direct response ads

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The Dark Arts of Direct Response Commercials | Facebook Ad Examples

because you guys love our ad breakdowns,we did something very special for you,this week and when i say special i i,really mean it because we did a case,study of over 50 viral facebook video,ads and from those 50 ads we created,what we like to call,how often have you encountered an ad,that starts with a question are you on,your vehicles journey if you want to eat,wouldn't it be,unbelievable well there is a very good,reason for that because posing a,question creates effective a sort of a,smoke screen it takes the attention off,of the ad off of your sales pitch and,brings it on towards the customer and,usually a problem that they are facing,now once that gap is felt that problem,then of course the ad comes in with a,solution and the solution is well,whatever product that it is that you,want to sell to them from the 53 ads,that we've studied for this case study,25 of them started with a question which,leaves a massive clue at just how,successful this simple tactic can be for,your next video,only once you've earned the customer's,attention do you have their permission,to make the sales pitch use shock,disgust intrigue fear whatever it takes,to hook them in within those first three,seconds of your video the ads from this,case study were most captivating within,the first three to seven seconds they,used emotions that are bigger than life,sex appeal even slight disgust to grab,people's attention ads that don't follow,this law are doomed to very high cpms,and extremely low click through rates,and trust me i know this from personal,experience these two ads that we've,created for our clients have earned over,20 million impressions combined and both,of them ran for almost an entire year,and the secret behind their success was,a great hook,sell with actions not words using copy,in a video is a cheap trick and if this,copy is not reaffirmed with visuals then,the copy goes right over the customer's,head instead of relying on words to make,their pitch ads that earned millions of,impressions created very strong visual,sequences these sequences didn't require,any copy to be fully understood as this,ad from high smile shows seeing is,believing,and by the way this had got over 22,million impressions so you know,might be working,don't,no one is going to believe how great,your product is if it's coming from you,and why would they write you are the one,trying to sell to them aren't you that's,why most of these viral ads used praise,of other people to tell their customers,how great their product is some of them,even fabricated that praise by hiring,voice over actors actually a lot of them,did that everyone is talking about this,self-cleaning water bottle,boasting will only put your value down,get praised by whatever means necessary,even if it means hiring someone or,paying people to review your product,don't be pushy or obvious with your,pitch no one likes being sold to a lot,of the ads that we came across in this,study well they didn't really feel like,ads at all some

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Direct response advertising: How it's used by advertising agencies

do you have questions like what is,direct response advertising,a lot of people are unsure if you should,use direct response advertising agencies,if direct response is done in the right,way it can bring amazing results,in case you are marketing for results in,business direct response might be the,way to success,getting training in the field of,marketing also gets vital for any,amateur,before we proceed don't forget to hit,the subscribe button,that little notification bell will also,help you to be always informed about our,latest updates,direct response advertising agencies use,marketing tactics that bring out a,specific type of response from a,consumer's direct reaction to the,product,it involves direct interaction with,consumers individually for immediate,feedback and response,an infomercial on television is an,example of what direct response,advertising is,infomercials are directed to gain direct,feedback from the consumers when a home,shopping experts demonstrate the,usefulness of a product,here are a few things you should keep in,mind if you plan to use direct response,advertising in your marketing schemes,number one,introduction to direct response,advertising,when it comes to direct response,advertising agencies it is a great way,to introduce your product to the market,especially if it's a new brand,it is a great way of proving the,worthiness of the brand,advertising can be educative informative,and inviting,it can greatly increase sales by,ensuring awareness among the consumers,number two,identifying the target audience,before you try direct response marketing,for results in business make a list of,your target audience,reach out to the right people or you,will just be wasting your resources,this involves a lot of research work,analyzing work and planning,for example if you own a diesel car,company make a list of all diesel car,owners and send them letters concerning,the benefits of diesel over petrol,number three,sell high-priced equipment by mail,these days with the advent of cashless,payment methods you can sell high-priced,items such as television sets computers,and even furniture via mail,the important tools of email marketing,must be known to sell such equipment,people are adapt with the use of credit,cards and other online payment methods,it is a great way to decipher what,direct response advertising is all about,number four,challenge beliefs,you should always challenge recognized,beliefs when you are marketing for,results in a business,you must try them out to see what works,best for your client,here are a few examples of beliefs that,should be nipped because of proven,trials,a handwritten letter generates a more,intense response than a,computer-generated mail,on page coupon envelopes work better,than expensive reprint inserts,a well-written letter is more response,generating than a brochure,number five,use a long copy,it has been proven that long copies are,more effective than short copies when it,comes to direct response advertising

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How To Write Killer Long-Form Ecommerce Facebook Ads (Direct Response)

hey guys sudbury subi here and i,actually put out a call,on instagram for you guys to send me in,some of your ads,and i will take the time to critique,them and write them we did it a few,months ago and it's been,a very popular segment i've had a lot of,messages asking if we can do that again,so that's exactly,what we are here doing,so one of the people that sent their ads,to me i'm not going to be able to get to,everybody just because of the,the lack of time and there was lots of,requests to review people's ads,so i just basically randomly picked who,who the people are and i thought we'd,pick some weird,obscure niches because they're they're a,lot more difficult to write for than,other things,and this comes from amir and amir's,sent me his ads and it looks like that,he is,selling a saffron tea,and he sent me a link to his ads library,and what you can see here his ads look,good like he's got,really striking imagery that look native,and they don't look like,ads which is the very first sign that,you want when when you're,putting an ad together you do not want,it to look like an ad right,facebook ads is a native advertising,platform people are there to consume,content they're not there to consume,ads so the surefire way to make sure,that your ads don't get consumed,is to make them look like an ad but,amir's already on the right track here,because he's used,really he's used images that still pop,in the news feed,but there's no like buy now there's no,prices on them,or buttons or any cute emojis or any of,this crap that people do on their ads,he's just keeping it nice and basic so,immediately i think that he would have a,high click-through rate,but where where we can really tune up,your ads here,amir is on the actual ad copy so if i,click into this ad here,i'll just read out the copy we've got,drinking saffron tea will help you ease,the mind and relax the body,saffron tea is a mood lifting refreshing,herbal beverage,full of antidepressants all you need is,hot water,saffron threads honey and mint leaf,to make a cup of saffron tea available,to for delivery,australia-wide get your free shipping,when you shop now get yours here with a,link,and then the headline of his ad says get,he says you're 10,off code so that that gift 10 and that's,probably some remarketing ads so i'm,going to go back to this ad and see,this is less remarketing with the with,the coupon and stuff on there,okay and it is so the headline for this,ad is boost,your natural feel good get saffron with,free shipping,and this is also with this body copy if,you are,if you are restless at night and cannot,get a good night's sleep then drink,saffron tea,right before going to bed to make,saffron tea pour boiling water over a,smooth pinch of saffron threads and,allow it,to seep steep for five minutes get your,free shipping,when you shop now so there's a lot of,room for improvement on this amir and,we're really going to tune this,up and we're going to get this ad doing,much much better than it is r

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David Ogilvy talks Direct Response Advertising

I wish I could be with you today in the,flesh as they say unfortunately I'm in,India everything in India very hot you,don't mind I'm gonna take off my coat,you know in the advertising community,today there are two worlds your world of,direct response advertising and that,other world the world of general,advertising these two worlds are on a,collision course you direct response,people now what kind of advertising,works and what doesn't work you know to,a dollar the general advertising people,don't know you know that two-minute,commercials on television are more,effective more cost-effective than 10,second commercials or 30-second,commercials you know that finish time on,television sells more than primetime in,print advertising you know that long,coffee sells more than the short coffee,you know that headlines and copy about,the product and its benefits sell more,than huge headlines and poetic copy you,know to $1 the general advertisers and,their agencies know almost nothing for,sure because they cannot measure the,results of their advertising they,worship that the author of creativity,which really means originality the most,dangerous word in the lexicon of,advertising they opine in 30-second,commercials are more cost-effective than,two minute commercials you know they're,wrong in print advertising they opine,that short commercials sell more than a,long coffee you know they're wrong they,indulge in entertainment you know,they're wrong you know to a dollar,they don't why don't you tell them why,don't you save them from their Polly's,for two reasons first because you're,impressed by the fact that they're so,big and so well paid and so well,publicized you're even perhaps impressed,by their reputation for creativity,whatever that may mean second you never,meet them you inhabit a different world,the chasm between direct response,advertising and general advertising is,wide on your side of the chasm I see,knowledge and reality on the other side,of the chasm I see ignorance you are the,professionals this must not go on I,predict that the practitioners of,general advertising they're going to,start learning from your experience,they're going to start picking your,brains I see no reason why the direct,response divisions of agencies should be,separate from the main agencies some of,you may remember when television people,and agencies were kept separate wasn't,that idiotic I expect to see the direct,response people become an integral part,of all agencies you have more to teach,them than they have to teach you you,have it in your power to rescue the,advertising business from its manifold,Loomis's when I was 25 I took a,correspondence course in Direct Mail I,bought it out my own pockets in the dark,nail corporation in Chicago direct,responses my first love and later it,became my secret weapon when I started,out over in May the New York nobody had,heard of us but we were airborne within,six months and drew at record speed how,did we achieve that by using my secret,

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Why direct response marketers get rich...not wealthy

in this video i want to break down the,difference between branding and direct,response marketing and why not deeply,understanding the differences costing,you millions and millions of dollars and,ultimately the amount of money that you,probably want to make and if you don't,know who i am my name is alex mozy i own,acquisition.com it's a portfolio of,companies that is about 85 million,dollars a year in revenue and i have,nothing to sell you all right i make,these videos because i was once broke,and i've learned a lot of lessons on the,way and i don't want the pain that i,experienced to be in vain that's why i,make these so that being said branding,versus direct response i think this is,one of the more interesting topics that,i have dove into over the last year or,so and it's come from a variety of,different conversations i've had with,top marketers and this morning i had a,conversation with dean graciosi who,is a phenomenal world-class marketer and,we talked for like an hour this morning,just about this concept of the,difference between branding and direct,response and i thought i would share,some of the the lessons or discussion,points that we had with you so that you,can hopefully benefit and so the first,point is that you may have heard this in,in my book 100 million offers but the,longer you delay the ask the bigger the,ask can be uh so for example you know if,you're if you can use this in any,situation whether you're you know,courting a a lady or a guy or whatever,you know if in the first five seconds,you're like hey let's go home together,it's like well you might have some,audience to be willing to do that but,the vast majority of people would not be,willing to do that but if you date for,you know six months then that might be,something that would be almost everybody,would be willing to do that after six,months depending on whatever really,beliefs that's not my point here but you,can get the idea that a higher and,higher percentage people would be,willing to take you up on an offer if,they spend more and more time with you,and so the longer the delay the bigger,the ask and the visual that i like to,ascribe to this is the the longer the,runway the bigger the plane that can,take off and so the bigger the payload,you can get based on the amount you,delay to the same degree if you've seen,um garyvee he's he's uh he's an,influencer and and he owns a marketing,agency out of new york and he spent i,want to say 10 years or 12 years,building his personal brand and then he,finally had his ask which was hey buy my,nft and then within the span of you know,six months ended up making like a,hundred million dollars from that nft,launch right now i would make the,argument that the nft launch itself was,actually direct request marketing play,whereas everything prior to that was,really about building the brand,different examples of this that i think,would be important to drive the point,home and why i think that many many many,marketers start in direct respons

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Why Branding Is Not That Important ( Direct Response Copy )

foundation joins me now in the studio,i really look at business as an,incredible vehicle to really,like make good and make change in the,world,the material side of that question was,more about the sentiment of a specific,brand before we start talking to them so,at least in that side we get a better,understanding of the current tone or the,current,feeling from consumers about that brand,so when we do get to talk to them within,ads or within,how they're corresponding with them as,well from from a client to a consumer,perspective we,can also advise on what that looks like,to them but also have a,reflection of that within our copy as,well because it's quite important to get,a measurement of the sentiment,so it sounds like you're talking about,branded copy versus direct response copy,yes most of them they don't even have a,brand even though they think that they,have a brand,right they have a logo that's not a,brand,right our copy is colloquial it's,conversational copy,we try to understand the prospect not,the brand,right because you can't go and pretend,to be a big brand,unless you are a big brand right and,most of those big brands do what we,what we're doing in the beginning to,even build themselves into a big brand,um so like we our focus is on,understanding the target market and what,are the things that are keeping them up,at night,and then talking to those people like a,human being,it's not about talking to them like,we're talking to them,from a brand we're trying to talk to,them as if we're just talking,to like another person um and that's the,reason that we get the results that we,do,on facebook right um,and believe you me we have run,campaigns where we use the branded copy,and we speak how the client wants to,speak to like in their ads,and we just let again the data show them,right so it's like yeah i get it i,understand it's not really on brand,we're happy to run a variation of that,definitely happy to do that do we have,like your word that if our if our one,gets you,much better customers and at a cheaper,rate more profitably,then do we have permission to,exclusively run our ads,right and then educating the client,about their branded copy is actually,alienating their market,because if it wasn't more people would,buy right more people would pull out,their credit card,if they resonated with that branded,messaging so much more,then everything would show that you'd,get a higher click-through rate you'd,get a longer time on site you get a,higher row as,because the language is is branded and,it's speaking towards that brand tone,and,sentiment and the way that it smells,do what i mean as opposed to our copy,that's talking directly to the user,so that's the the whole thing about it,like people argue about do people read,all of that copy and all that kind of,stuff,right i'm sure that you guys have seen,like my book,landing page with all of that copy on it,have a guess at what the time on site is,for that landing page,just over a minute it's 20 minutes

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Branding vs Direct Response Marketing

hey what's up guys it's grace from,leadcadence.com and in today's video i,want to talk about the difference,between,branding versus direct response,marketing now,both branding and direct response have a,place in every business,but what we want to make sure we do is,keep a clear delineation about the,activities that we're doing,and which buckets they fit into so if we,start doing direct response activities,but,you know we're really starting to treat,them like branding we're not going to,get the sort of results that we want,that we want to be getting,so the first thing we're going to do is,draw a clear delineation between,the two and how we should be thinking,about each one of them,then we'll also get into how to use each,one to get the most,bang for the buck so the first,delineation i want to call is,uh call attention to is what are we,trying to influence with each one of,these activities,with branding we want to influence how,people feel these are the,the emotions that somebody exudes when,they think about our brand,now for direct response we want to,influence how people act or what they do,you know are we getting people to,actually go through our sales cycle are,we getting people to click on our,on our ads read our sales pages opt in,for something and ultimately buy,so we're trying to influence their,activity now how do we,measure each one of these well for,branding there's a lot of soft metrics,and maybe if you're a fortune 500,company there's ways to measure this but,for,most small businesses there's not a ton,of great metrics,in order to tell how well our branding,is doing it's a much longer term,sort of investment and so,it becomes difficult to know if we do,something for branding is it having a,direct impact on our bottom line and how,long is that going to take so,a lot of soft metrics around branding,now for direct response these are,very clear-cut so there's a lot of,acronyms here,you know ctr click-through rate cost per,lead,cost per acquisition lifetime value of a,customer,these are all things that are very easy,to figure out now especially with,digital marketing,that we can tell exactly how a,campaign's performing,based on a couple of key metrics and,just with a few key metrics,we can pretty easily determine okay if,we spend this much money this is how,much money is going to,fall out the other end of that sales,funnel,now when we're looking at examples of,what constitutes branding versus direct,response,branding is has a number of things like,you know your logo or blog posts you've,written or videos you produce,those are all gonna you know influence,the emotion that somebody has,but once they're done either looking at,your video,or you know seeing your logo is there,anything for them to do,if it's really just a okay that's nice,and i'll remember them for next time,it's probably going to be branding now,if there's some sort of activity that,they can take,or activity they can do once they view,those things then it's going to start,fallin

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Direct Response Copywriting 101 (Everything You Need to Know)

hey what is up stefan georgia here and,in this training i want to talk about,how you can get paid good money to write,great ads for business and what i'm,talking about is,copywriting and direct response,copywriting this is really like,copyrighting 101 uh an introduction to,the world of writing ads uh what they,adds look like what copy looks like all,that kind of stuff so,something to get your your beak wet and,i do have some stuff in this,presentation that will be valuable even,if you are a bit more experienced as,well so,quick question right who am i if you,don't know and why should you listen to,me um you know i'm a direct response,copywriter marketer who sold close to a,billion dollars worth of stuff online,i've grown eight business businesses,there's seven figures at least some have,done nine figures,um i've generated millions of dollars in,freelance copywriting fees i'm one of,the highest paid copywriters ever here's,an article from cnbc's grow about you,know,how i earned over 1.3 million in 2020,and i shared some tips on that uh here's,forbes talking about me here uh and,basically you know at the time i'd,uh you know gross over 700 million in,sales but you can see that um,right in here too,i'm a copyright coach mentor to 220 plus,high level writers and business owners,who collectively generate over a billion,dollars per year in sales,and i really care about you and your,success they i get called by the list tv,the millionaire freelance matchmaker,and i'm also a devoted husband and,father,someone who counts himself as a pretty,damn lucky this is my daughter who is,the light of my life this is rick ross,pointing at me in miami um not that,relevant to the presentation but i just,love that you know it's a cool photo and,it makes me look super cool that i'm,like right there for cross,um but let's let's get into the point of,this presentation right what is,copywriting,uh okay from wikipedia which is of,course the greatest,you know source of information ever um,copywriting is the act or occupation of,writing text for the purpose of,advertising their other forms of,marketing,so in other words copywriting equals,writing ads it's really on one level,it's that simple,right anytime you watch a television ad,hear a radio ad read a newspaper ad,watch an infomercial see an ad on,facebook or instagram,uh it was a copywriter who wrote that,and this copyright could have been a,freelancer they could have been an,employee of the business that was,advertising uh it could have been the,business owner themselves it could have,been an advertising agency,um but still someone wrote that copy,and here's the secret a lot of,copywriters get paid quite well to do,this too,and hopefully you may already know that,and that may be why you're watching this,because the caveat there is that you do,need to know,um what you're doing right,more on that in a minute so there's tons,of different types of copywriting but,what we're going to be focusing on uh,here is direct response c

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Why Your Ads Are NOT Working (Direct Response Amateur Mistakes)

come follow me home tonight i stay in a,really nice place and my bid is extra,large that's that's basically what it,says for the longest time here's how,most marketers has run ads most,marketers run ads thinking that it's a,direct response they came from the,direct response world and then they,started utilizing social media the same,way how they would write the direct,response ad and while that has worked,in the early years of social media,you're gonna realize like number one,facebook and other ad platforms don't,like that now why is that the case it is,because social media and you run ads on,social media is not direct response so a,typical direct response would be like,attention audience name right attention,homeowner attention investor attention,single mom right not too bad but,ultimately,whatever,call out that you use the problem is,people don't like being called up now,while it worked well in the,direct response world in the world of,social media you can't do a call-up,because if you do that number one,facebook doesn't like it they'll,penalize you and number two it's not,that effective so that means even if you,read an ad that says attention homeowner,even if a person that's a homeowner is a,homeowner they're not gonna raise their,hand and say oh you know what this ad is,speaking to me because i'm a homeowner,and what if i told you that there's a,better way how do you do the call out,without doing the call out well today in,this video i'm going to be taking you,behind the scenes to a recent coaching,call that i did to walk you through,exactly what you should be doing in,order to speak to your audience through,your ads doing a much more effective way,without the callout let's begin,right you guys know where this hit it,right and you see that perfect person,that you know is going to be your future,partner and what it is that you just did,was you went up to this person,and say,that's what you did it's like,first point of contact the thing that,came out your mouth was call to action,hey,come follow me home tonight first thing,that you said was probably,let's name our kids little dunes,okay,tom i believe might be this might be,your first hot seat thanks uh thanks for,choosing me yes it's my first couple,weeks in merce so excited to go on the,journey my target audience is functional,medicine doctors and i help them,increase their business by giving them,good leads that they can sell to perfect,and what would you like to be able to,get out of today's session that you feel,will help you get unstuck or move to the,next level yeah so i just started a new,webinar funnel and,it's not going all that great,so it's a one of my new service which is,uh moderating their private facebook,groups and then uh generating uh leads,off of their private facebook group,they're doing all their content and and,offering that so i have a webinar,explaining what that service is all,about and i've been running some ads to,the landing pages and it's you know i,had like 13 peo

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How to Create Facebook Ads 2021 | Direct Response vs Branding

blown away everything about this,you know what they actually talked about,they didn't tell you how amazing their,product was,what was made out of where they're,shipping it from what they actually,talked about was what,what's up everybody nick shakapur back,and we are talking my,favorite topic ever direct response,versus brandon and,before we jump into this i want to be,very very clear this isn't a,conversation of either or,it's more about when and how what i want,to do is lay the framework,for you to understand the difference,between branded content,and direct response transactional,content there's actually one brand i,firmly believe that does such a great,job with this,cuts t-shirts when you're selling in a,very crowded marketplace,branded content is the investment that,you're saying hey guys,i am here forever i'm not going anywhere,and i'm willing to make that investment,to show the quality,that i am it's unique it's,differentiation,it's standing out and let them know this,isn't just another t-shirt,it's very particular and i want to show,you this example,now before you have any subjectivity or,any creative biases,just watch it consume it and think about,it,in 2016 i moved into my parents basement,i was just another kid starting a,t-shirt brand my goal was to create a,minimalist shirt that men could wear to,work every day,during year one cuts was a side hustle,my primary job was selling apples for my,dad's produce business,but cuts was my passion it was my sport,in year two i knew i needed to bring,fresh four years later,it's time to plant a flag in the ground,that makes it clear with who we are,and what we represent cuts makes,technical apparel for the sport of,business,your business is your obsession the,thing that keeps you,up at night and gets you up in the,morning the thing that keeps you,always on blown away,everything about this you know what they,actually talked about they didn't tell,you how,amazing their product was what was made,out of where they're shipping it from,what they actually talked about was what,their brand story,the origin the hiring process the,competitive analysis,the building of community flag in the,ground saying that they're going to be,here,for much longer than they currently are,they positioned themselves at the end,they let their creed out,then they killed it off with some,fantastic b-roll about,who would wear their shirt all the while,highlighting how cool everybody looks,that is a brand new piece they didn't,tell you to buy it because there's an,anniversary sale going right now,that was subtly right at the bottom now,let's take a flip side and see what,direct response looks like,same brand but it's a little bit more,call to action,because at the end of the day if you're,going to invoke someone to make a,purchase,you do have to be direct about it watch,this one,classic classic cuts direct response ad,yes you can definitely feel a little bit,of the branding but it has all the,elements that make up a great,direct r

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