best way to target ads on facebook to people who buy often

Outdated Facebook Ads Tips You SHOULD NOT Be Doing In 2023if you've been seeing your Facebook ad,res

Adam Erhart

Updated on Jan 22,2023

Outdated Facebook Ads Tips You SHOULD NOT Be Doing In 2023

if you've been seeing your Facebook ad,results declining your advertising costs,skyrocketing or your ads going nowhere,and not getting the results you were,hoping for then you're probably already,well aware that there have been a lot of,changes going on inside the Facebook ads,platform lately pretty big changes that,are leaving a lot of business owners and,marketers and advertisers frustrated and,confused and jumping ship to another ad,platform or giving up on their,advertising goals altogether and that's,a shame because despite what you may,have been told the problem isn't the,algorithm or iOS 14 or even Facebook,themselves and the fact that their terms,of service says that they can reject or,remove any ad for any reason no the big,problem is that much of the Facebook ads,advice that's being shared and passed,around right now just hasn't caught up,to these changes which is leading to,people trying to win this new,advertising game using yesterday's old,advertising rules,old advertising rules that no longer,work don't apply and often prescribe,doing the exact opposite to what you,should be doing if you want to get more,clicks more leads more customers and,more sales from your ads,which to me sounds like the exact,definition of a recipe for Facebook ads,disaster so the first outdated Facebook,ad tip and piece of bad advice that I,want to share with you here that could,be the reason that your ads aren't,performing as well as you were hoping,for has to do with the advice on which,Facebook ad objective you should be,using in your campaigns also a big thank,you to HubSpot for sponsoring this video,but more on that later for now let's,talk about Facebook ad objectives here's,the deal when you create a Facebook ad,campaign one of the first options you,get is which campaign objective do you,want to optimize for awareness traffic,engagement leads app promotion or sales,this is an important step and is,essentially your way of telling Facebook,what kind of people you want them to put,your ad in front of and what action you,want them to take and the general rule,here is to just tell Facebook exactly,what you want in other words if you want,sales choose sales if you want leads,choose leads and if you want awareness,well my suggestion here is to choose,sales or leads say what I know crazy,right but this is because despite what,many people think the internet included,brand awareness is not the best Facebook,ad objective in fact the brand awareness,objective has never really been and will,probably never be the best objective,this is this is because even according,to Facebook the brand awareness,objective is there to help you reach the,largest number of people who are most,likely to remember your ad but you don't,just want people to remember your ad you,want them to actually do something buy,something sign up for something I mean,that's kind of the main reason to run,ads right,to generate sales cash flow Revenue a,positive Roi return on investment now in,the past the best way to do this was,with conversion ads and while these,still play an active role in most of the,campaigns I create and advise on they've,taken kind of a backseat to the new kid,in town who is actually the old kid in,town but who is kind of a bully that,nobody really liked so he got sent away,and got some therapy and did a little,bit of soul searching and then came back,nicer than ever I am of course talking,about Facebook lead ads and the outdated,advice here is that you should avoid,them but that's a mistake and here's why,Facebook lead ads were ones a terrible,choice for businesses that only ever,seemed capable of delivering low quality,leads that never seem to buy anything,and often forgot signing up for the ad,in the first place but now thanks to a,whole bunch of things including the,decreased effectiveness of the Facebook,pixel and cookies thanks to Apple's IOS,14 as well as improvements and changes,to the Facebook lead ads interface and,an increased willingness among Facebook,users to actually engage and interact,with Facebook lead ads well lead ads are,now amazing and they've quickly become,one of my top picks for most businesses,out there in order to generate leads and,make sales they're easy to set up easy,to launch and don't require installing,any pixels or cookies or code on your,website or landing page that said,Facebook lead ads aren't a magic,solution that'll solve all of your,Facebook ad problems especially if,you're still following this next piece,of absolutely terrible and outdated,Facebook advice but before we get to,that first a big thank you and quick,message from this video's sponsor,HubSpot and I want to introduce you to,their free Facebook advertising,checklist hubspot's Facebook advertising,checklist is a free downloadable,checklist that you can use to plan and,launch a successful Facebook ad campaign,and it contains hacks and tips directly,from hubspot's Paid ads team the real,benefit to me though is that it helps,make sure that nothing gets missed by,outlining and walking you through all,six phases of launching a Facebook ads,campaign first Planning by making sure,you're doing important things like,duplicating existing campaigns if you,have them or assigning the right,objective whether traffic conversions,engagements and so on now next budgeting,because if you're going to be spending,money on ads you better be sure that you,know how much you can afford to safely,spend in order to acquire a customer and,then set up your campaigns from there,after that it's time for Designing and,copywriting and it's here that the,checklist gives you a few tips as well,as outlines the design specs for image,video and Carousel ads then it's time to,schedule both your release date time to,run and daily ad spend a bit of a side,note here but what I'd like to recommend,for your budget is to set your daily ad,spend per ad set at three times to five,times your max desired CPA or cost per,acquisition in other words if you're,trying to generate leads at three,dollars a piece then your daily ad spend,per ad set should be anywhere from nine,dollars to Fifteen dollars then it's,time to launch them and see what happens,and by see what happens I mean watch,them closely and monitor which ad sets,are performing well and which ones,aren't which ultimately leads you to the,Final Phase which is analyzing it's here,that you want to measure which goals you,achieved paying special attention to,your CAC or customer acquisition cost,see LV customer lifetime value and row,as return on ad spend but all of that is,a lot to remember which is what makes,having this checklist just so handy and,when you standardize your Facebook ads,this way it means better and more,predictable results More Time Savings by,not having to go back again making sure,you didn't miss anything and ultimately,a higher rowas also known as return on,ad spend from your ads which means more,profit in your pocket so make sure to,download the free Facebook ads checklist,by clicking the link down in the,descriptions right after this video and,now let's make sure to correct this next,piece of terrible and outdated Facebook,ad advice which is focusing on the wrong,metrics specifically CPL when it comes,to running Facebook ads and any,advertising in general there's a lot of,metrics that you can track in order to,make sure that you're generating a,profit for example Impressions show how,many times your ad has been seen or,shown CPC stands for cost per click and,shows you how much it's costing to get,someone to click and take some kind of,initial action on your ad and your,conversion rate which shows the,percentage of people who are doing what,you want them to do the other metric,though that pretty much everybody talks,about is CPL or cost per lead but this,may very well be the wrong metric to be,looking at or at least basing the,success of your campaign upon now don't,get me wrong CPL is an important metric,after all you should know how much it,costs to acquire a lead or a customer,when you're running ads the problem,though is prioritizing CPL over the next,largely ignored mostly forgotten and all,too often neglected metric EPL which,stands for earnings per lead and not,knowing and not paying attention to this,metric could cause you to mistakenly,turn off profitable and winning ads or,Worse continue to fund the losing ads,until your bank account and credit cards,run dry so let me give you an example of,what this looks like now let's say,you've got a Facebook ad campaign and,one ad has a CPL a cost per lead of ten,dollars but has an earnings per lead of,a hundred dollars so with this ad every,lead you get ends up making you a,hundred dollars another ad in your,campaign though could have a cost per,lead of five dollars which on the,surface sounds better than the 10 cost,per lead you were paying in the other,campaign but this ad isn't generating,any sales at all which means your,earnings per lead here is zero or,actually negative because you're still,spending money to generate leads but,again on the surface what sounds better,a five dollar lead or a ten dollar lead,and this is why you can't just focus on,Top Line metrics like Impressions or,cost per click or even cost per lead and,you should certainly never base the,success of your campaign off vanity,metrics like likes or comments or shares,the secret here is that you really need,to know your metrics all the way through,your funnel if you want to run,profitable and successful advertising,campaigns okay next outdated tip micro,budget ad campaigns there was a time not,so long ago where you could do a whole,lot of damage with Facebook ads with,just a little bit of money and while,there are still exceptions and hidden,gold mines waiting to be tapped or or,mined I guess the fact is that tiny,micro ad budgets of one dollar two,dollars or five dollars a day are very,hard to make work anymore so what is the,right budget or the minimum or the best,amount that you can spend in order to,make a Facebook CAD campaign work well,here's how to figure it out your,advertising budget should be based on,three things your offer price your,targeting and your funnel your offer,price is what you're charging is it one,dollar one hundred dollars one thousand,dollars or more the higher the price the,more you usually can afford to spend on,ads your targeting is a combination of,how many people you're trying to Target,with big audiences generally being,easier to reach and more scalable but,also how relevant the audience is to,your offer then there's the funnel the,big thing here is how well optimized,your sales and Lead gen process is are,you optimizing for conversions at each,stage or are you just dumping people,onto your website's homepage and hoping,that they figure it out on their own,basically this should sound obvious but,it's a lot easier to be successful when,you're selling something at a higher,price to a larger but highly targeted,and relevant audience with a,well-designed and optimized sales and,marketing funnel and on the topic of,funnels well let me walk you through the,next outdated piece of Facebook ad,advice which I'm calling all ad no,funnel here's the deal as nice as it,would be to just write a single Facebook,ad and launch it and set it out free,into the world and have it come back,with buckets of cash unfortunately there,are a few more things that you've got to,do in order to set yourself up for,Success the big thing here though is,that you don't want to ask or expect,your single Facebook ad to do everything,for you your ad essentially has just one,main job to get the click so that's,where the focus needs to be not in,trying to get your ad to get the click,and the lead and the conversion and the,call and the sign up and hey why not try,to save the world while you're at it,nope the rest of your marketing funnel,needs to chip in and help out a little,bit too for example your Landing Page's,job is to take that click and then turn,it into a lead and your follow-up email,sequence's job is to turn that lead into,some kind of a conversion possibly a,conversation a sales call or maybe even,a sale and you're retargeting ads your,sales page your SMS sequence and any,other marketing that you have all need,to work together in order to further the,main objective of that ad we're a team,here people gotta work together what's,cool about all of this though though is,that when everything does work together,really really cool things start to,happen for example you could double the,amount of leads you're getting by,increasing the ads that you're running,you can double your conversions by,optimizing your ad and your landing page,and the rest of your marketing with some,of the advice here as well as on other,videos on the channel you can double the,purchasing frequency that you're getting,from your marketing by focusing on meta,retargeting sources which I'm going to,talk more about in just a second and you,can double the average transaction size,of those sales by using upsells or,downsells or cross-sells or even,changing the offer entirely and focusing,on something with a higher margin a,higher price and when you add up all of,these little changes they grow and,compound on each other in order to,deliver 16 times more growth and one of,the best places to start implementing,these changes is on retargeting but not,retargeting like the way it used to be,done back in the old days that's,outdated old news doesn't work anymore,so let me show you a better way when it,comes to running retargeting ads and,setting up retargeting audiences to,Target Facebook divides your warm,retargeting audiences into two different,categories your sources and meta sources,now in the past my bread and butter was,custom audiences built off a customer,list a leads list website visitors and,the almighty email list but things have,changed tracking pixels cookies they've,all been canceled not literally I mean,they're all still there but they're not,nearly as effective or as cool as they,once were so what do you do well you,transition your retargeting strategy,away from your sources and towards meta,sources creating custom retargeting,audiences based off how people have,engaged and interacted with your content,on Facebook and Instagram and other meta,platforms rather than off of your,website or your email list the results,are better and more accurate tracking,and retargeting audiences but a big,thing here is to make sure that you,don't just dump your retargeting,audiences into one of your other,campaigns rather you set things up and,structure them properly right from the,beginning which just happens to be the,next piece of bad and outdated Facebook,advice that I want to share with you now,something I'm calling lump and dump,campaigns thanks to the ease of signing,up for a Facebook ads account onto the,recent improvements to their ads manager,and navigation and that tempting but,still mostly terrible boost post button,more and more people have been moving to,Facebook ads in hopes of getting rich,quick and living that sweet ad life,overall this is great news as it makes,advertising more accessible to new,business owners and marketers and,essentially levels the playing field,just a little bit by giving you access,to the exact same ad platform that well,pretty much every big business in the,entire world can and mostly does use the,downside though is that it can often,lead to a whole lot of people losing a,whole lot of money a whole lot of,quickly by failing to understand the,important marketing and advertising,fundamentals that go into running a,successful campaign and they wonder why,nothing is working like how I still see,advice almost all the time about how you,should just take all of your ads and all,of your campaigns and just dump them all,into one big bucket or how you need to,be running dozens and dozens of split,tests all at the same time in order to,find that one key winner or how you need,to watch your ads like a hawk and,micromanage them making sure to shut,down the losers the second they show any,sign of weak but all of this is wrong so,here's what to do instead first you want,to make sure that you're setting up your,campaigns properly right from the start,this means choosing the right objective,first and then setting up anywhere from,one to three ad sets per campaign,depending on your budget and then maybe,a couple of ads under each ad set if,you're spending less than one thousand,dollars a month on Facebook ads then one,campaign with two to three ad sets is,more than enough and if you're spending,less than ten thousand a month then,three campaigns with two to three ad,sets per campaign is also usually plenty,even in accounts that are spending,millions of dollars a year on Facebook,ads it still usually just comes down to,two to three different ad sets that are,delivering most of the results more,isn't better better is better so you're,much better off by trying to have a few,very highly targeted and well-written,ads rather than spreading yourself super,thin splattering stuff everywhere but to,get to that level you need to make sure,that you're doing the right things in,the right place for the right people so,to help you do that I've put together,some of my very best marketing tips,tricks and tactics in this video right,here so make sure sure to check that out,now and I'll see you in there in just a,second

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Advanced Facebook Ads Targeting Strategy For 2023 (SMMA)

Advanced Facebook Ads Targeting Strategy For 2023 (SMMA)

in this video I'm going to show you an,advanced Facebook ads targeting strategy,and I'm also going to show you the best,way to increase your click-through rate,so that your clients can get the best,sales possible because let's be for real,most of the girls out there are just,trying to help you do the Outreach but,nobody really covers the actual Service,delivery now I've been doing Service,delivery for over six to seven years at,this point so in this video I'm gonna,break down pretty much anything I know,about Facebook ads I'm gonna make it,kind of short and sweet so that you,don't have to go through all the boring,details but let me make one thing very,clear this is not a video that's going,to be super interesting for you to watch,if you want to just get the dopamine and,have fun this video is for the serious,people the people who want to make,serious money with a marketing agency in,2023 if you're not like that if you're,not trying to really learn what you're,selling and understand the service,delivery then this video is probably not,for you but if you are serious about,running an agency well make sure you,watch this because this is going to be,one of the most valuable videos you've,ever seen on face book ads now I'm not,gonna waste any of your time so let's,get straight into my computer and I'll,show you exactly how it's done all right,so we're inside my PC and as you can see,right here we have two different,campaigns now these campaigns are not,super impressive or anything but it's a,very good campaign to explain the exact,point I'm trying to make in this video,so therefore we're going to use this ads,manager and what we're going to do first,is we're actually going to just break,down the columns and let's use the,Hendrick Mastermind column that's,probably a very relevant one for this,one so here we can see all the metrics,now one thing you have to do I'm just,going to go over the basics really,quickly one thing you have to do before,you even start working with your clients,is to customize your columns I'm going,to go over the most important metrics,are that's going to be row as that's the,return on ad spend so the Russ is going,to basically show you how profitable you,are if you have a 10 rows that means,that for every dollar you spend you're,making ten dollars back so row s is a,very important metric for anyone who's,doing advertisements obviously you want,to have the results I also think that,reach is an important metric to have and,amount spent is something I always,include in my campaign and click to rate,this is a very important one now,click-through rate is probably the most,important metric on Facebook in my,opinion it could be even more important,than the actual sales because without a,good click-through rate there's going to,be no sales and this video is going to,cover exactly how to create the best,click rate possible because this is,where all people are going wrong now if,you are in e-commerce which is the niche,that I'm in and I've always been in then,checkouts initial is also nice to have,but these are the most important ones if,you're doing lead generation you can,also optimize this different but these,are very very good columns so now let's,look at the campaign first of all as you,can see we have two campaigns here one,is using CBO and the other one is using,just regular asset budget CBO is where,you let Facebook spend your money,wherever they want to so if we look at,just a normal campaign right here let's,go inside of it and let's solder by the,best results because it's going to give,us the best examples we can see that,every ad set is spending ten dollars a,day and we have so much spending 25 a,day so there's obviously a reason as to,why they're spending different amount,the first thing we need to do is we need,to look at our creatives and we need to,understand which one has the best click,rate so I'm going to go ahead and sort,it by click rate and then we're going to,see that the ad that's called the copy,is the one that's performing the best,the one that's just called new ad is not,performing good at all compared to the,copy now it's not really performing,horrible but it's definitely not,performing as well but if you scroll,down we can kind of see that it is not,performing that bad either but our,average click to rate is four and that's,actually really good for running it,probably for this long period of time,now let's say you have five sales on,your ad account with a one percent,clicked rate you got five sales with a,two percent click rate it should be,logical that you have 10 sales with a,three percent you should have 15 with a,four percent you should have 20. so for,every percent it kind of doubles like,not exactly don't quote before it pretty,much gonna even out like that so if I,have five sales at a one percent click,to rate I'm probably gonna have 25 out,of five percent so how do we get the,best click rate because when one of my,students try to sign his first client,just a couple of weeks ago his client,said show me a creative that stays at a,five percent clear rate and then we'll,talk so we got him a creative and we,actually got on the sales meeting with,him and everything but people don't,really understand how to keep a high,click trade so I'm going to explain to,you the two ways to get clay trade,if this video is going out to the,Fortnight Community Gamers well then the,click tray is going to be very low even,though I have the best thumbnail in the,world the video is amazing if it matches,with the wrong audience they're not,going to click so if this matches with,people who loves to work in nine to five,and and just want to keep doing their,normal job well they're not going to,click right but if the audience is,people who want to make money and the,thumbnail is also good and the video is,good my click to rate is going to be,very very good so people often think,that just because they have the perfect,video ad they're going to have a great,click trip that is simply not the case,at all a good click rate is a,combination of how well you can combine,an audience with a creative that fits,them so we must understand how to find,the best audiences so let's break it,down how do I find good audiences,because this is one of my specialties on,Facebook and this is the reason as to,why most of the campaigns we launch are,successful straight out of the gate so I,want you to look at it like this let's,say you test with seven assets is this,seven yeah five one five let's say you,test with seven answers what I would,like to do is for three of my assets to,be super relevant to what I'm selling so,this means that if I sell for example a,skincare product I want my first,interest to be skincare I want it to be,a natural skin care Dermatology personal,care whatever is super related my two,next interests I want to be kind of,related so I want to figure out who is,likely to be interested in skin care but,it's not the interest skincare because,what you have to understand is you're,probably working with clients who don't,have any insane budgets they might be,spending a lot but there might be people,on Facebook who's spending way more than,them so you're probably not going to,beat your competitors if you go into a,extremely saturated Market that's,exactly why I like to find untapped,interest that's still the same types of,audience so let's look at it like this,we have a healthcare product everyone is,targeting health care and different,types of organs I don't know but you get,what I mean we can Target running now,the people interested in running are,probably you know the same types of,people is interested in healthcare they,like to take care of their body and all,those kinds of stuff we can maybe Target,medicine so for or a normal Healthcare,person they would just Target health,care and you know all of these things,we're trying to find those interests,that matches the same audience but it's,thinking outside the box so smaller,inches this is how we capture our own,piece of the market without you know,having so much competition because even,with the great creative if you're just,competing in the most saturated interest,it's probably going to have a low click,rate so what we need to do is we need to,combine a good interest with a good,credit and that's exactly how it's going,to work let's look at the ads manager,right here we're going to go to the ad,sets and let's this time sorted by,results which is purchases as we can see,family has 25 family is not relevant to,this product at all it really is not,this product is an oxymeter so it shows,the blood oxygen level in your body you,basically if you're healthy or not you,know your lungs are working so why is it,that family is working so well and why,is it that Netflix is working well,that's really really weird no it's not,that's because everyone is targeting,interests such as oxygen right here,which you can see it's not performing,good because it's super saturated so,we're thinking outside of the box and,we're finding those interests that has,same type of audience pretty much but,are not the same if you are very,interested in family I would assume you,have some interested in taking care of,yourself as well taking care of your,family making sure everyone is healthy,it just makes sense and if you're,interested in child care you probably,also are somewhat interested in,healthcare or we want to keep your child,protected I don't know but that's why a,product like this that shows the oxygen,levels going to be you know pretty,relevant to this interest in my opinion,then we tried Netflix which is,completely random but it worked out,perfectly this was one of our best ad,sets when we first started this campaign,the reason Netflix worked is because,first of all you have to understand that,Facebook optimizes for you they're going,to figure out who inside of the Netflix,interest is you know likely to purchase,your product like who insides the,Netflix interest is interested in,products like this they optimize,everything they're going to find that,out which means you can pretty much like,when you have a lot of sales and a lot,of data you can't do this when you start,over when you have like tons of sales,and data you can just throw in some,random interest and it's always going to,work because Facebook knows exactly,where to optimize one thing I see is as,you know I do coach a lot of people the,one thing that I really see is that,people just go for those basic General,interests and it just never works the,clients always ends up leaving them so,you have to understand intro selection,which I'm going to explain more about,right now if you are interested in,getting into the mentorship program I'm,going to have three spots open right now,I'm going to put my email right here,send me a mail as to why I should work,with you and I'm going to do my best to,read through all of them that I'm going,to pick two or three new students that,I'm going to crush it with in 2023.,let's look at Apps Manager family is,working Child Care is working medicine,is working these are all relevant but,the most relevant interest to oxygen,product will be oxygen and will be lungs,that's not working too well for us but,as you can see we have really similar,interest cholesterol is also working at,some point I know it doesn't say any,sales but I remember that it did work,but as you can see interest like,personal care just too broad makes no,sense really because that's where all,the competitors are going not going to,work out so let's talk about creatives,because click rate is the most important,thing on Facebook the way did I find my,good ad credits is by doing creative,scaling so in my opinion there's like,three different ways of scaling it's,vertical scaling that's just doubling,budget increasing then it's horizontal,scaling which is just making tons of,duplicates and then there's creative,scaling there's localized scaling too,that's not the point creative scaling is,we're trying to find the best creative,and you must understand it on Facebook,creative is everything but it has to,match the audience and your page has to,be optimized for conversions or signups,appointments whatever you're looking to,optimize for if you have a high click to,rate and people come into your website,you get like and I was talking to one of,my students is that his client got 2 000,people on the website I made like one,sale the website is clearly not,optimized for conversions when people,come to the website they are looking to,shop fast if they have to make an,account or things like that they're,called audience they don't want to do,that they want to make the purchase,super super simple so please understand,it but when I'm trying to find my best,creatives I duplicate like 10 different,creatives literally I take four ad sets,my best assets so in this campaign that,would be family Family Medicine child,care I'll duplicate them into a new,campaign and I'll just Spam a bunch of,creatives under them and run for like 25,a day each so I'll have like three,pictures five videos uh and then another,two videos something like that or a,carousel I would change up the first,five seconds of the video change up,everything so I could just split test,everything in a new campaign and I'm,going to judge by The Click to rate and,then you know putting so many credits,into a new campaign and then the,creatives that has the highest click to,rate I'm going to bring back into my old,campaign so now I've found a new,creative that works well one more thing,you have to understand is that creatives,die out okay your product or your,service whatever you're trying to sell,get appointments to or just you know,sell instantly as a physical product,going to die out fast so you have to,constantly introduce new interests and,new creatives in my agency we test new,queries every single week every week,we're trying to find a new creator that,works now we don't always find it every,week but at least we're trying to we're,always making sure that we're optimizing,and finding new stuff and an interest is,only going to last so long so why does,products die out why does the Ross just,jump down like this well it's very,obvious your product interest is dying,out so what do we do well we are,prepared we're finding two new interests,every single day when I run campaigns,from my clients and for my own,e-commerce stores too I always find new,interests every day and then I also,remove two ad sets every day so just,letting you know that you always have to,constantly be on the lookout for new,interest and actually test them and you,have to test everything not even I have,all the answers I have a lot of them but,they're still up to Facebook at the end,of the day nobody knows better than the,platform does when you have a lot of,sales just leave it up to Facebook like,if you have 2 000 sales you can run no,interest assets literally you can run,lookalikes it is very very simple once,you get to that point so I hope this,really helps you but let me show you one,more trick um just for the people that's,running local targeting because I don't,know why people don't know this so I'm,just going to include it in the video as,you can see we're running a worldwide,campaigner if you are running water for,Ecom just screenshot these countries,these are the countries that I avoid but,I'm gonna assume that you're not doing,that so I'm just gonna like remove all,of these right now and show you a trick,so let's say that you are working with,the gym in New York I'm going to show,you a hack and I think you probably know,many people know but it's weird because,people don't know this it's really,really weird but I'm going to show you,so we are going to Target in New York,but that's big New York is massive so we,need to find the exact markets so let's,say that's the city is called Rutland,which I don't know what is but I'm going,to drop a pin here come on can you let,me drop a pin right here and then what,you can see we can now remove New York,we can Target their radius so 16,kilometers we can probably reach that,for just a hundred dollars here you can,see how you can reach the whole city so,if you are working with a local,chiropractor this is the exact go-to,strategy on Facebook to make sure you,reach the exact City because you can't,just Target New York you're going to,reach so many people so this is how we,do local business like really really,perfect and I would assume it's been,sometimes since I tried this exact thing,but I'll probably assume that you can,reach this whole circle for like 120,dollars if not even like 70 that's,everyone who lives in the city then you,can do retargeting campaigns anyways,that's not the point I just wanted to,show you this little thing right here,because many people you know would just,Target New York when it really is just a,sub part of the city so you can drag and,drop pins on Facebook that should,absolutely help you and then for the,people that gets this part confused I,recommend to have advanced placements on,or just let Facebook optimize I don't,want to be too manual when I'm running,Facebook ads at the end of the day they,are an algorithm that's going to,understand better than me so I like to,keep things very very Broad and I'm,going to leave you one more tip in this,video the expand detail turning button,Splitters this that's how we double row,as one of our answers were five row as,just duplicate and turn this off the ads,that went to 12 rows but it also works,the other way around so when you're,first starting out keep it broad keep it,on but it is definitely a duplicate you,want to make later and turn off because,that's going to give you just absolutely,insane results anyways that's going to,be it for today's video I hope that you,found it valuable I try my very best to,teach you a lot of information about,Facebook ads if you want me to do a,follow-up video on this or a tutorial on,Google ads or Tick Tock ads please let,me know in the comments that's going to,be it for today's video I hope you smash,a like on it and subscribe to my channel,and I'm gonna post like every other day,we're going really serious in on YouTube,this year so make sure to subscribe and,stay tuned and I'll see you in the next,video

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