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How to Run Facebook Ads For Loan Officers

facebook ads is one of the hardest,things i've ever had to do personally,i've always been more of like a sales,person marketing's not always been my,forte until recently where i actually,finally got a couple campaigns to work,up until now i've actually been hiring,people to do the marketing for me so,yeah i just wanted to take it into my,own hands and finally do it so a really,quick guys in case you guys don't know,who i am my name is daniel beltran i am,the founder of digital seed marketing we,actually help real estate professionals,create client acquisition systems so in,this video that's what i want to show,you just how to run facebook campaigns,so first thing before we start what,you're going to need you're going to,need a facebook business account you're,going to need a click funnels account a,high level account some kind of website,where you can actually you know put a,landing page for your leads to go to and,you're going to need to set up a pixel,so i'm actually not going to be going,over those things in this video i just,want to straight up show you how to run,the campaign because all this other,stuff you can pretty much google but,everyone is very quiet about their,facebook ad campaigns and that's why i,want to show you again this is coming,from somebody who's failed about nine,different times seriously like in the,past i've tried to run these campaigns,and for whatever reason like something,happens you know whether i'm you know,wasting money like i'm just putting a,bunch of money into the ads they're not,really going anywhere the people that,i'm targeting aren't good uh facebook,bans me for some reason or the other so,i just want to shave a bunch of years,off their learning curve for you and,just straight up just show you what's,working for me and my clients right now,uh so if you're still watching this,video please make sure to like subscribe,and hit the bell because it's free and,it really helps me so with that being,said let's get straight into the video,okay so now that we're here again i just,want to streamline everything you guys,are very busy uh so i just want to show,you straight up what we do so once,you're finally inside the facebook,account we got to get a pixel so the,first thing that we're going to do is,just open the events manager so once you,click advanced manager it's going to,look just like this,on the left side there's a big green,button that says connect data sources so,this is the pixel that we're going to be,adding onto your landing page that you,already have so yeah once you click that,let's click on web,so we can put it on a website click,connect,now we're going to choose metapixel for,this one click connect,and then it's just giving you like,instructions on how to set it up and,what it's for so we're going to use this,pixel,for retargeting and basically just,building up a certain type of,demographic of person that you're,targeting that way your ads can be,cheaper in the future so let's name our,pixel,mlo test an

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How We Generated 420 Business Loan Leads Using Facebook Ads

what's up guys Matt tours you're here,leads for locals and in this video I,want to go through our business on lead,generation campaigns as usual give you,guys an update I want to show you guys,the results for the month and some,learning lessons that have really made a,difference and usually you see me down,here or that one of the corners are,something I'm just beyond exhausted to,make myself presentable for video and I,just honestly didn't feel like setting,up the lighting and all that so my,apologies all you get is the screen,tonight anyways we are crushing it,hopefully I might I'm never going to be,able to share exact numbers for,confidentiality purposes obviously but,we have had loans closed where I'm just,waiting to get like exact numbers and,stuff but we've had lots of applications,loans close I don't know how much it's,been or you know if it's like crazy,numbers or it's bad or good I mean I,wouldn't say any of its really bad but I,want you to I mean because here's the,thing is generating the leads is it,usually the the toughest part of the gig,you can see we've got that down really,really good we've got an awesome system,going on here so you see here the range,that I have this is for the month of,October we generated 420 leads guys,that's just crazy we spent just under,twenty four hundred bucks you might be,looking at oh my god I'm at I don't know,twenty four hundred bucks all right fine,you know if you don't have 24 hour bucks,investing you don't have to do that you,know you won't generate as many leads,but you can still generate a lot of,leads we're at five dollars and seventy,cents per lead which is ridiculous,that's actually gone down a decent,amount considering how many leads we've,generated and I'm gonna show you one of,the one of the reasons why one is we're,crushing it an auto repair our average,auto repair lead causes like three,dollars and seventy cents that brings,our overall costs down when you're,looking at late like when you combine,all the campaigns but also one of the,lessons that I learned and I talked,about in a couple of other videos but I,tested this in the restaurant industry,here and actually let me go to the,campaign's,level I wanted you to see like the total,number of leads we generated for the,month but let me show you,restaurant so basically what I did,remember and some of my other previous,videos I was talking about how running,more than two ads in an ad set can,really affect I can have a negative,effect on your your overall lead cost,and I was running three ads per ad set,in the restaurant campaign so I turned,one off in each ad set and lo and behold,my lead cost has gone down for each ad,set so this one is still a little high,but overall the restaurant industry was,about it was hovering around ten dollars,per lead before I made that change a few,days back and now we're under nine bucks,a lead so it's crazy how much of a,difference that really makes and it,really depends on budget too I mean,we're running fifteen

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Generating Business Loan Leads Using 2 Facebook Ad Images

what's up guys Matt Joyce you're here,leads for locals and in this video I,want to go through an important lesson,that something that I've noticed and I,talked a little bit about in my last,update but we are absolutely crushing it,right now the campaigns have really the,new industries that were testing in the,business own niche have really started,to take off and I just noticed that,whenever I do to add camp or to ads per,ad set I always get the best results,okay because like I started some of,these with three or four different ad,images so if we come in here so this is,a well I mean you select a just a one ad,set,whenever you see I turned two of them,off but whenever I do only two ads it,just for some reason always does better,I don't know it might be due to the,amount of ad spend you're doing so if we,you know because we're only doing 15,dollars per day per ad set so spread,across so 15 bucks spread across four ad,images it's not going to get you like a,ton of reach across two ads that's a lot,better so maybe if we were doing thirty,dollars a day or forty dollars a day per,ad set for ads might be okay but even,still I I don't I don't even know that,I'd recommend that I just I've just,always noticed a big difference so just,the best results when when we do two ads,instead of three or four so that that's,been a huge learning lesson for me and I,might so and this is the importance of,numbers you see here this this ad image,for whatever reason is doing a lot,better than this one so we're gonna give,it some time see if this improves but,right now also in the auto repair,industry we're at what do we add we're,at eighteen leads four dollars and,thirty nine cents not a bad start and we,were doing landscaping as well same,thing I started to fall around turn two,of them off and then and you know a,little bit a little bit later it just,like,loaded like this I mean dude this is we,are chilling it here I think in my last,update we were we were at 8 leads Rhett,20 leads almost overnight like it hasn't,even been a couple of days and this,thing is killing it Lance so business,loan business little needs in the,landscaping niche $3.00 of 19 cents a,pop that by far is our best campaign,right now that's just absolutely killing,it and still doing really good in,trucking $6 46 cents for the lead we,actually segmented this by revenue to,try to see if we could increase the,quality you know just like so so getting,in front of people who are more likely,to have maybe more money or better,credit or whatever so I need to get,feedback on these leads but even stuck,the campaign itself is doing well,retargeting campaign finally started,getting into emotion sometimes Facebook,just takes a while to get a campaign,going yeah it is what it is um but we,generated leap from it so you want to,have retargeting in place right $3 71,cents right now total of 129 leads and,about three weeks about average seven,dollars forty three cents so anyways in,this update just really quick the les

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How To Run Facebook Ads For Loan Officers

all right what's going on everybody just,wanted to touch base I know recently,Facebook they've gotten rid of a few of,the targeting options that I had that,are in the original videos like likely,to buy home first-time home buyers,renters as a demographic so I've been,testing other targeting options and I,found a good mix that is working really,well so as you can see on this page it's,campaign I'm running for a loan officer,in the Daytona area started off at $5 a,day it was getting about one to two,leads a day there started to get to,pretty consistently so I bumped it up to,$10 a day and over the last few days,just you know I think it was on the,first on Friday and it got when I was,the first I don't know whatever they the,first was um you know getting like four,leads and then six and then five and so,it's getting clicks at about 26 cents,but they're converting pretty well and,so all in all it's it's getting about,it's getting a lead for two dollars or,less at this point it's it's running on,all cylinders and it's super consistent,even being a holiday weekend,it's still getting leads pretty good so,I want to go ahead I'm just gonna show,you the targeting options that I have so,do to do yes here we are,so the interests that I've included are,adjustable-rate mortgage Fannie Mae,first-time homebuyer grant fixed rate,mortgage Freddie Mac mortgage broker,mortgage calculator and mortgage loans,these are all interests and you know,what forget that let me just show you,here yeah it's gonna go ahead and show,you the entire setup here take your time,all right you can see it's a named,Daytona track,pick the landing page when I set up the,campaign just a traffic campaign,straight to a landing page right now the,budgets about ten dollars a day,reaching for and ten and twenty four,hundred a total audience of sixty,thousand I wanted it to be a little,larger I like to have audiences of over,fifty thousand if possible so I did,people who live in this location here,you can change it defaults to everyone,in this location so I always change it,to people who live in this location,because they're more likely to relocate,or be looking locally chose Daytona,Beach Florida plus fifty miles again the,smaller radius you can have the better,but I wanted to get my potential reach,in a specific range of over fifty,thousand I have another one that's in,Atlanta another loan officer in Miami,and their radius was anywhere from,nineteen to thirty miles,age 25 and up both men and women English,here's the target options you can see,these are all interests you know I,already went over those in the,spreadsheet I want to give you guys a,link to the spreadsheet as well mortgage,loans mortgage calculator mortgage,broker Freddie Mac fixed-rate mortgage,first time homebuyer grant Fannie Mae,and adjustable-rate mortgage and I've,excluded see those are all interests,I've excluded demographics job titles,employers so I'm field of study real,estate broker employers real estate,agent or broker re

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Video vs Picture Ads For Mortgage Loan Officers

what's up guys noah thurston from,relocal here and what we're looking at,is video versus picture ads now i've got,a couple questions noah which one is,better video or picture obviously we're,talking about for running ads on,facebook obviously if you're using,youtube or some other platform you would,have to use video ads but here's the,here's the dilemma here if you're a shy,person someone that doesn't really want,to be on camera someone that can you,know they jumble their words you're not,you're not super fluent when you try to,speak in a video video ads are probably,going to be a no-go for you if you are,however and you want to put on a webinar,or something like that like a home,purchase webinar running a video ad okay,on facebook to a direct,webinar that you put on,okay that can work really well problem,is is you need to have some way to,qualify people before they get to the,webinar now typically if someone's just,clicking on your video ad to go watch,your webinar or to attend a live webinar,they're not going to want to answer a 13,question survey okay so typically here,you'll get an ep which is name email,phone number then you can take these two,things and drop them in to your follow,up,you can have follow-up you know asking,them how they liked the webinar how you,can help them your manual calls all of,that can fall into after they've,attended the webinar now this works a,couple different ways obviously if,you're running a live webinar versus one,that's already pre-recorded but video,ads can work really well if you're,running to say like a home purchase,webinar or a refinance your home webinar,these things can do really well but,obviously you have to build out the,webinar first then you have to build the,two-step and you have to build the video,so a lot of things go into that compared,to if you just used a standard picture,ad okay,into,a,survey,and into your follow-up,i like this better,because everyone can do this okay plus,you're gonna get the survey so you're,gonna know the 13 questions you're going,to have their credit score income level,price of the home that they're looking,to buy down payment information all of,that is going to be answered in the,survey and then you can follow up and,get them directly on your calendar okay,now with the webinar your follow-up your,it's a lot more manual it's going to be,a lot harder to get these people on the,calendar now your traffic source here,you might get a lot of people going and,looking at this but then you're going to,have to re-target them based on some,people might only watch the first five,minutes some people might only watch,halfway through and a small percentage,will watch the entire thing,that's where you have to be careful,there you're gonna have to retarget,based on how far they got in the webinar,then what are you gonna push them to,push them back to the webinar are you,then gonna go and push them to a survey,funnel it's a little bit more,complicated i typically see a lot lower,cost conv

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Digital Marketing Tips for Loan Officers | Using FB Ads to Generate Leads

all right so digital marketing tips for,loan officers,using facebook as to generate leads,works,very well if it's done properly i'm,going to share with you some tactics,right now,that if you incorporate in your business,model can complement,everything else you're doing offline so,look offline and online together work,very well you have to take a very,holistic approach to growing your,business,you have to start incorporating facebook,and google and digital marketing which,is online,with all your offline tactics and,strategies so really quick let me just,give you guys a few pointers here number,one,target your audience okay who you're,targeting,is gonna determine what the message is,to who you're targeting remember that,you gotta target your audience first,you gotta have to have a message that's,in line with what your target audience,is thinking,and then you have to have the media in,this case we're going to use facebook,ads to deliver the message in front of,your target audience,okay so spend some time trying to,understand who you want to work with,it doesn't mean that you can't do loans,for everybody else but there are riches,in the niches,if you want to focus on veterans and,active military families dial that,in you want to focus on doctors and,nurses dial that in,if you want to focus on investors and,flippers dial that in,your message is what i mean when i say,dial that in and then we'll use facebook,ads to get our message,in front of our target audience number,two have a core,offer when you're targeting an audience,yes you want to have blog articles yes,you want to have blogs like this you,want to produce content,content is king remember that you,control the narrative but at the end of,the day,ultimately at one point or another you,have to have a call to action,and the best thing to do is create a,core offer have a buyer guide if you're,working with buyers,have a seller guide if you're working,with sellers if you're trying to,concentrate on refunds,have a guide for specifically a certain,type of refi not all refunds are the,same,rate and term refi transactions are a,very different conversation than a cash,out transaction,for a remodel or a debt consolidation,transaction,so create a guide geared towards your,target audience,and use that as your core offer to get,their information so then you can,retarget them later,or follow up with somebody who's,interested and really want to have a,conversation with you,number three create weekly content,marketing have a schedule,at a bare minimum send out a weekly,newsletter every single week the,beautiful thing about creating your own,content is you can redistribute it,the same content you're going to put out,every week in a neat in a newsletter to,your database,you could then redistribute it on,facebook you could redistribute on,google,on instagram on linkedin on youtube so,get consistent with a weekly flow,so that way when you're running ads you,can retarget people and send them emails,at the same time,im

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How to create your first Facebook ad campaign as Mortgage Loan Officer Part 2

all right ladies and gentlemen this is,the part two for how to create your,Facebook ad campaign as a mortgage loan,officer right and in this video we're,gonna go right now kind of a basic Bud,Light of a kind of in-depth you know,over here on how to set up your first,Facebook ad campaign over here in,Facebook ad manager right now if you,have done things correctly and if you,have just made your ad account and just,set up your Facebook business manager,this is what you're gonna see at your,end right over here this is the,dashboard and this is where you know,you're gonna do your daily task over,here to create and just to manage you,know your kpis which is the number of,leads how many upon how many you know uh,leads you have got over here what is the,cost per lead how many reach you have,done and all the stats you know which uh,you're gonna see over here as well right,so let us keep this thing basically,right now just to understand on how,actually you can set up your first,campaign and then you know we can,definitely hop in into some Advanced way,as well on you know how to just you know,manage your ads and also scale that ads,you know if that is working for you I'm,getting you some uh I think uh cheaper,cost per lead uh in your first Facebook,ad campaign right now uh here as you can,see the green button over here right now,it's called as create this is what,you're gonna use right now over here so,just click on create again and right now,this over you and this is what you're,gonna see right the campaign objective,right depending on the objective which,you're gonna have over here we can,choose either of them working right now,and just create our first campaign the,first thing we need right now over here,to create just lead camp in is of course,leads over here it's pretty simple just,click on this right now and click on,continue,so,so uh once click on continue over here,you're gonna see three different things,over here right now over here like this,now let me explain 101 what is this,three things over here right now and,what actually you know um this three uh,you can say different things actually,meant for right now as well now the,first thing is the main campaign right,over here this is what kind of uh you're,consisting of your goal right what is,the objective of your complete campaign,right now so the objective we have right,now is to create uh just generate New,Leads right that's what we are looking,over here as well so what you do is I,take in this name one principal campaign,either you just suppose you're focusing,on taxes right now so I'm going to put,Texas over here Texas VA,leaves right like this,because your name is John you can just,put your name as right now over here or,if you don't want that just put away a,taxes or just you know your targeted,area right now as well if you want that,just make it more specific because of,course you know once you will have,multiple campaigns uh it becomes really,you know difficult to just figure out,which camp

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Members of Congress Beat the Market, Again; Fed Not Expected to Cut Rates This Year | NTD Business

thank you for watching NTD business,coming up tonight the Federal Reserve,remains focused on fighting inflation,despite warnings of a looming recession,new meeting minutes today confirmed,there won't be rate Cuts this year,members of Congress have once again,beaten the stock market many traded in,large volumes and in the millions of,dollars do they know something we don't,and the Chinese gaming industry is,gaining power and money but mostly from,outside of China NTD takes a look into,one of the biggest games ever and the,power of the industry in harvesting user,data then a much more coming up on NTD,business,great to have you with us Don mock here,Apple has lost one trillion dollars in,market value in one year the loss comes,one year after Apple became the first,public tech company valued at three,trillion dollars,a report raised concerns about consumer,demand for Apple's products on Tuesday,Nikkei reported that Apple recently told,suppliers to build fewer parts for some,of its most popular devices for the,first quarter including Apple watch,airpods and MacBooks like other tech,companies Apple has struggled with,supply chain issues and concerns that,recession fears will weigh on,advertisers and consumers spending,Salesforce is also struggling looking to,cut costs in the New Year the,cloud-based software company plans to,reduce its Workforce by 10 and close,some offices in a letter to employees,it's co-ceo wrote as our Revenue,accelerated through the pandemic we,hired too many people leading into this,economic downturn we're now facing,Salesforce employed over 73 000 at the,end of January last year a 30 percent,jump from 2021 businesses that relied on,cloud services during the pandemic are,looking to cut expenses hurting cloud,service providers like Salesforce,Salesforce said affected employees in,the U.S will receive a minimum of about,five months pay health insurance and,other benefits the announcement sent,shares up five percent,and despite the Cloudy business Outlook,the Federal Reserve is still on track to,raise interest rates more this year,according to the minutes of the fed's,latest meeting released today officials,said they're concerned that easing too,early would quote complicate their,inflation fight,according to the minutes none of the,officials expect to cut interest rates,this year the FED is signaling that,rates will stay higher for longer until,it's sure that inflation is slowing it,reiterated its commitment to Bringing,inflation to two percent,so with the FED it determined to bring,down inflation is there still any chance,of a soft Landing or will it bring us,into a recession soon earlier I spoke to,chance venuchin about the FED minutes,he's the chief investment officer at,Oxbow advisors,thanks for joining me chance so first,off what's the takeaway uh for the,minutes your your first reactions,you know it's not too surprising to us,it's been a similar story from the FED,for months now where they're going to,keep rates higher for lo

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VA Home Loan Facebook Ads Demo

hi there today I'm going to show you how,I go about getting leads for VA loans so,what I do is I post an ad on your,business Facebook fan page and here's,the ad right here and we can go about,you know adjusting anything that needs,to be adjusted and basically I'm trying,to get as many people to watch you have,this very their homes let's talk about,some of it and basically when you do the,objective for video views it's actually,the cheapest version of Facebook ads so,I'm basically trying to get this in,front of as many people as possible and,what I do next is I retarget the people,that watch at least 50% of the video and,they will see in another ad and let's,say you know they click on the link to,you know go to wherever they're going to,they end up here on this landing page,which is a quiz and so they'll click on,here and you know they put their,information in and this information gets,forwarded to you in the form of an email,and a text so I actually have it set up,when they go through the funnel they get,an email you get a text they get a text,to call you you also get an email to,call them as well and I actually even,have it set up where they can actually,book an appointment right with you so I,take your Google Calendar or your,Outlook and I embed it right on to the,Thank You page after they fill out this,information so they'll get forwarded to,here and they can basically pick a time,a day and you know they put their,information and they got to put their,phone number and schedule an event so,you might ask well who is actually being,targeted - well it's actually pretty,neat is that I can actually target,people that are likely to move,first-time homebuyers renters buying a,house FHA insured loan equity loan house,hunting refinancing Zillow mortgage,loans and in this particular case I am,narrowing all those people so anybody,that has this but also is a veteran so,in the state of Arizona there's 14,000,people that meet this criteria and so,that ad you saw earlier of the video is,being targeted to this in particular I,can also target people that have shown,in,trust in the VA loan and you know future,military homeowners so I am getting very,detailed targeting getting you the best,leads that you can get because these are,really hot so hot you're gonna need some,oven mitts to handle all the leaves,you'll beginning and you know if this,particular guy he's so far in the last,two weeks he's gone 17 and you know I,split tests between you know I can,either do a 25 maybe 25 mile radius of,where you live or I can do the whole,state and then you know I can obviously,do you know different types of targeting,just targeting veterans just targeting,veterans that are looking into buying a,home or you know veterans that are,looking at the VA loan and basically,that's it that's basically how I'm going,to run your ads and if you are,interested I do a three-week trial,basically you have to pay Facebook for,the ads and that's $500 and I waive my,fee and if you like the re

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Facebook ads for Mortgage loan officers - Avoid these 3 Mistakes #mortgagemarketing

hey guys recording great having a good,time so in this video we're here I'm,gonna show you guys how you can get more,qualified leads get more hot leads,coming on with the Facebook ads if you,are tired spending money and not seeing,the ROI out of it as well now before I,go further I'm gonna give you three,pointers which are you know the basic,common mistakes uh any single client do,right which they run the ad by,themselves or you know,when they try to run the Facebook ad uh,to get more purchase VA refinance FHA,whatever lead they want right three,mistakes of the common one which they,usually perform and I'm gonna break down,those things over here and then I'm,gonna move forward in order on how you,can get more leads uh with that as well,the first thing is the first mistake,which everybody does is that they don't,really understand how Facebook ads work,right they are like you know they're,like they build the campaign they have,this uh simple format of text or uh you,know kind of a mistakes comment right,and launch the campaign and they don't,see the results right the number one,thing is you're not speaking right or,not talking to your ideal Prospect we,are launching the cabin for General,audience and that's how not it works,you should always be targeting people,depending on the campaign you do let's,suppose I'm doing a veteran campaigns or,a VA campaign right for purchase right,so my creatives my ad copy should,directly talk to my uh ideal traffic,right who are seeing the ad that this ad,is for me so that's how you have to work,right you have to actually put the,effort in the ad copies and the call to,action as well this will give you the,exponentially High resource than any,single format you should actually use it,as well the second thing is not,launching and testing the campaign for,long term right so I have few clients as,well in the past right that have,launched Champion for few weeks and they,haven't seen any single resource right,now that's because you have this launch,camp in for two weeks right and you,haven't collected more data you have not,got more information about the leads how,they work how to perform and what,activity they do right so it's really,important to make sure you launch the,campaign for at least four to five weeks,to get the best results out of it as,well right and let the campaign run and,learn from right because Facebook is,basically a AI based targeting right so,you actually have to let the traffic and,the campaign learn right and once the,campaign have learned once the ad copy,have learned right you will start seeing,the results so make sure to stick with,the process for long term at least uh,for at least two to three months right,to get the most powerful as well right,that will give you the highest Roi,possible for sure the third thing is not,having the offer right now,I am seeing tons and tons of results,from mortgage loan officers for VA,purchase but they don't have the offer,in there and they have a simple generic,a

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