how many ads per ad set facebook recommended

How Many Facebook Ads Should You Run?hi guys it's Ben he's from Leaguer and,in this video I'm going

Ben Heath

Updated on Jan 20,2023

How Many Facebook Ads Should You Run?

hi guys it's Ben he's from Leaguer and,in this video I'm going to talk about,how many Facebook ads you should be,running at any one time I get a lot of,questions people who say things like how,many Facebook ads should I run and I'm,gonna sort of discuss how we think about,then volume avange you should be running,at once how you should be changing that,over time and and some other questions,to do that saying that's gonna be really,valuable for a lot of people with those,sorts of Facebook advertising related,questions now when it comes to thinking,about your Facebook ad campaign,structure I don't really think about it,in terms of number of ads okay,so I get a lot of questions people who,say things like you know what should my,budget per ad be and that just kind,doesn't really make sense because I just,don't think about budgets in terms of,per ads you could have one campaign that,you spend half a million dollars on that,has three ads in it you could have,another campaign that you spend $5,000,on that has 20 ads in it the volume of,ads is not dictated at all by the budget,or the audience size or anything like,that the volume of ads is all about,optimizing your campaign for optimal,performance okay so what I've got in,front of me is an example Facebook ad,account in an example Facebook ad,campaign and then they go through the,structure of this very very quickly and,explain how we set that up and that'll,answer that question of how many ads,we're running at any one time so we're,gonna assume that you're advertising a,fairly simple product or service let's,say something that cost less than $100,and you're using a direct offer,strategies the strategy that I recommend,most advertisers use and it's very very,simple you put an ad up for your product,or service you get your to click on it,come to your website and inquire about,your services or but now there are other,strategies I do recommend for lots of,other scenarios and you can check out a,free webinar of mine that I'll include a,link to in the video description below,that talks all about Facebook,advertising strategies Esther called,three killer Facebook advertising,strategies to double or more your,business and I'm straight three,different sales funnels in there so if,you're wondering about different,strategies of different sales for us to,use,go ahead and check that out completely,free link in the video description,but in this I'm gonna the way I'm gonna,structure this video is talk about a,direct,offer campaign this structure can be,used with lots other types of campaigns,that you'll find out about in that,webinar as well but this is the simplest,way to demonstrate it so we've got one,example campaign right we're going to,turn on campaign budget optimization and,then within that we're gonna have let's,say four different ad sets what I would,say is three to five different ad sets,and each one of those different ad sets,is going to be targeting a different,audience,roughly could be little bit more could,be a little bit less once we've got a,campaign running for a while we might,narrow down the number of absence okay,then we get into our ad level so let's,take a look at ad set number one we have,in my deal world four ads running in,this ad set now I'd like to have four,ads running for a number of reasons okay,so firstly it's not too many if you were,to put 12 16 different ads in one ad set,Facebook would have a really hard time,optimizing that count campaign and,working out which ad is likely to,deliver the best results just because,there's so much data for it to chunk,through it's gonna take a long time,you're gonna stay in the learning phase,a lot longer so no more than five ads,live at any one time in one ad set is,what I'd recommend okay that's obviously,part of the question there I like for,three or four for a few different,reasons it's not too many we've already,discussed that but you can take a lot of,different boxes so firstly it's really,important to test lots of different ad,creative when you first create a,Facebook ad campaign it's very difficult,to work out ahead of time which ad,creative is going to land with your,target audience is image a gonna work or,image B gonna work best is a video gonna,work better than a carrousel ad better,than a slideshow and better than an,image ad you know we've got a lot of,experience in facebook advertising we,run dozens of campaigns for our clients,at any one time constantly spending,millions of millions of dollars on,Facebook advertising and even we are,often surprised when we put up a whole,suite of ads which one delivers the best,result it's not that obvious to work out,there are nuances between different,markets so the answer to that sort of,problem is to test a lot of different ad,creative so as I said I like to have,four different options because at the,beginning you could test four different,ad four,so you could have example aunt one being,an image ad example a to being a,carousel three being a video and four,perhaps being a different image at or,slideshow ad you can very quickly work,out okay it seems that our market seems,to respond better to let's say image ads,in this case everyone thinks it's all,about video and for a lot of business,businesses it is but not all the time,let's say in this example that image,output performance best results okay,what we've then to go and do is that say,image ad is example ad number one is the,image ad we would pause two three and,four and then we would create some new,ads add them to this ad set with other,images and test those alongside each,other so part of reason why I like to,have three or four different ads going,in one AD set and any one time is to be,able to test different ad options and,improve performance in if you create one,for ads one performs the best you pause,the other three you create some more ads,that is similar to the best performer,you may find that added that next batch,one of your ads outperforms the original,best performer if you go through that,process four or five six times you might,end up with ads that have a cost per,purchase that's half or a third of what,you originally had okay because you're,weeding out the under performers and,just carrying on with best forms so,that's a really key component of always,making sure you have multiple ads,running at once there are also some,other aspects to having let's say for,ads in an ad set at any one time live,and that's that different people respond,to different ads so whilst you may see,in my previous example that image ad,works best perhaps you get great results,from image ads and video ads and you,want to keep them both running alongside,each other and that makes sense because,some people are gonna are more,interested in videos and that's what's,gonna grab their attention and it's,gonna hold it and you're gonna convert,with those people better but other,people haven't got time for that they,don't wanna watch a video they want to,know exactly what's going on in an image,they're scrolling through their Facebook,needs to be really fast they see an,image to get the idea there either,interest or not they take action,different people respond to different,ads it's another great reason to have,three or four they say three to five,different ad creatives running at any,one time a really important thing that's,not talked about enough is that you're,not advertising to robots here these are,real people we,real preferences and differences the,other thing and this I find really,important about having multiple ads,running at any one time,is a dirty if you just use the same an,ad for weeks months even years or they,very much struggle to get to years never,make any adjustments to it never have,other ads running alongside it you're,going to run into advert ich and that's,where people in your audience are just,bored of your ad it doesn't have the,impact when it comes up in front of them,because they've been there they've seen,that they've either decided whether they,want it or not you can help overcome,advert ich by refreshing ad creative and,running multiple different and creative,at the same time so if you've got four,different ads and let's say you know,person within your audience sees and one,on a Monday and two on a Wednesday and,three on a Thursday and four on a Sunday,that's gonna have a much greater impact,because each each different and,variation is fresh and they're gonna pay,attention to it it's got a much greater,impact than if they just see the same ad,four times in a week and there's also,gonna be a lot better for it so three to,four different ads per ad set is about,perfect when it comes to the number of,ads that you want running number of,Facebook ads you want running at any one,time it will vary so you may see that,you just have one ad that performs,really really well you just can't beat,it,okay keep testing and keep adding it,along ads alongside that but it's,absolutely fine if your apps only have,two running or three running or one,running for a time period once you,create new ads so don't don't think I,have to have three or four running at,any one time all the time it is more,flexible that but as a general rule,that's perfect there are also other,cases other scenarios where by and you,know I dunno you might be running a,particular discount offer of course a,range of products and you really want,eight ads running in and out set for a,limited time only again that's fine and,just don't make a habit out of it,because it's a lot for Facebook to,optimize so in this one out set we've,got four different ads okay if I go back,to the campaign structure we've got four,different access you're thinking wow if,I got to create sixteen different ads,four times four is sixteen so you've got,four ads in each ad said that,sixteen different ads and the answer is,no and this is really important when I,set up a campaign with this structure,and I'll include a link below that that,sort of gives more detail about the,campaign structure and white wire works,really well so check that out if you're,interested when I have this campaign,structure I like to use the same four,ads in each of the four ad sets because,what I'm doing at the ad set level is,I'm testing targeting options I want to,know which targeting option delivers the,best results now that means to do that,properly you have to isolate the,variables if I have different ads in ad,set to versus ad set three and different,targeting options and let's say ad set,to really outperforms ad set three I,don't know whether ad set to performed,really well because of the different,targeting options or because of the,different ads it could be one of the two,could be a combination who knows it's,really hard to pick apart that data,whereas if I keep the ads consistent,across the four ad sets I can then very,easily take a look at things to go a,half that look-alike audience performed,much better than that cold interest,targeting option that we found great but,we can make adjustments accordingly so,in a campaign like this I'm gonna have,three to four ads running at any one,time the same three to four ads across,all the answers that we're using,including warm audience app sets by the,way a lot of people like to create warm,audience at sets where they then top,they tailor the ads and say things like,you forgot to buy these pair of jeans,that you add into your cart yesterday,there is some that can be advantage to,doing that but for the most part people,find it really creepy particularly in,industries that aren't marketing related,industries were people a bit more used,to it a bit more accepting of that sort,of thing,if you're operating in a non marketing,related industry people do not like that,breaches privacy it doesn't breach,privacy policies but looks like it does,and they just get creeped out by sort of,things so I like to use the same ads for,my cold audiences and my warm audiences,and use those ads as more of a reminder,to get them to take the action they have,previously started doing perhaps if they,kicked the website etc etc so I use the,same ads there don't get too fancy and,cute clever with it it doesn't tend to,work very well so how often we,refreshing these that so we're running,three or four ads at any one time,I would say on average we're refreshing,and probably once maybe twice a month,now bearing in mind that the campaigns,that we're running from our clients the,average ad spend is probably around,about ten maybe fifteen thousand dollars,a month we have some companies spending,literally over a hundred thousand a,month sundowner you know two three four,thousand something like that so the,average is less six ten thousand dollars,a month that means that we're gonna have,to refresh and creative more often than,someone who is spending $500 a month or,a thousand dollars a month on their,Facebook ad campaign because we're gonna,generate that many more impressions and,we're gonna run into ad fatigue that,much faster,so with this structure aside from,testing to China pre-performance just,regularly refreshing things once a month,on ADD created is absolutely fine,once every two months is probably okay,and bearing in mind you're not turning,off the best performing ads after a,month so let's say we've got these four,ads here example at one does really well,we might leave that ad running for six,months but we'll be adding in other new,mats alongside it let's say on a,fortnightly or in your case if you're,operating with a lower budget perhaps a,monthly basis that's when you're taking,out some of these other ads pausing them,performers and adding a new one to test,against you can do it more frequently if,you want if you want to speed up that,testing process and improve your,performance and a lot of people will so,by all means go ahead in which case you,might want to do it on a on a weekly,basis I would recommend more frequently,that because you need enough data to,make decisions for let's say on a weekly,basis and but in terms of what do you,need to do if you want this to be more,passive and more hands-off I would say,once a month once every two months in,terms of refreshing and creative is,absolutely fine okay so hopefully there,helped answer the question of how many,ads should you run at any one time and,and hopefully now understand why I don't,really think of budgets in terms of how,much did you spend per ad it's when,you're using campaign budget,authorization which I'll include a link,to by the way in the video description,if you don't know what that is,and Facebook will allocate budget,according to performance so you might,have one of your ads or two around,spending eighty percent of your budget,absolutely fine if that's a really high,performing ad that's what you want,they'll get better results now just we,go so I'm gonna quickly mention which is,our Facebook advertising services so if,you're spending on Facebook ads on,looking to spend on Facebook ads more,than $3,000 a month that's the starting,point to work with us and we'd love to,work with you we'd love to manage,optimize create your Facebook ad,campaigns and our done-for-you services,really takes all the Facebook and,Instagram advertising off your hands we,can handle that entire process for you,and you know unless you're a,professional and you've been doing this,for years and years and you dedicate all,your time to Facebook advertising we can,almost certainly generate much better,results ourselves running your Facebook,ad campaigns for you then what you can,get yourself it's just a simple fact of,we are professionalism we have the,experience we do this day in day out we,can draw from a lot of the other work we,do on with our clients so Facebook,advertising is important part of your,business and you want it to perhaps take,it to another level to scale or you want,someone to take it off your hands or you,want both then we can help you with that,so if you're interested and I said got a,budget of more than three thousand,dollars a month your Facebook Ads and,what you should do is book a free call,with me there'll be a link in the video,scription bread at the bottom where you,can book a free strategy session these,sessions lasts about 30 minutes and it's,just very informal conversation for me,to find out a bit more about your,business and for you to you know me to,sort of describe how our services work,you can obviously hear our information,and make a decision whether you want to,work to work with us or not completely,an obligation but ya be great to talk if,you are interested in us taking this off,your hands and getting you much better,Facebook advertising results if you,enjoyed this video please give it a,thumbs up please comment below to let me,know don't forget to subscribe to my,youtube channel I'm releasing all lots,of content right now on Facebook,advertising answering these sorts of,questions and then yeah I told you guys,seen thanks a lot bye

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How To Structure Your Facebook Ad Campaigns The RIGHT Way!

How To Structure Your Facebook Ad Campaigns The RIGHT Way!

hi guys it's ben heath from lead guru,and in this video i'm going to show you,how to structure your facebook ad,campaigns the right way i get a lot of,questions about facebook ad campaign,structure and it's really really,important if you set it up the right way,and you structure your facebook ad,campaigns the right way when you get,started it makes not only your chances,of success that much greater but it also,makes it much easier for you to adjust,and optimize campaigns going forward and,we've developed a structure that works,really well given the fact that we're a,facebook ads agency and we're managing,dozens of facebook ad accounts so being,able to go in take a look at what,matters make adjustments relatively,quickly and whilst being the right,adjustments and helping improve,performance is really really important,so i want to show you how to do in this,video all about structuring your,facebook ad campaigns the right way so,to do that i'm going to create an,example facebook ad campaign and go,through the steps shouldn't take too,long now before i get into that i want,to quickly mention that at the end of,this video i'm going to tell you about a,free facebook advertising resource all,to do with facebook advertising strategy,and sales funnels so i strongly,recommend you you stick around to that,because i think you're gonna be really,interested in in that,but anyway with that said let's get into,this,so here i am now inside um a,demonstration facebook ad account i'm,going to go ahead and create a example,campaign,so let's go ahead and go through the,steps so obviously start by going into,ads manager which is where i am right,now i've had a few questions people are,going how do you get to ads manager when,you're in your personal facebook ad,account there will be a little black,arrow on the top right hand side,downwards arrow click on that in that,drop down list there will be manage,adverts create adverts create ads manage,ads something like that facebook changes,it for different locations different,people click on that that'll take you,through to ads manager which is,somewhere like this i've got example,campaigns in here but they're all in,draft mode because this is a,demonstration account so don't worry,about any of that you may see something,different but anyway once you're here go,ahead and click that green plus create,button and what we're going to do is,we're just going to call this um example,cbo campaign and you'll see why it's,called cbo in a second so buying type,you want to have as auction,campaign objective i've got another,video about campaign objectives i'll,include a link to the video description,below suffice to say that most of the,time you're going to want to use,conversions okay daily budget i've got,other videos about how much you should,be spending on facebook ads it's a,question i get asked all the time again,there'll be a link in the video,description below to another video,talking about that specifically i don't,want to get bogged down in that here but,basically start with something that you,can afford my default here is 100 pound,a day,campaign budget which by the way if,you're getting started thinking what 100,pound a day which is 130 a day something,like that what's that four four and a,half thousand dollars a month if that,seems scary to you that's fine don't,worry you don't have to start with that,much,facebook have automatically switched on,campaign budget optimization here and,that's key um well using campaign budget,optimization is key you can just switch,it on yourself if you want you don't,have to um,the facebook doesn't have to default it,for you anyway this is a feature i,absolutely want to use because this,makes budget allocation automatic and,more effective and i'll explain why when,we get to the ad set level okay so just,make sure you've got campaign budget,optimization switched on as i do here so,i'm just gonna go ahead and pop in,warm audience in here,and then i'm gonna have image add one in,here,don't worry those things will make more,sense in a second as we go through the,video,so facebook ad campaigns are split into,three parts which you may already be,aware of it's a campaign level the ad,set level and the ad level here we're at,the campaign level not too much to set,we've got our buying type we've got our,objective we've got um cbo turned on,we've set our budget and our bid,strategy is lowest cost again i've got,videos about bid strategies things like,that go ahead and check those out,what i want to now go to is the ad set,of actually i'm going to minimize this,window because i want to show you the ad,set so let's click into this campaign,and see we've got one ad set in here,so this campaign is all about this video,sorry is all about facebook ad campaign,structure,the way i like to structure my campaigns,is i like to have one cbo campaign,whether you're running a campaign for a,you know a service provider that offers,a free consultation or you're running a,campaign for an e-commerce business,that's looking to directly generate,sales most of the time not all the time,um actually i'll explain more about this,later but most of the time i'm gonna,have one campaign it's gonna be a,conversions campaign,and what i want within that one campaign,is three to five ad sets,each ad set is going to focus on a,different audience okay,one ad set is going to be a warm,audience ad set,okay so let's go ahead and edit this so,let's say for example i was optimizing,for,purchase it's a demonstration ad account,so all these things are going to be read,don't worry about that,now let's say,in my warm audience ad set,i want to advertise the warmest,audiences,that i have available,what that means for different businesses,is different things,so for example some businesses might,have 5 000 existing customers and,they're advertising something new or,different to what they've already bought,in which case great go ahead and add in,your previous customer list into here,into this custom audiences section,some businesses have email lists some,businesses have website visitors in,which case great in fact i may have,created some example stuff in here,let's just have a look yeah so for,example i've created uh all website,visitors so i can target website,visitors um,let me have a look at what other custom,audiences i've got,uh i said there's a demonstration that,account so i could for example target my,email list um i could example target my,customer list okay i've got all the,examples in here so in an ideal world in,my warm audience ad set i'll be,targeting these three audiences all,website visitors everyone on my customer,list and everyone on my email list if,those are separate now obviously if,you're advertising you only have one,product or service don't advertise that,to your customers if they've already,bought it and it's not a repeat purchase,type product or service that would be,silly but assuming that's not the case,this is what i want to include in my,warm audience asset some businesses may,not have a customer list for example,okay fine go with those two some,businesses may not have an email list in,which case just go with your website,visitors but that's my warm audience ad,set i like to bundle all of them into,one ad set,um i find that that works best because,warm audiences are usually quite small,but facebook prefers larger audiences so,i want my warm audience ad set to be as,large as possible so let's go ahead and,add these back in example customer list,an example,email list,fat so that's my warm audience ad set,now i've already said that i want,three to five different ad sets so if i,go back out of here we've got warm,audience and i'm just gonna,i didn't mean to do that i'm just gonna,say,website visitors,email list,customer list,okay,i normally have website listeners 180 to,be specific because i want the largest,audience possible,but there we go,now,what i'll do is i duplicate that,and i let's say i want to create four,duplicates,i'm gonna go with five different ad sets,um that didn't seem to work fail to,duplicate items,it didn't let me for whatever reason,sometimes i find the duplicate option,doesn't work who knows why so we've got,a warm audience answer right so but i,said we want three to five,what other ad sets do we want okay we're,going to primarily base these other ad,set around look-alike audiences,so let's go with let's go with a,lookalike,uh one percent,based off previous customers,it's difficult to type and talk at the,same time as you can probably see um and,let's say that's one of our,targeting options,so now let's bounce back out so make it,all option right we've got our warm,audience ad set we've now got a one,percent lookalike based on previous,customers,let's go in and edit this don't worry,about that stuff we're just focusing on,the targeting for the structure,and i bet i've created one of these uh,but i've done that,product purchases,fantastic,okay oh by the way this is a disabled ad,account don't worry it's just because,it's a demonstration account i mess,around in here all the time um,you won't see that warning or hopefully,you won't see that warning,so one of my ad sets i want to be a,lookalike audience based off previous,product purchases or previous service,purchases,in general the single most effective,cold audience targeting option that you,can use when it comes to facebook,advertising,is people that are very similar to,people that have already bought your,product and that's what a one percent,look-alike based off product purchases,is previous customers so one percent,look-alike based off previous customers,if you don't know what a look-alike,audience is you're not familiar with,that no problem i'll include a link in,the video description to a video that,shows you exactly how to set up,look-alike audiences what they are all,that sort of stuff i'd recommend you go,through that if you're not familiar,but that's this is all about campaign,structure so i want to make sure i keep,on topic,so there we go we've got one ad set,based on previous customers,now let's say your previous customer,that's not what i wanted,let me just try that again,um i want an example there we go,that's just me being a bit dopey i,couldn't see example cbo campaign there,that's what we're doing so we've got a,lookalike audience based on previous,customers but let's say your previous,customer list has only got,500 people in it but let's say your,email list has got 10 000 people in it,in which case i also want to test a,lookalike based off of your email list,so,let's go ahead and do lookalike,email list,make that at one percent as well,now your look-alike audience based off,previous customers,is probably going to be a better,audience,at least at some point it may be a,better audience now but at least at some,point in the future but if you've only,got 500 people on a customer list and,you've got 10 000 people on email list,the 10 000 people on the email list,gives facebook a lot more data with,which to find people that are,basically,highly likely to buy your products it,gives facebook more accuracy because,they've got more data,so in the earlier stages when you,haven't got a huge amount of people on,your customer list your email list the,look like based off your email list,might outperform it as a result that's,can be a little bit confusing to,understand but hopefully that makes,sense basically if you're in doubt test,both test the lookalike based off,previous customers test the lookalike,based off your email list see which,performs better,in the long run when you've put lots of,money behind your facebook ad campaigns,you've generated tons of new customers,thousands of new customers that's almost,certainly going to be the better option,but when you don't have thousands of,customers on a customer list it may not,be,so let's go ahead and add in the,lookalike based off an email okay so,that's based off lead magnet opt-ins,here instead of an email list just be,aware that that's the same thing,someone's opted in for a lead magnet,they've joined your email list hopefully,that makes sense okay i'm using old,audiences i've created in this,demonstration account to show you guys,how this works,so this is now how we're shaping up,right let's go back into our campaign,example cpu campaign so we now have the,one percent lookalike based off previous,customers one percent look like off,email list and the warm audience,another potential lookalike that you can,create if you want i'm not gonna do it,now is a one percent lookalike audience,based off people that have um,spent the most time on your website so,let's say for example the top 25 or top,10 of website visitors that's an option,i would use if you've got lots of,website traffic if you're generating,tens of thousands of visitors to your,website a month go ahead and test that,look a like as well it can perform very,really really well i know that most,people watching this video probably,aren't in that situation where they have,tens of thousands of visits a month so,i'm not going to show you how to do that,if you think how on earth do i go about,creating a lookalike audience based off,of uh you know people who have visited,the top 25,sorry uh a lookalike audience based off,of the top 25 of the most engaged,website visitors that sounds really,complicated again link in the video,description to the lookalike audience,tutorial that'll show you how to do that,okay so if you're getting confused with,these custom audiences look like,audiences i've got other resources to,help you out,okay so we've got that now that we've,got three in there we could run the,campaign right now not everyone will,have previous customers or an email list,and even if you do have previous,customers or an email list you may want,to test some interest targeting options,so what i'm also going to do i don't,want to duplicate some reasons won't let,me is create an ad set based off of an,interest targeting option so let's,assume this is my business and i'm,advertising uh my facebook advertising,services and i'm advertising it to,people that are likely to be interested,in facebook advertising right so i could,go with the facebook for business,uh interest as an option because people,who are interested in facebook for,business are likely to be um,decent prospects for what i'm,advertising so i'm not messing around,with custom audiences here i can come in,and pop in here facebook for,business,boom i'm not going to show you all this,other stuff guys i don't want this video,to be three hours long so i'm not gonna,show you all the other targeting options,um,i'm more focused on campaign structure,in this video,now if you're thinking i just sort of,knew that interest targeting off the top,of my head where would you find interest,targeting options that are going to suit,your products and services i've got a,tutorial for that it's all about using,facebook audience insights again link in,the video description sorry about the,massive amount of links i just want to,make sure you guys have got the,resources you need to get this stuff,done,so we've now got four ad sets that would,be good to go okay we could start,advertising with a structure if you,wanted you could add in another interest,targeting option if you wanted you could,add in another,lookalike based off of website visitors,like i said that's absolutely fine,that's up to you,what i would say is don't use more than,five,ad sets in your cbo campaign facebook,with a cbo campaign the way it works is,you're basically saying to facebook look,here's a hundred pound a day or whatever,you're gonna spend,allocate it between these audiences,according to performance,so if this one look alike on based off,previous customers is generating a much,lower cost per purchase than the other,ones,then great go ahead and put more budget,into that and that's why cbo campaign,budget optimization is so effective is,because they will divvy up your budget,according to performance so basically a,lot of budget allocation which is one of,the roles,um one of the things you need to do when,you're when you're managing a facebook,ad campaign that's handled for you okay,budget allocation is handled for you to,some extent so something i i really,enjoy about cba,so,one of the reasons why you were yes so,just to finish my previous point so you,don't want more than five ad sets in,your cbo campaign because facebook,there's too much for it to test and it,finds it difficult to optimize so 5g,maximum three to five ad sets is perfect,now if you've got for example,six different interest targeting options,that you want to target,don't put all six into one ad set just,put one targeting option into each ad,set i'll tell you why we do that if you,put six interest into one asset in fact,let's let's go ahead and edit this and,open this up,if you put six interests in here so,let's say i had facebook for business,let's say i also had you know john,loomer,um,you know murray smith these people are,well known in in the facebook,advertising industry okay let's even,just say i had those three right and i,run the campaign to those three and,let's say this ad set delivers great,results,i don't know,where the great results coming from is,it coming from the face of facebook for,business people is it coming from the,john loomer digital people is it coming,from the marie smith um audience,i don't know so i much prefer to break,each interest out,into its own ad set,work out exactly what that interest can,do performance wise because that's going,to be really beneficial for you going,forward um in terms of running ad,campaigns to audiences to know that one,works that one doesn't that one works,that one doesn't okay,if you have,six different targeting options that you,want to test you've been through the,tutorial you've got six you want to test,don't test them all at once they said a,maximum of five ad sets what you want to,do is you want to run this campaign come,back in five to seven days and you might,see that this one lookalike based off,email list is way outperforming these,other two cold audience ad sets in which,case fantastic pause these two that,aren't performing very well leave this,one going and then test new ones to,create new ad sets with the other,interest targeting options you wanted to,use previously,one thing i would never do in this,campaign is turn off your warm audience,ad set,why would you not want to advertise to,people that are on your email list to,people that are,visiting your website to people that are,previous customers of yours those are,your best prospects your lowest cost per,conversion is almost certainly going to,come from this warm audience,now the reason why i love to include a,warm audience,inside a cbo campaign a campaign budget,optimization campaign is facebook would,automatically calculate how much of that,budget should be spent on my warm,audiences,most people would have one cold audience,campaign and then they'll have a,separate warm audience campaign,and the issue is that they'll often,overspend on that separate warm audience,campaign because it's really easy to,overspend with warm audiences remember,warm audiences are usually quite small,you might have 2 000 people in your warm,audience versus,a million people in your cold audience,you can't spend 30 of your budget on,your warm audience you're way over,spending your cost per purchase or cost,per lead will be really high from that,warm audience okay you need to,it's very important to include your warm,audience ad set in a cbo campaign and,facebook will work all that out for you,it's a fantastic feature why not take,advantage of it and use it,okay,so that's the asset level,now within an ads within your ad set,you've obviously got your ads,for the ad level i like to have,three to four different ads in each ad,set but they will be the same three to,four different ads,in each ad set,does that make sense i'll show you what,exactly exactly what i mean right now so,let's say for example i've created one,ad for whatever it is i'm advertising,okay i've got an image ad here well,perhaps i want to test that image ad,against a different image,okay all the ads the same headlines the,same copy is the same but the image is,different okay let's minimize that so,for image image two that's running a,test,perhaps i also want to test that against,a,some annoying reason that's not come up,properly if i go create it should fill,in okay never mind,example cbo campaign we're in the warm,audience ad set here,and let's go with video add one okay so,perhaps i want to test those two image,ads alongside a video ad that i've got,created,because all these are in draft it's,jumping me around hopefully that's not,getting in the way for you guys i mean,my warm audience asset remember,okay so i've got two image ads in a,video ad okay perhaps i want to test,that,against a,carousel ad,okay,so if we go carousel add,obviously you could name these different,things according to whatever you're,putting in these ads minimize that down,right so now you can see that in our,warm audience ad set,we have got four different ads running,at the same time now i like to have i,said three or four different ads running,in each ad set number one different,people react to different creative some,people are gonna be drawn in by video,some people are gonna be drawn in by,images some people are gonna be grabbed,by carousels so i would always start,with testing different ad formats if,possible i appreciate it's not always,possible not everyone can create video,et cetera et cetera sometimes you just,have to go with images and that's fine,but i'd like to test different ad sets,sorry different ad formats,but what i want to do is i i've got if i,go to the ad set level i've got,make sure i'm just in the one campaign,i've got four ad sets remember,i don't want to create 16 different ads,i want the same these four ads to be in,all four of the ad sets so i would just,grab these duplicate across,um,i want to select existing campaign,instead of duplicating them here i want,to click add to all,delete that it may not let me because,it's all in draft but let's just give it,a go,i don't know if that's worked let's have,a look at the ad set level okay failed,to duplicate items it didn't work,because this is all in draft um but,that's fine but basically you want to,just duplicate these,let's go back in you want to duplicate,these four ads that we've got selected,here,into,each one of these ad sets and the reason,why you want the same ads,in each ad set is because that allows,you to test properly,you know if you had a different ad in,this ad set the one percent look like,based on previous customers,and to this ad set the people who are,interested in facebook for business and,then one outperforms the other,you you don't know what the cause of,that difference different performance is,is it the targeting or is it the ad,okay but if all the ads are the same,then you know it's the targeting does,that make sense i hope that makes sense,if it doesn't pop a comment below i'll,try and explain in the comments but,you want to keep the ads consistent,because that'll tell you which ad set,performs better you want to isolate,variables whenever you're testing okay,and that is basically my structure so if,we go back into this at the ad level i,like to start by testing ad format i,then like to move on let's say for,example image ads perform best i would,then test lots of different images,okay once i've established some images,performing really well i would then look,to test perhaps different headlines and,then once i've worked out which,headlines work really well perhaps i've,got two or three that work well i might,test some copy variations in the primary,text that goes above the image so i'll,sort of work my way down in importance,in terms of elements of an ad to test,but this is how i structure a facebook,ad campaign this is the best way to,structure a facebook ad campaign if,you're looking for,conversions,one cbo campaign three to five ad sets,with one warm audience ad set uh one or,two interest targeting options two to,three look-alike targeting options and,then within each ad set you have three,or four different ads the same three or,four different ads in each ad set,hopefully that all makes sense and,that's um helpful and valuable if you,structure your campaigns this way you,are very very much likely to see better,results and this is so much easier to,manage by the way guys so much easier to,manage because you come in you've got,one campaign so you have a look how the,campaign's doing great have a look at,your ad sets in a week's time right this,ad set this ad set is performing well,this one isn't right paul's the,underperformer great how are the ads,doing oh carousel is doing really well,uh video is doing poorly image ad 2 is,doing well image l1 is doing poorly,right pause the under performers let's,create some new ones to test against the,better performers,okay so this campaign this facebook ad,campaign structure that i've shown you,also really helps with your analysis and,your optimization going forward okay so,hopefully that's been useful now at the,beginning of this video i talked about a,free facebook advertising resource all,about strategy and sales funnels i think,you're going to find really really,valuable and that's a training that i've,created free training,killer facebook ad strategies to double,or more your revenue and in that,training what i've basically done is,i've broken down,three facebook advertising strategies,that we've used we use it all the time,as a facebook ads agency we implement,these three strategies for our clients,on a daily basis,we've generated seven plus figures with,every single one of these strategies,multiple times sometimes even on a,monthly basis for clients that are,working with with large budgets and so,they're very much tried and tested they,work really well and not only am i,explaining the different strategies,i'm also breaking down each strategy and,sort of explaining okay if you've got,this type of business you want to use,this strategy if you've got this type of,business you want to use this strategy,and that's really important because a,one-size-fits-all approach to facebook,advertising does not work if you're,selling a 30 product or a 20 000 service,you need a different facebook,advertising strategy obviously okay but,people don't often teach that i don't,know why as a facebook ads agency owner,i know that's the case so i strongly,recommend you go ahead and check out,this training there's a link in the,video description below it's completely,free it's about 60 70 minutes long i'd,strongly recommend you carve out a bit,of time and go through it because look,at the end of the day if you're,advertising on facebook and you're not,using the right strategy,you are,dead in the water,doesn't matter how good your ads are how,good your targeting is how well how well,your campaign is structured if you're,not using the right strategy for your,business um not the right steps not the,right uh approach,it's just not gonna work but that's what,that training's for it's gonna answer,all those questions for you so go ahead,and check it out free to uh to watch and,sign up and watch that so go ahead do,that if you enjoyed this video please,give it a thumbs up that would be much,much appreciated please comment below to,let me know i always appreciate it if,you've got any questions pop them in the,comments below and don't forget to,subscribe to my channel you know i,release facebook advertising related,content all the time if you're in this,space if you want great results i'm sure,you'll find it useful so go ahead and,subscribe and just quickly if you're,spending more than three thousand,dollars a month or want to spend more,than three thousand dollars a month and,want someone else to manage your,facebook ad campaigns for you that's,something that we can do we are a fully,fledged facebook advertising agency that,offer that service and we've got a track,record of delivering fantastic results,for our clients again there will be,another link in the video description to,our website where you can see um case,studies of what we've done with previous,clients and you can inquire about our,services you can book a free phone call,with me and we can um just have a quick,chat about how we might be able to help,basically anyway,either option you take best of luck with,your facebook ad campaigns and i'll talk,to you soon thanks a lot guys bye

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