facebook ads manager how to turn on enhanced targeting data

Facebook Ads Manager Tutorial 2021 | FB Ads Manager Status, Restrictions , Targeting Etchow's it goi

Facebook Ads For Beginners

Updated on Jan 21,2023

Facebook Ads Manager Tutorial 2021 | FB Ads Manager Status, Restrictions , Targeting Etc

how's it going guys baini here in,today's video i'm just going to give you,a quick overview of the ads manager and,the ads manager is inside the business,manager and it's where we create all our,ads so i'm just going to give you a,quick overview of some of the elements,inside of it um just so you get a better,understanding of how it works so let's,just jump into it um so you're right,your ads manager should look something,like this it does change a fair bit,depending on,um your facebook account your the the,look of it feel of it stuff like that,but all the elements should still be,there somewhere they might not be in the,exact spot but they'll be there,somewhere so at the top here you should,have three or four tabs um this is a new,tab this resource center that's that's,new it's only came out since the ios 14,update so you should have all that but,if you don't you should you'll just have,these three so,let's start with the resource center,this is um where it will show some,errors that are happening on your,account whether,sometimes they'll overcharge you they'll,issue you a refund and a little error,message will come up here or they'll,tell you that,some of your ads are not running,properly or they they might offer some,updates on on things to change on some,of your ads,and they also might,might have a message here saying,something about um,your domain verification and stuff like,that when you first started running,agile this will,be in this section so keep an eye out,for that if there's any errors it will,come up with like a little orange,triangle here or a red triangle it'll,let you know you've got an error message,so let's move over to the campaigns so,the campaign is actually where we start,creating the ad so if we want to create,an ad we always create it on the,campaign level we'll all i do anyway,that's unless we're if we're starting an,ad from scratch i should say we started,at the on the campaign level,um and that's obviously just here by,clicking create and going through the ad,creation,process i'm not going to go for that now,i've done that in other videos but then,we move on to the ad set level and um,this is where,essentially when we're setting up the,ads this is where we would pick the,audience um our budget and potentially,stuff like the time and stuff like that,so just,quickly look into one,it's obviously the time we wanted to,start,some of the audiences we want to select,or exclude,uh countries interest this is where we,would do all our targeting,again some optimization settings here as,well so that's pretty much like where,the main,part of,selecting audiences and budget and all,that sits and then we come to the ad,level this is where we create the ad,itself so the pictures the text um,headlines stuff like that so,just click into and have a look you make,sure your pages are selected,and you you know if you're creating a,creating an ad from scratch you would,create ad um in this one here i'm using,existing so it's a little bit different,but that's where you create the ad,that's where you put your pictures in,you put your text,and you get a preview of what it looks,like and stuff like that so,that's pretty much the the four elements,up the top here and then also you want,to get your columns looking,i've i've picked a date in the future so,it's got no data in there too so it,doesn't confuse or anything but this is,what you sort of want your columns to,look like you want you have unique link,clicks cost per link clicks the,frequency add to carts initiate,checkouts i have been over all these in,another video but just to show you how,to set all these up very quickly we want,to come down here go to customize,columns,and then you simply pick the column the,statistics that you want to show up here,so you you just tick all the boxes and,then on the right hand side here once,you tick all these boxes here they'll,come up on the right hand side and then,you can just move them around wherever,you want them to go so stuff like that,so i've shown you um the order you,should have these in or not should have,those in i've showed you the order i do,mine in other videos so you can go back,and watch that if that if you want and,then you always make sure you come down,here and save it and then go apply,so i like i like to have mine in order,these are the main ones add to cart,initiate checkout purchase row ass,conversion value uh cost per price,purchase,and obviously let's just have a look at,some data so let's just go to,yesterday's date,so i knew i had,add to carts initiate checkout and then,purchases and stuff like that so,um,that's very quickly how you set up those,columns,um if you wanted to go in more detail,into like some of your,the breakdown you could come over here,go to view breakdown and you can go by,you know,age groups,you can see,how many what age groups are clicking on,what ads and stuff like that you could,go by,uh age groups you could go by gender age,and gender business business locations,country you know there's heaps of,different ways you can,um like break down,your statistics to see who's clicking,them where they're clicking and why,they're clicking on heaps of different,stuff like that the platform they're,using what device they're using there's,everything everything in this breakdown,bit here so,um to get to clear the breakdowns you,just want to clear them and then you,could either go by,action,and there's a whole other whole other,section of statistics you can break your,statistics down by i guess um,so that's that,um,i've been over all the settings in here,in another video so go back and watch,that i think it's called business,manager overview,and it goes more in detail in like the,setting side of things so i just wanted,to give you a quick overview of the ads,manager,that's inside the business and the way,we get here is simply by going you know,for finding the three lines and then,finding the ad ads manager logo and,clicking that so yeah like i said it's,very basic it's got like the forum the,the main four elements here are the,campaign ad sets and then ads,and that's really all you'll have to be,a and the breaking down of your,statistics and stuff like that that's,really all you really need to know in,the ads manager uh if you want to know,more about the business manager go back,and watch one of my other videos where i,talk about the business manager overview,so that's it for today's video guys if,you're following along hit the subscribe,button hit that like button and leave me,a comment below and if you have any,questions um yeah whack it in there,whack it in the comments below and i'll,do my best to answer it thanks guys

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facebook ads manager how to turn on enhanced targeting data catalogs



in this video i'm going to show you a,better way to do facebook targeting now,the technique i'm about to share doesn't,work for every business,it works for most and for those that can,use this technique it could be an,absolute game-changer i'm talking about,broad or open targeting and before i get,into the pros and cons of broad open,targeting and explain when you do and,don't want to use it just want to,quickly show you what it looks like in,case you're not familiar with with the,setup so if i just quickly create an,example campaign in an example ad,account i'm just going to create a sales,campaign for demonstration purposes and,if we jump over to the ad set level,broad or open targeting is exactly what,it sounds like it is adding in,nothing,at the targeting area,you obviously enter in your target,location,that's important that so you could use,broad open targeting at the local level,national level international level but,you don't add in any age parameter,restrictions any gender restrictions any,detailed targeting options no interest,behaviors demographics no custom,audiences no look-alike audiences no,language criteria you just leave it open,open targeting and the idea is that,you're allowing meta to work out who is,the best people for you to be,advertising to who is most likely to,take your desired action go on to,purchase going to become a lead etcetera,that's what this looks like now for,those of you who haven't seen or heard,about broad or open targeting as a,facebook targeting technique before this,might be quite shocking you might be,thinking surely you need to add in some,information you need to give,give facebook give meta,direction in terms of who to advertise,to who's going to be interested in your,stuff that's not always the case the,businesses that can use this i'm going,to get to that in a minute can see,incredible results there's some real,pros associated with broader open,targeting the first one is that you're,obviously going to operate with large,audiences as large as you can possibly,get and we know that all things being,equal larger audiences tend to perform,better than smaller audiences there's a,number of reasons for that it gives meta,more flexibility in terms of when they,can show your ads who they can show them,to if a particular segment of your,target audience is really expensive they,could advertise to other people there's,also lots of people that may be,interested in what you have to offer but,wouldn't necessarily be included in the,interest that you're targeting because,facebook's just not going to be able to,capture everyone within that interested,who is actually interested in that thing,these interested demographic behaviors,aren't 100 accurate with broad open,targeting you're allowed to reach those,people,with broader open targeting you're also,able to scale campaigns massively if you,can get your campaigns to work well to,produce a really good return on ad spend,you can scale them and you can scale,them and you can scale them if we're,running open targeting in the uk you can,see on this right hand side over here,we're looking at an audience size of 45,to 53 million in the us is going to be,200 million plus these audiences are,absolutely enormous the scalability is,fantastic with really large audiences,you also run into ad fatigue issues far,far slower if you're really detailed,targeting and you've got small audiences,you're going to run into ad fatigue,issues pretty quickly you're going to,have to constantly be putting new ads in,that's particularly annoying if you've,got ads that have been working well well,with broad targeting open taxes you can,just leave them running scale it ad,fatigue issues might take years,literally years in order to present,themselves so there's some real,advantages to doing this it's also often,a good idea for facebook advertisers,that aren't experts yet to go with open,targeting that you're far less likely to,get something wrong to overspecify to,make your audience too small or just to,miss the mark and use a interest or a,behavior targeting option that just,isn't appropriate a lot of facebook,advertisers particularly beginners get,that wrong they completely jeopardize,their campaigns with open targeting,that's far less likely so those are the,reasons why you would want to use open,targeting and they're pretty compelling,but there are some negatives there are,some cons associated with this as well,that i need to cover so firstly it can,take facebook meta a long time to work,out who within this enormous audience,that you're giving them is actually,likely to take your desired actions,actually like you purchase is actually,likely to become a lead if you're giving,facebook an audience of half a million,people or you're giving facebook an,audience of 200 million people they're,usually going to get find the right,people within that smaller audience much,much faster so you can get worse results,initially you can see an extended,learning phase and of course with these,massive audiences sometimes meta just,does not work it out we've launched,campaigns using open targeting and we,just had a feeling that,even though there's all these audience,options and there's testing going on and,the learning phase happened that just,the right audience has not been found,within this massive audience we've,switched over to more specific more,detailed targeting and seen better,results that doesn't always happen but,can happen is something you need to be,aware of if you're going to use broad,targeting or at least test it that that,may well be the case in your ad account,and along those lines open targeting,doesn't seem to work as well if what you,offer is fairly specific and fairly,niche if it's something that's,relatively hobbyist that only people,that are interested in that specific,hobby are likely to be interested in,purchasing signing up for whatever it is,however your sales cycle works if it's,really quite specific if it's like you,know some sort of fishing equipment and,only people that go fishing and perhaps,only people that go fishing for a,certain type of fish in a certain,setting whether it's fly fishing or you,know whatever are going to be interested,in that well open targeting is probably,not the best option in those scenarios,because only a tiny tiny percentage of,the people that could see the ads are,actually even going to be interested in,the slightest with those more specific,options we do find that adding in,detailed targeting options works better,and that of course leads me into when do,you want to use open targeting and when,do you not want to use open targeting as,i said at the beginning of the video,this targeting technique can be an,absolute game changer but not for every,business there's only certain businesses,that can use this and see fantastic,results so,if your product or service has broad,appeal the opposite of what i just,described about something being really,niche really specific if there's lots of,people within the population you're,going to be targeting that are likely to,be interested in whatever it is anything,to do with health and fitness anything,to do with the home anything to do with,career success these are all things that,have very very broad appeal um open,targeting can can work well there's,obviously other options things like food,lots of uh retail products like apparel,jewellery these are things that have,have really broad appeal across the,population so that's the first box that,you want to take when you're trying to,decide whether or not to use open,targeting the second one is how much,conversion data has already accrued in,your ad account if you've got a brand,new ad account open targeting doesn't,work so well in order for meta to be,able to work out who within this massive,audience you're giving them is likely to,purchase likely to become a lead etc,it's much better if there's a good,amount of data on who takes those sorts,of actions who does purchase who does,become a lead within your ad account so,ideally you would have at least 500 to 1,000 conversions registered in your ad,account before you start to use open,targeting and of course the more,conversions and i say conversions not,everyone could optimize for conversion,so let's just save results the more,results that you have in your ad account,the better so an ad account with 10 000,conversions is going to perform better,with open targeting usually than that,account with a thousand and that account,with a hundred thousand conversions or,half a million conversions is better and,better it's simply because more data um,puts more information into meta's,machine learning process which helps,them deliver a better result find the,specific people within this massive,audience you're giving them that are the,best prospects to advertise to so the,more data in your account the better and,if you've tested open targeting broad,targeting it didn't work in the past and,you think back and you think oh yeah i,only had 20 conversions in the ad,account but you've got a whole bunch,more now you will do in the future try,retest you may well be pleasantly,surprised with what happens with the,more data being in your ad account open,targeting may also be the best option if,the area that you're advertising in,there's not that many people in there to,begin with so let's say you're a local,business for almost all local businesses,that we advertise we will have an ad set,that is set with open targeting because,if their total area the the total number,of people that live within the area that,this company operates in is say 200 000,people well we don't want to narrow that,down and make that more specific that's,already plenty small enough there are,also scenarios where you might be,advertising to a whole country but that,whole country might just not have that,larger population in which case you know,if a country that you're advertising in,has only got let's say less than 10,million people,an option for your targeting could be,open targeting just advertise the whole,country because it's just not a huge,amount if you're operating a country,with a much larger population maybe,that's less important but smaller,population countries and definitely,local businesses only advertising in a,certain area we will nearly always use,open targeting even if the product or,service is fairly niche and more,specific we will we will still try this,broader approach so if you do meet those,criteria i mentioned i would certainly,recommend giving open targeting a go you,very little to lose by testing it and it,could be an absolute game changer could,really help improve the results of the,campaigns that you're running right now,it could also provide a really great,path to massive scalability we've seen,that with so many ad accounts give it a,go and let me know how it goes in the,comments and before you go there's,something i want to quickly mention and,that's my company lead guru specialist,facebook and instagram advertising,services we're a specialist agency we,create manage and optimize facebook and,instagram ad campaigns for our clients,if you're interested in finding more,there's a link in the description you,can click on that book a call with the,team member find out more information no,obligation of course and uh yeah maybe,we get a chance to work together and,whether or not you decide to test open,targeting it's also important to run,other ad sets with detailed targeting,options and test those to see which,performs best to do that effectively you,need to know how to find inexpensive and,low competition target audiences i'll,show you exactly how to do that here,there's a free tool that almost no one,knows about but can be really really,helpful for finding those less,competitive inexpensive target audiences,go ahead check it out

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