how do i see less ads on facebook

Instantly Increase The CTR on Your Facebook Ads and Pay Way Less Per Click

in this video you're going to learn how,to dramatically improve the,click-through rate on your facebook and,instagram ads now specifically i'm,talking here about the link,click-through rate which means when you,apply what i'm going to show you you'll,have a lot more people actually clicking,the links in your ads which is going to,lead to more leads and purchases for,your business these are things that i,now apply to every single ad that i roll,out because it's shown to increase our,click-through rate by up to 200 percent,so these things really do work and,you're going to want to follow through,the video and make sure you apply them,to every single ad that you roll out as,well and remember if you like this video,make sure you tap that thumbs up makes a,huge difference to the channel and i,really do appreciate it and if you want,to hear more from me hit subscribe hit,that little bell and you will get,notified whenever i release a new video,on facebook and instagram advertising,okay the first technique i'm going to,talk about to increase your,click-through rate is to improve the,first three lines of your ad copy on,facebook now when you see an ad in the,news feed they only actually show the,first three lines and on instagram it's,actually less it's one to two lines that,they show before the user has to click,the see more button to expand the text,and read the rest so those three lines,really really count if you don't do a,great job of writing compelling copy,that creates an open loop and gets,people to want to click that see more,button then they are simply going to,continue scrolling past and they will,never read your ad and if they don't,read the ad then of course they're never,going to click your links so there are,two ways that you can do this i'm going,to give you right now the first one is,to be very direct and tell the end user,exactly what they're going to get what,they're going to experience or how,they're going to feel after they click,the link and do whatever you're asking,them to do in your ad now this sounds,obvious but so many people when they try,to write copy they try to be really,clever and they open up with these fancy,lines and you know try to get into a,story but sometimes it's just better to,be direct and you do that by making a,big promise right off the bat let's use,a golfing example you could be really,direct and just say something like learn,how to take five to ten strokes off your,golf game today by making one simple,change here's how you can see that,example is super direct it tells them,exactly what they're going to get when,they're going to get it because we said,today and then here's how and then what,you would do is put the rest of your,copy down underneath so that they have,to click that see more button to,actually learn how you're telling them,exactly what they're going to get you're,generating a lot of interest and,compelling them to click that see more,button the other way you can do this is,to make a claim that goes against a,common belief that your audience has so,again let's apply this to golf a common,belief is that to hit the ball further,you need to swing the golf club faster,you need to increase your swing speed so,we could say something that contradicts,that like this,here's a simple technique to add 50,meters to your drive today using the,exact same driver that you're currently,using and without increasing your swing,speed so you can see in that example,we've actually combined two different,things we're talking about a big promise,and then we've mentioned something,that's a common belief and we've pushed,back against that so people are going to,be really interested like hey is this,actually possible to increase my drive,without increasing my club so are they,going to be interested they're going to,click that read more button which is,exactly what you want them to do because,then they can read the rest of your copy,and hopefully click your link okay,moving on to the next tip and that is to,customize your ad copy for instagram and,for other placements so one thing that i,actually recommend you do and that most,people are doing now is using the all,placements option at the ad set level,that means that facebook will run your,ad on all of the different placement,options meaning facebook instagram,instagram stories facebook stories and,everywhere else the problem with that,particularly with instagram is that if,you put links in your ad copy people,can't actually click those links on,instagram the only way they can click a,link on instagram is by clicking the,call to action button that is associated,with the ad if you have ad copy that,says hey click this link to get my thing,and you put the link directly in the,copy people on instagram can sit there,and tap it all day long and it's not,going to take them anywhere so the,problem with that is it leads to,confusion from your potential leads and,customers and they end up not clicking,at all so what you want to do is create,custom copy specifically for instagram,now this does not mean that you have to,go out and create different ad sets some,targeting facebook and others targeting,instagram so you can customize the ads,in each what you can actually do now is,at the ad level you can go down and you,can customize your creative and copy,based on placement so what i recommend,doing is go in write your ad copy then,go in and customize the text for,instagram specifically remove the links,from the copy and instead tell people to,click learn more or click whatever your,call to action button in your instagram,ad says instead of having a link,directly in the copy because that just,won't work doing this one simple thing,really helps increase the click-through,rate on your instagram ads and of course,that boosts the overall click-through,rate on your ads in general if you're,using the all placements option i know,it sounds like a really simple tip but,it works moving on to the next one thing,i want you to try here is putting links,throughout your ad copy so what's going,to happen is your ad is going to be,shown to thousands if not tens or,hundreds of thousands of people each of,those people have slightly different,preferences some people like to read a,lot and they will read the entirety of a,piece of ad copy before they make a,decision whether or not to click others,they like to read one paragraph at most,maybe before they make a decision to,either keep scrolling or to click your,link so what you don't want to do is,write one big long piece of copy and,then at the very bottom have a call to,action that says click this link to get,the thing you want to have copy that has,a link right near the top a link in the,middle and a link at the end because,that's going to cater for all of these,different readers and their particular,preferences you will get a higher,click-through rate simply by doing this,and make sure that it makes sense when,you do it so don't just put random links,and stick them anywhere make sure that,the copy flows in a way that you can,actually have a little call to action,and say click here to get all the,details click here to get the thing and,do that throughout so make sure that you,put links in multiple places and that,they make sense and that you've written,the copy in a way that you can actually,have call to actions that flow into,those all right which leads me to the,next one which is improving the strength,of your call to action it's really easy,to write a piece of copy and then simply,use a call to action like click here to,learn more and then the link or click,here to get all the details and then pop,the link in that's a really weak call to,action though okay you can really do,better and when you do improve that call,to action it will improve your,click-through rate so rather than click,here to learn more or click here to get,all the details you should try,incorporating the benefit or the end,result into your call to action so again,let's go with a golfing example i don't,know why i'm going with golf because i,don't play golf but hey it works so if,our ad is saying something like we're,going to help you improve your drive,distance by 50 meters then at the end of,the copy we could put click here to,learn more but if we want to strengthen,that we could say,click here to add 50 meters to your,drive distance today and then have the,link that's a much stronger call to,action and even though it sounds like a,simple change and you think well how,could a few words increase my,click-through rate it does people are,much more compelled to click that if,they think well if i click here i'm,going to increase my drive distance by,50 meters today versus just click here,to learn more or click here to sign up,people don't like signing up for things,they want the end result they don't want,to enter their details they do it only,because they want that end result so,instead of saying click here to sign up,click here to learn more make it a,compelling call to action now again just,another quick reminder if you're,enjoying this video tap that like button,makes a huge difference to the channel,and i really do appreciate it and if you,do want to hear more from me hit,subscribe and hit that little bell to,get notified whenever i release a new,video okay moving on to the next tip now,this one isn't actually related to ad,copy but it makes a huge difference as,well so if you notice that your link,click-through rate is low but your,click-through rate all is also low,meaning your click-through rate all is,below three to four percent then that,could be an indicator that people aren't,actually stopping and looking at your ad,at all so they're not even starting to,read the copy now the way to fix that is,to improve your creative meaning your,image or your video,because if people aren't clicking on,your ad at all meaning they're not even,clicking the see more button they're not,clicking the like button they're not,commenting or anything like that then,then obviously not going to go through,and click the link so to fix this,problem you need a image or a video that,does a better job of grabbing the,attention of the right person now there,are lots of ways to improve your ad,creative and it is arguably the most,important part overall of your ad so you,really want to make sure you put the,time and effort into this it's actually,a whole different topic in itself so,i've created another video for you right,here that you can click to go and learn,how to create really compelling ad,images that are going to grab the,attention of the right people and get,them to actually start reading your ads,and then obviously clicking so make sure,you check that out now i hope you've,enjoyed this video until next time i'll,see you soon bye

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