how do you create facebook ads?
Facebook Ads Tutorial 2023 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)what's up guys
Updated on Jan 22,2023
Facebook Ads Tutorial 2023 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)
what's up guys jordan here and today we're going through how to start facebook ads now ,our last video got over one million views but facebook have changed a thing or two so today ,i'm bringing you right back up to speed the a to z of how to launch your first ever facebook ad but ,before we get into it make sure you're subscribed with your notification belt turned on let's get ,started with this video okay so before we jump onto the mac i want to announce a competition ,for every 100 people that comment on this video i'm going to be giving someone completely free ,access to the learnads pro facebook ad training course and we're going to announce that every ,100 comments now to enter you need to comment down below with your goals for advertising on ,facebook so let's say enter that competition and let's jump straight into this training ,okay let's jump straight into this facebook ads training starting off with some numbers now ,there are 1.7 billion daily active users on the facebook platform and around 80 of the internet ,have a facebook profile so this is a colossal opportunity for business owners to get themselves ,in the hands of their ideal customers and that's reflected in the ad revenue from facebook there ,were 17 billion dollars spent on facebook ads in q1 alone in 2020 and more than 80 million ,businesses already have a facebook business page and that's because the average cost per click on ,facebook which is the cost to get somebody to visit your website is 1.72 cents although that ,average actually sounds pretty high to me based on the results we get in our marketing agency and so ,by the end of this video i'm pretty sure your cost per click will be a lot less than that now the cpm ,which is the cost to reach 1 000 people so 1 000 people in your target audience is around 7.34 ,on facebook which makes facebook one of the most cost-effective ad platforms in the world right ,now which is probably why 86 of us marketers already use facebook ads as part of their ,marketing strategy so how does it all work well here's an overview of the facebook advertising ,platform this is the structure of the platform and we'll break down each of these components ,individually but at the top of this we have the facebook business suite which is formerly known ,as the facebook business manager and this is where we manage our business account we didn't have ads ,manager so this is the host of all of our ad accounts and within ads manager we can have ,multiple ad accounts so this is where we actually manage our ads for example if you own multiple ,businesses you may have multiple ad accounts because you want one ad account for one business ,you don't want to be managing ads for multiple businesses on one ad account equally if you have ,an advertising agency you'll want to have multiple ad accounts for each of your clients underneath an ,ad account we have an ad campaign and this is the type of advert we're actually running we then have ,an ad set which is our target audience and finally we have our ad creative okay the advert itself ,the visuals you'll notice that ad campaign ad set and advert are all grouped up on this diagram and ,that's because they are the three core components that make up a facebook ad let's jump into that a ,little bit further so we have campaigns at the top which is where we select our objective what ,are we trying to achieve from our ads do we want to drive traffic through to our website or do ,we want engagement on a post we select that at a campaign stage we then have our ad sets and this ,is where we select our target audience who we are actually trying to reach and then finally we have ,our ads themselves the creative or the visuals what we see on the facebook news feed this could ,be a video this could be an image and of course your ad copy as well which is your text for the ad ,now you won't always have one campaign with one ad set and one ad within that as an advertiser you'll ,want to test out multiple variables different audiences and different ad creatives as well ,and this diagram represents that so let's say for example we have one campaign and ,this is a traffic campaign we're driving traffic through to our website and we are a dog treat ,company and we want to test out two different audiences so we have ad set one and ad set two ,ad set one is targeting an interest dog lovers ad set two could be targeting dog owners for example ,and within those two ad sets we have two different ads we're testing out as well so we have add one ,and add two add one could be a video showing somebody giving their dog this treat and two ,could be an image of a dog eating a treat or a very happy looking dog so actually what we ,have here with this diagram is one ad campaign which is testing out two different ads to two ,different audiences and the reason we do testing is to make sure that we are getting the highest ,return on ad spend possible just because we think that an audience and an ad is going to work well ,doesn't mean it actually will convert when we publish that advert and so we have to do a lot ,of testing to find winning facebook ad campaigns so that's an overview of a facebook ad and the ,business suite structure let's jump straight into the platform right now so you can see this ,in practice now to create a business manager or suite account go over to business.facebook.com ,and this is not to be confused with a facebook business page by the way you need a page for your ,business already so if you don't have a facebook page for your business go and create one first of ,all so once you're on business.facebook.com go on the top right corner and hit create account ,and this is where we can enter the details for our business manager so enter your business name ,your name and then your business email address hit submit you'll be prompted to enter a url and ,you can enter your website url or just paste the link for your business page on facebook i can't do ,that right now because we already have an account created now once your account is created you'll ,be brought straight through to the facebook business suite and that will look just like ,this now the first thing we'll notice is we have a large overview on the business suite home page ,which allows us to look at all of the data from our facebook business page we can look at updates ,we can look at recent posts we can have a look at some insights as well so this is really useful ,information all consolidated in one easy to read place the first thing we need to do is actually ,set up this business manager properly so go over to the left hand side and go more tools i'll just ,zoom in so you can see this just in case and then we're going to go over to business settings and ,we're going to set up our account so we're ready to launch our first ad now on the left hand side ,here we have our navigation bar and on the right we have our actionable area we're going to start ,off with users and people now this is where we can add other people onto our business manager ,so for example if we have employees and we want them to launch our ads for us or analyze the data ,we can hit the blue add button here and we can add somebody with employee access or full admin ,access as well so if we want them to have full rights over the account all we simply need to ,do is enter their email address hit next and we will send an invite through to their inbox ,and they'll be able to accept that and have access to everything within our business manager we want ,to make sure that we are on here as well we then have partners now for example if you want to work ,with a digital marketing agency and they already have another business manager account already set ,up you can add them so invite them to have access to yours by entering their business id i'll show ,you where you can find this in a moment if you ever need to give somebody your business id ,we then have pages so the first thing we want to do is make sure we add our business page ,our facebook business page onto our business manager settings and so we can hit the blue add ,button and hit add a page and all you simply need to do is type in the name of your page ,and hit add okay so we can add those pages onto our business manager okay so now our page is added ,to our business manager now just to highlight if you're running ads on someone else's behalf when ,you click ads you can request access to somebody else's page or you can even go ahead and create a ,brand new facebook business page if you don't have one already created so you can click add new page ,and go through all of the questions and this will create the page within the facebook business suite ,now so let's just cancel that so now our page is added we can go ahead and create an ad account ,so hit add accounts hit add and again we have the same options here we can add an ad account ,an existing one we can request access to somebody else's account or we can create a new one so we're ,going to create a new one we're going to name this and we're going to select our time zone and ,our currency let's make sure that your currency is correct because it's a little bit tedious having ,to go back and change it later on hit next this is for my business although if you're an agency you ,want to do another business or client so but we're going to select my business hit create,and we're going to make sure we select ourself and give ourselves full admin access again though this ,is where we can add other people from our business manager onto this ad account hit assign hit add ,payment info and here we want to add our payment method for this ad account this is the method ,that you're going to use to pay for the ads that you're running on this account so we can do direct ,debit we can do paypal we can do online banking or facebook ad credit if you have a ad credit token ,for now i'm going to select debit and credit card and i'm just going to enter some card details so ,we can set up this account okay so now payment details are added this ad account will be good ,to go but there's one final thing we need to do let's go down to business info on the bottom left ,corner and make sure our business information is bang up to date so the first thing we need to do ,is assign a primary page to our business manager so we edit that and we select our primary page ,whatever one is the main page that we are using for this business manager we then want to edit ,our business details so enter our legal business name address and tax id for accounting purposes ,and if we have the option to verify our business status you should do this as well ,it gives us more security and tells facebook we are a legitimate company looking to advertise ,on the platform you'll notice here that your ad account creation limit will probably be one ,if this is a brand new account which means that you can only create one ad account now facebook ,do this for security reasons to stop fraud and prevent that and so what you need to do to lift ,this limit if you need multiple ad accounts is start creating ads on your current ad account ,spend money on the account actually pay your bill and then facebook will lift that limit ,and allow you to create more ads so you just need to build a bit of trust with the platform first ,the final thing you could do is set up two-factor authentication for security and verify your email ,address now you will have received an email from facebook when you created your business manager ,account if you didn't just hit resend verification email and that is your business manager completely ,set up there are a ton of other options on business settings but this will cover ,99 of businesses we do not have time to go through all those other things right now let's ,jump straight into the actual ads manager and how we can create our first facebook ad so if we go ,down the top left corner here and on business tools and we're going to go down to ads manager ,so now we are in the ad account we just created on the ads manager interface remember we have ,business suite ad manager then the ad account we want to select a different ad account we can ,hit this drop down and select any others that we have associated to us we then have our free core ,elements to a facebook ad and that's a campaign an ad set and an ad and if we want to create ,our first ever ad all we need to do is hit either this create add button in the middle or the green ,create button and it's going to give us the option first of all to select our campaign objective so ,let's zoom in so you can see this so at this stage we can select what it is we are trying to achieve ,from our ad so we have three main objective types awareness consideration or conversion awareness ,is how it sounds is to make people aware of our product or service for the first time ,consideration is to get some kind of commitment of interest whether that's a lead form or just ,going onto our website we then have conversion and that is to get the actual sale to get cash ,in our bank from our ads let's highlight a few of the most commonly used individual objective types ,so we have traffic this is to drive traffic from a to b so from facebook through to your website ,or landing page engagement to get likes comments or shares vanity metrics app installs exactly how ,it sounds video views so to get people watching a promotional video of ours lead generation so ,we can create a form on facebook and have our potential customers fill in their details so we ,can then sell to them later messages to prompt facebook messages and then we have conversions ,so conversions is the campaign objective that the majority of you want to use if you want to get ,sales on your website or want to get your customers to take a very specific ,action on your website and the way we do this is through the facebook pixel the facebook pixel is ,a tracking code that all of you should install on your website that allows you to read into the ,data of your customers you can find out what your customers are doing on your website and ,how they are behaving and most importantly how or whether they are converting or not ,that allows you to track the exact amount of money they are spending so you can see your ,return on investment on facebook and get a full understanding of how well your ads are performing ,in fact before we continue on creating this ad let me show you how to set up a facebook pixel ,so go over to business tools and go down to events manager and then click connect a data source ,web get started facebook pixel hit connect name the pixel so this can be ,whatever you want to call it you can then enter your website url okay and if your website is ,found to be built on a platform that integrates with facebook easily it will take all of the hard ,work out for you and it will set up your pixel hit continue we then get the option to either ,install manually or use a partner integration if i show you using a partner integration first of ,all because the majority of you will be able to do this if your website is built on any of these ,tools then you'll be able to quickly integrate the facebook pixel but all we're really doing here ,is inserting a small bit of code into the header of your website a tracking code so let's say for ,example your website is built on kajabi you can hit kajabi and it'll go through the individual ,instructions that you need to follow to actually set up the pixel some of these will actually ,automatically integrate though for example with shopify it's very easy you just need to put ,a pixel id code in your shopify store settings now if you want to install the pixel yourself ,hit install code manually and copy this code and paste it into the header of your website then ,hit continue and you'll be prompted to create event codes so you can track individual actions ,so for example if you want to track purchases on your website you can install the purchase event ,code into the thank you page of your website so facebook knows when somebody has purchased your ,product now if any of this is confusing you can't set up automatic integrations ,and you can't set up the code yourself manually you can click email instructions and send these ,instructions over to a web developer who will make light of this and be able to set up the pixel ,very easily i recommend all businesses to set up a facebook pixel on their website so you can track ,data and your ads will get more effective over time as facebook learns more and more about your ,audience and your customers so let's go back over to the ads manager and let's resume creating that ,ad today so we're going to hit create and then for the purpose of this i'm going to create a traffic ,advert driving traffic from facebook onto our website and we'll follow suit with the dog treat ,theme so we'll advertise for a dog treat company we're going to name our campaign and we want to ,name it something we'll easily remember so we can quick reference later on so this can be dog treat ,traffic and this could be cold okay cold audience because this is going to be a completely cold ,audience that has never heard about our brand before hit continue we then get to check through ,our campaign settings but as a beginner there is nothing that we need to change here so we're ,going to hit next so we now walk through to the ad set stage where we can select our audience and ,our targeting the first thing we're going to do is name our ad set so again something we can remember ,so let's put the um campaign name in there and our audience itself so we're going to target ,dog owners for this now you'll notice there are a ton of different features and options at an ad set ,level way too many features for us to go through in a youtube video about it being hours long and ,the algorithm absolutely hating it but i will be giving each and every one of you the opportunity ,to learn about every single feature on facebook ad creation at the end of this video completely for ,free but in this video we're only going to highlight the things that matter to beginners ,when creating their first ads so we're going to skip through here and we're going to go down to ,budget because we want to select the budget for this traffic ad the daily budget i would recommend ,for any ad is five dollars or five pounds to start off with you can always scale up from ,there depending on results i wouldn't recommend going any lower than that because you're not going ,to give the algorithm enough chance to actually optimize your ads and get whatever conversion you ,want people to take or whatever action you want people to take on your website or from your ad we ,can then schedule a start date and an end date but i'd like to keep this open so we have more control ,and we want to go down to audience we're going to skip custom audiences for now because that's ,retargeting and pixel-based audiences and we're going to create what's called a facebook saved ,audience we're going to look into interests and demographics on the actual platform the first ,thing we can do is edit our location so for this we can select let's let's run an ad in the united ,states actually so let's get rid of the united kingdom so we're going to put it in united states,there we go and we have the united states selected okay we can add as many locations as we want to ,and we're targeting at the moment people who live in or have been recently been in this location ,but we might just want to target people who just live in this location if we are only shipping to ,the united states for example so we don't want to target holiday makers or people who are just ,traveling through the us we can also drop a pin on this map so if we hit drop pin we can ,drop a pin directly on a specific property if we want to we're going to go down to age now ,and we want to keep this open for dog treats we can keep this pretty open ,anyone can have a dog but you can select your age demographic ,gender we're going to select all genders but again you just hit edit and you can edit any of these ,then we're going to go down to detailed targeting this is where it gets really interesting now it's ,here we get access to all the data facebook has on its users and to demonstrate this we'll hit browse ,and we can select demographics interests or behaviors i recommend you having a play ,around with this you'll be mind blown at who and what you can target with facebook we start off ,with demographics we can target people based on their educational level their financial income ,their relationship status their work so their job title or even their employer we can target people ,based on their interest so if you've ever put a status up or you've liked fake pages on facebook ,facebook will know you are interested in that topic and you can pretty much target anything ,when it comes to interest harley davidson cartier rolex dog lovers like hey you can target anything ,pretty much so have a search in here and find out what is relevant to your business ,we didn't have behaviors so if you've got an anniversary coming up whether you're an ,expat um whether you are using a specific mobile device your political views your purchase behavior ,online the options really are endless when it comes to facebook detailed targeting so we want ,to target something to do with dogs so let's put in dog we can see all of the interests here and on ,the right hand side we can see how many people are interested in this specific topic okay so dog food ,for example there are 48 million people interested in dog food on facebook so let's select that and ,on the right hand side we can see specifically how many people in our chosen demographics so we've ,selected the us only so whilst there's 48 million people interested in dog food on facebook there ,are 13 million people who are interested in dog food in the u.s alone okay we did have estimated ,daily results on the right hand side here as well we can reach between 800 and 2400 people ,from this ad on our daily spend and hopefully get between 20 and 68 link clicks now this data isn't ,always that accurate so take it with a pinch of salt now i also only recommend you selecting one ,or two interest or demographics when you are using detailed targeting per ad set and that's because ,if you have multiple interests and demographics on each ad set you're not gonna know what is actually ,getting you sales or getting new leads and so if you only have one or two you have more control ,over who you are targeting and you understand what audiences are actually working for you so only ,have one or two if there's five or six interests that you want to target on facebook separate them ,into their own individual ad sets you can then further narrow down interest as well so detailed ,targeting you can say that you want people to also reach other interests as well so we could ,for example say people must match dog food and they must also match dog sitting for example okay ,we can get rid of that so you have to match each of the detail targeting criteria that you put in ,to the ad set so that's all we're going to do for now we're going to target dog food there's ,13 million people that we can reach there so a very large audience we don't want to go down to ,placements so we can select automatic placements or manual placements and all this simply means if ,we click manual placements you'll be able to see the context here this is where facebook will show ,your advert on the platform so feeds so we could run this on instagram on facebook on video feeds ,stories in stream in article so have a look at all of these and you'll be able to see all the places ,that facebook can show your ads now for the majority of people facebook news feed is what ,we'll convert the most okay facebook news feed or instagram newsfeed as well okay but for beginners ,i would recommend you keeping this on automatic placements because you're not gonna know what ,will convert best until you actually start running your ad so select automatic placements and then ,after a week or so have a look at where your sales are coming from and then select manual placements ,and only tick the placements which are converting the best for you which are performing the best ,so we're going to hit automatic placement and continue from there we want to ignore optimization ,and delivery because again that is not for beginners and i will give you the opportunity ,to learn more about that later on hit next we are done on an ad set level and now we get to design ,the visuals of our ad the exciting part so let's name it again let's do dog treat traffic so we can ,quick reference and we can name this dog video because we are going to create a quick video ,for this ad video performs very well on facebook facebook still prioritizes video on the news feed ,want to make sure our facebook page is selected and of course our instagram page ,if we are advertising on instagram as well we can connect it just by hitting that button ,and we are then going to create an ad or we can use an existing post on our page or use creative ,hub creative hub is an inbuilt creative making tool on facebook so you can essentially create ,facebook ads in advance and then come back to them later on we're just going to create an ad here and ,we're going to use a single image or video but you can also use a carousel ad which is multiple ,images or videos or a collection which is as it sounds a collection of different size images and ,videos and products but we're going to use single image or video and we're going to scroll down and ,we're going to add media so this is where we can upload our video we don't have a video created for ,this ad yet and so what we're going to do is we're going to go over to in video which is a ,tool that we use to create really great facebook adverts for our clients and for our own business ,so if i go over to in video now in video have kindly sponsored this video as they did the last ,one so thank you to the team in video is a online video creation platform with over 4 000 ready-made ,video templates it's very very easy to use i'm going to show you in a moment now if you want to ,create an account go over to invideo.io you can create a free trial or i would recommend using ,code platinum25 for 25 off an annual membership it works out at like 90 which is an absolute steal ,believe me you'll see why so let's log in right now so as soon as you're logged in you can access ,all of the templates right away we can search for one and we can select our dimension we want to ,create a square video because we want to take up as much room as we can on the facebook news feed ,and right at the top we can see all of the latest templates which is really useful when you want to ,keep your content and ads up to date and refreshed we're going to search for dog though let's search ,for dogs let's see what we can find we're creating a dog based ad so let's search for that and let's ,see what we can find if we hover over any of these we can see a preview of what this video looks like ,and if we click on any of them for example let's go on this one here ,we can see it in different sizes with some music playing there ,just turn that down of course we can see in all the different sizes available as ,well that automatically will dynamically update depending on what dimensions we want let's go with ,uh this one here though i like to look at this one okay so we've got a nice pug here with the crown ,premium dog foods this is right so use this template and we're brought through to the editing ,platform without having to download anything which is great now if this is your first time using ,nvidia recommend clicking the bottom left corner and you can reach out to in video support with any ,questions that you've got they are available 24 7 and they always go above and beyond for their ,customers you can also watch any of the live webinars and masterclasses to learn more about ,the platform and i would recommend you joining their completely free facebook group with over 20 ,000 other marketers which really is a great group i'm in there myself and there's a link in the ,description of this video so go join that group and you can speak to other people and see what ,they have created on the in video platform but for now let's go ahead and create an ad for this uh ,this facebook ad now on the left hand side here we have access to multimedia on the right hand side ,we can edit things on screen and on the bottom we have our timeline so similar to any other ,video editing tool on the left if we want to access multimedia we can go on videos we can go on ,images now with a premium account you get access to over 10 million stock images and videos taken ,from premium stock websites and that literally costs hundreds and hundreds of pounds to access ,this but you get it for free with a premium in video account which is kind of ridiculous ,i'm not really sure how they've managed to get that relationship but let's say we wanted to ,change the picture of this pug here we wanted to change this to something else uh let's upload ,an image i have one i uploaded earlier and true bluebee to style so we're going to upload those ,and we can then select the doggo and i'm going to drag him over onto the screen so let's drag ,this doggo over onto that pug and i'm going to replace that one there okay just get that rid ,of that one that we just accidentally dragged on now with this dog here he's got a background ,okay it's not great doesn't look good on this animation so what we want to do is hit remove ,background on the right hand side and we can easily remove the background of this image which ,is great i wish photoshop had a simple tool to do this instead of having to cut around with a lasso ,so we are done and we now want to resize the dog so let's make sure that this fits ,in well we just simply drag that put it down to there and we are nice and easy so ,doggo is edited we can now change the logo as well so again i can drag a new logo into here ,i want to remove the background again we can then go over to change project colors and we can change ,all of the colors we've got going on here but actually i probably want a background image behind ,this dog so let's go on images and let's see if we can search for let's find some kind of a beach ,beach doggo at the beach okay somewhere somewhere dogs always seem to be with their owners going for ,walks so let's go there let's make this nice and big now images may be a little bit blurry to start ,off with before we actually render this it's just to make sure that everything is nice and quick ,but when we render you'll notice these images won't be blurry at all let's go on to layers ,here and just make sure this is above that so we've just added that on we need to make sure ,this is above the dog itself so where's the dog and we want the dog above us there we go okay ,we're getting somewhere let's go down just to make sure we might need to play around a little bit ,just to make sure that you've you've got this all right okay that's looking pretty good okay are we ,good yes we're fine okay i haven't messed anything up so i've got that image there again that won't ,be blurry when we actually come to rendering this image let's then change the background of ,this black because i don't really like the black there now it doesn't really work very well with um ,with the beach so let's go on white and then we need to change all of this text here as well ,so we go there black all of our text has now changed as well it just moves that a little ,bit more centralized so this ad is looking a little bit more funky okay so what else can we do ,can we change this yeah let's go back change the project colors let's change this to a nice blue to ,actually go with the coastal thing okay maybe not like so okay we're looking pretty good okay this ,obviously you can spend as much time as little time as you want to on creating these um we're i'm ,just trying to get through this video for you guys so we don't really have all day to be creating an ,advert so let me just turn down that music i'm actually going to change that music in a moment,this is looking pretty nice okay so if i want to change the music here i'm going to go to music ,and we have access to a ton of tracks so if i do chill out let's see what we can find,okay that will do the job okay so add before track okay and we now just want to ,make this a lot smaller so i'm just going to resize this ,delete this one okay we can trim this one edit trim we want to trim it right down done okay now ,we're trimmed we have our new music on here which is perfect now a new feature at in video is adding ,scenes to our timeline so we can essentially merge multiple templates together for example if we find ,these two templates which are similar to each other we could add one to the timeline so we ,can add a scene here and we can add a transition so we can show multiple products or if we need a ,longer advert this is really useful for us now the final thing we need to do here is i'm just going ,to change the text so if we double click on that i can change the text up here so i'm going to call ,this dogbox.com this isn't actually a website that i own so apologies if you own dog box i'm going to ,save that we'll change this discount to 25 percent move that up a little bit it's all drag and drop ,and to export this we simply just need to hit the top right export button so now we can see a ,preview of this render no blurry images because it's now rendered we can click this button and ,download in 1080p hd we can upload this straight on to facebook ready to complete our ad now there ,is a link for in video in this description of this video if you want to sign up use code platinum25 ,for 25 of any premium plan it's a no-brainer for anybody looking to create video content for their ,marketing strategy make sure if you do sign up you go on to the facebook community as well and join ,20 000 marketers as well as me who are creating video content every single day so go check out ,in video let's go back over to the facebook ad manager so now what we need to do is hit add media ,add video and we are going to upload the video we just created and we can now preview that on the ,right hand side on all of the different placements that we have selected we now want to finish this ,ad by selecting our traffic link and also adding our ad copy so the primary text is the text above ,the video so this is our main ad copy and for this it was saying treat your dog like a king ,we could use the same treat or we could do 25 off dog treats okay and we could add an emoji in there ,in fact we could have a different attention grab we said pamper your pooch they deserve it ,okay pam here peach there's a 20 off dog tree it's nice simple ad copy there okay the key is the head ,the headline okay the attention grabber we need to grab someone's attention very very quickly so ,stop scrolling down their feed we then have this headline so we can do the treat your dog like a ,king and we have the description as well which is the text underneath the headline so the text ,underneath the headline you'll be able to see this pop up in a moment in the preview so this could be ,30-day returns policy something along them lines okay just another little bit of text that comes in ,now for this preview to come up we need to put our website url so we're just going to put dogbox.com ,and it'll bring up a bar underneath this video here we go so we can see treat your dog like a ,king 30 day returns policy learn more we want to change that call to action button to shop now okay ,because we actually want people to take action here or we can do get offer so we can do shop now ,or get off a get offer is probably more sensible for a 25 off redeemable offer so we're going to do ,a call to action button get offer and we have our website url placed in there that's where you ,want to drive traffic from facebook onto then can scroll down onto tracking and we want to make sure ,our website events are turned on so we want to set up our pixel we don't have a pixel setup this is ,just a dummy account but you want to make sure the correct pixel is selected so you can track your ,customers correctly and also facebook can optimize based on the actions your customers are taking on ,your website so we're going to turn that off for now and we are done we hit publish and that is ,our first ever ad created now it can take up to 24 hours for our first ad to actually go live ,facebook will review it through their algorithm sometimes in person and they want to make sure ,you're not breaking any policies then you are good to go you're live and you can start generating new ,revenue and traffic for your business now very quickly i'll show you how you can read the data ,of your ads when they're actually live we go on it doesn't matter if you're on a campaign ad set ,or ad level you can read the data of your ads by looking at all of these different columns here ,and they all mean of course different things so we have frequency for example which is how many ,times people are seeing your ads the unique link clicks are how many people are actually clicking ,onto your website the amount you've spent your quality ranking your cost per result and if you ,want to change any of these columns click the column button hit customize columns and you can ,add a number of different columns to your facebook business manager so we could add the amount of ,clicks the click through rate to the percentage of people that are clicking on our ad the cost per ,1000 impressions so our cpm and you just hit apply and it will add this to your ads manager there are ,also a whole heap of other preset column settings okay so you can read the data this way and figure ,out how well your ads are performing based on what metrics matter to you the most another thing you ,can do is head over to account overview and this is where you'll be able to see an overview of how ,your ad account is performed you can see the amount spent your reach you can hit these drop ,downs and you can see your website purchases your impressions your link clicks the age and genders ,of the people that are taking the actions you want to take the hours of the actual times of the day ,that people are converting the most and of course the countries where they're from there's no data ,in here at the moment but as soon as you start running ads you'll be able to learn very quickly ,what you were doing right and what you were doing wrong and how you can further optimize your ads ,for success so that is how you set up your first ever facebook ad let's go straight ,back over to the other camera and i'll tell you how you can continue learning about facebook ads ,for free okay so that is the end of this training video i hope you have enjoyed it now i want to ,invite you to continue learning about facebook ads and expand your knowledge further so you can get ,serious return on investment for your business head over to learn ads dot io and sign up to ,our completely free facebook had training course where we dive deep into every single detail of ,what we have touched on today and much much more from the foundations to launching building and ,scaling facebook ads to insanely profitable levels this free course gives more away than the majority ,of thousand dollar courses out there and that's because it's my mission to give more away for free ,than other people would have you pay for so head over to learn ads dot io sign up to our facebook ,ad training expand your knowledge when it comes to facebook ads and start profiting ,on the platform learning from a digital marketing agency that has literally generated ,millions in new revenue for companies all over the globe the affluent agency thank you so much for ,watching this video guys i hope you have enjoyed it if this is the first video you have watched of ,mine please subscribe with your notification bell turned on enter the competition as well ,by commenting down below with your goals for advertising on facebook and of course share this ,video with somebody else who will get value from it thank you so much i'll see you all soon cheers
The above is a brief introduction to how do you create facebook ads?
Let's move on to the first section of how do you create facebook ads?
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Facebook Ads Tutorial 2023 - How To Create Facebook Ads FOR BEGINNERS (Step-By-Step)
Facebook Ads Tutorial 2023 - How To Create Facebook Ads FOR BEGINNERS (Step-By-Step)
running Facebook ads as a beginner can,be one of the most confusing and costly,things if you don't know exactly what to,be doing you'll find yourself spending,way too much money on ads that are not,making you any money and not spending,enough on ads that can be making you,even more money and I'm here today to,save you from all of that,now all you have to do is pay attention,because by the end of this video you'll,be able to set up and profitably run,your Facebook ads from scratch even if,you have zero experience hey I have,something special for you guys because,we're gonna be going absolutely crazy in,this video so make sure to smash that,like button get this video to 2 000,likes so I can give you my six figure ad,ammunition sheet to break down,everything that you need to know and,remember while running your ads plus,five winning products that you could be,selling today I'll be putting the link,of this down in the description once,this video reaches 2 000 likes to help,you take off with your online business,and you guys already know that each and,every single week I give out a free,one-on-one Consulting call to help one,lucky winner streamline their success,and get all of their questions answered,if you want to win this week make sure,to smash that like button down below and,in the comment section down below,comment the word Dropship with your,biggest takeaway from this video and,I'll be announcing the winner from last,week somewhere inside this video so make,sure to stay tuned the entire way,without further Ado let's go ahead and,get right into it now like I said,Facebook ads can be intimidating when,first getting started so this is going,to be a step-by-step complete breakdown,of everything that you need to know in,order to get started in the right,direction successfully if you're not,running ads because you don't know what,to do then there is no excuse why you,can't get started after watching this,but before you're ready to run ads you,want to make sure that there's a couple,things that you should have prepared so,that you can get the most return for,what you're spending on your,advertisements now the first thing is,going to be of course a product that has,the potential to sell to be honest with,you if you don't have a product that,there's a market for you're going to be,running ads for literally no reason you,need to have a product that falls in,line with the trend and ideally solve,some sort of problem and this is going,to be a direct reflection of helping you,get the numbers that you need with your,advertisements and start putting some,serious profit back in your pockets and,I'll show you how to find these products,in this video right here so make sure to,go ahead and check that out once you,finish this video the next thing that,you're going to want to be prepared with,is having an actual Shopify store now,remember you can run ads and have the,best advertisements on the market with,the best product but if your customers,are coming to a store that looks like a,mess you'll be running ads for no reason,every single thing is intertwined when,it comes to drop shipping and are all,going to play a role in how well your,ads are doing for you and whether you're,making money or not making money from,running them and you know me I got you,covered if you need to start a new,Shopify store you can click the link,down in my description that's going to,give you an absolute free trial with no,credit card required in your next three,months with your Shopify store only,costing you one single dollar now before,we head into how to set up and test your,ads you're going to have to have your,Shopify store connected and ready to go,on the back end so that you can even run,the ads in the first place and this,connection process is where you'll be,creating something called your pixel and,your pixel is what stores and tracks the,data that you're receiving on your,online store is a key factor to helping,you make sales while running your ads,it's so important that you get your,Shopify store connected to Facebook,correctly so make sure that you follow,this step by step so first thing you're,going to do is come over here to Shopify,go to apps and type in Facebook and then,you want to download this app right here,called Facebook and Instagram by meta,once you have that downloaded you should,see that in your sales Channel you want,to go ahead and click on it and then,where it says advertise your products on,Facebook you want to go ahead and click,Start setup this is where you're going,to go ahead and connect your Facebook,account and your business manager so you,can start advertising and if you don't,have your business manager set up yet or,your Facebook profile check out this,video right here to go ahead and learn,how but this is what it looks like so,you'll just come over here and click,connect account again that's going to be,your actual personal Facebook account,then you want to go ahead and click on,your business account this is going to,be your business manager so you just,click connect to data sharing you want,to make this maximum so you may be,seeing conservative enhanced I recommend,definitely doing maximum and then this,is where you want to go ahead and,connect your pixel so once you go ahead,and do that you click connect terms and,conditions I agree and then just submit,for review and you're good to go,Facebook has changed with how you,connect your pixel from last year so,make sure to go ahead and re-watch that,section again now that you have,everything connected you're ready to,start running your ads and this is where,things are about to get interesting the,key to running ads is to get as much,data as possible without spending a ton,of money and the way that I like to do,that and I suggest that you do it too is,something called creative testing now,you probably heard all these different,gurus across all YouTube tell you just,go find a winning product and just go,randomly just test it out well you have,to understand that Facebook ads is a,bidding auction and the only way that,you can win the bid is by having a,stronger creative which means that,success and profit that you're looking,for with your online store is going to,be a direct correlation of how well your,advertisement is doing so your creative,and advertisement is everything creative,testing is a testing strategy that,allows you to test out different,thumbnails and different videos against,each other at a lower cost so that when,you actually get into interest testing,you already know which creative is going,to work and which one's going to help,you out Market all of your competition,but the way you should be doing creative,testing this year is with the goal to,get the information that you need back,much quicker with more data so you can,start making sales right from the jump,understanding what ads you should be,running can be a difficult decision but,I guarantee you that my new creative,testing strategy will have you more,confident quicker than ever when it,comes to deciding what ads to run let's,head over to my ad manager so I can show,you how to set it up when you're on your,ads manager the first thing you're going,to want to do is set up your columns,which is going to allow you to read your,data accurately and efficiently let's,set up the columns real quick and go,over which each column is going to mean,to you so first thing you want to do is,hit this little down button right here,you want to go to customize columns and,then you want to take all of this out so,take every single thing out and the,first thing you want to do is do reach,which is telling you how many times your,ad has reached a specific person then,you want to do Impressions because how,many times that certain person has seen,your advertisement then you want to do,video average playtime to see how long,people are actually watching your video,videos played at 95 to see who's,watching a video the entire way through,and then here comes some important ones,you want to do quality ranking,engagement ranking and conversion,ranking this is going to basically tell,you how well your advertisement is doing,against other people who are selling the,exact same product then you want to come,over here to cost per click and cost per,link click telling you how much it's,costing for somebody to click on your,advertisement and then how much is,costing for somebody to click on your,website click the rate click the right,link click letting you know a percentage,of people who saw your advertisement and,actually clicked to watch it CPM or cost,per thousand Impressions to see how much,it's costing for you to get somebody to,see your advertisement and now we're,going to the back end so we're gonna go,ahead and do link clicks we're gonna do,cost for add to cart and then add to,cart total and you can uncheck both of,these check out the initiated costs in,total uncheck both of those purchased,only do total first and then amount,spent,budget cost per purchase the value of it,and your total row as and your row as is,basically the same thing as the ROI,which is return on investment but this,is return on ad spend letting you know,if you're profitable or not after doing,that you want to come down here and save,as preset go ahead and write whatever,name you want here and then click on,apply and then once you're done it,should look a little bit like this those,little things like having the right,columns set up is what helps lead to,your success with your online store and,that's why we take you by the hand and,make sure you understand incomplete,detail within my one-on-one mentorship,so if you're someone who's interested in,getting one-on-one coaching from my team,and I to help you through every single,step of your Drop Shipping Journey make,sure you head over to my Instagram at AC,underscore Hampton DM me to wear,mentorship or apply with the link down,below so I can reach out and help you,get started now that we have your,columns set up let's get into the setup,of the creative test so we're right here,on our ads manager and this is the,campaign level so to set up your,creative testing campaign you're going,to come over here and click create,you're going to come over here to sales,and click continue and then you're going,to go to manual sales campaign and click,continue and then we're going to name,this creative testing campaign and then,we're going to go ahead and click on,next and right here we're going to go,ahead and set up the first advertisement,that we want to work with so I'm just,going to name this creative one as we,scroll down you already see my pixel,setup and my conversion event being,purchased that's exactly how yours,should be looking as well scroll down,you want to go ahead and turn this to,forty dollars are you actually going to,spend forty dollars no you're not but,I'll get into that in a second you want,to go ahead and set this up for the,following night at midnight for,locations you want to do your top five,countries United States United Kingdom,Australia Canada and New Zealand so I'm,gonna go ahead and enter that real quick,and when you're finished it should look,something like this you want to do ages,21 through 65. detail targeting you want,to keep this blank IRP keep this blank,do not put any interest in here,languages you can do English all,placements I want to do Advantage,placements and then I'm gonna come over,here and this is considered the ad level,where I'm just gonna name it creative,one as well and right here this is where,we're going to go ahead and set up our,advertisement so at this point you,should have already found advertisements,that worked on the market or went out,there and created some yourself and once,you have that you want to come scroll,down here go to ad media ad video and,one thing you want to make sure that is,consistent across all of your,advertisements is the primary text the,headline in the description now you want,to remember the only thing we're doing,is testing out one variable and one,variable only because that's the only,way we can actually test out real data,is by only testing one variable at a,time and there's no right or wrong,answer on what your ad copy should be,looking or what your headline should be,looking for you should just be finding,out whatever is working in the market,for others and how it can work for you,so literally if I'm going to sell the C,cushion right here I'm going to find out,whoever did the best with the seat,cushion and just take 80 or 90 of what,they've already used and just add 10 of,my own sauce and whenever you're,finished with your first advertisement,it should look something like this so,again you see I have my Facebook page,already connected you see I have a,single image or video I added my video,inside of it I have my primary text my,headline in my description call to,action being shot now my website URL and,we officially set up our first creative,now with creative testing though I do,recommend starting off with at least,five creatives so what I'll do is go,ahead and duplicate this four times and,just change the video so I'll come over,here hit these three dots click,duplicate click four and then we're just,gonna go down the line here's creative,two and again the only thing I'm doing,is just changing the video creative,three only just changing the video,creative four you already know what I'm,gonna say only changing the video,creative five and it's as simple as that,so you basically say I have this video,right here I have this video this video,this video and this video all going,towards the same ad copy description and,primary text once you're finished with,that you'll just come over here and,click on publish now you've officially,set up a creative test for your creative,so that you can see which one is the,most eye-catching for potential,customers and remember how I told you,you're not going to spend the entire 40,on these ads well that's because I let,each one one of these assets run to,around five to seven dollars each and,measure how well they performed against,each other and that five to seven dollar,Benchmark is a benchmark I use for a,product I'm selling between 25 and 75,dollars so if you're selling something,more expensive I would add like two to,three dollars to this Benchmark but as a,beginner for the highest results for the,lowest cost I do recommend selling,products between 25 and 75 and to make,sure that you're not letting some ads,run longer than others you're going to,want to create a rule to turn off the,ads when they reach a certain point and,here's how you're going to do that so,you go ahead and select every single ad,set you'll come over here to rules and,then you'll do create a new rule and,then you want to go ahead and do custom,Rule and you can just name this turn off,ads for the rule name you want to apply,it to every single ad you want to make,sure the action is turned off ads so if,your assets spent over seven dollars and,your cost per unique link click is,greater than a dollar 25 I would have,the ad shut off then you want to come,over here to time range and you want to,go to today you want to do it schedule,us continuously so basically this is,running every single 30 minutes and then,after that you just want to go ahead and,click on create now fast forward after a,couple hours of running your creative,tests you should already have ads that,easily spend over five to seven dollars,and it's time for you to measure your,data to see which one performed the best,for you when testing out your videos and,your thumbnails in a creative test you,should be looking for which creative,hits these following metrics cost per,click under 50 cents click the rate of,2.5 percent or higher CPM between 15 and,17 or less and it costs for Unique link,click of a dollar or lower but the most,important metric is at cost per add a,card being between five and seven,dollars and I mean I see this on every,single one of the winning products I,have and honestly this is the key to,seeing if you have a winning creative or,not and if you're not seeing these type,of numbers or something close to them,then you need to test out different,creatives think about it you maybe just,spent 25 dollars testing out creatives,where you could have just spent hundreds,of dollars thinking if you could just,test out a random product but it never,worked for you then once you've gotten,these type of numbers from your creative,tests you now have enough data to,confidently head into a purchase,interest campaign and really start,optimizing for sales all while this,entire time continuing to run this,creative testing campaign and getting,sales off the asset that is performing,for you and now you can start making,more sales in a purchase interest,campaign while you're targeting specific,audiences and here's a creative testing,campaign as an example that I've ran as,you can see I was getting a cost per,unique link click of around 80 cents so,that was basically my average which is,already lower than that dollar Benchmark,you see click the rate was sitting,around 3.25 percent so again that was,working really well cost per click was,sitting right around 51 cents and I was,getting some pretty good cpms on them,and this is a good indicator to show you,if you have some real good,advertisements it will show you with the,data and I know we just covered a lot in,a short amount of time and this might be,a Brand New Concept to you so do not,forget if you're having any questions,about this video or about how you can,get started you can reach out to me on,my Instagram at AC underscore Hampton DM,me the word YouTube so I reach out and,help out in any way possible now we're,about to get into where the money is,made so make sure you stay tuned and,don't forget to smash that like button,if you've been enjoying this video and,if you're looking to get that six figure,at ammunition sheet and five winning,products that you can sell today now,that you're confident in what ads you,should run it's actually time to start,running them and bringing some money in,and you're gonna be able to do that by,setting up what is called a cold,audience Campaign which is also being,optimized for purchases and targeting,customers that you think might be,interested in your product targeting,with this cold interest campaign is what,really is going to allow you to make,sales and get your ad in front of the,right type of audience let's get into,the setup of where you'll be using your,winning thumbnail and video so you can,really see what I'm talking about now,whenever starting to run your ads I like,to let Facebook really push where the,money I'm spending is going as,Facebook's AI is really going to do the,work for you and know who your real,customer is going to be allowing,Facebook to spend that money that you're,putting into ads is what's called a CBO,or campaign budget optimization so with,the control CBO what's basically going,to happen is you're going to push an,even amount of money throughout each,asset that you're running and then push,even more of your budget into assets,that are performing better than others,so for example if you set up a hundred,dollar CBO with a 5 dollar minimum spin,you're telling Facebook to spend five,dollars on each ad set no matter what,and then the remainder of the 100 budget,after spending five dollars on each,asset will spread across the assets that,are performing the best for you so let's,go ahead and set it up so you can see,exactly what I'm talking about so to set,this up you're gonna come back over here,to the campaign level and click on,create you're gonna go to sales again,click continue manual sales campaign,your name is cold interest testing,campaign you're gonna come down here to,Advanced campaign budget and you're,gonna go ahead and set a hundred dollars,or if you only have fifty dollars you,can set up fifty dollars here as well,you know matter of fact I'll just do,that fifty dollars now you want to come,to the ad set level here's where you go,ahead and click your pixel conversion,event again being purchased set this up,for the following night at midnight show,more options and then add set spin,limits you want to turn this on and,again I want to put five dollars here,scroll down to the exact same countries,as before 21 through 65 and then now,right here in detail targeting this is,where you're gonna Target specific,people so if I'm gonna sell the same,seat cushion I was just telling you guys,about out I'm just gonna think what,people would actually buy this product,it's probably gonna be people who are,sitting down all hours of the day so now,I'm just gonna go ahead and dive into,those type of Interest so a person who,might be sitting down all day someone,who probably is in an office chair and,when I select an interest I want this to,be between 2.5 million all the way up to,80 million that is the range behind this,and you can see that this works out,perfectly and you only want to put one,interest in each ad set so once you pick,the interest you want to copy it and,then paste it on the ad set name scroll,down you want to do languages you want,to go ahead and do English Advantage,placements like before and then this is,where you're going to put your winning,creative that's done the best for you so,then after choosing your first interest,you're going to duplicate this four,times if you're doing a 50 budget or,nine times at a hundred dollar budget so,because this one is a 50 budget I'll,come over here and click duplicate and,I'll do four copies and the only thing,I'm going to do here is just choose,different interests and I can do this by,suggestions or I can just type in a,brand new interest I'm gonna go ahead,and finish this real quick,and just like that I've officially set,up my campaign so I have frequent,Travelers home office driving Vehicles,office chair and chair Home Furnishing,those are gonna be the five different,interests that I'm targeting and after,getting done with that you'll just come,over here and click on publish now like,I said you've officially set up your,first purchase campaign but don't think,about going anywhere yet because you,need to know what to do after doing this,and what you should be looking for and,that's exactly what we're about to get,into now that your ads are set up and,running it's time to let your money work,for you but you have to know how to do,that so you should typically allow your,ads to run for about four days to really,obtain the data that you're going to,need in order to move on to the next,steps of scaling and producing more,purchases but throughout those four days,let me be clear you should not be,letting money spin just to let it spin I,always suggest having some sort of kpi,calculator or key performance indicator,calculator to help you determine what is,making you money and what's not and this,is a kpi sheet that I give out to all my,students that shows you what you're,willing to spend in order to get your,first purchase what your break even cut,off is well your profit cutoffs are and,so much more I mean you can literally,see for this product I'm selling it for,seventy dollars and it tells me my break,even is 42.80 letting me know if I spend,anything over 42.80 I'm not making any,money so you can see an example right,here the second this asset spent over,42.80 it was not going to stay on at all,and the same thing for the other asset,under that literally the second,something goes over my break even I'm,not spending a single dollar past it you,always have to cut what it's not,producing for you so that you can put,your money in the right area and as,you're getting started reading and,understanding your data is going to be a,challenge but as long as you keep,practicing and allowing yourself to be a,beginner and soak up all the information,that you're seeing you'll continue to,get better and continue to make more and,more money there's honestly so much,information out there when it comes to,running ads but my best advice to you is,find a strategy that makes the most,sense for you and just stick with it and,then continue to keep learning and,testing so that you're not confused by,trying to mix three to four different,strategies together and don't think I,was about to hop off this video without,telling you one of the biggest things,that stopped beginner drop shippers from,even getting started with advertising,and that's the fear of being restricted,or disabled and you might even be one of,those people but with problems we're,always working to find solutions for you,all a lot of the time advertising,accounts get restricted because,beginners are trying to learn how to,drop ship end up opening a brand new,business manager and a brand new ad,account and immediately start running,ads on them this can signal a red flag,for Facebook and restrict your,advertising account right off the bat,but you know I got you covered I,partnered with the in-house team here at,Supreme Ecom called solid scaling to,allow you guys to overcome this and soft,scaling can help you avoid that because,they sell aged and verified business,managers so you can start running ads,right away while avoiding issues that,other beginners would typically face you,can click on the link down in my bio,below to reach out to them on telegram,Mitch's Supreme Ecom to get 10 off your,first order I hope that this was a,strategy that helps you out as a,beginner and lets you finally take the,step to running your ads so you can,understand what it feels like to have no,cap on the amount of money you can make,or how much time you have to make that,money because once you hear that first,cha-ching on your phone and actually,feel that excitement of getting your,first sale the grind that you're willing,to put in will only get more intense,because you'll realize the possibilities,are Limitless I can't wait for you to,start advertising start getting the,sales that you deserve as you know I'm,here to help you out in any way possible,and speaking of helping you all out you,know I could not forget to mention the,free one-on-one Consulting call winner,from last week's video and the winner,from last week's video is multi-q multi,congratulations on winning reach out to,me on my Instagram at AC underscore,Hampton we can hop on a one-on-one Zoom,call look over your ads look over your,products and help you get the success,that you deserve and don't forget if you,want the opportunity to win next week,all you have to do is smash that like,button down below and in the comment,section down below comment the word,Dropship with your biggest takeaway from,this video I'll see you all next week,this is AC with Supreme Ecom and I'm out,like Jake said we gonna spend it get it,right back,they just type fast
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