how to add phone numbers to target facebook ads to

How To Target Your Email List With Facebook Adsall right now in this video I want to,talk about how

Ali Mirza

Updated on Jan 21,2023

How To Target Your Email List With Facebook Ads

all right now in this video I want to,talk about how do you target your email,list using Facebook Ads,now let's jump right into it and first,let me show you all the steps involved,that you need to follow to be able to,target your email list so let's go to,our drawing board and here are it's,two-step process but step number one is,it has like different components alright,so how do you target your email list,with Facebook Ads,the first step is upload your email list,to Facebook so basically to upload it,used to be very easy any Facebook Ads,account you can upload your CSV file of,your existing customer the email list,but now Facebook has recently made a,change you do need a business manager so,to upload your email list a list of,maybe your customers emails or phone,numbers or addresses you do need,facebook facebook business manage it's,very easy and free to sign up its,business dot and just sign,up and it will it will create a free,account for you number two is once you,upload the email list you're gonna,create a custom audience so basically,inside Facebook's audience section we're,gonna create an audience of all these,email these people who are on our email,list and don't worry I'll show you,everything in a second and then once you,have completed number one step number,two is then we're gonna use this custom,audience of our email list inside,Facebook ad campaigns and specifically,inside the ad sets of the campaign now,let me go to the ads manager now and,Here I am I'm already signed into my,business start a facebook business,account and one of the ad account that I,have access to now how do you upload,your email less let's check that out,first,so what you want to do is click on the,ads manager and then we're gonna go to a,section called audiences this is where,you build all of your custom audiences,alright it's gonna load pretty quickly,it's just taking a few seconds I believe,my internet is a super slow right now,there we go all right finally so once,you are at the audience section we're,gonna click on create audience and then,we're gonna click on custom audience so,the definition of custom audiences,connect with people who already have,shown interest in your business and you,know our existing customers yes right,it's a click on custom audience and then,their different options so our source,for custom audience is a customer list,these are the people whose email we have,so we're gonna click on that and now,here is to prepare your list you need at,least one main identify and what's the,main identify its email phone number,some people have a first name last into,things like that those are the main,identifiers and then you can include,more identifiers such as city state,country zip code date of birth,it just depends some businesses just,kept your name and email some businesses,capture all kinds of information address,phone number zip code everything so it,just depends on you know what you have,captured for your existing customers you,can upload all of that and actually more,you upload the better because then,Facebook is able to match those people,with people who are active on Facebook,and then create your custom audience all,right now and a couple of ways to do it,so if you have a MailChimp you can,import from MailChimp I've never used,that option that's fairly recent but you,know check that out,the other one is download list template,so if you download that template,basically it's gonna be excel file with,all these columns and you can fill it,out and then just you know upload back,into this area of audiences what I like,to do the easiest for me you know I like,to do things that are easy so I'm gonna,hit next and I'm just gonna copy paste,so this is do you does your list include,customer value so if you have a if you,know the value of your customer the,lifetime value you can include that but,now I'm gonna hit no and hit next and,this is what I wanted to show you so,basically in this section right here you,can upload the file or you can copy,and what I like to do sometimes is just,go copy data from my raw file come back,here and paste it and there Facebook,will match so for example we I uploaded,like almost five forty nine hundred,almost five thousand rows just like that,so copy pasting is super easy for me so,that's what I like to do and then make,sure you email list your name you give,it a name and you know name it something,that you can easily remember in the,future and then when you are done just,hit next,and then Facebook will start creating,that audience for you I'm gonna hit,cancel because we already have that so,let me show you in this list right here,we should have email let's there you go,so here's the email list that we have,two thirty months it's out of forty-nine,hundred people thirty one hundred people,maxed with Facebook so Facebook was able,to match you know that's a huge,percentage and now that's how connecting,the step number one it was you know,making sure you have a business Facebook,account business or business manager,business on Facebook comm and then,you're gonna go into the audience,section and upload your email list or,your customer list and it will create a,custom audience like this so that was,our step number one right here number,two is not super easy now we're gonna go,inside ads manager here the campaign and,then inside the ad side I'll show you,how to target this email list that we,just built all right so let's jump back,into here and I'm gonna go back to the,ads manager now and then we're gonna,create a brand new campaign and to be,able to do that we're gonna look for,that create button right here and hit,that and our step number one Facebook ad,creation is three-step process campaign,ad set and then the ads we're not gonna,go and build out the whole campaign I,have other videos that go in detail a,step-by-step process of building out,your whole campaign here I want to show,you how to target that email list that,you have so in the objective I'm just,gonna go with conversion for now just to,a test campaign,but basically you can target your email,list for anything to to get more,conversions and you know so you already,have their email list they're already,customer but sometimes companies they,like maybe you have a new product,maybe another accessory for an existing,product and maybe like an upsell and it,makes sense for you to target your,existing customers or email lists so,it's it just depends on the strategy or,the campaign that you're creating all,right so let's go to step number two,which is the ad set now what we're gonna,do is we're gonna go to scroll down and,we're gonna look for a section called,custom audiences so this is where we are,gonna input that the audience that we,just build the email list and if I hit,enter a click here it's gonna give me a,drop-down and I can see all of my,look-alike audiences all of my custom,audiences in all everything it together,if I scroll down I should be able to see,an email list which is right here 3100,people and right here in the audience,size even though Facebook's a is,unavailable they used to give the number,here now they don't but we know from the,audience section the the people in that,group is 3100 so I have that selected,and this is how you in your ad set,you're gonna select the custom audio,that you want to target and this is how,you can target your email list with your,ad campaign and then you can kind of go,through everything else in the campaign,make sure you you know set up your,location sometimes people want to target,their customers within a certain city or,within a certain country let's say,you're a global brand and your customers,are all over the world but this campaign,you only want to target your existing,customers who live in the United States,so you would do something like that so,select your existing customers and then,select the country and then move forward,with your other parts of your campaign,building daily budget and so forth so,I'm not gonna go through the whole,process so this is how but there are,several other videos that I have on the,topic of or you know all these three,steps campaigns ad set,building out the ad whether you want to,build the image ad or the video ad but,this is how you build a custom audience,so it's a two-step process I mean this,quick recap first we built a custom,audience of our email list or our,existing customers inside Facebook Ads,manager and specifically in the,audience's section and once you have,that custom audience created created,then step number two was in the process,of building out a brand new campaign in,the XS section inside the custom,audience we can select that and we can,target people who are on our email list,we can target people who are our,existing customers with new offers,whatever you want to put in front of,them actually one other thing I want to,quickly point out you can also exclude,this list or this custom audience that,you build so let's say they take an,example maybe you're creating a campaign,and you want to target people who are,not your existing customers so maybe,it's for you know new customers right,it's a new customer offer so what you,would do is inside your custom audience,instead of including so if I select,something here I'm targeting these,people they the people who are on my,email list but instead of that I can,also hit exclude and then do the same,thing and here's the email list right so,when you have a custom audience built,inside Facebook you can either include,it and you can also exclude it from your,campaign or specifically at the ad set,level and it really depends on the,objective of your campaign you may want,to target your existing customers or,maybe it's a campaign which is just for,new customers so you want to exclude,your existing customers so just wanted,to let you know that there is an option,to exclude your custom audience as well,thank you so much for watching if you,have any questions leave me a comment,reach out to me I would be more than,happy to answer your questions and give,you my insights thanks again for tuning,in today I'm gonna see in the next video,bye

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How To Upload A Customer List Or Email List To Facebook

How To Upload A Customer List Or Email List To Facebook

hello my name is ryan ziegler and today,i'm going to show you how to upload a,custom,list to facebook uh this list could be,your email list or it could be an export,of all of your past purchasers but the,process is generally the same i'm also,going to show you how to clean up that,list so that it's acceptable for,facebook so the first thing you're going,to want to do is go log into your,,then you're going to want to go up here,and you may see your audiences up here,in this section here,but if you don't if you click that,expand button you'll find audiences down,here so i've already clicked that and,you should be presented with a screen,that looks pretty similar to this if,you've uploaded,customer or custom lists in the past,you'll have some of those data some of,those data points here and some of those,actual lists here and when they were,created if you haven't this will look,totally blank,so next you're going to go to create,audience and go ahead and click custom,audience,here you're presented with a variety of,options go ahead and select customer,list,okay here it talks about how to prepare,your customer list you have a couple,options um they list out some of the,actual values that they're they accept,here such as email phone number,all of these uh depending on what,platform you're using to export this,list you may or may not have all these,data points it's pretty rare to have all,of them,um so don't worry about that you can,download a list template which will have,all the proper headers and everything,set up for you and you can then,manipulate your list to look exactly,like the actual template list,you could do this it's definitely time,consuming i'll show you kind of a quick,way to do this instead,there's some other guide you know,formatting guidelines and then here they,also talk about,uh the security and how everything is,private and how none of the actual data,you upload to facebook is reversible so,um you don't need to necessarily worry,about you know privacy concerns for your,customers,but if you want to learn more go ahead,and click that learn more button so,first thing i'm going to do is i,actually have a sample list here,customer data list that i've exported,and,i'll show you a couple common things,that you need to delete and couple,columns a couple common things that you,may want to reorganize so first and,foremost you're going to want to make,sure you have first name and last name,clearly indicated you're going to want,to make sure your email is there make,sure that if you have the phone numbers,for each person and that's great you can,go ahead and keep that column,i've included these kind of columns here,as well order id and order date now,these are typically what you're going to,get as an export when you export from,shopify or another e-commerce platform,um facebook doesn't really have a use,for these at this time so it's a good,idea to just highlight these and then,delete them next you're going to want to,make sure your streets are there if you,can if you have the street address again,this is if it's an e-commerce client if,it's just an email,export that you're getting from like,mailchimp or clabio or something similar,you may not have these other columns and,that's totally fine,i'm just listing these here for an,example,so you have street you have city make,sure your states are just by ca,make sure you have your zip codes in,here if possible,you can have your country as u.s or,united states or whatever other country,you want,here this is a very interesting one so,they have oftentimes will export as,total spend,but this is actually your total value,that each person has spent on your site,during the entirety of their existence,uh with your ecommerce platform so,oftentimes what you can do is just,rename this as value,um,and this will come in handy and i'll,show or show you why shortly,next you're going to want to save this,as,not an excel file you're going to want,to save this as a csv,go ahead and name it sample,customer list or whatever you want to,call it don't call it a sample,there we go,okay,perfect we don't need that right now,so here it is next after you get through,this page you're going to want to hit,next here,again it's asking you here if you have,your value column so this is going to be,where facebook won't necessarily treat,all of your customers equally it's gonna,should you use this on this customer,list and an audience down the line or a,lookalike of this it'll actually pay,more attention to put more value on the,types of people who spend more money,with your company again if you're just,doing an email list it's no big deal you,can just click no,if you have a customer if you have a,full customer list and you don't have,their total values that's fine too just,click no if you do though if you do have,that value column that go ahead and,click yes in this case we're going to,click yes,okay,go ahead and read through the,terms and conditions,all right so next you're going to go,here to upload file,and here is the list that we just worked,on make sure to name it something proper,so you could image a sample customer,list like i have it in here but what i,like to do is name it in particular so,you could name it as your brand so we'll,call this brand just eboost,we'll say,space that vertical line space will say,customer,customer list,with value,values,and you could name it,you can say from shopify if you wanted,to or from whatever platform okay,you can also add a description if you,really wanted to,it's up to you,then click next,and now you're going to select what,column has that value again this only,come up if you selected that so i,selected the value column,okay perfect so now here it kind of does,a pretty good job at finding what is,accurate but just make sure that these,are correct so we identified that that,column is going to be the value,make sure that these are the emails make,sure that this is the phone number make,sure that this is the country um,in this case it's not finding the,here we go it's not finding the first,names last names and street addresses,and in some case some cases it won't,take the street so let's just look,through this and work on this together,so we have,first name now we've mapped that,last name,boom we've got that,let's see in this case,it doesn't have street so we'll go ahead,and skip that,city,state,and zip code,perfect,again these are a few more of those,other,columns that you may have you may have,date of birth you may have gender,etc,all right upload and create,and that's it that's all you need to do,from here you could create a lookalike,audience but no it's not necessarily at,this point so,that's all you need to do,you

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