how does facebook ads target to instagram

How To Target Instagram Followers With Facebook Ads [FB Ads 2020]

hey what's up guys ali here from,mysocialyou.com and welcome back to my,channel in this video today,we're going to talk about how to target,your instagram followers with facebook,ads before we jump into it you know what,to do subscribe hit the bell icon,also like this video all right now let's,jump right into this and yes you can,target your instagram followers,so something you have to remember not,all followers but engaged followers,uh using your facebook ads and it can be,very powerful a lot of people and brands,if you built your audience on instagram,guess what you can target them you can,put your offers,in front of them using facebook ads,now it's a two-step process we're going,to look at both in this video,step number one is we're going to create,a custom audience so,imagine we're going to capture the,people from your instagram,that are super active so that's step,number one and then step number two is,once we have built the custom audience,then we can use that custom audience,inside,facebook ads all right now let's jump,right into,the steps so here i am logged into one,of my,ads manager on facebook so to do step,number one to build the custom audience,of people who are engaging,on our instagram from your ads manager,we want to go to a place called,audiences so you're going to click,on and i know they keep changing the ui,and they do like move these,things around the buttons but it's,always there,so you're gonna go to business tools and,then click on,audiences this thing right here so,it's already open the second window and,it's gonna look uh like this so this is,the place,where you go to build the custom,audiences look like audiences look at,all of this,saved audiences all that good stuff,now let's create a custom audience of,people who are,engaged on our instagram,so to do that we're going to click on,right here create audience,and then custom audience right here the,first option,so let's click on that and then a lot of,different options and these are called,like different sources so you can build,the custom audiences of people,going to your website people watching,your video a lot of stuff but for this,video we're going to focus on instagram,account,so if you look read on the right hand,side i believe,so it says create an audience of people,who visited or interacted with your,instagram profile,posts or ads uh you will need a,professional account which can either be,a business or creator account so that's,something you have to remember,your instagram account cannot be a,personal account you need a,a business or a creator account all,right so,let's click on that and then,now to if you're like me and you have,access to,a lot of different instagram accounts,make sure you select the right one,because if you don't select the right,one you're going to build an audience of,the from the wrong account,so here's the right instagram account,for this ad manager because i,i manage multiple clients so that's why,i have access to,a lot of different uh instagram accounts,and then,look at this so right now i have,everyone who engaged with your,account in the past 365 days so i can,change it to 30 days,i can change it to 60 days 180 days so,that's totally up to you,how big of an audience d you want to,capture,so let's say 180 days,and then also there are different,options here you can target,and everyone or you can target anyone,who listed your account,people who engaged with any post or ad,people who sent you message,so here's something very powerful for a,lot of people the personal brands or,businesses,if you have a huge audience on instagram,and if you get a lot of dms from people,guess what you can create a custom,audience of people who are just sending,you dm and obviously,if it's only like one or two in a month,that's not a lot of people right,but if we have a lot of people for big,brands this can be very powerful,people who see it saved any post or ad,that's a very,powerful because these people here's why,if people are,sending you messages on instagram or,people who are saving your,posts or ad on instagram they're already,familiar with your brand i call them,hot audience so if you have more offer,new offers new,lead magnets or maybe sales campaigns,this can be perfect audience to put your,message,in front of all right for this example,let's just go with,the first one everyone who engaged in,180 days,uh let's name this i'm just going to,call it,engaged and then i also like to use the,so i remember that i selected 180 days,and then create the audience and it does,take and let's hit done,so right here even though so here's the,audience that we just created,so even though it says ready but see,it's populating so,after and it takes some a few minutes to,a couple of hours,uh after facebook is done you'll,actually see a number so right here so,this is like 590,000 people right here in this audience,so you'll see a number like this,right there and sometimes,the audience is too small it's going to,say something like this below 1000 or,the audiences,like this so small after matching so do,look for that because if you have a,a very small audience so facebook may,say that's not the audience is very,small,now so we created the audience and,facebook is still populating but let me,go,to step number two and show you how to,use this audience,inside your facebook ad so let's go back,to the ads manager now,so we're done with step number one which,is we captured our instagram audience,aka we built the custom audience,inside facebook ads manager now step,number two,is so let's say uh we want to use that,audience inside a facebook ad campaign,so pop quiz for you,where do you think inside the facebook,ad campaign,creation process where do we use the,audience,if you answered ad set that's the right,answer,so let's create a new campaign a test,campaign so let's hit,create from objective let's pick you,know traffic we want to drive traffic,you can also do conversion campaigns or,lead generation campaign,i'm going to name it test and i want to,build out the whole campaign with,everything in it but i do want to show,you where to go,and select that audience that we just,selected from instagram,the custom audience so we're going to,hit continue so that was our step number,one which was the,setting up the campaign objective our,step number two,is where we select the audience that we,want to,target with facebook ad so that's right,here so what you want to do is scroll,down and you're going to look for this,section right here,the audience section right here inside,your ad set,and then you see how create new audience,use saved audience,and then also custom audience and what,we just created was,a custom audience so when i click inside,this box you'll see now i'm able to see,all the audiences that i have created,inside,this ad account and the one i just,created,even though facebook was still like,populating,i'm able to select that right here so uh,instagram engaged in 180 days and that's,it,now do make sure obviously you you,dedicate your the right budget,and you build out your ad campaign as,far as the right copy,the offer um the messaging the image,and also the if you're using the video,those are the right type of,offer because a lot of times people,select the right audience so for example,in this case we're targeting people who,are uh engaged on instagram but then,their offer is not compelling or their,image is not really eye-catching or the,video is not really like you know,pulling people in so make sure you,do that as well because facebook ads to,really get results from facebook ads,you have to have the right audience,right custom audience or saved audience,or lookalike or cold audience,write offer write copy with the right,you have to basically,a reason give people a reason to click,on your,ad or to to go buy your product or buy,your service or,convert into leads for your business so,do keep that and that was like a side,note for,for this video today but this is how,you create a custom audience of people,who are engaging with your own instagram,and then you're able to,use that custom audience inside your ad,set and,target them with facebook ads if you,have any questions you know what to do,leave those questions in the comments,below before you go make sure you,subscribe hit the bell icon and also,like this video,i will see you in the next one bye for,now

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