facebook ads how to see sales on a add payment info ad

Zero Sales from Facebook Ads?! Here's the Problem...

hi guys it's ben heath from lead guru,and in this video,i'm going to talk about what you should,do if you've generated zero sales,from facebook ads if you've run facebook,ads for you know,a little bit of time you're relatively,new to this and you've tested a bunch of,things and just nothing's working,perhaps it's zero sales perhaps it's a,couple of sales but just you're just not,getting any results,what's most likely the problem there and,what should you do about it that's what,i'm gonna be talking about,in this video now before i get into that,trying to very quickly ask you to smash,that like button,please click that thumbs up button,that'd be much appreciated and help me,out,and of course subscribe to my youtube,channel if you are new and haven't done,so,already so a lot of facebook advertisers,go through this you know,usually when they're relatively new to,facebook advertising but not always,where,they're advertising something and it's,just not working they're testing a whole,bunch of different stuff,and they're getting as i said either,zero sales or,just a couple of sales nothing that's,sustainable no results to speak of,what's most likely the problem there one,assuming that you haven't made,massive errors so i'm going to assume,for the purposes of this video that,perhaps you've been through one of my,tutorials on how to set up a campaign or,someone else's,and you've got the basics of your,campaign set up properly,not glaring errors like you're,advertising to 3000 people which is way,too,small an audience size provided you,haven't made massive errors,that you can you can find out how to,avoid those by watching any sort of,tutorial online of how to set up a,campaign,and you're still not generating any,sales it's,most likely your product your service,what what you're offering,and the price point you're offering it,at there's most likely not,demand for your product or service,or offer at the price point you're,offering it at,now yes when people see this scenario,and they see zero sales they think oh,okay i haven't got my campaign set up,properly so,that's when they start to educate,themselves which is great you know,educating yourselves via places like,youtube and through course and stuff is,absolutely what you want to be doing,but then they start changing things,right they start i'm at the ad set level,right here and they start coming in they,go or should i be using dynamic creative,should i be,changing my targeting options should i,change my placement options you know and,i think that it's the settings within a,facebook ad account is what's gonna,make the difference between sort of zero,sales in the campaign working really,well,that's unlikely to be the case yes if,you're relatively new to facebook,advertising there are almost certainly,things,that can be improved within your ad,account even if you're an experienced,advertiser,there's probably things that an agency,like mine could look at and be like,well we're going to improve this and,that and all that sort of stuff and that,might get you 20,30 40 50 improvements in results,but obviously if you're looking at zero,sales or just way off where you need to,be,getting a 40 improvement in results is,not going to do it you need to change,things,massively in order to see great results,and that nearly always comes down,to whatever's being offered a great,offer,will make up for a poorly set up,campaign,it doesn't matter how good your campaign,is set up you could have the perfect ad,campaign beautiful ad creative,perfect targeting all the settings,dialed in,with a bad offer or something that's way,overpriced so there's not demand for it,it's not gonna work the offer will make,up for a bad campaign,a bad offer cannot be made up for,with a great campaign there's something,i really want to stress here now of,course you want to optimize the campaign,as much as possible because we all want,the best results possible,but if you're getting zero sales and,that's why sort of the scenario we're in,here,is really important getting zero sales,or very very few,it's probably your your product and your,price point and when i say people,that people a lot of people go well i,know my product sells i know my service,sells you know,lots of people other people offering it,and that's why it's important to include,the price point here,you might know that there's tremendous,demand for your product but,if there are other people on facebook,advertising that same product,for 20 less 30,less and i'm talking about the same,product here you haven't got like a,differentiated brand,or higher quality but the same product,like typical with drop shippers and,things like that,for 20 less and they're advertising the,same people which let's be honest a lot,of the time your competition is gonna be,advertising to the same people,on on facebook and that's the way all,these advertising platforms work,you're not going to generate many sales,you know if i see a product pop up and,it's you know,30 and i see and i've been seeing ads,over the last month for the same product,for 25 or,20 dollars you know it's not gonna work,so what can you do about it there are,lots of different ways you can improve,your offer it might be that you need to,sell a different product or service,it could be as simple as that often it's,you need to package it differently,what's your offer buy one get one free,limited time discount,we'll throw in an extra something um to,make it more appealing,um sometimes,it you know that that's on the sort of,incentive side of things,sometimes it's differentiating on,quality our product has,x y and z difference to the competition,that's why you want to go with ads,because it's better,there needs to be something tangible and,facebook advertisers often forget this,they think it's all about the data and,the settings and the,the tweaks and adjustments and it and it,is that's important part,but it's also about your advertising,real stuff to real people,and real people are going to make,rational logical decisions over whether,your product is better than theirs,it's not like if your facebook,advertising good enough you can sell,anything to anyone,not true at all it needs to be,a good offer and if you're generating,zero sales,that's where you need to start that's,what you need to focus on,i know it could be frustrating i know,that's probably not what you want to,hear,it's often much quicker and easier just,to change the setting within a facebook,ad campaign,and and hope that that improves your,results but if you're generating,zero sales it's almost certainly not,gonna do it now if you're 20,off where you need to be then yeah,there's probably demand for your product,and that's fine and you can focus on,the in ad account adjustments that you,can make to help improve things,um but but just be aware and i,try and do this with all my content is,try and give you guys,the truth and the information that you,need to to get the best,possible because i think it's just a,waste of everyone's time right if i if i,just tell you ah,change the setting and you're guaranteed,to see success that's not true you need,the truth because you need to be able to,do things,now before you go and tear up your,product or service offering go this,doesn't work i need something else,make sure you spend a good amount of,money and give it a good amount of time,to really test it first,so if you're going i generated zero,sales i've been advertising for two days,and you're thinking that this advice,applies to you now it does not,do not kill a campaign after two days,and say this product doesn't work,please give it more time give it a,couple of weeks if you're still,generating,zero sales after a couple of weeks then,this advice applies and you probably,want to change your product,uh or service or whatever it is that,you're offering okay you have to give it,a good amount of time,same with the spend right if you're,looking to acquire 10 000 customers,don't spend 300 not generate any sales,and go this doesn't work,right you're probably willing to pay one,thousand fifteen hundred maybe even two,thousand dollars to acquire a ten,thousand dollar customer,so go and spend that before you make,that come to that decision,you know for e-commerce businesses that,that number is often going to be a lot,lower because if you're trying to sell a,40,product you know and you haven't,generated any sales once you've spent,five six hundred dollars,well you've got a pretty good idea that,again something's really wrong with that,campaign,and it needs to be uh needs to be,adjusted okay,where i think a lot of facebook,advertisers don't focus anywhere near,enough on is in what,they're offering our favorite sort of,client to,to start working with is a facebook ads,agency and we see this happen more often,than you think,is a client that's managed to get to a,high level of ad spend before they start,working with us,because they have a fantastic offer the,sort of offer that you hear and you go,oh wow yeah that's great,i can see why people are going for that,and you know these offers could be in,all sorts of different areas it could be,the fact that they offer zero percent,finance on a product that's not,particularly there,you know that's not often offered all,sorts of things that differentiate,themselves from the competition perhaps,it,will install x within two days and the,average time is four weeks,you know there's ways to give yourself a,competitive advantage but when we get to,a client when we onboard a client like,that that spent,got to a really high level of ad spend,with a great offer but they don't have a,great facebook ad campaign,that's the best scenario to be cause we,can come in and we can improve their,facebook campaign see an immediate,improvement results and it's,it's fantastic but but what i'm saying,is we do see that scenario right where,their campaigns aren't set up that great,but their offer has just allowed them to,get to this great scale,we never see it the other way around and,i know i'm sort of repeating myself here,but i really want to,drive this home we never see it the way,around where we on board someone,they've got to a high level of ad spend,they've got a really sophisticated,high quality facebook ad campaign and a,poor offer they just never get there,there's lots of facebook advertisers,trying to create really complex,sophisticated facebook ad,campaigns and that's great but they're,stuck at a small level and it's not,really working and it'd be because of,what they're offering so that is my,advice today,is to if you are seeing zero sales,hardly any results,you need to change something big time,and,that big time thing that you change is,usually your offer as i said it could,just be a repackaging of what you,already offer,it doesn't have to be a completely new,product and go to the manufacturers,all that sort of stuff doesn't have to,be that but,it does if you are generating zero sales,i have to change,okay hopefully that's been useful couple,of things before you go the first is our,facebook advertising,services so my company lead guru is a,facebook an instagram ads agency,specialist facebook and instagram ads,agency,and we create optimize and manage,campaigns for our clients and we can,almost certainly,help you get better results from,facebook and instagram campaigns than,what you're already getting if you're,managing them yourselves or perhaps even,working with an agency that's just not,really producing great results,and if you're interested to find out,more about our services you can book a,call with one of my team members,by going to the video description below,and clicking on a link that takes you,through to a page on our website,where you can book a free stretch,session now i should mention that we do,have a 3k,per month minimum budget requirement so,if you don't meet that unfortunately you,won't be able to,to get a free call with us but if you do,meet that criteria you want to find out,more about services go ahead and book,one we'll uh we can discuss all the,details and see if we'd be a good fit,for each other,other free thing i want to mention is my,facebook ads mastermind group so free,facebook group,and that has 75 more than 75 000 members,now,fantastic online community full of,facebook advertisers just like you want,to get better results,asking questions getting them answered i,do freelance trainings in the group if,that sounds like something you want to,be part of and why wouldn't you be,go ahead and join we'd love to have you,completely free and link,is in the video description hopefully,this has been useful if it has comment,below to let me know,um subscribe to my channel if you are,new and haven't done so already,and click that thumbs up button that,like button that,is always much appreciated okay thanks a,lot guys best luck with everything and,i'll talk to you soon bye for now

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