how to advertise shopify on facebook

Facebook Ads For Shopify Dropshipping | Master FB Ads In 25 Minutes

facebook ads are hands down the best way,to grow a shopify store,but as a beginner they can be extremely,confusing and hard to understand so,after running my own ads for a few years,and spending over a million dollars on,just facebook ads i'm going to be,sharing my entire strategy,in this video and i'm going to make it,as simple and beginner friendly as,possible,if you're new here my name is jordan and,i'm currently documenting the entire,process of growing my ecommerce brand,with as much transparency as possible so,if you're interested in starting your,own,online store and you want to follow my,journey make sure to subscribe,down below for new videos every single,friday,alright let's get started now as a,beginner there are a couple things that,you need to know before,running your first ads the first thing,is that facebook,is an auction based ad platform this,essentially means that when you're,running ads on,facebook you are bidding against other,advertisers for your position in the,news feed so,let's say you and another drop shipper,are selling the same exact,product and you're targeting the same,exact audience,you're directly bidding with that person,to get in front of your ideal customer,so how can you win that bid,and see cheaper cost and increase your,chances of success,the way that has worked the best for me,and all the research that i've done,has led to having a good product a good,video,and a good website we're gonna break,these all down,in this video but it leads me to my next,point,no matter what facebook ads strategy,you're using,you can have the best advertiser in the,world if you do not have a good product,a good creative and a good website it is,not,going to work there is no strategy that,you can use that can,force these things to work and if you,have these things,you can use pretty much any strategy and,see results so,understand that because it is truly,important i also want you to understand,that you,are going to lose a little bit of money,when learning,facebook ads it's one of those things,that requires you,to pay to play there's no way to learn,facebook ads for free,maybe you could go intern at an agency,or something like that but,i wouldn't recommend it just set aside a,budget that you're comfortable with,spending,and use that to test fail and learn this,skill because it's truly,one of the most valuable skill sets that,you can have in this game so lastly you,need to understand the platform,and set up your columns correctly so you,know what you're doing when you run your,first,ads so let's take a look at the platform,here,on an account that i've ran in the past,you can see on this account i've spent,around three hundred thousand dollars,and we've done some pretty good numbers,with this as well it's around a 2.5,return,so that means we doubled our money and,then some and,what i want you guys to firstly do is go,through and set up your columns,just like this so we're not going to,break these down one by one,what you can do is just take a,screenshot of this right here,and just set up your columns like this,so when you're looking at your results,of your ads,you understand what is working and what,is not working because,by default the columns that facebook,gives you are,not that good they don't give you what,you need to see,to see if your ads are performing well,now the next thing i want to break down,is that facebook ads are divided into,layers,so the top layer is the campaign this is,where,you're going to hold all of your,audiences and your ads that you're going,to be using,to make money inside of your campaign,you're going to have ad sets,basically the ad sets are the audiences,that you're targeting,for your product and then inside of your,ad sets,you're going to have the actual ads,themselves which are your video,or photos that you're going to be,showing to your audience okay so now,that you have a basic,understanding of how the platform works,this is a breakdown of my,full facebook ads strategy so the first,phase,is optimization so that's going to be,refining your product,your landing page and your creative for,the highest chance of success this phase,is truly the most important one as a,beginner,and if you just skip this and go to the,other ones you're going to fail,the next one is interest testing then,we're going to go into mid scaling,and then lastly we'll talk about,explosive scaling which is what scaled,me past ten thousand dollars a day,consistently in sales so the first phase,of optimization,like i said without this it does not,matter what strategy you use,you have to get this right what i mean,by optimize,is to give your best effort and make,each piece of your funnel as good as,possible,so the three main things that you're,going to want to optimize is your,product selection,your landing page and your video,creative,but first things first the product so i,recommend,you guys only focus on products that are,already selling well,on facebook and instagram because if,somebody else has already been able to,sell this product,on that platform there's a high chance,that you can come in there and do the,exact same thing,we also want to focus on products that,have been launched in the last two to,three months,we don't want to find stuff that was,launched two years ago three years ago,the more recent and viral the better,want to find stuff that has recently,taken off so that we can come in and,ride that wave,as well and the last thing arguably the,most,important thing is finding products that,have room for,improvement so they have perhaps a bad,website a bad video ad,where you can come in add a little bit,more improvement like a better website,better video,and clean up where they're messing up at,so,if you can find a product that has all,three of these you've got a very high,chance of having a winning product on,your hands,now the second thing to look at is the,website itself now,i have a full video that i made around,i think three weeks ago on the exact web,design template that i'm using so you,can go check that out if you want,but seriously you need to have a,trustworthy branded website,this is going to increase your success,rate significantly,and i honestly believe that if you don't,have this it's like,playing the game on expert mode it's so,much harder,and it's going to waste a lot more of,your money i would say the most,important part,for advertising is the actual landing,page itself so,on your website you have a bunch of,products but when you click,on the product you have the landing page,which is the product page,so this is an example of a product page,template that i like to use,so we have a nice clean title okay we,put our product on discount on sale so,the customer has this offer to purchase,we have really nice clean images that,show the product,in different environments that show the,product by itself,i usually include this right here to,incentivize the customer to buy more,we add some type of headline just to,give them a basic understanding of what,the product is,i add a gif i add a basic breakdown of,the product,and then i add an image and just break,down the benefits of using this,product along with another image i also,like to use these add to cart,sticky buttons so this is just a basic,breakdown of,a store and landing page setup that i,use so if you're looking for some,inspiration,there you go now a good product and,website are super important,but a good video creative will make or,break your success,with facebook now when i say creative i,mean the ad that the customer is going,to be seeing when you advertise the,product so,the entire focus of your ad should be to,hook them,in and get them to click to your website,to get them,hooked the first five seconds are by far,the most,important part the typical flow of a,winning creative goes like this,so you show the problem and you solve,the problem and we're going to look at,an,example in two seconds then you show the,benefits of the product,you show some social proof like reviews,or somebody using your product,and then you give them a call to action,to click and go shop on your website,so this is actually an example of a,winning creative that i saw on my feed,you can see right away they showed this,problem about neck pain,they show this girl with her slouched,back they show the solution,which is their pillow then they talk,about the benefits of using this product,how it aligns your spine at a 65 degree,angle,they show you the problem with,traditional pillows,and that their pillow perfectly aligns,your neck,and your spine and then they just keep,going through they give you this,guarantee so,pain free or your money back and then,they just do the call to action so,30 night free trial 50 off today and,then you can click the link and go to,their website so,that's a good example of what a winning,facebook creative,looks like in terms of their copy it's,pretty simple,says meet the perfect pillow our,revolutionary pillow is back in stock,we sold out in just three days they're,basically going off the scarcity angle,usually with copy i don't do exactly,this but something along those lines,will work just fine,i recommend you guys make a list of like,10 viral,ads you see in your feed and just study,them and see what's worked best for,those people so there's two ways to make,these video ads,the first way which is what i would,recommend is studying successful ads,just like i told you make a list of 10,successful ads,and learn how to make them yourself,based off that template this,is harder and it's going to take some,time to learn,but everybody that i've seen really,scale with ecommerce and drop shipping,knows how to edit videos or they learn,how to edit videos,there's a real correlation between a,good video,and a scaling drop shipping store so,it's one of the best skills you can ever,learn you can also,pay someone to do it for you if you want,to do that i recommend hiring bands off,ads they make really good videos i've,worked with them in the past,and also i have a service called viral,vault,where we deliver products directly to,you with video ads that are already done,so you don't have to make them yourself,but seriously forget all of that learn,how to do it yourself,that skill is going to pay off 100x in,your journey all right so once you feel,like you've got that first phase down,now we're going to get into the interest,testing this is showing your product to,an audience that is likely to buy it,to gauge interest and see if people are,going to purchase,now the goal in this phase is to find a,couple,profitable ad sets and interest now,before launching your first campaign,you need to understand your numbers the,two most important things to know are,your break even point,and your break even ross and let's,calculate those together for the product,i just showed you,all right so on aliexpress this product,cost around 10,to ship and send out to the customer and,as you can see we're selling it for 30.,so to calculate the break even point we,take 30,minus 10 and that's going to give us 20,so that means that we can spend up to 20,dollars to profitably get a customer,on this product now the next thing we,need to understand is our breakeven row,as which is even more important so,we're going to take the sale price which,is 30,and we're going to divide it by this,number,so we say 30 divided by 20.,and that tells us that our break even,return on,ad spend is a 1.5 now that might not,make sense to you right now,but just make sure to write down both of,those numbers for your product,because you're going to need them once,you start running ads and it's gonna,make it so much clearer if your product,is successful or not so once you've got,everything optimized and you've got your,numbers written down it's time to launch,your first testing campaign so what i,recommend,is you make a campaign with 10 ad sets,at 10 to 20 dollars per day,each ad set is gonna have one to three,targeting options inside of it,and overall your audience size should be,over one million,usually i like to just stick with one,targeting option per ad set,but if you can't get over a million with,just one targeting,you can add another one or two to get,over a million,i would recommend targeting broad,audiences that are closely related to,your product,and using the suggestions tool that,facebook provides,to come up with more ideas for targeting,as for the settings on these ad sets,i recommend using the big four countries,which is us uk,canada and australia using automatic,placements and one day click attribution,once again these things matter but not,as much as having a good,creative product and website i cannot,stress that enough,if there's one thing you take away from,this video let it be that so you're,going to want to let each ad set run,until the break even point and kill the,ones that don't have a sale at that,point,you could also kill them early if it,hits any of these metrics so the cost,per link click is above 250,the cpm is above 50 dollars and there's,no add to cart,after 15 spent if you see any of these,it's a pretty clear sign that that ad,set is not going to work,so i would just go ahead and kill it to,be honest so if you did everything,correctly and the product has potential,you'll find at least three ad sets that,are profitable and consistently making,sales every single day,and you might be on to a product that,can scale to that next level so you,should keep those winning ad sets,running and move on to the next phase,all right so the next phase is mid,scaling and retargeting basically,we're gonna be introducing more,audiences to scale to a thousand to five,thousand dollars a day in sales,this is really the difference maker at,this point,you need to make sure to do this because,it's literally going to double your,chances of success and honestly like,this is the secret,between the stories that scale and the,ones that don't so,there are a couple minor optimizations,into your website they're going to make,a massive difference,the first one is a faster load time the,second one is a better conversion rate,the third one is upsells and the last,one is email and sms marketing so,if you take the time to work on these,things it's going to make running ads,so much easier because your customers,are going to have a better experience,shopping with you,you're going to make more money per sale,and you're going to make more money per,customer,when you hit them with sms and email,marketing to use,upsells i recommend using one click,upsell by zipify,they have a really good app i make a lot,of money from it every single day,and then for emails and sms marketing,you can use clavio,and sms bump if you can afford to spend,more,to get a customer you're going to be,able to consistently,outbid the people that are competing,with you and scale your products,much further so hopefully that wasn't,too complicated but i'm telling you,this makes a huge difference all right,so this is how you're going to go from,100 to 500,a day to over a thousand dollars a day,pretty quickly so the three main methods,that i use for mid scaling are,horizontal,retargeting and basic look-alikes i also,want to mention that at this stage it's,super,important to make your own video and not,use footage from the internet because,your chance of getting banned is very,high because you're scaling the product,a lot of people are seeing your ad and,all it takes is for one person to report,your video,and your whole ad account gets shut down,so you can order your product from,amazon and just recreate your winning,video ad,with your phone just make it simple,clean straight to the point,and you're probably even gonna see,better results with that ad,than the one you were running with other,people's footage at least that's what,happened to me,alright so horizontal scaling is simply,launching,more ad sets to find more winning,audiences so this is really simple to do,just launch three to five new ad sets,every single day,with new audiences in your testing,campaign no sales at the breakeven point,we're gonna kill it no link clicks at,two dollars and fifty cents we're gonna,kill it and so on and so forth,but if you're lucky and your product is,good and everything is optimized,you're going to be finding more,audiences and more winners,and now you're going to be building this,machine of profitable ad sets,that's going to consistently generate,sales every day the next step that is,super,important is setting up your retargeting,campaigns so,retargeting campaigns basically allow,you to advertise the people who have,already interacted with your store,these are always going to be your most,profitable campaigns,you're not going to be spending a ton of,money on them but they're going to bring,in the most,profitable numbers every single day to,set them up you need to go,into the audiences tab and create custom,audiences for 50,video viewers view content add to cart,and check out,so the most important part of,retargeting is the creative that you're,using,in those campaigns so there's two main,types of creatives i like to use when,doing retargeting the first one is a,simple,image with a discount code on the photo,and the other one is a customer review,now for that you can just have a friend,do it,just have them film a video of them,talking good about your product,both of those type of ads do extremely,well because,your person that was going to buy the,product was interested right they came,to your website,they clicked on your video but maybe,they got distracted or something so,you need to give them some incentive to,come back and social proof,or a discount is a great way to do it,and if you can combine the two,you've usually got a winning campaign so,to do,the next step all you need to do is,launch a cbo campaign,with a 20 to 50 a day budget you want to,create four ad sets,with each of your custom audiences,separated as,the targeting so one ad set for your,video viewers one for view content one,for add to cart one for checkout,and then you want to take your two,creatives that you made and duplicate,them across,each ad set now one thing i forgot to,mention is the actual copy,of your retargeting ad so what i like to,do,is just saying we're running a limited,time sale,or we saw you were interested in this,we're about to run out,click the link to get 30 off 40,off this works extremely well for the,reason that i said before they were,interested,and we're just kind of walking them back,through to buy the product so,now also in the mid scaling phase you,can launch some basic,look-alike audiences these are the,things that are really going to take you,to that,fifteen hundred to three thousand dollar,a day level,so you wanna go to the audiences tab and,create a custom audience for,video viewers view content and website,viewers if you haven't already done that,so once you have at least 2 000,conversions for that objective,you can go ahead and create your,look-alike audience now,what i do is i make five look-alike,audiences,per objective with this setup so i do,one percent,one to three percent three to five five,to seven,and seven to ten this gives you five new,audiences,that you can use to test in a brand new,campaign,which is great because if three of them,work now you have,three new audiences that you can scale,with right so i like to use cbo,campaigns for testing with look-alikes,because i found that it performs better,so you want to make a new campaign with,a hundred dollar a day cbo as a minimum,you can always spend more,with five ad sets and instead of using,interest for targeting,you want to use the look-alike audience,that you created so,one ad set is going to have the one,percent another ad set is going to have,to one to three percent,another ad set is gonna have three to,five all the way up to seven to ten,so we wanna keep all the settings the,same as your testing campaign,the only thing i recommend changing is,the location,i like to separate look-alikes by,country so i have,more audiences to test so if this phase,is a success,you will now have three to five new,campaigns that are each spending around,a hundred dollars a day,your interest testing campaign will have,a bunch of winners,and your retargeting campaign is gonna,clean up every single day,and this is gonna take you past a,thousand dollars a day in sales,if you did it really well you should be,around three thousand dollars a day in,sales,and if you're consistently getting,results with this,it's time to scale big and you can use,the explosive scaling methods i'm about,to share with you now,so these methods are how i was able to,scale to almost twenty thousand dollars,a day and how i will get past thirty,thousand dollars a day this year which,is my,goal some products do have a cap and,they can't scale past a certain level,but if you're consistently getting,results with mid scaling,and you have room to grow which is you,know some decent margins,then try this out so at this point,you need a custom video and you need to,optimize website or,it's just not going to work out but if,you feel confident and you have those,things,then let's get into these strategies so,the first one,is a scaling cbo basically you're going,to take your top,interest and duplicate them into a new,cbo campaign,at 500 a day you can always do more,i usually do around a thousand dollars a,day but i'm being conservative here,this is going to become your interest,scaling campaign and the way that this,works,is that you're constantly testing new,interests in your testing campaign,and you're duplicating the winners over,to your scaling campaign so you create,this machine,where you test you take your winners and,you keep cycling in,new audiences to your scaling campaign,this works like a charm,and this is where you're gonna see a lot,of your success coming from,the next thing that you need to do is,hitting every single look-alike that you,have so,using that same look-alike testing that,i showed you before,you want to launch every single,look-alike that you can on your ad,account and i'm not exaggerating when i,say,every single one all conversion,objectives,all countries because the goal is to,find as,many winning audiences as possible,that's all we're trying to do here,and with lookalikes we can literally tap,into thousands of audiences when you,start,getting into different countries 25,video view three second video view,there's so many different variations,that you actually have,hundreds of audiences to play with and,if you find,50 audiences that are working really,well congratulations you just added five,thousand dollars a day or more in,revenue to your business so,it's a no-brainer to test every single,look like in your ad account,and the last thing that i use to,really scale high this strategy alone,scaled me past eighteen thousand dollars,a day,is super look-alikes so you're gonna set,a new cbo campaign at a thousand dollars,a day,with five ad sets and then you're gonna,take your top,three performing look-alike objectives,and combine them into one ad set,based on their percentage sounds,confusing this is how it works,so let's say across your whole ad,account the best performing look-alikes,where your view content look-alikes,your add to cart and your video views,you're gonna make a new campaign,where in one ad set you combine your one,percent,video views one percent view content and,one percent add to cart,then you make another ad set where you,combine the one to three percent of all,of those,then you make another ad set where you,combine the three to five of all those,basically you're combining your top,look-alike,audiences into this ultra powerful,campaign,and giving it free range to spend a ton,of money,this is an insane strategy for scaling,and it works extremely well,so honestly scaling high is simply a,matter of optimizing your funnel and,testing as many audiences as possible,if you do that you'll be able to scale,past ten thousand dollars a day,it's not going to be easy but it will,work as long as you stay dedicated and,you focus on optimization,at scale you can get away with doing all,types of stuff like,one of my top performing ad sets right,now literally has no targeting in it at,all,because i've spent so much time,optimizing the video and the website,itself,alright so i hope you guys enjoyed this,video and the strategy wasn't too,complicated,i tried to share everything that i do,inside of my ad account and make it as,beginner friendly as possible,so if you found some value from this,video feel free to drop a like and let,me know in the comments down below,sorry if my energy's a little off in,this video as well i'm really sick right,now,but i had to get a video out for you,guys every week because i made that,promise to you stay tuned for a new,video,next friday hopefully i'll be feeling,better then and my energy will be much,higher and comment down below,if there's any other topics or video,ideas that you guys want me to cover,thank you guys so much for watching i,hope you have a great weekend,i'll talk to you soon peace,you

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