dynamic search ads what does the advertiser provide

hi I'm Philip from optimized lab and in,this video I'm gonna be showing you an,example dynamic search had to show you,what us as the advertiser need to put,into the ad in terms of the attributes,so let's look at an example ad here so,I'm just going to click the pencil icon,to edit and expand it and you can see,here that within this dynamic search ad,and this is an expanded dynamic search,ad you you can enter or you need to,enter a description line 1 and a,description line to the final URL so the,landing page that the visitor will be,directed to the headlines or the,headline and the display URL are going,to be dynamically generated by Google so,Google's gonna using its algorithms and,systems decide what is going to be the,optimal headline to use that's going to,be match to the query that that user has,typed into Google search engine to,maximize but it will potentially,maximize the click-through rate that,they're going to get from that,individual so they're always going to be,using a different headline depending on,what the user has typed in and what they,believe is going to be most relevant to,that user to get them engaged and get,them to click that add and then visit,your website now one other thing that,you do need to add into the ad group is,you need to define which pages of your,website,Google is going to use for generating,those headlines and generating that,final URL because Google is going to,pick a page on your website and you can,define which pages Google is going to,select from so in order to do that you,want to navigate down on the left hand,menu to dynamic add targets and this is,where you enter which pages,on your website or just a single page,you would like Google to be looking at,so I just click the pencil icon here and,you can select so the URL page title or,page content contains a certain string,of words or a certain word and that is,how you are going to be Google is going,to be reviewing your site and then,selecting which page your pages to use,in your ad so hopefully that will be,informative for you and that you know,what you need to set up for your dynamic,search ads campaign if you'd like any,assistance in setting up a campaign of,this type then feel free to get in,contact with me at contact at optimize,lab comm and thank you for watching

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