how to add ads to your facebook business videos

How to Use Facebook Video Ads To Promote Your Businessyou know you need to run ads on facebook,and y

LYFE Marketing

Updated on Jan 21,2023

How to Use Facebook Video Ads To Promote Your Business

you know you need to run ads on facebook,and you know that video is the way to go,at least i'm assuming those things,because you're watching this video right,now and that's good that means you're,ahead of the curve because you're right,video is the way to go on facebook did,you know that 500 million viewers watch,100 million hours of content every,single day on facebook that's video,content alone that's not even including,ads that's a huge potential audience so,let's look at how to use facebook video,ads for your small business come on in,hi i'm morgan from live marketing the,digital marketing agency that helps,small businesses grow today i'm going to,show you how to use video ads on,facebook for your small business,here's what i'll cover choosing an ad,objective and why it matters,what video ad types are available to you,when you do video ads,where facebook will show your ads and,how you can change that i'll actually,walk you through setting up your video,ad in business manager,and we'll go over video ad best,practices so that you know what to look,for when you're making your ads,let's look at choosing your ad objective,when you get into the facebook ads,manager,on facebook objectives guide the ad,formats and placements available to you,not every format supports video so let's,look at that really quickly,we'll go over available formats and,placements for each objective later,you can utilize video with the following,objectives brand awareness,reach traffic engagement,app installs video views lead generation,messages conversions catalog sales,and store traffic if you have a physical,location that you're sending people to,let's talk about some of the ad,objectives and the differences between,them,let's look at brand awareness the brand,awareness objective is best for you if,you want people to see your ads who are,most likely to remember seeing them,this is measured using add recall lift,this is facebook's best guess at how,many people would remember seeing your,ad if they were asked about it a few,days later these are best to use for top,of funnel ads,if you spend thirty thousand dollars on,your campaign facebook will run an,actual,ad recall lift where they'll ask people,if they remember seeing your ad in the,last couple of days,if you don't have that kind of budget,you'll get an estimated ad recall lift,which again is facebook's best guess,either way these are great for spreading,the word if you choose the reach,objective facebook will show your ad to,as many people as possible you'll,measure this by,impressions or views for traffic,objective facebook will look for people,that are most likely to visit your,website or whatever web page that you're,sending them to,these people are most likely to click to,visit outside of facebook,results will be measured by cost per,click or amount of clicks or something,similar what's nice about facebook,objectives is that they're pretty,self-explanatory,facebook's made it easy for you to start,even if you don't know what you're doing,so,just pick one of the objectives that i,mentioned before and you'll be able to,use video with each one of those,let's talk about video ad types next,using slideshow you create a video of,images that you already have connected,to your account now you can use images,that you own or you can use stock images,and a combination of text here this,option is great if you don't have a ton,of resources and really just need to,start driving traffic to your page or,site,or getting that brand awareness you,could also use stories ads,now these ads show vertically they're a,full screen experience,facebook has templates already made for,you if you want to go there or there are,tons of templates available on websites,like,canva and any other design app that you,can think of,you can also boost a regular video post,this turns an existing post on your page,into an ad that you can,use to promote your page and your,business this is great if you have a,post that does really well all of a,sudden out of nowhere,you know that that's something worth,putting some money behind you can also,do video carousel ads,these work in stories and on desktop for,instagram,and facebook you can add multiple videos,and images in a carousel you can use up,to 10 on facebook,how many you use will depend on your,goal and your available assets and your,campaign focus and all of that,i recommend using at least five you can,also use video in collection ads,showcase a video followed by a,collection of products that you've made,in a catalog,in the business manager instant,experience ads are also a great way to,use video,these display in your news feed and,stories on facebook and instagram,but they're a mobile experience they'll,only show on mobile and they're a full,screen immersive experience in-stream,ads will show,mid-roll on videos that people are,watching on facebook they show in the,facebook feed,facebook watch and audience network when,you're planning these placements keep in,mind that these placements behave most,like traditional television spots,most of the folks watching these ads are,watching with the sound on and they're,going to stick around,through the commercials because they're,already watching another program so,let's talk a little bit about where,facebook shows your video ads you have,four main placements available to you,depending on your,chosen objectives those placements are,facebook instagram messenger and,audience network,where and how your ad is displayed on,each of those four places,will vary depending on your ad objective,again let's briefly cover every,placement,so that you know what you're working,with generally speaking,on facebook your ad can appear in news,feed stories,marketplace the right column ads can,also show in the inbox,in video feeds in search,and in instant articles available in the,mobile app,in facebook messenger your ad can appear,as a sponsored message,in messenger inbox and as a messenger,story,on instagram your ad can appear in news,feed,stories instagram explorer igtv,and reels now when i talk about audience,network this refers to,third party websites that facebook has,made a deal with that also includes apps,that your ads may appear in,those are audience network rewarded,videos,audience network native banner and,interstitial,oculus mobile app feed and the oculus,mobile app search results now you may be,wondering if you have any control over,where your ad shows,while you don't have as much control,over what content shows besides your ads,on facebook,as you do like in google you do have,some control over where your ads will,appear there are a number of ways to,control placements and adjacent content,let's briefly go over those so as far as,where your ads do and don't show up you,have a few options,you can opt out of placements you can,manually manage these placements in your,ad manager,you can also use an inventory filter you,get to choose either full inventory,standard inventory or unlimited,inventory this applies to placements on,audience network,facebook in-stream facebook instant,articles and instagram tv,you can also do topic exclusions these,apply to in-stream facebook video ads,you can choose content level exclusions,from four different topics,news politics gaming and religious and,spiritual content,looking at content type exclusions you,can choose to exclude your content from,live streams and video claimed by rights,holders,now a video that's claimed by a rights,holder is a video that was published by,a third party who did not own the,copyright and the copyright owner has,now claimed that video,that means the content owner the,copyright owner will get any of the,revenue made from that video but they,allow that to stay up on someone else's,channel,you can manage it where or where you do,not want your content by using block,lists,you can manage block lists in the,business manager you'll be able to see,that all the places where your ad has,appeared and you can add any placements,that you,don't like to your block lists here's,how to do that really quickly,go to your business manager and click,that 3x3 dot grid button,select brand safety select publish your,list in the left column,you'll see a list of publishers where,your ads appear use a drop down menu to,see publisher lists for each placement,type,for example facebook in-stream videos,instagram tv videos,instant articles and audience network,then you can add them to your block list,if you want tick the box next to the,publishers where you don't want your ads,to appear and click add to block list,a pop-up will appear you'll select or,create the block list that you want to,add those publishers to,and that's it your ad will never appear,there again now that you understand the,basics behind it let's look at how to,create a video ad,in business manager i want to make sure,that you know exactly what you're doing,when you go to launch your first ad,in your facebook ad manager select the,green create button,a new window will open up choose your,objective for,this example i'm going to go with the,traffic objective now you'll name your,campaign your ad set and your ad,this is optional right now but you'll,have to do this eventually so,might as well do it now click continue,now you're in the campaign editor,you'll follow this flow to complete the,settings for your ad choose your,audience and upload your ad creative as,well,you'll start in campaign and then you'll,move to the ad set next and then finally,the ad creative itself i'll walk you,through the rest of the process though,let's complete our campaign details fill,out the campaign name if you didn't do,that in the last step,and if your ad is in a special ad,category like credit employment housing,or social issues,government or politics then you'll,divulge that now,review your campaign details next and,make changes if needed,if you'd like to set a campaign spend,limit select show more options,if you want to av test versions of your,copy and graphics you'll do that now by,clicking get started in this area,the version you're currently editing,will become version a and you'll be able,to set up version b,when you go to publish the whole ad,campaign you'll notice that campaign,budget optimization is toggled off by,default,if you'd like to turn this on do that,here by clicking on the toggle,this will evenly split your budget,across multiple ad sets,i recommend starting with one ad set and,up to four ad versions when you're new,so you probably don't need to worry,about this right now i would leave it,toggled off,click the blue next button on the bottom,right now you're working in your ad set,details,let's look at that together first you'll,name your ad set if you didn't do that,in the very first step,then you'll choose where you want to,drive traffic or whatever objective,you've chosen,select whether you'll use dynamic,creative i recommend this option for a,lot of small businesses,but to keep things simple i'm going to,leave it toggled off for now and we can,go over dynamic creative,in a future video you'll also select,whether you'll have an associated offer,or not,i really like to use the offer option,for a lot of campaigns for clients,but again for simplicity's sake i'll,leave that toggled off for now and we,can cover that in a future video,next you'll set your budget and schedule,choose either a daily budget or a,lifetime budget and set your start and,end date if you want to just let your ad,run and turn it off manually,don't set an end date if you want your,ad to start immediately then don't set a,start date,next you'll choose your audience,targeting use a saved audience or create,new audiences,you can create lookalikes and custom,audiences from here as well,make location age gender and interest,targeting options next,you can save this audience to quickly,access it next time if you like what,you've chosen name it something that,makes sense to you and will be,discernible to you,in the future next choose your,placements facebook recommends using,automatic placements but you do have the,option to,choose your places manually a lot of,small businesses don't see success on,audience network and waste a lot of,money there,so sometimes it's a good idea to turn,that off and see how your ads just do on,facebook and instagram,next you'll change how facebook,optimizes your ad for delivery if you,want to,this is how facebook decides who to show,your ad to if you optimize for clicks,they find,clicky people if you optimize for calls,they find people who love to make phone,calls,you can also set cost control here if,applicable i rarely use this option for,small business campaigns but,you might want to so it's there now,you're editing the individual ad,creative which means you're almost there,hang in there we're close let's go,through the final steps together and get,this ad published,again you'll enter the ad name if you,didn't do that in the very first step,during campaign setup,then you'll choose the facebook page and,the instagram account that you would,like your ads connected to,if you're running ads for your own,business you don't need to worry about,branded content this would be something,that you would use if you had like an,influencer or another business running,an ad for you,in ad setup select create an ad use,existing posts,or use creative hub mockup we'll choose,create an ad today,choose your ad format this can be a,single image or video a carousel or,collection and add a full screen,experience for mobile here if you've,made one,in ad creative choose your image or,video add your primary text headline,description,choose your destination and enter your,website url,also add the call to action before you,move on add languages here if you'll be,displaying your ad in multiple languages,this is where you'll select tracking or,set it up if you haven't done that,already,this is crucial if you want to see how,well your ads are performing now you can,click the green publish button facebook,will automatically publish your campaign,your ad set and your ad creative,when you publish your ads will go into a,review process this review usually takes,less than a couple of hours if your ads,are disabled for any reason facebook,will notify you or you'll see a message,when you log into your ad account,now that you know how to set up your ads,let's cover a few best practices so that,you can make the best video,ads possible even with all the proper,settings a bad video ad,is not going to convert the way that you,want it to take a little bit of time to,follow these best practices,make sure that your ads are ready for,silent viewing according to facebook and,this is,cooperated by instagram 85 of videos on,the platform or viewed without,sound if your video doesn't make sense,without sound you're going to lose,viewers and,they won't be coming back so how can you,optimize your videos for silent viewing,you can add your own captions you'll,need to upload your captions in an,srt file this is supported by most video,editors,you do need to follow a specific naming,convention for your srt file so that,facebook will read it properly that is,file name dot language code underscore,country code dot srt,so if you made a fall fashion guide for,example the caption file would be fall,fashion video guy,2021 dot en underscore us,dot srt if you were speaking us english,there's a full list of languages and,country codes in the facebook help,center,once your caption file is named properly,you're ready to add captions to your,video,here's how to do that first you'll begin,to create your video ad,in the add creative section you'll,upload your created video or you'll make,a video,after your video is uploaded click edit,video click,captions in the video captions section,click upload your own or have facebook,do the captions for you,in the window that appears click select,the file and select your srt file,after you select the file click save,your captions then upload to the video,you can finish the edits to your video,change timing on captions if you'd like,to,and then publish your video now as i,mentioned you can also add auto,auto-generated captions,now don't worry you can review and edit,your captions afterwards so if they get,something,terribly terribly wrong you're not stuck,with it robots try but sometimes they,just know what we're saying especially,if we're talking very quickly or,not clearly enough which i am sometimes,guilty of,the adult generated captions are really,nice because they save you a lot of time,manually transcribing videos which can,take,forever forever so again you'll begin to,create your video ad,then in the add creative section you'll,upload or create your video,after your video has loaded you'll click,that edit video button,and you'll click on captions select,generate automatically,now if your video doesn't have sound or,if the facebook system can't detect any,sound from the video,then you only have the option to,manually add captions at that point it,might be a good idea to just,add a file that says no sound at the,bottom,so the viewer knows there's no sound to,worry about after facebook generates the,captions you can go to review or edit,captions,hover over the caption and you can edit,or delete it from there you can also,change your timestamp,and click the plus sign if you need to,add a caption that auto-generated,captions missed,and likewise you can delete a caption if,it shouldn't be there by clicking the,trashcan button,you can have the video playing while,you're transcribing or you can have the,video pause,while you're typing just click this,little checkbox once you're happy with,your edits click save to video and your,captions will then upload to the video,you can also download these captions to,your computer if you would like to have,the file for,yourself now another best practice is,optimizing your video ads for mobile,consider the mobile users viewing,experience the screen is smaller they're,likely to be using headphones if they're,listening to sound at all they could,literally be,anywhere on their couch or on a subway,so the mobile experience should look,something like this,keep videos under 15 seconds this,increases the likelihood of the viewer,watching the whole thing,and makes a video eligible for instagram,stories and facebook in-stream,placements,you also want to make sure you grab,attention in the first three seconds,since that video is so short you want to,showcase your product or your brand,and of course use a vertical video so it,takes up the full screen on mobile,and as i mentioned before optimize for,silent viewing if you're using sound in,your video,another best practice for ads overall is,to feature your brand or product in the,first 15 seconds of the video,or the first three seconds if you're on,mobile and only doing a 15 second long,video,the key here is you want to capture the,viewer's attention quickly and get the,viewer to click,or stop scrolling so that they keep,watching your video now you don't have,to do a full introduction to your brand,or the product of course,this could just be as simple as showing,your logo somewhere on the screen as,prominently as you can now this is,especially important if you're targeting,a cold or,mildly warm audience you want to make,sure that your brand is evident,after all we know that it sometimes,takes a handful of views before someone,finally decides to click,or buy on something that they've seen,another best practice is to keep your,content,to one topic per video it can be,tempting to get the most bang for your,buck,and put in a bunch of information about,your business or other products in a,video but remember that you have limited,time,and probably just this one time to win,over this customer you need to capture,attention and peak interest and you need,to do it quickly,that's why it's best to focus on one,topic per video it also makes sense,because you'll be targeting a very,specific audience if you've done the,proper planning,and that specific audience will have,very specific needs now it really,shouldn't be tough for you to think of,one thing to focus on for your audience,if it is you need to revisit your,audience and figure out who they are,where they are in their customer journey,and what they need from you at that,moment,facebook ads are one of the best ways,for you to reach your audience,get some brand recognition and drive,traffic to your website,videos are preferred by users most,platforms favor video,in fact instagram just a couple of weeks,ago said that they're no longer,an image sharing platform they're,prioritizing video,and they're making video much more,accessible and discoverable,so video is the way to go i hope this,helped you understand facebook video ads,how to set them up,and a little bit more about how to make,them good let us know if you have any,questions about what i covered in this,video,and let me know if you'd like to see a,specific topic in an upcoming video,don't forget to subscribe to our channel,and hit the notification bell so you,don't miss out on any of our weekly,digital marketing content i'll see you,in an upcoming video,happy marketing,you

The above is a brief introduction to how to add ads to your facebook business videos

Let's move on to the first section of how to add ads to your facebook business videos

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Facebook Ads Tutorial 2023 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)

Facebook Ads Tutorial 2023 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)

what's up guys jordan here and today we're  going through how to start facebook ads now  ,our last video got over one million views but  facebook have changed a thing or two so today  ,i'm bringing you right back up to speed the a to  z of how to launch your first ever facebook ad but  ,before we get into it make sure you're subscribed  with your notification belt turned on let's get  ,started with this video okay so before we jump  onto the mac i want to announce a competition  ,for every 100 people that comment on this video  i'm going to be giving someone completely free  ,access to the learnads pro facebook ad training  course and we're going to announce that every  ,100 comments now to enter you need to comment  down below with your goals for advertising on  ,facebook so let's say enter that competition  and let's jump straight into this training  ,okay let's jump straight into this facebook  ads training starting off with some numbers now  ,there are 1.7 billion daily active users on the  facebook platform and around 80 of the internet  ,have a facebook profile so this is a colossal  opportunity for business owners to get themselves  ,in the hands of their ideal customers and that's  reflected in the ad revenue from facebook there  ,were 17 billion dollars spent on facebook ads  in q1 alone in 2020 and more than 80 million  ,businesses already have a facebook business page  and that's because the average cost per click on  ,facebook which is the cost to get somebody to  visit your website is 1.72 cents although that  ,average actually sounds pretty high to me based on  the results we get in our marketing agency and so  ,by the end of this video i'm pretty sure your cost  per click will be a lot less than that now the cpm  ,which is the cost to reach 1 000 people so 1 000  people in your target audience is around 7.34  ,on facebook which makes facebook one of the most  cost-effective ad platforms in the world right  ,now which is probably why 86 of us marketers  already use facebook ads as part of their  ,marketing strategy so how does it all work well  here's an overview of the facebook advertising  ,platform this is the structure of the platform  and we'll break down each of these components  ,individually but at the top of this we have the  facebook business suite which is formerly known  ,as the facebook business manager and this is where  we manage our business account we didn't have ads  ,manager so this is the host of all of our ad  accounts and within ads manager we can have  ,multiple ad accounts so this is where we actually  manage our ads for example if you own multiple  ,businesses you may have multiple ad accounts  because you want one ad account for one business  ,you don't want to be managing ads for multiple  businesses on one ad account equally if you have  ,an advertising agency you'll want to have multiple  ad accounts for each of your clients underneath an  ,ad account we have an ad campaign and this is the  type of advert we're actually running we then have  ,an ad set which is our target audience and finally  we have our ad creative okay the advert itself  ,the visuals you'll notice that ad campaign ad set  and advert are all grouped up on this diagram and  ,that's because they are the three core components  that make up a facebook ad let's jump into that a  ,little bit further so we have campaigns at the  top which is where we select our objective what  ,are we trying to achieve from our ads do we want  to drive traffic through to our website or do  ,we want engagement on a post we select that at a  campaign stage we then have our ad sets and this  ,is where we select our target audience who we are  actually trying to reach and then finally we have  ,our ads themselves the creative or the visuals  what we see on the facebook news feed this could  ,be a video this could be an image and of course  your ad copy as well which is your text for the ad  ,now you won't always have one campaign with one ad  set and one ad within that as an advertiser you'll  ,want to test out multiple variables different  audiences and different ad creatives as well  ,and this diagram represents that so let's  say for example we have one campaign and  ,this is a traffic campaign we're driving traffic  through to our website and we are a dog treat  ,company and we want to test out two different  audiences so we have ad set one and ad set two  ,ad set one is targeting an interest dog lovers ad  set two could be targeting dog owners for example  ,and within those two ad sets we have two different  ads we're testing out as well so we have add one  ,and add two add one could be a video showing  somebody giving their dog this treat and two  ,could be an image of a dog eating a treat or  a very happy looking dog so actually what we  ,have here with this diagram is one ad campaign  which is testing out two different ads to two  ,different audiences and the reason we do testing  is to make sure that we are getting the highest  ,return on ad spend possible just because we think  that an audience and an ad is going to work well  ,doesn't mean it actually will convert when we  publish that advert and so we have to do a lot  ,of testing to find winning facebook ad campaigns  so that's an overview of a facebook ad and the  ,business suite structure let's jump straight  into the platform right now so you can see this  ,in practice now to create a business manager or  suite account go over to  ,and this is not to be confused with a facebook  business page by the way you need a page for your  ,business already so if you don't have a facebook  page for your business go and create one first of  ,all so once you're on go  on the top right corner and hit create account  ,and this is where we can enter the details for  our business manager so enter your business name  ,your name and then your business email address  hit submit you'll be prompted to enter a url and  ,you can enter your website url or just paste the  link for your business page on facebook i can't do  ,that right now because we already have an account  created now once your account is created you'll  ,be brought straight through to the facebook  business suite and that will look just like  ,this now the first thing we'll notice is we have  a large overview on the business suite home page  ,which allows us to look at all of the data from  our facebook business page we can look at updates  ,we can look at recent posts we can have a look  at some insights as well so this is really useful  ,information all consolidated in one easy to read  place the first thing we need to do is actually  ,set up this business manager properly so go over  to the left hand side and go more tools i'll just  ,zoom in so you can see this just in case and then  we're going to go over to business settings and  ,we're going to set up our account so we're ready  to launch our first ad now on the left hand side  ,here we have our navigation bar and on the right  we have our actionable area we're going to start  ,off with users and people now this is where we  can add other people onto our business manager  ,so for example if we have employees and we want  them to launch our ads for us or analyze the data  ,we can hit the blue add button here and we can  add somebody with employee access or full admin  ,access as well so if we want them to have full  rights over the account all we simply need to  ,do is enter their email address hit next and  we will send an invite through to their inbox  ,and they'll be able to accept that and have access  to everything within our business manager we want  ,to make sure that we are on here as well we then  have partners now for example if you want to work  ,with a digital marketing agency and they already  have another business manager account already set  ,up you can add them so invite them to have access  to yours by entering their business id i'll show  ,you where you can find this in a moment if you  ever need to give somebody your business id  ,we then have pages so the first thing we want  to do is make sure we add our business page  ,our facebook business page onto our business  manager settings and so we can hit the blue add  ,button and hit add a page and all you simply  need to do is type in the name of your page  ,and hit add okay so we can add those pages onto  our business manager okay so now our page is added  ,to our business manager now just to highlight if  you're running ads on someone else's behalf when  ,you click ads you can request access to somebody  else's page or you can even go ahead and create a  ,brand new facebook business page if you don't have  one already created so you can click add new page  ,and go through all of the questions and this will  create the page within the facebook business suite  ,now so let's just cancel that so now our page is  added we can go ahead and create an ad account  ,so hit add accounts hit add and again we have  the same options here we can add an ad account  ,an existing one we can request access to somebody  else's account or we can create a new one so we're  ,going to create a new one we're going to name  this and we're going to select our time zone and  ,our currency let's make sure that your currency is  correct because it's a little bit tedious having  ,to go back and change it later on hit next this is  for my business although if you're an agency you  ,want to do another business or client so but  we're going to select my business hit create,and we're going to make sure we select ourself and  give ourselves full admin access again though this  ,is where we can add other people from our business  manager onto this ad account hit assign hit add  ,payment info and here we want to add our payment  method for this ad account this is the method  ,that you're going to use to pay for the ads that  you're running on this account so we can do direct  ,debit we can do paypal we can do online banking or  facebook ad credit if you have a ad credit token  ,for now i'm going to select debit and credit card  and i'm just going to enter some card details so  ,we can set up this account okay so now payment  details are added this ad account will be good  ,to go but there's one final thing we need to do  let's go down to business info on the bottom left  ,corner and make sure our business information is  bang up to date so the first thing we need to do  ,is assign a primary page to our business manager  so we edit that and we select our primary page  ,whatever one is the main page that we are using  for this business manager we then want to edit  ,our business details so enter our legal business  name address and tax id for accounting purposes  ,and if we have the option to verify our  business status you should do this as well  ,it gives us more security and tells facebook we  are a legitimate company looking to advertise  ,on the platform you'll notice here that your  ad account creation limit will probably be one  ,if this is a brand new account which means that  you can only create one ad account now facebook  ,do this for security reasons to stop fraud and  prevent that and so what you need to do to lift  ,this limit if you need multiple ad accounts is  start creating ads on your current ad account  ,spend money on the account actually pay your  bill and then facebook will lift that limit  ,and allow you to create more ads so you just need  to build a bit of trust with the platform first  ,the final thing you could do is set up two-factor  authentication for security and verify your email  ,address now you will have received an email from  facebook when you created your business manager  ,account if you didn't just hit resend verification  email and that is your business manager completely  ,set up there are a ton of other options  on business settings but this will cover  ,99 of businesses we do not have time to go  through all those other things right now let's  ,jump straight into the actual ads manager and how  we can create our first facebook ad so if we go  ,down the top left corner here and on business  tools and we're going to go down to ads manager  ,so now we are in the ad account we just created  on the ads manager interface remember we have  ,business suite ad manager then the ad account  we want to select a different ad account we can  ,hit this drop down and select any others that we  have associated to us we then have our free core  ,elements to a facebook ad and that's a campaign  an ad set and an ad and if we want to create  ,our first ever ad all we need to do is hit either  this create add button in the middle or the green  ,create button and it's going to give us the option  first of all to select our campaign objective so  ,let's zoom in so you can see this so at this stage  we can select what it is we are trying to achieve  ,from our ad so we have three main objective types  awareness consideration or conversion awareness  ,is how it sounds is to make people aware of  our product or service for the first time  ,consideration is to get some kind of commitment  of interest whether that's a lead form or just  ,going onto our website we then have conversion  and that is to get the actual sale to get cash  ,in our bank from our ads let's highlight a few of  the most commonly used individual objective types  ,so we have traffic this is to drive traffic from  a to b so from facebook through to your website  ,or landing page engagement to get likes comments  or shares vanity metrics app installs exactly how  ,it sounds video views so to get people watching  a promotional video of ours lead generation so  ,we can create a form on facebook and have our  potential customers fill in their details so we  ,can then sell to them later messages to prompt  facebook messages and then we have conversions  ,so conversions is the campaign objective that the  majority of you want to use if you want to get  ,sales on your website or want to get  your customers to take a very specific  ,action on your website and the way we do this is  through the facebook pixel the facebook pixel is  ,a tracking code that all of you should install  on your website that allows you to read into the  ,data of your customers you can find out what  your customers are doing on your website and  ,how they are behaving and most importantly  how or whether they are converting or not  ,that allows you to track the exact amount of  money they are spending so you can see your  ,return on investment on facebook and get a full  understanding of how well your ads are performing  ,in fact before we continue on creating this ad  let me show you how to set up a facebook pixel  ,so go over to business tools and go down to events  manager and then click connect a data source  ,web get started facebook pixel hit  connect name the pixel so this can be  ,whatever you want to call it you can then enter  your website url okay and if your website is  ,found to be built on a platform that integrates  with facebook easily it will take all of the hard  ,work out for you and it will set up your pixel  hit continue we then get the option to either  ,install manually or use a partner integration if  i show you using a partner integration first of  ,all because the majority of you will be able to  do this if your website is built on any of these  ,tools then you'll be able to quickly integrate  the facebook pixel but all we're really doing here  ,is inserting a small bit of code into the header  of your website a tracking code so let's say for  ,example your website is built on kajabi you can  hit kajabi and it'll go through the individual  ,instructions that you need to follow to actually  set up the pixel some of these will actually  ,automatically integrate though for example with  shopify it's very easy you just need to put  ,a pixel id code in your shopify store settings  now if you want to install the pixel yourself  ,hit install code manually and copy this code and  paste it into the header of your website then  ,hit continue and you'll be prompted to create  event codes so you can track individual actions  ,so for example if you want to track purchases on  your website you can install the purchase event  ,code into the thank you page of your website so  facebook knows when somebody has purchased your  ,product now if any of this is confusing  you can't set up automatic integrations  ,and you can't set up the code yourself manually  you can click email instructions and send these  ,instructions over to a web developer who will  make light of this and be able to set up the pixel  ,very easily i recommend all businesses to set up  a facebook pixel on their website so you can track  ,data and your ads will get more effective over  time as facebook learns more and more about your  ,audience and your customers so let's go back over  to the ads manager and let's resume creating that  ,ad today so we're going to hit create and then for  the purpose of this i'm going to create a traffic  ,advert driving traffic from facebook onto our  website and we'll follow suit with the dog treat  ,theme so we'll advertise for a dog treat company  we're going to name our campaign and we want to  ,name it something we'll easily remember so we can  quick reference later on so this can be dog treat  ,traffic and this could be cold okay cold audience  because this is going to be a completely cold  ,audience that has never heard about our brand  before hit continue we then get to check through  ,our campaign settings but as a beginner there  is nothing that we need to change here so we're  ,going to hit next so we now walk through to the  ad set stage where we can select our audience and  ,our targeting the first thing we're going to do is  name our ad set so again something we can remember  ,so let's put the um campaign name in there and  our audience itself so we're going to target  ,dog owners for this now you'll notice there are a  ton of different features and options at an ad set  ,level way too many features for us to go through  in a youtube video about it being hours long and  ,the algorithm absolutely hating it but i will be  giving each and every one of you the opportunity  ,to learn about every single feature on facebook ad  creation at the end of this video completely for  ,free but in this video we're only going to  highlight the things that matter to beginners  ,when creating their first ads so we're going to  skip through here and we're going to go down to  ,budget because we want to select the budget for  this traffic ad the daily budget i would recommend  ,for any ad is five dollars or five pounds to  start off with you can always scale up from  ,there depending on results i wouldn't recommend  going any lower than that because you're not going  ,to give the algorithm enough chance to actually  optimize your ads and get whatever conversion you  ,want people to take or whatever action you want  people to take on your website or from your ad we  ,can then schedule a start date and an end date but  i'd like to keep this open so we have more control  ,and we want to go down to audience we're going  to skip custom audiences for now because that's  ,retargeting and pixel-based audiences and we're  going to create what's called a facebook saved  ,audience we're going to look into interests and  demographics on the actual platform the first  ,thing we can do is edit our location so for this  we can select let's let's run an ad in the united  ,states actually so let's get rid of the united  kingdom so we're going to put it in united states,there we go and we have the united states selected  okay we can add as many locations as we want to  ,and we're targeting at the moment people who live  in or have been recently been in this location  ,but we might just want to target people who just  live in this location if we are only shipping to  ,the united states for example so we don't want  to target holiday makers or people who are just  ,traveling through the us we can also drop a  pin on this map so if we hit drop pin we can  ,drop a pin directly on a specific property if  we want to we're going to go down to age now  ,and we want to keep this open for dog  treats we can keep this pretty open  ,anyone can have a dog but you  can select your age demographic  ,gender we're going to select all genders but again  you just hit edit and you can edit any of these  ,then we're going to go down to detailed targeting  this is where it gets really interesting now it's  ,here we get access to all the data facebook has on  its users and to demonstrate this we'll hit browse  ,and we can select demographics interests  or behaviors i recommend you having a play  ,around with this you'll be mind blown at who and  what you can target with facebook we start off  ,with demographics we can target people based on  their educational level their financial income  ,their relationship status their work so their job  title or even their employer we can target people  ,based on their interest so if you've ever put a  status up or you've liked fake pages on facebook  ,facebook will know you are interested in that  topic and you can pretty much target anything  ,when it comes to interest harley davidson cartier  rolex dog lovers like hey you can target anything  ,pretty much so have a search in here and  find out what is relevant to your business  ,we didn't have behaviors so if you've got  an anniversary coming up whether you're an  ,expat um whether you are using a specific mobile  device your political views your purchase behavior  ,online the options really are endless when it  comes to facebook detailed targeting so we want  ,to target something to do with dogs so let's put  in dog we can see all of the interests here and on  ,the right hand side we can see how many people are  interested in this specific topic okay so dog food  ,for example there are 48 million people interested  in dog food on facebook so let's select that and  ,on the right hand side we can see specifically how  many people in our chosen demographics so we've  ,selected the us only so whilst there's 48 million  people interested in dog food on facebook there  ,are 13 million people who are interested in dog  food in the u.s alone okay we did have estimated  ,daily results on the right hand side here as  well we can reach between 800 and 2400 people  ,from this ad on our daily spend and hopefully get  between 20 and 68 link clicks now this data isn't  ,always that accurate so take it with a pinch of  salt now i also only recommend you selecting one  ,or two interest or demographics when you are using  detailed targeting per ad set and that's because  ,if you have multiple interests and demographics on  each ad set you're not gonna know what is actually  ,getting you sales or getting new leads and so if  you only have one or two you have more control  ,over who you are targeting and you understand what  audiences are actually working for you so only  ,have one or two if there's five or six interests  that you want to target on facebook separate them  ,into their own individual ad sets you can then  further narrow down interest as well so detailed  ,targeting you can say that you want people to  also reach other interests as well so we could  ,for example say people must match dog food and  they must also match dog sitting for example okay  ,we can get rid of that so you have to match each  of the detail targeting criteria that you put in  ,to the ad set so that's all we're going to do  for now we're going to target dog food there's  ,13 million people that we can reach there so a  very large audience we don't want to go down to  ,placements so we can select automatic placements  or manual placements and all this simply means if  ,we click manual placements you'll be able to see  the context here this is where facebook will show  ,your advert on the platform so feeds so we could  run this on instagram on facebook on video feeds  ,stories in stream in article so have a look at all  of these and you'll be able to see all the places  ,that facebook can show your ads now for the  majority of people facebook news feed is what  ,we'll convert the most okay facebook news feed or  instagram newsfeed as well okay but for beginners  ,i would recommend you keeping this on automatic  placements because you're not gonna know what  ,will convert best until you actually start running  your ad so select automatic placements and then  ,after a week or so have a look at where your sales  are coming from and then select manual placements  ,and only tick the placements which are converting  the best for you which are performing the best  ,so we're going to hit automatic placement and  continue from there we want to ignore optimization  ,and delivery because again that is not for  beginners and i will give you the opportunity  ,to learn more about that later on hit next we are  done on an ad set level and now we get to design  ,the visuals of our ad the exciting part so let's  name it again let's do dog treat traffic so we can  ,quick reference and we can name this dog video  because we are going to create a quick video  ,for this ad video performs very well on facebook  facebook still prioritizes video on the news feed  ,want to make sure our facebook page is  selected and of course our instagram page  ,if we are advertising on instagram as well  we can connect it just by hitting that button  ,and we are then going to create an ad or we can  use an existing post on our page or use creative  ,hub creative hub is an inbuilt creative making  tool on facebook so you can essentially create  ,facebook ads in advance and then come back to them  later on we're just going to create an ad here and  ,we're going to use a single image or video but  you can also use a carousel ad which is multiple  ,images or videos or a collection which is as it  sounds a collection of different size images and  ,videos and products but we're going to use single  image or video and we're going to scroll down and  ,we're going to add media so this is where we can  upload our video we don't have a video created for  ,this ad yet and so what we're going to do is  we're going to go over to in video which is a  ,tool that we use to create really great facebook  adverts for our clients and for our own business  ,so if i go over to in video now in video have  kindly sponsored this video as they did the last  ,one so thank you to the team in video is a online  video creation platform with over 4 000 ready-made  ,video templates it's very very easy to use i'm  going to show you in a moment now if you want to  ,create an account go over to you can  create a free trial or i would recommend using  ,code platinum25 for 25 off an annual membership  it works out at like 90 which is an absolute steal  ,believe me you'll see why so let's log in right  now so as soon as you're logged in you can access  ,all of the templates right away we can search for  one and we can select our dimension we want to  ,create a square video because we want to take up  as much room as we can on the facebook news feed  ,and right at the top we can see all of the latest  templates which is really useful when you want to  ,keep your content and ads up to date and refreshed  we're going to search for dog though let's search  ,for dogs let's see what we can find we're creating  a dog based ad so let's search for that and let's  ,see what we can find if we hover over any of these  we can see a preview of what this video looks like  ,and if we click on any of them for  example let's go on this one here  ,we can see it in different sizes  with some music playing there  ,just turn that down of course we can see  in all the different sizes available as  ,well that automatically will dynamically update  depending on what dimensions we want let's go with  ,uh this one here though i like to look at this one  okay so we've got a nice pug here with the crown  ,premium dog foods this is right so use this  template and we're brought through to the editing  ,platform without having to download anything which  is great now if this is your first time using  ,nvidia recommend clicking the bottom left corner  and you can reach out to in video support with any  ,questions that you've got they are available 24  7 and they always go above and beyond for their  ,customers you can also watch any of the live  webinars and masterclasses to learn more about  ,the platform and i would recommend you joining  their completely free facebook group with over 20  ,000 other marketers which really is a great group  i'm in there myself and there's a link in the  ,description of this video so go join that group  and you can speak to other people and see what  ,they have created on the in video platform but for  now let's go ahead and create an ad for this uh  ,this facebook ad now on the left hand side here we  have access to multimedia on the right hand side  ,we can edit things on screen and on the bottom  we have our timeline so similar to any other  ,video editing tool on the left if we want to  access multimedia we can go on videos we can go on  ,images now with a premium account you get access  to over 10 million stock images and videos taken  ,from premium stock websites and that literally  costs hundreds and hundreds of pounds to access  ,this but you get it for free with a premium  in video account which is kind of ridiculous  ,i'm not really sure how they've managed to get  that relationship but let's say we wanted to  ,change the picture of this pug here we wanted  to change this to something else uh let's upload  ,an image i have one i uploaded earlier and true  bluebee to style so we're going to upload those  ,and we can then select the doggo and i'm going  to drag him over onto the screen so let's drag  ,this doggo over onto that pug and i'm going to  replace that one there okay just get that rid  ,of that one that we just accidentally dragged  on now with this dog here he's got a background  ,okay it's not great doesn't look good on this  animation so what we want to do is hit remove  ,background on the right hand side and we can  easily remove the background of this image which  ,is great i wish photoshop had a simple tool to do  this instead of having to cut around with a lasso  ,so we are done and we now want to resize  the dog so let's make sure that this fits  ,in well we just simply drag that put it  down to there and we are nice and easy so  ,doggo is edited we can now change the logo as  well so again i can drag a new logo into here  ,i want to remove the background again we can then  go over to change project colors and we can change  ,all of the colors we've got going on here but  actually i probably want a background image behind  ,this dog so let's go on images and let's see if  we can search for let's find some kind of a beach  ,beach doggo at the beach okay somewhere somewhere  dogs always seem to be with their owners going for  ,walks so let's go there let's make this nice and  big now images may be a little bit blurry to start  ,off with before we actually render this it's just  to make sure that everything is nice and quick  ,but when we render you'll notice these images  won't be blurry at all let's go on to layers  ,here and just make sure this is above that so  we've just added that on we need to make sure  ,this is above the dog itself so where's the dog  and we want the dog above us there we go okay  ,we're getting somewhere let's go down just to make  sure we might need to play around a little bit  ,just to make sure that you've you've got this all  right okay that's looking pretty good okay are we  ,good yes we're fine okay i haven't messed anything  up so i've got that image there again that won't  ,be blurry when we actually come to rendering  this image let's then change the background of  ,this black because i don't really like the black  there now it doesn't really work very well with um  ,with the beach so let's go on white and then  we need to change all of this text here as well  ,so we go there black all of our text has now  changed as well it just moves that a little  ,bit more centralized so this ad is looking a  little bit more funky okay so what else can we do  ,can we change this yeah let's go back change the  project colors let's change this to a nice blue to  ,actually go with the coastal thing okay maybe not  like so okay we're looking pretty good okay this  ,obviously you can spend as much time as little  time as you want to on creating these um we're i'm  ,just trying to get through this video for you guys  so we don't really have all day to be creating an  ,advert so let me just turn down that music i'm  actually going to change that music in a moment,this is looking pretty nice okay so if i want to  change the music here i'm going to go to music  ,and we have access to a ton of tracks so if  i do chill out let's see what we can find,okay that will do the job okay so add  before track okay and we now just want to  ,make this a lot smaller so  i'm just going to resize this  ,delete this one okay we can trim this one edit  trim we want to trim it right down done okay now  ,we're trimmed we have our new music on here which  is perfect now a new feature at in video is adding  ,scenes to our timeline so we can essentially merge  multiple templates together for example if we find  ,these two templates which are similar to each  other we could add one to the timeline so we  ,can add a scene here and we can add a transition  so we can show multiple products or if we need a  ,longer advert this is really useful for us now the  final thing we need to do here is i'm just going  ,to change the text so if we double click on that  i can change the text up here so i'm going to call  ,this this isn't actually a website that  i own so apologies if you own dog box i'm going to  ,save that we'll change this discount to 25 percent  move that up a little bit it's all drag and drop  ,and to export this we simply just need to hit  the top right export button so now we can see a  ,preview of this render no blurry images because  it's now rendered we can click this button and  ,download in 1080p hd we can upload this straight  on to facebook ready to complete our ad now there  ,is a link for in video in this description of this  video if you want to sign up use code platinum25  ,for 25 of any premium plan it's a no-brainer for  anybody looking to create video content for their  ,marketing strategy make sure if you do sign up you  go on to the facebook community as well and join  ,20 000 marketers as well as me who are creating  video content every single day so go check out  ,in video let's go back over to the facebook ad  manager so now what we need to do is hit add media  ,add video and we are going to upload the video we  just created and we can now preview that on the  ,right hand side on all of the different placements  that we have selected we now want to finish this  ,ad by selecting our traffic link and also adding  our ad copy so the primary text is the text above  ,the video so this is our main ad copy and for  this it was saying treat your dog like a king  ,we could use the same treat or we could do 25 off  dog treats okay and we could add an emoji in there  ,in fact we could have a different attention  grab we said pamper your pooch they deserve it  ,okay pam here peach there's a 20 off dog tree it's  nice simple ad copy there okay the key is the head  ,the headline okay the attention grabber we need  to grab someone's attention very very quickly so  ,stop scrolling down their feed we then have this  headline so we can do the treat your dog like a  ,king and we have the description as well which  is the text underneath the headline so the text  ,underneath the headline you'll be able to see this  pop up in a moment in the preview so this could be  ,30-day returns policy something along them lines  okay just another little bit of text that comes in  ,now for this preview to come up we need to put our  website url so we're just going to put  ,and it'll bring up a bar underneath this video  here we go so we can see treat your dog like a  ,king 30 day returns policy learn more we want to  change that call to action button to shop now okay  ,because we actually want people to take action  here or we can do get offer so we can do shop now  ,or get off a get offer is probably more sensible  for a 25 off redeemable offer so we're going to do  ,a call to action button get offer and we have  our website url placed in there that's where you  ,want to drive traffic from facebook onto then can  scroll down onto tracking and we want to make sure  ,our website events are turned on so we want to set  up our pixel we don't have a pixel setup this is  ,just a dummy account but you want to make sure the  correct pixel is selected so you can track your  ,customers correctly and also facebook can optimize  based on the actions your customers are taking on  ,your website so we're going to turn that off for  now and we are done we hit publish and that is  ,our first ever ad created now it can take up to  24 hours for our first ad to actually go live  ,facebook will review it through their algorithm  sometimes in person and they want to make sure  ,you're not breaking any policies then you are good  to go you're live and you can start generating new  ,revenue and traffic for your business now very  quickly i'll show you how you can read the data  ,of your ads when they're actually live we go on  it doesn't matter if you're on a campaign ad set  ,or ad level you can read the data of your ads by  looking at all of these different columns here  ,and they all mean of course different things so  we have frequency for example which is how many  ,times people are seeing your ads the unique link  clicks are how many people are actually clicking  ,onto your website the amount you've spent your  quality ranking your cost per result and if you  ,want to change any of these columns click the  column button hit customize columns and you can  ,add a number of different columns to your facebook  business manager so we could add the amount of  ,clicks the click through rate to the percentage  of people that are clicking on our ad the cost per  ,1000 impressions so our cpm and you just hit apply  and it will add this to your ads manager there are  ,also a whole heap of other preset column settings  okay so you can read the data this way and figure  ,out how well your ads are performing based on what  metrics matter to you the most another thing you  ,can do is head over to account overview and this  is where you'll be able to see an overview of how  ,your ad account is performed you can see the  amount spent your reach you can hit these drop  ,downs and you can see your website purchases your  impressions your link clicks the age and genders  ,of the people that are taking the actions you want  to take the hours of the actual times of the day  ,that people are converting the most and of course  the countries where they're from there's no data  ,in here at the moment but as soon as you start  running ads you'll be able to learn very quickly  ,what you were doing right and what you were doing  wrong and how you can further optimize your ads  ,for success so that is how you set up your  first ever facebook ad let's go straight  ,back over to the other camera and i'll tell you  how you can continue learning about facebook ads  ,for free okay so that is the end of this training  video i hope you have enjoyed it now i want to  ,invite you to continue learning about facebook ads  and expand your knowledge further so you can get  ,serious return on investment for your business  head over to learn ads dot io and sign up to  ,our completely free facebook had training course  where we dive deep into every single detail of  ,what we have touched on today and much much more  from the foundations to launching building and  ,scaling facebook ads to insanely profitable levels  this free course gives more away than the majority  ,of thousand dollar courses out there and that's  because it's my mission to give more away for free  ,than other people would have you pay for so head  over to learn ads dot io sign up to our facebook  ,ad training expand your knowledge when it  comes to facebook ads and start profiting  ,on the platform learning from a digital  marketing agency that has literally generated  ,millions in new revenue for companies all over the  globe the affluent agency thank you so much for  ,watching this video guys i hope you have enjoyed  it if this is the first video you have watched of  ,mine please subscribe with your notification  bell turned on enter the competition as well  ,by commenting down below with your goals for  advertising on facebook and of course share this  ,video with somebody else who will get value from  it thank you so much i'll see you all soon cheers

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