how much to charge for facebook ads management

How Much To Charge For Facebook Advertising

how do i price my facebook ad management,services and how do i price them in a,way that i'm earning great money and I'm,not getting overwhelmed with work from,the client piling more stuff on top of,me that's what we're gonna be talking,about today howdy and welcome to the,laptop Empire show my name is Mike,yonder we're here to help you make money,online and today we're talking about,freelance services and more specifically,how to price Facebook ad management,services so whether you're a agency,owner or you're starting a side hustle,like many of our Facebook side hustle,students we're gonna walk you through,how you can price your services and,specifically some things that you need,to be careful of now the first question,you're probably gonna ask yourself is,how much can I realistically make for,Facebook ad management services and the,going rate these days for Facebook ads,is about fifteen hundred dollars per,month and that's recurring that's on,retainer they hire you they pay you,$1,500 per month over and over and over,again and we teach our students that you,can earn somewhere between a thousand,two thousand dollars per month once,you've got a lot more experience like I,do I really don't take on clients for,less than $2,000 but 1500 is that kind,of industry standard and a thousand,dollars per month is a great place to,start with you really don't want to,charge less than $1,000 per month for,this service because especially is,you're growing because for one your,clients are gonna end up asking you to,do some things that are a little bit,extracurricular and you got to be really,careful that they're not putting too,much extra work on you but especially,when you're first getting started,you're just hustling to get clients and,do whatever it is they need to provide a,good experience so you can stack two,four six eight clients and start making,a really good income from it so early on,you're probably gonna do a little bit,more work than you will later on when,you're systemized and you have an agency,you've set it up the way I have right so,you want to make sure you're getting,paid for that work also as you start to,scale down the road you're gonna want to,bring people in to provide some of this,service for you you're gonna want to,hire your own media buyers that focus on,the service delivery that way all you,have to worry about is generating your,own leads closing sales and doing that,client face-to-face stuff right and,that's kind of how we have it set up,agency these days is that we have a,service delivery team and I really focus,more on the strategy looking at the,analytics and the client facing face to,face stuff so you want to make sure you,price in a way to be able to do that as,you go down the road now before we get,into some like common mistakes that you,could make when you're pricing your,services to your clients if you're,interested in saying you're like man,this sounds great I want to learn how to,make fifteen hundred dollars per month,month after month after month from a,single client then I want you to check,out our Facebook side hustle webinar we,go way more in depth on how to provide,the service you can find that in the,description learn about it see if it's a,good fit for you all right so let's get,into two common mistakes I really want,you to be aware of the first is the type,of clients that you're taking on this,has a big impact on pricing and how much,work you do and then the second thing is,how you structure your services and what,you actually give people for that price,that you're providing okay all right now,I want to talk about three common things,that are related to pricing and this is,where people make mistakes that really,cost them money down the road or result,in them working way more than they need,to for this type of service okay so,those things are you know how you,structure your pricing the the way you,structure the work and what you're,committing to doing and then choosing,the right clients and I actually want to,start with that last one okay so let's,talk about choosing easy and hard,clients and honestly you can pause this,video right now check out the one on the,info card and go ahead and check out our,easy clients vs. hard clients video or,just save it and watch it after this,video because if you choose the wrong,type of client you're gonna end up,working way more than you should for the,same amount of money and we talked about,in that video that there's very clear,differences in types of clients there's,some that are very easy to work with,they're easy to get results for and,they're a low amount of work and then,there's some that are way more advanced,more complicated harder to work with,harder to get results for take way more,time and the reality is they both pay,the same okay and so that's one of the,things that like why one of the reasons,in our course that we teach how to,manage Facebook Ads for local,brick-and-mortar businesses it's super,simple and it's easy to get results but,when you start talking about things like,managing ads for online business owners,like people have EECOM stores,dropshipping corp coaches court,course creators consultants I can't talk,you start talking about some of those,local versus online stuff online is,complicated and local is easy and those,easy ones pay the same amount maybe even,more than the online ones in a lot of,cases the other thing to keep in mind is,the type of business right like if it's,something that's really in demand and,it's really common then that's gonna be,easier to work with because there's more,demand for the offer that you're putting,out into the world if it's something,that not everybody needs or it's,incredibly expensive there's a lot a,smaller group of people that need it you,know there's a place for that if you get,into real niche advertising but if,you're just doing this as a side hustle,go with those easy ones that are really,common and there's a bigger market for,it all right and of course watch our,video so you can learn more about that,now back to the pricing and you know,that was about pricing but more,specifically like how you should price,and some things you need to keep in mind,it's really important that you use a,retainer model in my opinion especially,when you're first starting out there's a,lot of different ways to get paid but,for ad management services the best,thing you can do is have a set fee like,fifteen hundred dollars per month to get,you whatever result and then you're,getting paid over and over and over and,it's also really important that you get,paid up front people suck and if you,don't get paid up front before you do,the work there's a good chance you won't,get paid I personally never start,working for a client until they've paid,their first invoice and I don't do a,traditional invoice like hey here you go,pay this and then they pay me and I send,them that invoice every month I send,them to an order form that I've created,I use thrive cart and they enter their,credit card details and it dulls them,and process it through stripe and then,every single month after that it,rebuilds them the same amount on the,same date I have no issues and if for,some reason their card there's a problem,I just message them they fix their card,we're good to go but when I used to do,invoicing and be like here's your,invoice people wouldn't pay their,invoices so make sure you get paid,before you work paid upfront and that,it's set up for recurring that way you,have more consistency in your business,and you're not spending time chasing,down clients to get paid for the work,you've already done okay and then the,other thing that you need to think about,is that struck,the next thing to think about is how are,you structuring the service you're,providing all right I'm a big fan of,doing a total done-for-you service,instead of more of a done with you,service and what I mean by that is when,I work with clients I'm doing everything,I take it totally off their plate I'm,building the funnel I'm choosing the,images I'm writing the copy I'm doing,everything in the process of running the,ad instead of saying hey get me these,images write this copy build this funnel,and the main reason I do that is because,it's more scalable and it's more,valuable let me explain,it's more scalable because what I,learned eventually is that it was faster,for me to just build it and create,everything and launch it than it was for,me to work with the client to teach them,to show them how to do it to critique it,to wait on them to get it done and fit,it into their schedule it just created,these delays and I spent more time,trying to get them to do it and helping,them with it than if I had just done it,myself and when I just did it myself we,got better results and the other thing,was when they were doing it and it,caused delays I wasn't getting them,results because I wasn't running ads I,was waiting on them and so then they,were leaving because it was expensive to,pay me to not get results but when I,took it all in-house and I did it and,made it a completely done-for-you,service we moved faster we got things,done it was easier for me and by easier,I mean less time and I was getting paid,we were getting them results faster they,were sticking around longer it also made,it so much easier to sell is when I'm,talking to a business owner and I'm,saying hey this is 100 percent done for,you we're gonna take all of this off,your plate all you have to do is sit,back make sales and get results for your,clients provide your service your,customers whatever it may be that's a,huge relief for them they don't have to,worry about it marketing is probably,something very stressful for them,because they don't know how to do it or,you know they're they don't want to do,it or they don't have time for it so,just that peace of mind and the time you,free up for them taking it off their,plate increases the value of the service,you're providing even though it's making,it easier on you and it means that it's,easier to sell at,that high price that you're trying to,sell for the last thing that this is a,big one to keep you know think about is,don't pin yourself into providing set,schedules like I'm gonna create three,campaigns per month or anything like,that okay leave it very open focus on,the result I'm gonna get you X result,I'm gonna bring more members to your gym,right and we focus on the money you,spent this much you brought in this many,new clients it got you this much money,you spent two thousand total to earn,15,000 extra big ROI right focus on that,alright that's it for this video but,we're not really done yet wait a second,I want you to do one more thing for me,go watch this next video it's about how,to create Facebook ads for your clients,we're gonna talk about the three most,important things that you need to know,when you're doing this so whether you're,a total beginner and you've never done,this or you've been doing it you just,want to get better results go check it,out because better results means people,are gonna stay with you forever and,they're gonna keep paying you month,after month and if you want to learn,more about managing Facebook Ads as a,business check out our free training in,the description give it a watch let me,know if you have questions

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