm gonna do it twice,so now i have a total of three different,ad sets and on the actual campaign level,you know that my cbo is thirty dollars,so that part is complete then i'll come,over here name this thumbnail to video,one then come over here and type in,thumbnail three video one and then from,here the only thing that you're gonna do,is just test out different thumbnails so,like i said all this down here stays the,exact same and i'll just come over here,to edit media edit video thumbnail and,maybe i'll just choose this one same,exact thing on the thumbnail number,three keep everything the same go to,edit video thumbnail and then choose,your next thumbnail so now i have this,thumbnail and this thumbnail and this,thumbnail all going towards the same one,video once you're done you're gonna go,ahead and click on close and then,publish now that we have our thumbnail,test set up i typically allow this run,to right around 2500 impressions so that,i can collect as much data in the,shortest time span possible which is,typically about half a day to a full day,itself but yes i do stop all my ads at,2500 impressions but am i asking for you,to manually look at it every single day,all day hot guy it no i am not that is,what the best benefit of ai is so,facebook's ai system has a rule that you,can set up on your ads manager that will,actually turn off your ad sets once they,hit a certain metric so for this one,being 2500 impressions let me show you,how to set that up so what you're gonna,do is highlight each advertisement come,over here to rules and then create a new,rule and then you're going to go ahead,and click on next and now you're just,going to name this impressions greater,than 2500 apply it to all three of those,ad sets and then here on the conditions,this is where i'm saying you can set a,rule for all of your impressions so you,can literally come over here and type in,impressions greater than 2500 and then,add the rule time range you want to go,ahead and do today and then for the,schedule you want to do this,continuously so that facebook's ai is,checking this every single 30 minutes,and then right when you're done with,that you just come over here and click,on create now running your thumbnail,creative test is great and all but you,might be wondering what is the actual,determining factor to decide which,thumbnails perform the best for you and,ultimately this comes down to which,thumbnail received the highest,click-through rate the lowest cost per,unique link click the lowest cost per,thousand impressions and the longest,average video watch time but i do break,that down in even more detail right here,in this video so make sure to go ahead,and check it out once you find which one,performed the best for you you're just,going to do the exact same setup that i,just went over for video testing but,instead of using three different,thumbnails you're going to use your one,winning thumbnail on top of three,different videos now that you're,finished with creative testing and you,figured out which video thumbnail is,going to be the most favorable for you,it's time to set up your first purchase,campaign but before we head into that,this video has a ton of value and this,is just a small inside look in what i,provide in my one-on-one mentorship so,if you're already learning exactly how,to run your own online business,successfully completely one-on-one with,my team and i by your side grabbing you,by the hand and completely tailored,around you no matter what your,experience level is head over to my,instagram ac underscore hampton and dm,me the word mentorship to apply or you,can also apply with the link down in my,description ten new spots have just now,opened up for the month of july but they,will go fast so make sure you reach out,to me and i can't wait to help out in,any way possible now let's go ahead and,get into your first purchase campaign,which is going to really start to bring,in exactly what you've been looking for,which is purchases and profit and to set,up this cold interest testing campaign,i'm gonna break it all down right here,right now so the first thing you're,gonna do is now that you see that i'm,actually on my ads manager you're gonna,come over here to create and then you're,going to do conversions again and then,after clicking create it's going to,bring us to this screen right here which,this is considered our campaign level of,our advertisement in each campaign you,have the campaign level where the,campaign budget will be set then you,have the ad set level where the minimum,spins and targeting will happen and then,lastly the ad level where the,advertisement will be set up all these,levels go hand in hand with each other,and are all under the exact same one,campaign so to set your first campaign,up we're going to start off with a cbo,which stands for campaign budget,optimization like i was referring to,earlier so first thing we're going to do,is we're just going to go ahead and name,this we're going to name it cold,interest testing so then after naming,your campaign you're going to scroll,down you're going to turn on your,campaign budget optimization so i always,like start off with 100 budget when i'm,testing which is going to allow me to,spend at least 10 dollars on each ad set,and give me 10 different assets that i,could do that with to see which one is,actually going to do the best and give,each one of them a fair chance to prove,itself to me so the main reason why i,like using cbo's for my purchase,campaign is because it allows facebook,to do the spending for you and then push,the budget towards your best performing,assets while slowing down on pushing,money into assets that may not be,performing the best for you so let me,show you a little bit of insight of what,that looks like so then after setting,the budget on the campaign level you're,going to come to the ad set level and,we're not going to name it right away,we're going to scroll down we're going,to go ahead and select our pixel after,selecting your pixel you're gonna go to,conversion event and you're gonna do,purchase and then for my purchase,campaigns i do like starting this off at,midnight the following day so you just,come over here to the next day and,you'll just go ahead and set it up for,midnight and now like doing show more,options and i like to go ahead and put,five dollars right here locations you,want to use the same top five countries,age stays at 21 through 65 and then,detail targeting is where you're going,to actually start testing out different,audiences that might relate with this,product so let's go ahead and stay with,this portable neck fan as an example so,some things that might work really well,for this is we can come over here and,type in fan and if you're ever confused,on what audiences that you should be,testing just go and read the words of,the advertisements of your competitors,i'm seeing things like gifs in here hot,flashes right here outdoor sports right,here summer and so much more so for this,example we're going to go ahead and,start off with summer so i want to be,clear the reason why you're only seeing,one interest on here is because you will,never stack these on top of each other,say i have summer and portable fan on,here and they're stacked on top of each,other how are you going to tell me which,one got a purchase or didn't so that's,why we always break it down specifically,for each ad set only one interest and,then for the audience size of any,interest we like to choose i like to,stay anywhere between 5 million and 80,million with my audience size and you,see this one works out pretty well right,between 42 million and 50 million as we,scroll down we go ahead and do automatic,placements again and then before we go,to the ad level we want to go ahead and,name this interest so this one's called,summer soldier's name it summer cold,interest and then on the ad level this,is where you're gonna go ahead and put,that winning creative that you now have,found after doing creative testing so,now on the ad level i'm just gonna go,ahead and name this winning,advertisement and for the rest of what,you need to put on your ad level that's,just gonna be what's already in that,winning creative so you've now set up,your first interest but you have to,remember we're allocating ten dollars,towards each ad set with a hundred,dollar budget which means we need ten,overall so what i'm going to do is on,the asset level i'm gonna go ahead and,duplicate this nine times and then it's,just as simple as just taking,suggestions and finding other interests,that you might want to start off with so,beaches would definitely be a good one,because you know people are going to be,traveling to beaches all summer and,don't want to feel overheated and then,we're just going to continue to keep,going down the list and getting,everything set up so i might try out,summer vacation,swimming pool would definitely be a good,one and you see i'm naming every single,one of these assets off of the entrance,that i'm actually testing with and i'm,gonna go ahead and set up the rest real,quick,and boom we now just set up our first,gold inches campaign and look you see,all the way down you're seeing how,nothing is stacked and everything's,broken up in complete detail and now,it's time to let your money work for you,and after setting that up i always like,to let my ads run for about four days,and during those four days i'm using my,kpi or key performance indicator,calculator to determine what needs to be,cut and what should keep running so i,can potentially scale what's working for,me another factor that's going to play a,role in this is the amount that you're,actually spending on your ads you're not,always going to be profitable right away,and you need to allow at least a 400 net,loss before moving on to the next,product sometimes with a couple products,you might have to warm it up and you'll,see that you might lose a little bit of,money before your ads actually start to,pick up and take off but this does not,mean that you should just go ahead and,let your ads run and money be spent with,absolutely no regards though you have to,know how to read your data to understand,when you need to be cutting what's not,working for you reading your data can be,difficult if you're a beginner but if,you are in my one-on-one mentorship we,make sure to break it down and help you,understand what's working and not,working and the why behind it but to run,you through quickly one of the most,important things that you need to know,is what your breakeven costs are meaning,how much are you able to spend in order,to sell this product and still break,even or better off be profitable from it,and as you can see my kpi calculator,tells me exactly that so for example on,my current store that i'm running you,can see that on my kpi sheet my,breakeven cost for purchase is 42,dollars and 80 cents so as you can see,on my ads mandatory any single ad set,that has surpassed that 42.80,it has now officially been cut i don't,play any games with my money if i'm not,making profit from it it's getting cut,immediately never be scared to cut,assets that are not working for you,because this is what allows facebook to,push more and more money into the assets,that are performing for you while,allowing you to find different interests,that can keep making you more money now,once you continue looking at the metrics,that are coming in on your ads manager,and continue to keep practicing cutting,by your kpis things will start to make,more sense and become even more clear,but like anything you have to continue,to practice and be open to learning like,i said starting your journey with,e-commerce can be confusing and even,intimidating at first but that does not,mean that you shouldn't start it just,means that it's up to you to take the,steps to learn how to do it the right,way and always be a student to the craft,my team and i have been able to help,students from all different experience,levels from all around the world really,learn how to feel confident in,e-commerce and use it as a form of,passive income to start building that,generational wealth that we're all after,i know that this video was packed with,information but i want to see you all be,as successful as possible so make sure,to rewatch this take notes and crush,those ecommerce goals that you have set,for yourself now before i leave you all,to it you know that i cannot forget to,announce the free consulting call winner,from last week's video and the free,one-on-one consulting call winner from,last week is,the dropbox shop the dropbox shop,congratulations on winning reach out to,me on my instagram at ac underscore,hampton let me know that you won we can,hop on a zoom call look over your,products look over your facebook ads and,help you out with anything that you may,be having questions over and if you want,the opportunity to win this call for,next week make sure that in the comment,section below you comment the word ad,with your biggest takeaway from this,video i hope this video gave you all the,exact insight that you've been needing,to really get started and take off with,your drop shipping career i can't wait,to see you each and every single week,this is ac with supreme ecom and i'm out,fast

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Facebook Ads For Shopify Dropshipping | Master FB Ads In 25 Minutes

Facebook Ads For Shopify Dropshipping | Master FB Ads In 25 Minutes

facebook ads are hands down the best way,to grow a shopify store,but as a beginner they can be extremely,confusing and hard to understand so,after running my own ads for a few years,and spending over a million dollars on,just facebook ads i'm going to be,sharing my entire strategy,in this video and i'm going to make it,as simple and beginner friendly as,possible,if you're new here my name is jordan and,i'm currently documenting the entire,process of growing my ecommerce brand,with as much transparency as possible so,if you're interested in starting your,own,online store and you want to follow my,journey make sure to subscribe,down below for new videos every single,friday,alright let's get started now as a,beginner there are a couple things that,you need to know before,running your first ads the first thing,is that facebook,is an auction based ad platform this,essentially means that when you're,running ads on,facebook you are bidding against other,advertisers for your position in the,news feed so,let's say you and another drop shipper,are selling the same exact,product and you're targeting the same,exact audience,you're directly bidding with that person,to get in front of your ideal customer,so how can you win that bid,and see cheaper cost and increase your,chances of success,the way that has worked the best for me,and all the research that i've done,has led to having a good product a good,video,and a good website we're gonna break,these all down,in this video but it leads me to my next,point,no matter what facebook ads strategy,you're using,you can have the best advertiser in the,world if you do not have a good product,a good creative and a good website it is,not,going to work there is no strategy that,you can use that can,force these things to work and if you,have these things,you can use pretty much any strategy and,see results so,understand that because it is truly,important i also want you to understand,that you,are going to lose a little bit of money,when learning,facebook ads it's one of those things,that requires you,to pay to play there's no way to learn,facebook ads for free,maybe you could go intern at an agency,or something like that but,i wouldn't recommend it just set aside a,budget that you're comfortable with,spending,and use that to test fail and learn this,skill because it's truly,one of the most valuable skill sets that,you can have in this game so lastly you,need to understand the platform,and set up your columns correctly so you,know what you're doing when you run your,first,ads so let's take a look at the platform,here,on an account that i've ran in the past,you can see on this account i've spent,around three hundred thousand dollars,and we've done some pretty good numbers,with this as well it's around a 2.5,return,so that means we doubled our money and,then some and,what i want you guys to firstly do is go,through and set up your columns,just like this so we're not going to,break these down one by one,what you can do is just take a,screenshot of this right here,and just set up your columns like this,so when you're looking at your results,of your ads,you understand what is working and what,is not working because,by default the columns that facebook,gives you are,not that good they don't give you what,you need to see,to see if your ads are performing well,now the next thing i want to break down,is that facebook ads are divided into,layers,so the top layer is the campaign this is,where,you're going to hold all of your,audiences and your ads that you're going,to be using,to make money inside of your campaign,you're going to have ad sets,basically the ad sets are the audiences,that you're targeting,for your product and then inside of your,ad sets,you're going to have the actual ads,themselves which are your video,or photos that you're going to be,showing to your audience okay so now,that you have a basic,understanding of how the platform works,this is a breakdown of my,full facebook ads strategy so the first,phase,is optimization so that's going to be,refining your product,your landing page and your creative for,the highest chance of success this phase,is truly the most important one as a,beginner,and if you just skip this and go to the,other ones you're going to fail,the next one is interest testing then,we're going to go into mid scaling,and then lastly we'll talk about,explosive scaling which is what scaled,me past ten thousand dollars a day,consistently in sales so the first phase,of optimization,like i said without this it does not,matter what strategy you use,you have to get this right what i mean,by optimize,is to give your best effort and make,each piece of your funnel as good as,possible,so the three main things that you're,going to want to optimize is your,product selection,your landing page and your video,creative,but first things first the product so i,recommend,you guys only focus on products that are,already selling well,on facebook and instagram because if,somebody else has already been able to,sell this product,on that platform there's a high chance,that you can come in there and do the,exact same thing,we also want to focus on products that,have been launched in the last two to,three months,we don't want to find stuff that was,launched two years ago three years ago,the more recent and viral the better,want to find stuff that has recently,taken off so that we can come in and,ride that wave,as well and the last thing arguably the,most,important thing is finding products that,have room for,improvement so they have perhaps a bad,website a bad video ad,where you can come in add a little bit,more improvement like a better website,better video,and clean up where they're messing up at,so,if you can find a product that has all,three of these you've got a very high,chance of having a winning product on,your hands,now the second thing to look at is the,website itself now,i have a full video that i made around,i think three weeks ago on the exact web,design template that i'm using so you,can go check that out if you want,but seriously you need to have a,trustworthy branded website,this is going to increase your success,rate significantly,and i honestly believe that if you don't,have this it's like,playing the game on expert mode it's so,much harder,and it's going to waste a lot more of,your money i would say the most,important part,for advertising is the actual landing,page itself so,on your website you have a bunch of,products but when you click,on the product you have the landing page,which is the product page,so this is an example of a product page,template that i like to use,so we have a nice clean title okay we,put our product on discount on sale so,the customer has this offer to purchase,we have really nice clean images that,show the product,in different environments that show the,product by itself,i usually include this right here to,incentivize the customer to buy more,we add some type of headline just to,give them a basic understanding of what,the product is,i add a gif i add a basic breakdown of,the product,and then i add an image and just break,down the benefits of using this,product along with another image i also,like to use these add to cart,sticky buttons so this is just a basic,breakdown of,a store and landing page setup that i,use so if you're looking for some,inspiration,there you go now a good product and,website are super important,but a good video creative will make or,break your success,with facebook now when i say creative i,mean the ad that the customer is going,to be seeing when you advertise the,product so,the entire focus of your ad should be to,hook them,in and get them to click to your website,to get them,hooked the first five seconds are by far,the most,important part the typical flow of a,winning creative goes like this,so you show the problem and you solve,the problem and we're going to look at,an,example in two seconds then you show the,benefits of the product,you show some social proof like reviews,or somebody using your product,and then you give them a call to action,to click and go shop on your website,so this is actually an example of a,winning creative that i saw on my feed,you can see right away they showed this,problem about neck pain,they show this girl with her slouched,back they show the solution,which is their pillow then they talk,about the benefits of using this product,how it aligns your spine at a 65 degree,angle,they show you the problem with,traditional pillows,and that their pillow perfectly aligns,your neck,and your spine and then they just keep,going through they give you this,guarantee so,pain free or your money back and then,they just do the call to action so,30 night free trial 50 off today and,then you can click the link and go to,their website so,that's a good example of what a winning,facebook creative,looks like in terms of their copy it's,pretty simple,says meet the perfect pillow our,revolutionary pillow is back in stock,we sold out in just three days they're,basically going off the scarcity angle,usually with copy i don't do exactly,this but something along those lines,will work just fine,i recommend you guys make a list of like,10 viral,ads you see in your feed and just study,them and see what's worked best for,those people so there's two ways to make,these video ads,the first way which is what i would,recommend is studying successful ads,just like i told you make a list of 10,successful ads,and learn how to make them yourself,based off that template this,is harder and it's going to take some,time to learn,but everybody that i've seen really,scale with ecommerce and drop shipping,knows how to edit videos or they learn,how to edit videos,there's a real correlation between a,good video,and a scaling drop shipping store so,it's one of the best skills you can ever,learn you can also,pay someone to do it for you if you want,to do that i recommend hiring bands off,ads they make really good videos i've,worked with them in the past,and also i have a service called viral,vault,where we deliver products directly to,you with video ads that are already done,so you don't have to make them yourself,but seriously forget all of that learn,how to do it yourself,that skill is going to pay off 100x in,your journey all right so once you feel,like you've got that first phase down,now we're going to get into the interest,testing this is showing your product to,an audience that is likely to buy it,to gauge interest and see if people are,going to purchase,now the goal in this phase is to find a,couple,profitable ad sets and interest now,before launching your first campaign,you need to understand your numbers the,two most important things to know are,your break even point,and your break even ross and let's,calculate those together for the product,i just showed you,all right so on aliexpress this product,cost around 10,to ship and send out to the customer and,as you can see we're selling it for 30.,so to calculate the break even point we,take 30,minus 10 and that's going to give us 20,so that means that we can spend up to 20,dollars to profitably get a customer,on this product now the next thing we,need to understand is our breakeven row,as which is even more important so,we're going to take the sale price which,is 30,and we're going to divide it by this,number,so we say 30 divided by 20.,and that tells us that our break even,return on,ad spend is a 1.5 now that might not,make sense to you right now,but just make sure to write down both of,those numbers for your product,because you're going to need them once,you start running ads and it's gonna,make it so much clearer if your product,is successful or not so once you've got,everything optimized and you've got your,numbers written down it's time to launch,your first testing campaign so what i,recommend,is you make a campaign with 10 ad sets,at 10 to 20 dollars per day,each ad set is gonna have one to three,targeting options inside of it,and overall your audience size should be,over one million,usually i like to just stick with one,targeting option per ad set,but if you can't get over a million with,just one targeting,you can add another one or two to get,over a million,i would recommend targeting broad,audiences that are closely related to,your product,and using the suggestions tool that,facebook provides,to come up with more ideas for targeting,as for the settings on these ad sets,i recommend using the big four countries,which is us uk,canada and australia using automatic,placements and one day click attribution,once again these things matter but not,as much as having a good,creative product and website i cannot,stress that enough,if there's one thing you take away from,this video let it be that so you're,going to want to let each ad set run,until the break even point and kill the,ones that don't have a sale at that,point,you could also kill them early if it,hits any of these metrics so the cost,per link click is above 250,the cpm is above 50 dollars and there's,no add to cart,after 15 spent if you see any of these,it's a pretty clear sign that that ad,set is not going to work,so i would just go ahead and kill it to,be honest so if you did everything,correctly and the product has potential,you'll find at least three ad sets that,are profitable and consistently making,sales every single day,and you might be on to a product that,can scale to that next level so you,should keep those winning ad sets,running and move on to the next phase,all right so the next phase is mid,scaling and retargeting basically,we're gonna be introducing more,audiences to scale to a thousand to five,thousand dollars a day in sales,this is really the difference maker at,this point,you need to make sure to do this because,it's literally going to double your,chances of success and honestly like,this is the secret,between the stories that scale and the,ones that don't so,there are a couple minor optimizations,into your website they're going to make,a massive difference,the first one is a faster load time the,second one is a better conversion rate,the third one is upsells and the last,one is email and sms marketing so,if you take the time to work on these,things it's going to make running ads,so much easier because your customers,are going to have a better experience,shopping with you,you're going to make more money per sale,and you're going to make more money per,customer,when you hit them with sms and email,marketing to use,upsells i recommend using one click,upsell by zipify,they have a really good app i make a lot,of money from it every single day,and then for emails and sms marketing,you can use clavio,and sms bump if you can afford to spend,more,to get a customer you're going to be,able to consistently,outbid the people that are competing,with you and scale your products,much further so hopefully that wasn't,too complicated but i'm telling you,this makes a huge difference all right,so this is how you're going to go from,100 to 500,a day to over a thousand dollars a day,pretty quickly so the three main methods,that i use for mid scaling are,horizontal,retargeting and basic look-alikes i also,want to mention that at this stage it's,super,important to make your own video and not,use footage from the internet because,your chance of getting banned is very,high because you're scaling the product,a lot of people are seeing your ad and,all it takes is for one person to report,your video,and your whole ad account gets shut down,so you can order your product from,amazon and just recreate your winning,video ad,with your phone just make it simple,clean straight to the point,and you're probably even gonna see,better results with that ad,than the one you were running with other,people's footage at least that's what,happened to me,alright so horizontal scaling is simply,launching,more ad sets to find more winning,audiences so this is really simple to do,just launch three to five new ad sets,every single day,with new audiences in your testing,campaign no sales at the breakeven point,we're gonna kill it no link clicks at,two dollars and fifty cents we're gonna,kill it and so on and so forth,but if you're lucky and your product is,good and everything is optimized,you're going to be finding more,audiences and more winners,and now you're going to be building this,machine of profitable ad sets,that's going to consistently generate,sales every day the next step that is,super,important is setting up your retargeting,campaigns so,retargeting campaigns basically allow,you to advertise the people who have,already interacted with your store,these are always going to be your most,profitable campaigns,you're not going to be spending a ton of,money on them but they're going to bring,in the most,profitable numbers every single day to,set them up you need to go,into the audiences tab and create custom,audiences for 50,video viewers view content add to cart,and check out,so the most important part of,retargeting is the creative that you're,using,in those campaigns so there's two main,types of creatives i like to use when,doing retargeting the first one is a,simple,image with a discount code on the photo,and the other one is a customer review,now for that you can just have a friend,do it,just have them film a video of them,talking good about your product,both of those type of ads do extremely,well because,your person that was going to buy the,product was interested right they came,to your website,they clicked on your video but maybe,they got distracted or something so,you need to give them some incentive to,come back and social proof,or a discount is a great way to do it,and if you can combine the two,you've usually got a winning campaign so,to do,the next step all you need to do is,launch a cbo campaign,with a 20 to 50 a day budget you want to,create four ad sets,with each of your custom audiences,separated as,the targeting so one ad set for your,video viewers one for view content one,for add to cart one for checkout,and then you want to take your two,creatives that you made and duplicate,them across,each ad set now one thing i forgot to,mention is the actual copy,of your retargeting ad so what i like to,do,is just saying we're running a limited,time sale,or we saw you were interested in this,we're about to run out,click the link to get 30 off 40,off this works extremely well for the,reason that i said before they were,interested,and we're just kind of walking them back,through to buy the product so,now also in the mid scaling phase you,can launch some basic,look-alike audiences these are the,things that are really going to take you,to that,fifteen hundred to three thousand dollar,a day level,so you wanna go to the audiences tab and,create a custom audience for,video viewers view content and website,viewers if you haven't already done that,so once you have at least 2 000,conversions for that objective,you can go ahead and create your,look-alike audience now,what i do is i make five look-alike,audiences,per objective with this setup so i do,one percent,one to three percent three to five five,to seven,and seven to ten this gives you five new,audiences,that you can use to test in a brand new,campaign,which is great because if three of them,work now you have,three new audiences that you can scale,with right so i like to use cbo,campaigns for testing with look-alikes,because i found that it performs better,so you want to make a new campaign with,a hundred dollar a day cbo as a minimum,you can always spend more,with five ad sets and instead of using,interest for targeting,you want to use the look-alike audience,that you created so,one ad set is going to have the one,percent another ad set is going to have,to one to three percent,another ad set is gonna have three to,five all the way up to seven to ten,so we wanna keep all the settings the,same as your testing campaign,the only thing i recommend changing is,the location,i like to separate look-alikes by,country so i have,more audiences to test so if this phase,is a success,you will now have three to five new,campaigns that are each spending around,a hundred dollars a day,your interest testing campaign will have,a bunch of winners,and your retargeting campaign is gonna,clean up every single day,and this is gonna take you past a,thousand dollars a day in sales,if you did it really well you should be,around three thousand dollars a day in,sales,and if you're consistently getting,results with this,it's time to scale big and you can use,the explosive scaling methods i'm about,to share with you now,so these methods are how i was able to,scale to almost twenty thousand dollars,a day and how i will get past thirty,thousand dollars a day this year which,is my,goal some products do have a cap and,they can't scale past a certain level,but if you're consistently getting,results with mid scaling,and you have room to grow which is you,know some decent margins,then try this out so at this point,you need a custom video and you need to,optimize website or,it's just not going to work out but if,you feel confident and you have those,things,then let's get into these strategies so,the first one,is a scaling cbo basically you're going,to take your top,interest and duplicate them into a new,cbo campaign,at 500 a day you can always do more,i usually do around a thousand dollars a,day but i'm being conservative here,this is going to become your interest,scaling campaign and the way that this,works,is that you're constantly testing new,interests in your testing campaign,and you're duplicating the winners over,to your scaling campaign so you create,this machine,where you test you take your winners and,you keep cycling in,new audiences to your scaling campaign,this works like a charm,and this is where you're gonna see a lot,of your success coming from,the next thing that you need to do is,hitting every single look-alike that you,have so,using that same look-alike testing that,i showed you before,you want to launch every single,look-alike that you can on your ad,account and i'm not exaggerating when i,say,every single one all conversion,objectives,all countries because the goal is to,find as,many winning audiences as possible,that's all we're trying to do here,and with lookalikes we can literally tap,into thousands of audiences when you,start,getting into different countries 25,video view three second video view,there's so many different variations,that you actually have,hundreds of audiences to play with and,if you find,50 audiences that are working really,well congratulations you just added five,thousand dollars a day or more in,revenue to your business so,it's a no-brainer to test every single,look like in your ad account,and the last thing that i use to,really scale high this strategy alone,scaled me past eighteen thousand dollars,a day,is super look-alikes so you're gonna set,a new cbo campaign at a thousand dollars,a day,with five ad sets and then you're gonna,take your top,three performing look-alike objectives,and combine them into one ad set,based on their percentage sounds,confusing this is how it works,so let's say across your whole ad,account the best performing look-alikes,where your view content look-alikes,your add to cart and your video views,you're gonna make a new campaign,where in one ad set you combine your one,percent,video views one percent view content and,one percent add to cart,then you make another ad set where you,combine the one to three percent of all,of those,then you make another ad set where you,combine the three to five of all those,basically you're combining your top,look-alike,audiences into this ultra powerful,campaign,and giving it free range to spend a ton,of money,this is an insane strategy for scaling,and it works extremely well,so honestly scaling high is simply a,matter of optimizing your funnel and,testing as many audiences as possible,if you do that you'll be able to scale,past ten thousand dollars a day,it's not going to be easy but it will,work as long as you stay dedicated and,you focus on optimization,at scale you can get away with doing all,types of stuff like,one of my top performing ad sets right,now literally has no targeting in it at,all,because i've spent so much time,optimizing the video and the website,itself,alright so i hope you guys enjoyed this,video and the strategy wasn't too,complicated,i tried to share everything that i do,inside of my ad account and make it as,beginner friendly as possible,so if you found some value from this,video feel free to drop a like and let,me know in the comments down below,sorry if my energy's a little off in,this video as well i'm really sick right,now,but i had to get a video out for you,guys every week because i made that,promise to you stay tuned for a new,video,next friday hopefully i'll be feeling,better then and my energy will be much,higher and comment down below,if there's any other topics or video,ideas that you guys want me to cover,thank you guys so much for watching i,hope you have a great weekend,i'll talk to you soon peace,you

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